{"id":40300,"date":"2025-06-20T00:01:14","date_gmt":"2025-06-19T17:01:14","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/haier-xep-dau-nganh-trong-danh-sach-top-50-thuong-hieu-toan-cau-trung-quoc-2025-duy-tri-vi-tri-top-10-trong-9-nam-lien-tiep\/"},"modified":"2025-06-20T00:01:14","modified_gmt":"2025-06-19T17:01:14","slug":"haier-xep-dau-nganh-trong-danh-sach-top-50-thuong-hieu-toan-cau-trung-quoc-2025-duy-tri-vi-tri-top-10-trong-9-nam-lien-tiep","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/haier-xep-dau-nganh-trong-danh-sach-top-50-thuong-hieu-toan-cau-trung-quoc-2025-duy-tri-vi-tri-top-10-trong-9-nam-lien-tiep\/","title":{"rendered":"Haier x\u1ebfp \u0111\u1ea7u ng\u00e0nh trong danh s\u00e1ch Top 50 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u Trung Qu\u1ed1c 2025, duy tr\u00ec v\u1ecb tr\u00ed top 10 trong 9 n\u0103m li\u00ean ti\u1ebfp"},"content":{"rendered":"<div>\n<p>LINGSHUI, Trung Qu\u1ed1c,\u00a0ng\u00e0y 19 th\u00e1ng 6 n\u0103m 2025\u00a0\/PRNewswire\/ &#8212; Haier m\u1ed9t l\u1ea7n n\u1eefa gi\u00e0nh v\u1ecb tr\u00ed s\u1ed1 m\u1ed9t trong l\u0129nh v\u1ef1c thi\u1ebft b\u1ecb gia d\u1ee5ng tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng danh gi\u00e1 &#8220;Top 50 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u Trung Qu\u1ed1c 2025&#8221;, do Google v\u00e0 Kantar BrandZ ph\u1ed1i h\u1ee3p c\u00f4ng b\u1ed1. \u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 ba li\u00ean ti\u1ebfp Haier d\u1eabn \u0111\u1ea7u ph\u00e2n kh\u00fac ng\u00e0nh v\u00e0 l\u00e0 n\u0103m th\u1ee9 ch\u00edn li\u00ean ti\u1ebfp g\u00f3p m\u1eb7t trong top 10 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u h\u00e0ng \u0111\u1ea7u Trung Qu\u1ed1c, qua \u0111\u00f3 ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 \u1ea3nh h\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2421\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2714697\/Haier_BrandZ_en_photo.html\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2714697\/Haier_BrandZ_en_photo.jpg?p=medium600\" title=\"Haier Ranks First in Industry on the Top 50 2025 Chinese Global Brand Builders List, Maintains Top 10 Position for 9 Consecutive Years\" alt=\"Haier Ranks First in Industry on the Top 50 2025 Chinese Global Brand Builders List, Maintains Top 10 Position for 9 Consecutive Years\"> <\/a> <br \/><span>Haier Ranks First in Industry on the Top 50 2025 Chinese Global Brand Builders List, Maintains Top 10 Position for 9 Consecutive Years<\/span><\/p>\n<\/p><\/div>\n<p>\u0110\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ec7 th\u1ed1ng \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u uy t\u00edn nh\u1ea5t, danh s\u00e1ch Top 50 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u Trung Qu\u1ed1c 2025 kh\u1ea3o s\u00e1t t\u1ea1i 11 th\u1ecb tr\u01b0\u1eddng l\u1edbn tr\u00ean to\u00e0n c\u1ea7u, bao g\u1ed3m Hoa K\u1ef3, Anh, Ph\u00e1p, Nh\u1eadt B\u1ea3n v\u00e0 \u1ea4n \u0110\u1ed9, \u0111\u1ed3ng th\u1eddi \u0111\u00e1nh gi\u00e1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c 15 ng\u00e0nh h\u00e0ng ch\u00ednh nh\u01b0 thi\u1ebft b\u1ecb gia d\u1ee5ng, \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng v\u00e0 \u00f4 t\u00f4. B\u1ea3ng x\u1ebfp h\u1ea1ng d\u1ef1a tr\u00ean m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn v\u1eefng ch\u1eafc k\u1ebft h\u1ee3p Google Surveys, Google Search