{"id":40401,"date":"2025-06-26T10:52:15","date_gmt":"2025-06-26T03:52:15","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/dai-hoc-thanh-hoa-va-tap-doan-anta-khoi-dong-giai-thuong-thiet-ke-trang-phuc-the-thao-toan-cau-lan-thu-3\/"},"modified":"2025-06-26T10:52:15","modified_gmt":"2025-06-26T03:52:15","slug":"dai-hoc-thanh-hoa-va-tap-doan-anta-khoi-dong-giai-thuong-thiet-ke-trang-phuc-the-thao-toan-cau-lan-thu-3","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/dai-hoc-thanh-hoa-va-tap-doan-anta-khoi-dong-giai-thuong-thiet-ke-trang-phuc-the-thao-toan-cau-lan-thu-3\/","title":{"rendered":"\u0110\u1ea1i h\u1ecdc Thanh Hoa v\u00e0 T\u1eadp \u0111o\u00e0n ANTA kh\u1edfi \u0111\u1ed9ng Gi\u1ea3i th\u01b0\u1edfng Thi\u1ebft k\u1ebf trang ph\u1ee5c th\u1ec3 thao to\u00e0n c\u1ea7u l\u1ea7n th\u1ee9 3"},"content":{"rendered":"<div>\n<p>H\u00c0NG CH\u00c2U, Trung Qu\u1ed1c, ng\u00e0y 26 th\u00e1ng 6 n\u0103m 2025 \/PRNewswire\/ &#8211; V\u00e0o ng\u00e0y 14 th\u00e1ng 6 n\u0103m 2025, Gi\u1ea3i th\u01b0\u1edfng Thi\u1ebft k\u1ebf trang ph\u1ee5c th\u1ec3 thao to\u00e0n c\u1ea7u l\u1ea7n th\u1ee9 3 \u0111\u00e3 ch\u00ednh th\u1ee9c kh\u1edfi \u0111\u1ed9ng t\u1ea1i B\u1ea3o t\u00e0ng L\u1ee5a Qu\u1ed1c gia Trung Qu\u1ed1c t\u1ea1i H\u00e0ng Ch\u00e2u. Cu\u1ed9c thi n\u0103m nay do T\u1eadp \u0111o\u00e0n ANTA ph\u1ed1i h\u1ee3p c\u00f9ng \u0110\u1ea1i h\u1ecdc Thanh Hoa t\u1ed5 ch\u1ee9c, mang ch\u1ee7 \u0111\u1ec1 &#8220;MovEmpower \u2013 Chuy\u1ec3n \u0111\u1ed9ng v\u01b0\u1ee3t m\u1ecdi gi\u1edbi h\u1ea1n&#8221; v\u00e0 nh\u1eb1m m\u1ee5c \u0111\u00edch t\u00edch h\u1ee3p c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ed5i m\u1edbi to\u00e0n c\u1ea7u th\u00f4ng qua khu\u00f4n kh\u1ed5 h\u1ee3p t\u00e1c gi\u1eefa l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u, h\u1ecdc thu\u1eadt v\u00e0 doanh nghi\u1ec7p. S\u1ef1 ki\u1ec7n ra m\u1eaft c\u00f3 s\u1ef1 tham d\u1ef1 c\u1ee7a nhi\u1ec1u nh\u00e2n v\u1eadt quan tr\u1ecdng nh\u01b0 \u00f4ng Lai Shixian, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh ki\u00eam \u0110\u1ed3ng CEO c\u1ee7a T\u1eadp \u0111o\u00e0n ANTA, v\u00e0 \u00f4ng Lu Xiaobo, Gi\u00e1m \u0111\u1ed1c B\u1ea3o t\u00e0ng Ngh\u1ec7 thu\u1eadt \u0110\u1ea1i h\u1ecdc Thanh Hoa, Gi\u00e1o s\u01b0 c\u1ea5p cao l\u0129nh v\u1ef1c Nh\u00e2n v\u0103n h\u1ecdc. T\u1ea1i bu\u1ed5i l\u1ec5, Trung t\u00e2m Nghi\u00ean c\u1ee9u Chung v\u1ec1 Th\u1eddi trang Th\u1ec3 thao c\u1ee7a \u0110\u1ea1i h\u1ecdc Thanh Hoa \u2013 C\u00f4ng ty TNHH ANTA (Trung Qu\u1ed1c) c\u0169ng c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o &#8220;Xu h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi thi\u1ebft k\u1ebf trong ng\u00e0nh th\u1eddi trang th\u1ec3 thao&#8221;, \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c cho chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ngh\u1ec7 trong l\u0129nh v\u1ef1c trang ph\u1ee5c th\u1ec3 thao to\u00e0n c\u1ea7u.