{"id":40743,"date":"2025-07-09T12:02:22","date_gmt":"2025-07-09T05:02:22","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/appier-ra-mat-adcreative-ai-tai-viet-nam-thuc-day-chuyen-doi-sang-tao-ung-dung-genai-cho-cac-thuong-hieu\/"},"modified":"2025-07-09T12:02:22","modified_gmt":"2025-07-09T05:02:22","slug":"appier-ra-mat-adcreative-ai-tai-viet-nam-thuc-day-chuyen-doi-sang-tao-ung-dung-genai-cho-cac-thuong-hieu","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/appier-ra-mat-adcreative-ai-tai-viet-nam-thuc-day-chuyen-doi-sang-tao-ung-dung-genai-cho-cac-thuong-hieu\/","title":{"rendered":"Appier ra m\u1eaft AdCreative.ai t\u1ea1i Vi\u1ec7t Nam, th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u00e1ng t\u1ea1o \u1ee9ng d\u1ee5ng GenAI cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"
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TP. H\u1ed2 CH\u00cd MINH, Vi\u1ec7t Nam, ng\u00e0y 9 th\u00e1ng 7 n\u0103m 2025 \/PRNewswire\/ — Appier<\/a>\u00a0(TSE: 4180), c\u00f4ng ty SaaS thu\u1ea7n AI chuy\u00ean v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p AdTech v\u00e0 MarTech ti\u00ean ti\u1ebfn, ch\u00ednh th\u1ee9c ra m\u1eaft gi\u1ea3i ph\u00e1p\u00a0AdCreative.ai<\/a> t\u1ea1i Vi\u1ec7t Nam. N\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng Generative AI n\u00e0y h\u1ed7 tr\u1ee3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam t\u0103ng t\u1ed1c s\u1ea3n xu\u1ea5t n\u1ed9i dung s\u00e1ng t\u1ea1o, n\u00e2ng cao hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 m\u1edf r\u1ed9ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a. S\u1ef1 ki\u1ec7n ra m\u1eaft \u0111\u00e3 thu h\u00fat h\u00e0ng tr\u0103m chuy\u00ean gia ti\u1ebfp th\u1ecb, nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, t\u1ea5t c\u1ea3 \u0111\u1ec1u mong mu\u1ed1n kh\u00e1m ph\u00e1 c\u00e1ch AI \u0111ang thay \u0111\u1ed5i quy tr\u00ecnh s\u00e1ng t\u1ea1o v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh.<\/p>\n

\n<\/p><\/div>\n

Generative AI t\u1ea1o \u0111\u00e0 b\u1ee9t ph\u00e1 trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb t\u1ea1i Vi\u1ec7t Nam<\/p>\n

Sau khi tri\u1ec3n khai th\u00e0nh c\u00f4ng\u00a0AdCreative.ai<\/a>\u00a0t\u1ea1i \u0110\u00e0i B\u1eafc, Seoul v\u00e0 Tokyo, s\u1ef1 ki\u1ec7n ra m\u1eaft t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh nh\u1ea5n m\u1ea1nh v\u1ecb th\u1ebf c\u1ee7a Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t khu v\u1ef1c v\u00e0 cho th\u1ea5y t\u1ed1c \u0111\u1ed9 \u1ee9ng d\u1ee5ng AI v\u01b0\u1ee3t b\u1eadc. Theo\u00a0b\u00e1o c\u00e1o<\/a>\u00a0c\u1ee7a MMA v\u00e0 Decision Lab, 89% doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u00e3 t\u00edch h\u1ee3p AI v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd, v\u1edbi 78% \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u00edch h\u1ee3p t\u1eeb trung b\u00ecnh \u0111\u1ebfn cao.<\/p>\n

“C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vi\u1ec7t Nam \u0111ang chuy\u1ec3n \u0111\u1ed5i nhanh ch\u00f3ng theo h\u01b0\u1edbng \u1ee9ng d\u1ee5ng AI”, b\u00e0 Ph\u1ea1m Vy, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Qu\u1ea3ng c\u00e1o, Appier \u0110\u00f4ng Nam \u00c1 cho bi\u1ebft. “AdCreative.ai kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ea1o qu\u1ea3ng c\u00e1o \u2014 \u0111\u00f3 c\u00f2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u0103ng tr\u01b0\u1edfng to\u00e0n di\u1ec7n cho ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t s\u00e1ng t\u1ea1o tr\u00ean c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb, gi\u00fap t\u1ea1o ra n\u1ed9i dung nhanh h\u01a1n, th\u00f4ng minh h\u01a1n v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng”.<\/p>\n