Index v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u BrandZ c\u1ee7a Kantar, n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n<p>Th\u00e0nh c\u00f4ng to\u00e0n c\u1ea7u c\u1ee7a Haier l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u th\u1eadp k\u1ef7 ki\u00ean \u0111\u1ecbnh v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp. T\u1eeb nh\u1eefng n\u0103m 1990, thay v\u00ec xu\u1ea5t kh\u1ea9u theo h\u00ecnh th\u1ee9c OEM nh\u01b0 nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00e1c, Haier \u0111\u00e3 l\u1ef1a ch\u1ecdn m\u1ed9t con \u0111\u01b0\u1eddng kh\u00e1c, ki\u00ean tr\u00ec ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, v\u00e0 th\u00e2m nh\u1eadp c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00f3 t\u00ednh nh\u01b0 ch\u00e2u \u00c2u v\u00e0 M\u1ef9 tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng sang khu v\u1ef1c \u0111ang ph\u00e1t tri\u1ec3n nh\u01b0 \u0110\u00f4ng Nam \u00c1, Trung \u0110\u00f4ng v\u00e0 ch\u00e2u Phi. H\u00e0nh tr\u00ecnh n\u00e0y, d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng, \u0111\u00e3 gi\u00fap Haier \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng t\u1ef1 ch\u1ee7 t\u00e0i ch\u00ednh t\u1ea1i th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u00e0o n\u0103m 2016.<\/p>\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, Haier \u0111\u00e3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c &#8220;3 trong 1&#8221; t\u00edch h\u1ee3p to\u00e0n c\u1ea7u (nghi\u00ean c\u1ee9u &amp; ph\u00e1t tri\u1ec3n, s\u1ea3n xu\u1ea5t v\u00e0 ti\u1ebfp th\u1ecb b\u1ea3n \u0111\u1ecba ho\u00e1), nh\u1eb1m \u0111\u00e1p \u1ee9ng ch\u00ednh x\u00e1c nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1i t\u1eebng khu v\u1ef1c. Ch\u1eb3ng h\u1ea1n, tr\u01b0\u1edbc th\u1ef1c tr\u1ea1ng thi\u1ebfu h\u1ee5t n\u0103ng l\u01b0\u1ee3ng v\u00e0 chi ph\u00ed cao t\u1ea1i ch\u00e2u \u00c2u, Haier \u0111\u00e3 ra m\u1eaft m\u00e1y gi\u1eb7t Haier X11 v\u1edbi c\u00f4ng ngh\u1ec7 th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebft ki\u1ec7m \u0111i\u1ec7n v\u01b0\u1ee3t tr\u1ed9i, gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u1ebfn 60% n\u0103ng l\u01b0\u1ee3ng so v\u1edbi ti\u00eau chu\u1ea9n kh\u1eaft khe A-class c\u1ee7a ch\u00e2u \u00c2u.<\/p>\n<p>Trong h\u00e0nh tr\u00ecnh to\u00e0n c\u1ea7u h\u00f3a, Haier c\u0169ng t\u00edch c\u1ef1c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c gi\u1ea3i \u0111\u1ea5u qu\u1ea7n v\u1ee3t \u0111\u1ec9nh cao nh\u01b0\u00a0<u>Roland-Garros<\/u>,\u00a0<u>ATP Tour<\/u>,\u00a0<u>Australian Open<\/u> v\u00e0\u00a0<u>China Open<\/u>, t\u1eadn d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng IP th\u1ec3 thao cao c\u1ea5p \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u1ec3 thao to\u00e0n c\u1ea7u v\u00e0 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng cao c\u1ea5p. Nh\u1eefng h\u1ee3p t\u00e1c n\u00e0y c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Haier v\u1edbi \u0111\u1ecbnh v\u1ecb &#8220;\u0111\u1ed5i m\u1edbi \u0111\u1ed9t ph\u00e1&#8221; v\u00e0 &#8220;phong c\u00e1ch s\u1ed1ng \u0111\u1eb3ng c\u1ea5p&#8221; trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n<p>N\u0103m 2024, Haier Group ghi nh\u1eadn doanh thu to\u00e0n c\u1ea7u \u0111\u1ea1t 55,9 t\u1ef7 USD, t\u0103ng 8% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, v\u00e0 t\u1ed5ng