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2735\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2718669\/Key_Visual_3rd_Global_Sportswear_Design_Award.html\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2718669\/Key_Visual_3rd_Global_Sportswear_Design_Award.jpg?p=medium600\" title=\"Key Visual of the 3rd Global Sportswear Design Award\" alt=\"Key Visual of the 3rd Global Sportswear Design Award\"> <\/a> <br \/><span>Key Visual of the 3rd Global Sportswear Design Award<\/span><\/p>\n<\/p><\/div>\n<p>H\u1ee3p t\u00e1c \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi<\/p>\n<p>L\u00e0 m\u1ed9t h\u00ecnh m\u1eabu cho h\u1ee3p t\u00e1c nghi\u00ean c\u1ee9u &#8211; h\u1ecdc thu\u1eadt &#8211; c\u00f4ng nghi\u1ec7p trong ng\u00e0nh trang ph\u1ee5c th\u1ec3 thao Trung Qu\u1ed1c, m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c gi\u1eefa T\u1eadp \u0111o\u00e0n ANTA v\u00e0 \u0110\u1ea1i h\u1ecdc Thanh Hoa th\u00fac \u0111\u1ea9y m\u00f4 h\u00ecnh &#8220;h\u1ee3p l\u1ef1c \u0111a ng\u00e0nh&#8221; nh\u1eb1m thi\u1ebft l\u1eadp m\u1ed9t n\u1ec1n t\u1ea3ng n\u0103ng \u0111\u1ed9ng t\u00edch h\u1ee3p \u01b0\u01a1m m\u1ea7m \u00fd t\u01b0\u1edfng, ph\u00e1t hi\u1ec7n nh\u00e2n t\u00e0i v\u00e0 chuy\u1ec3n \u0111\u1ed5i c\u00f4ng nghi\u1ec7p.<\/p>\n<p>&#8220;T\u1ea1i\u00a0ANTA, \u0111\u1ed5i m\u1edbi l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang t\u00f4i. Ch\u00fang t\u00f4i cam k\u1ebft ph\u00e1t tri\u1ec3n t\u1eeb &#8216;S\u1ea3n xu\u1ea5t t\u1ea1i Trung Qu\u1ed1c&#8217; \u0111\u1ebfn &#8216;S\u00e1ng t\u1ea1o t\u1ea1i Trung Qu\u1ed1c&#8217;, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf&#8221;, \u00f4ng Lai Shixian cho bi\u1ebft.<\/p>\n<p>Lu Xiaobo nh\u1ea5n m\u1ea1nh, &#8220;Thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a th\u1ec3 thao v\u00e0 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng g\u00f3p ph\u1ea7n n\u00e2ng cao s\u1ee9c m\u1ea1nh m\u1ec1m v\u0103n h\u00f3a qu\u1ed1c gia&#8221;.<\/p>\n<p>Hai m\u00f9a gi\u1ea3i tr\u01b0\u1edbc \u0111\u00e3 thu h\u00fat h\u01a1n 4.000 b\u00e0i d\u1ef1 thi t\u1eeb h\u01a1n 270 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u1ee7a 30 qu\u1ed1c gia v\u00e0 khu v\u1ef1c, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng v\u01b0\u1eddn \u01b0\u01a1m c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf trang ph\u1ee5c th\u1ec3 thao tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n<p>M\u1ea1ng l\u01b0\u1edbi \u0111\u1ed5i m\u1edbi to\u00e0n c\u1ea7u h\u1ed7 tr\u1ee3 chuy\u1ec3n \u0111\u1ed5i c\u00f4ng nghi\u1ec7p<\/p>\n<p>Phi\u00ean b\u1ea3n n\u0103m 2025 m\u1edf r\u1ed9ng c\u1ea3 v\u1ec1 ph\u1ea1m vi v\u00e0 quy m\u00f4, v\u1edbi c\u00e1c h\u1ea1ng m\u1ee5c c\u1ea1nh tranh \u0111a d\u1ea1ng xoay quanh 4 l\u0129nh v\u1ef1c ch\u00ednh: c\u00f4ng ngh\u1ec7, v\u0103n h\u00f3a, thi\u00ean nhi\u00ean v\u00e0 AIGC\u00a0(N\u1ed9i dung do AI t\u1ea1o ra). B\u1ea3y chuy\u1ebfn roadshow s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc to\u00e0n c\u1ea7u, k\u00eau g\u1ecdi s\u1ef1 tham gia t\u1eeb sinh vi\u00ean, nh\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed9c l\u1eadp v\u00e0 t\u1ed5 ch\u1ee9c t\u1eeb h\u01a1n 25 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5. Ban t\u1ed5 ch\u1ee9c k\u1ef3 v\u1ecdng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c tr\u00ean 2.500 b\u00e0i d\u1ef1 thi, v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb gi\u1ea3i th\u01b0\u1edfng l\u00ean \u0111\u1ebfn h\u00e0ng tri\u1ec7u nh\u00e2n d\u00e2n t\u1ec7 (RMB).<\/p>\n<p>H\u01a1n 100 chuy\u00ean gia t\u1eeb gi\u1edbi h\u1ecdc thu\u1eadt v\u00e0 c\u00f4ng nghi\u1ec7p s\u1ebd tham gia ban gi\u00e1m kh\u1ea3o. Th\u00f4ng qua c\u01a1 ch\u1ebf ch\u1eb7t ch\u1ebd g\u1ed3m m\u1eddi g\u1ecdi b\u00e0i thi \u2013 \u0111\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n \u2013 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh \u1ee9ng d\u1ee5ng c\u00f4ng nghi\u1ec7p, gi\u1ea3i th\u01b0\u1edfng h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c h\u1ee3p nh\u1ea5t ngu\u1ed3n l\u1ef1c \u0111\u1ed5i m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh trang ph\u1ee5c th\u1ec3 thao.