“K\u1ebft h\u1ee3p AdCreative.ai v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p d\u1ef1 \u0111o\u00e1n v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ch\u00fang t\u00f4i mang l\u1ea1i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ee3i th\u1ebf s\u1eb5n s\u00e0ng cho t\u01b0\u01a1ng lai, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u1ed9i dung hi\u1ec7u su\u1ea5t cao ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c ti\u1ebfp th\u1ecb linh ho\u1ea1t trong k\u1ef7 nguy\u00ean AI”, b\u00e0 Serene Lam, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Gi\u1ea3i ph\u00e1p Doanh nghi\u1ec7p, Appier \u0110\u00f4ng Nam \u00c1 cho bi\u1ebft.<\/p>\n

C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ee9t ph\u00e1 v\u1edbi AI<\/p>\n

K&K Fashion: T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb th\u1eddi trang b\u1eb1ng AI<\/p>\n

K&K Fashion<\/a>, nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u1ed5i ti\u1ebfng t\u1ea1i Vi\u1ec7t Nam chuy\u00ean v\u1ec1 trang ph\u1ee5c c\u00f4ng s\u1edf cho ph\u1ee5 n\u1eef, \u0111\u00e3 \u00e1p d\u1ee5ng gi\u1ea3i ph\u00e1p c\u00e1 nh\u00e2n h\u00f3a AdCreative.ai<\/a>\u00a0v\u00e0\u00a0AIQUA<\/a>\u00a0c\u1ee7a Appier \u0111\u1ec3 kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng ph\u00e2n m\u1ea3nh d\u1eef li\u1ec7u v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t s\u00e1ng t\u1ea1o t\u1ed1n nhi\u1ec1u th\u1eddi gian.<\/p>\n

K\u1ec3 t\u1eeb khi \u00e1p d\u1ee5ng, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ch\u1ee9ng ki\u1ebfn h\u00ecnh \u1ea3nh do AI t\u1ea1o ra mang l\u1ea1i t\u1ef7 l\u1ec7 nh\u1ea5p (CTR) 13,8%, v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u1ea3nh g\u1ed1c (10,7% CTR). Th\u1eddi gian s\u1ea3n xu\u1ea5t n\u1ed9i dung s\u00e1ng t\u1ea1o \u0111\u00e3 gi\u1ea3m t\u1eeb v\u00e0i ng\u00e0y xu\u1ed1ng c\u00f2n v\u00e0i ph\u00fat, trong khi t\u00ednh n\u0103ng Custom Templates gi\u00fap t\u1ea1o nhanh c\u00e1c \u1ea5n ph\u1ea9m \u0111a \u0111\u1ecbnh d\u1ea1ng. K\u1ebft h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a AIQUA, K&K Fashion \u0111\u00e3 n\u00e2ng cao \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI). “Nh\u1edd AdCreative.ai, gi\u1edd \u0111\u00e2y ch\u00fang t\u00f4i c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m t\u0129nh th\u00e0nh n\u1ed9i dung v\u00e0 video s\u1ed1ng \u0111\u1ed9ng, chuy\u00ean nghi\u1ec7p ngay l\u1eadp t\u1ee9c,” \u0111\u1ed9i ng\u0169 K&K Fashion chia s\u1ebb.<\/p>\n

L\u1eeda Vi\u1ec7t Tours: M\u1edf r\u1ed9ng s\u00e1ng t\u1ea1o trong ng\u00e0nh du l\u1ecbch<\/p>\n

L\u1eeda Vi\u1ec7t Tours<\/a>, m\u1ed9t trong nh\u1eefng c\u00f4ng ty du l\u1ecbch h\u00e0ng \u0111\u1ea7u c\u1ee7a Vi\u1ec7t Nam, \u0111\u00e3 \u1ee9ng d\u1ee5ng AdCreative.ai v\u00e0 AIQUA \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u00ean c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 trang web, \u1ee9ng d\u1ee5ng nh\u1eafn tin v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

B\u1eb1ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i m\u1ed9t h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m duy nh\u1ea5t th\u00e0nh 5\u201310 banner t\u00f9y ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau, \u0111\u1ed9i ng\u0169 \u0111\u00e3 d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng quy m\u00f4 n\u1ed9i dung. V\u1edbi h\u00ecnh \u1ea3nh \u0111i\u1ec3m \u0111\u1ebfn do AI t\u1ea1o ra, L\u1eeda Vi\u1ec7t ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c th\u1eddi gian ch\u1ee5p \u1ea3nh trong khi v\u1eabn \u0111\u1ea3m b\u1ea3o ti\u00eau chu\u1ea9n s\u00e1ng t\u1ea1o cao. Trong c\u00e1c th\u1eed nghi\u1ec7m A\/B, c\u00e1c t\u00e0i nguy\u00ean do AI t\u1ea1o ra c\u00f3 hi\u1ec7u su\u1ea5t ngang b\u1eb1ng ho\u1eb7c v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi b\u1ea3n g\u1ed1c v\u1ec1 kh\u1ea3 n\u0103ng t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