l\u1ee3i nhu\u1eadn to\u00e0n c\u1ea7u \u0111\u1ea1t 4,2 t\u1ef7 USD, t\u0103ng 13% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. Doanh thu th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u1ee7a Haier Smart Home hi\u1ec7n chi\u1ebfm h\u01a1n 50% t\u1ed5ng doanh thu, ph\u1ea3n \u00e1nh v\u1ecb th\u1ebf to\u00e0n c\u1ea7u v\u1eefng ch\u1eafc c\u1ee7a c\u00f4ng ty. L\u00e0 m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p Trung Qu\u1ed1c \u0111\u1ea7u ti\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, Haier \u0111\u01b0\u1ee3c Euromonitor x\u1ebfp h\u1ea1ng l\u00e0 Th\u01b0\u01a1ng hi\u1ec7u Thi\u1ebft b\u1ecb gia d\u1ee5ng l\u1edbn s\u1ed1 1 trong su\u1ed1t 16 n\u0103m li\u00ean ti\u1ebfp, th\u1ec3 hi\u1ec7n l\u1ee3i th\u1ebf c\u1ea1nh tranh to\u00e0n c\u1ea7u b\u1ec1n v\u1eefng v\u00e0 m\u1ea1nh m\u1ebd.<\/p>\n<p>\u0110\u1ebfn nay, Haier \u0111\u00e3 c\u00f3 m\u1eb7t t\u1ea1i h\u01a1n 200 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng nh\u01b0 Trung Qu\u1ed1c, Hoa K\u1ef3 v\u00e0 New Zealand.<\/p>\n<p>T\u1ea1i ch\u00e2u \u00c2u, Haier ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m. T\u1ea1i Nh\u1eadt B\u1ea3n, t\u1ed5ng th\u1ecb ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Haier v\u00e0 AQUA \u0111\u1ee9ng \u0111\u1ea7u trong ng\u00e0nh h\u00e0ng \u0111i\u1ec7n l\u1ea1nh. T\u1ea1i \u0110\u00f4ng Nam \u00c1, Haier n\u1eafm v\u1ecb tr\u00ed s\u1ed1 1 v\u1ec1 t\u1ed5ng th\u1ecb ph\u1ea7n. T\u1ea1i Th\u00e1i Lan, h\u00e3ng d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng thi\u1ebft b\u1ecb gia d\u1ee5ng l\u1edbn, t\u1ee7 \u0111\u00f4ng v\u00e0 \u0111i\u1ec1u h\u00f2a kh\u00f4ng kh\u00ed. T\u1ea1i Vi\u1ec7t Nam, Haier \u0111\u1ee9ng s\u1ed1 1 v\u1ec1 t\u1ee7 l\u1ea1nh v\u00e0 m\u00e1y gi\u1eb7t, trong khi \u1edf Malaysia, h\u00e3ng d\u1eabn \u0111\u1ea7u v\u1ec1 c\u1ea3 \u0111i\u1ec1u h\u00f2a kh\u00f4ng kh\u00ed d\u00e2n d\u1ee5ng v\u00e0 t\u1ee7 \u0111\u00f4ng. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng l\u1ecdt v\u00e0o top ba t\u1ea1i ch\u00edn th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 \u1ea4n \u0110\u1ed9 v\u00e0 \u00dd, v\u00e0 n\u1eb1m trong top 5 t\u1ea1i c\u00e1c qu\u1ed1c gia nh\u01b0 V\u01b0\u01a1ng qu\u1ed1c Anh v\u00e0 Philippines.<\/p>\n<p>V\u1edbi cam k\u1ebft th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c &#8220;3 trong 1&#8221; d\u00e0i h\u1ea1n v\u00e0 b\u1ec1n b\u1ec9, k\u1ebft h\u1ee3p c\u00e1ch ti\u1ebfp c\u1eadn h\u1ed7 tr\u1ee3 b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m li\u00ean t\u1ee5c, Haier \u0111\u1eb7t m\u1ee5c ti\u00eau t\u1ea1o ra m\u1ed9t cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>LINGSHUI, Trung Qu\u1ed1c,\u00a0ng\u00e0y 19 th\u00e1ng 6 n\u0103m 2025\u00a0\/PRNewswire\/ &#8212; Haier m\u1ed9t l\u1ea7n n\u1eefa gi\u00e0nh v\u1ecb tr\u00ed s\u1ed1 m\u1ed9t trong l\u0129nh v\u1ef1c thi\u1ebft b\u1ecb gia d\u1ee5ng tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng danh gi\u00e1 &#8220;Top 50 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u Trung Qu\u1ed1c 2025&#8221;, do Google v\u00e0 Kantar BrandZ ph\u1ed1i h\u1ee3p c\u00f4ng b\u1ed1. \u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 ba li\u00ean [&#8230;]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-40300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - 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