<\/p>\n<p>\u01af\u01a1m m\u1ea7m t\u00e0i n\u0103ng thi\u1ebft k\u1ebf to\u00e0n c\u1ea7u v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t trung t\u00e2m ki\u1ebfn th\u1ee9c s\u00e1ng t\u1ea1o<\/p>\n<p>M\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n nh\u00e2n t\u00e0i c\u1ee7a T\u1eadp \u0111o\u00e0n ANTA, \u0111\u01b0\u1ee3c trau d\u1ed3i th\u00f4ng qua cu\u1ed9c thi n\u00e0y, \u0111\u00e3 mang l\u1ea1i k\u1ebft qu\u1ea3. Nhi\u1ec1u th\u00ed sinh xu\u1ea5t s\u1eafc t\u1eeb c\u00e1c m\u00f9a tr\u01b0\u1edbc \u0111\u00e3 gia nh\u1eadp \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf \u0111a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ANTA. T\u1eadp \u0111o\u00e0n ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng qu\u1ed1c t\u1ebf, gi\u00fap trao quy\u1ec1n cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf tr\u1ebb v\u00e0 th\u00fac \u0111\u1ea9y ti\u1ebfn b\u1ed9 trong \u0111\u1ed5i m\u1edbi thi\u1ebft k\u1ebf trang ph\u1ee5c th\u1ec3 thao.<\/p>\n<p>H\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai, ANTA cam k\u1ebft theo \u0111u\u1ed5i tri\u1ebft l\u00fd &#8220;\u0110\u1ed5i m\u1edbi d\u1eabn l\u1ed1i t\u01b0\u01a1ng lai&#8221;, t\u1eadn d\u1ee5ng h\u1ec7 sinh th\u00e1i \u0111\u1ed5i m\u1edbi m\u1edf to\u00e0n c\u1ea7u c\u00f9ng ma tr\u1eadn h\u1ee3p t\u00e1c h\u1ecdc thu\u1eadt \u2013 c\u00f4ng nghi\u1ec7p \u0111\u1ec3 truy\u1ec1n s\u1ee9c s\u1ed1ng c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea3m h\u1ee9ng th\u1ea9m m\u1ef9 cho to\u00e0n ng\u00e0nh.<\/p>\n<p>Cu\u1ed9c thi s\u1ebd di\u1ec5n ra t\u1eeb th\u00e1ng 6 n\u0103m 2025 \u0111\u1ebfn th\u00e1ng 3 n\u0103m 2026, bao g\u1ed3m c\u00e1c s\u1ef1 ki\u1ec7n roadshow to\u00e0n c\u1ea7u v\u00e0 giai \u0111o\u1ea1n nh\u1eadn b\u00e0i thi. \u0110\u1ec3 bi\u1ebft th\u00eam chi ti\u1ebft, vui l\u00f2ng truy c\u1eadp trang web ch\u00ednh th\u1ee9c t\u1ea1i\u00a0<a href=\"https:\/\/design.anta.com\/works\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">https:\/\/design.anta.com\/works<\/a>\u00a0ho\u1eb7c theo d\u00f5i Trung t\u00e2m Nghi\u00ean c\u1ee9u Chung v\u1ec1 Th\u1eddi trang Th\u1ec3 thao c\u1ee7a \u0110\u1ea1i h\u1ecdc Thanh Hoa &#8211; ANTA tr\u00ean WeChat.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>H\u00c0NG CH\u00c2U, Trung Qu\u1ed1c, ng\u00e0y 26 th\u00e1ng 6 n\u0103m 2025 \/PRNewswire\/ &#8211; V\u00e0o ng\u00e0y 14 th\u00e1ng 6 n\u0103m 2025, Gi\u1ea3i th\u01b0\u1edfng Thi\u1ebft k\u1ebf trang ph\u1ee5c th\u1ec3 thao to\u00e0n c\u1ea7u l\u1ea7n th\u1ee9 3 \u0111\u00e3 ch\u00ednh th\u1ee9c kh\u1edfi \u0111\u1ed9ng t\u1ea1i B\u1ea3o t\u00e0ng L\u1ee5a Qu\u1ed1c gia Trung Qu\u1ed1c t\u1ea1i H\u00e0ng Ch\u00e2u. Cu\u1ed9c thi n\u0103m nay do T\u1eadp \u0111o\u00e0n [&#8230;]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-40401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0110\u1ea1i h\u1ecdc Thanh Hoa v\u00e0 T\u1eadp \u0111o\u00e0n ANTA kh\u1edfi \u0111\u1ed9ng Gi\u1ea3i th\u01b0\u1edfng Thi\u1ebft k\u1ebf trang ph\u1ee5c th\u1ec3 thao to\u00e0n c\u1ea7u l\u1ea7n th\u1ee9 3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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