T\u1eadn d\u1ee5ng c\u00f4ng c\u1ee5 Creative Analyzer c\u1ee7a n\u1ec1n t\u1ea3ng, L\u1eeda Vi\u1ec7t c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc khi tri\u1ec3n khai v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh th\u1ef1c hi\u1ec7n. “\u0110\u1ed9i ng\u0169 c\u1ee7a ch\u00fang t\u00f4i hi\u1ec7n c\u00f3 th\u1ec3 t\u1ea1o ra h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n, ch\u1ea5t l\u01b0\u1ee3ng cao, linh ho\u1ea1t h\u01a1n v\u00e0 r\u00fat ng\u1eafn th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng”, \u0111\u1ed9i ng\u0169 L\u1eeda Vi\u1ec7t Tour chia s\u1ebb. “Khi k\u1ebft h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a AIQUA v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p tr\u00f2 chuy\u1ec7n c\u1ee7a BotBonnie<\/a>, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 v\u00e0 quy m\u00f4 l\u00e0 r\u1ea5t l\u1edbn”.<\/p>\n

Th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng lai ti\u1ebfp th\u1ecb v\u1edbi gi\u1ea3i ph\u00e1p AI to\u00e0n di\u1ec7n<\/p>\n

AdCreative.ai \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 v\u00e0o b\u1ed9 s\u1ea3n ph\u1ea9m AI c\u1ee7a Appier \u2014 bao g\u1ed3m Ad Cloud, Personalization Cloud v\u00e0 Data Cloud \u2014 cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh ti\u1ebfp th\u1ecb. T\u1eeb d\u1ef1 \u0111o\u00e1n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, s\u1ea3n xu\u1ea5t n\u1ed9i dung s\u00e1ng t\u1ea1o, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch cho \u0111\u1ebfn c\u00e1 nh\u00e2n h\u00f3a t\u01b0\u01a1ng t\u00e1c, gi\u1ea3i ph\u00e1p tr\u1ecdn g\u00f3i n\u00e0y gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb tri\u1ec3n khai nhanh ch\u00f3ng, c\u00e1 nh\u00e2n h\u00f3a \u1edf quy m\u00f4 l\u1edbn v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 \u0111o l\u01b0\u1eddng r\u00f5 r\u1ec7t.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Appier<\/p>\n

Appier (Tse: 4180)\u00a0l\u00e0 c\u00f4ng ty ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 (SaaS) s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p AdTech v\u00e0 MarTech ti\u00ean ti\u1ebfn. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2022 v\u1edbi t\u1ea7m nh\u00ecn “\u0110\u01a1n gi\u1ea3n h\u00f3a AI b\u1eb1ng c\u00e1ch l\u00e0m cho ph\u1ea7n m\u1ec1m th\u00f4ng minh h\u01a1n”, Appier n\u1ed7 l\u1ef1c gi\u00fap c\u00e1c doanh nghi\u1ec7p bi\u1ebfn AI th\u00e0nh ROI nh\u1edd b\u1ed9 gi\u1ea3i ph\u00e1p Ad Cloud, Personalization Cloud v\u00e0 Data Cloud. Hi\u1ec7n Appier c\u00f3 17 v\u0103n ph\u00f2ng tr\u00ean kh\u1eafp khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, M\u1ef9 v\u00e0 EMEA, v\u00e0 \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean S\u1edf giao d\u1ecbch ch\u1ee9ng kho\u00e1n Tokyo. Truy c\u1eadp\u00a0<\/a>www.appier.com<\/a> \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00f4ng ty.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

TP. H\u1ed2 CH\u00cd MINH, Vi\u1ec7t Nam, ng\u00e0y 9 th\u00e1ng 7 n\u0103m 2025 \/PRNewswire\/ — Appier\u00a0(TSE: 4180), c\u00f4ng ty SaaS thu\u1ea7n AI chuy\u00ean v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p AdTech v\u00e0 MarTech ti\u00ean ti\u1ebfn, ch\u00ednh th\u1ee9c ra m\u1eaft gi\u1ea3i ph\u00e1p\u00a0AdCreative.ai t\u1ea1i Vi\u1ec7t Nam. N\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng Generative AI n\u00e0y h\u1ed7 tr\u1ee3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-40743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nAppier ra m\u1eaft AdCreative.ai t\u1ea1i Vi\u1ec7t Nam, th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u00e1ng t\u1ea1o \u1ee9ng d\u1ee5ng GenAI cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/appier-ra-mat-adcreative-ai-tai-viet-nam-thuc-day-chuyen-doi-sang-tao-ung-dung-genai-cho-cac-thuong-hieu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Appier ra m\u1eaft AdCreative.ai t\u1ea1i Vi\u1ec7t Nam, th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u00e1ng t\u1ea1o \u1ee9ng d\u1ee5ng GenAI cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\" \/>\n<meta property=\"og:description\" content=\"TP. 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