{"id":39801,"date":"2025-05-28T12:01:16","date_gmt":"2025-05-28T05:01:16","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/pepsico-chinh-thuc-tro-thanh-doi-tac-toan-cau-cua-giai-dua-xe-cong-thuc-1\/"},"modified":"2025-05-28T12:01:16","modified_gmt":"2025-05-28T05:01:16","slug":"pepsico-chinh-thuc-tro-thanh-doi-tac-toan-cau-cua-giai-dua-xe-cong-thuc-1","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/pepsico-chinh-thuc-tro-thanh-doi-tac-toan-cau-cua-giai-dua-xe-cong-thuc-1\/","title":{"rendered":"PEPSICO\u00ae CH\u00cdNH TH\u1ee8C TR\u1ede TH\u00c0NH \u0110\u1ed0I T\u00c1C TO\u00c0N C\u1ea6U C\u1ee6A GI\u1ea2I \u0110UA XE C\u00d4NG TH\u1ee8C 1\u00ae"},"content":{"rendered":"
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PepsiCo v\u1eeba c\u00f4ng b\u1ed1 m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c to\u00e0n c\u1ea7u ch\u00ednh th\u1ee9c v\u1edbi Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1, qua \u0111\u00f3 m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Sting Energy\u00ae, Gatorade\u00ae v\u00e0 Doritos\u00ae g\u00f3p m\u1eb7t t\u1ea1i s\u00e2n ch\u01a1i c\u1ee7a m\u00f4n th\u1ec3 thao ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t th\u1ebf gi\u1edbi.<\/i> <\/p>\n

Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh<\/span>, ng\u00e0y 28 th\u00e1ng 5 n\u0103m 2025<\/span> \/PRNewswire\/ — PepsiCo v\u1eeba c\u00f4ng b\u1ed1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c to\u00e0n c\u1ea7u mang t\u00ednh \u0111\u1ed9t ph\u00e1 v\u1edbi Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1\u00ae theo th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c d\u00e0i h\u1ea1n gi\u1eefa hai b\u00ean t\u1eeb n\u0103m 2025. L\u1ea7n h\u1ee3p t\u00e1c n\u00e0y \u0111\u00e1nh d\u1ea5u s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa m\u00f4n th\u1ec3 thao ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n nay c\u00f9ng ba th\u01b0\u01a1ng hi\u1ec7u bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a PepsiCo g\u1ed3m Sting Energy, Gatorade, v\u00e0 Dorito. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng th\u1eddi mang \u0111\u1ebfn s\u1ee9c s\u1ed1ng m\u1edbi cho t\u1eebng th\u01b0\u01a1ng hi\u1ec7u khi k\u1ebft n\u1ed1i ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng cu\u1ed3ng nhi\u1ec7t c\u1ee7a Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1 v\u1edbi ni\u1ec1m \u0111am m\u00ea c\u1ee7a PepsiCo trong vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00f4ng th\u1ec3 qu\u00ean cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 kh\u1eafp th\u1ebf gi\u1edbi. Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1 thu h\u00fat h\u01a1n 1,6 t\u1ef7 kh\u00e1n gi\u1ea3 to\u00e0n c\u1ea7u, \u0111\u1ed3ng th\u1eddi s\u1edf h\u1eefu m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 l\u00ean \u0111\u1ebfn 826 tri\u1ec7u th\u00e0nh vi\u00ean. Do \u0111\u00f3, m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ea7y ti\u1ec1m n\u0103ng \u0111\u1ec3 PepsiCo ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i 21 qu\u1ed1c gia th\u00f4ng qua l\u1ecbch tr\u00ecnh thi \u0111\u1ea5u, c\u00f9ng 200 th\u1ecb tr\u01b0\u1eddng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi th\u00f4ng qua truy\u1ec1n h\u00ecnh.<\/p>\n

\"PEPSICO<\/a>
PEPSICO BRANDS UNITE FOR F1 PARTNERSHIP FEATURING STING ENERGY, GATORADE AND DORITOS<\/span> <\/div>\n

V\u1edbi vai tr\u00f2 \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c c\u1ee7a Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1, PepsiCo \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o to\u00e0n di\u1ec7n c\u00e1c quy\u1ec1n l\u1ee3i bao g\u1ed3m qu\u1ea3ng c\u00e1o xu\u1ea5t hi\u1ec7n t\u1ea1i khu v\u1ef1c \u0111\u01b0\u1eddng \u0111ua c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y qua s\u00f3ng truy\u1ec1n h\u00ecnh, quy\u1ec1n t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c t\u1ea1i khu v\u1ef1c Fan Zone \u1edf c\u1ea3 21 ch\u1eb7ng \u0111ua, quy\u1ec1n ph\u00e2n ph\u1ed1i v\u00e9 v\u00e0 gi\u00e1m tuy\u1ec3n tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c quy\u1ec1n kh\u00e1ch m\u1eddi, quy\u1ec1n ti\u1ebfp th\u1ecb \u0111\u1ed9c quy\u1ec1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn, c\u0169ng nh\u01b0 quy\u1ec1n ph\u1ee5c v\u1ee5 \u0111\u1ed3 u\u1ed1ng v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n t\u1ea1i c\u00e1c \u0111\u01b0\u1eddng \u0111ua tr\u00ean to\u00e0n c\u1ea7u. Th\u1ecfa thu\u1eadn n\u00e0y c\u0169ng bao g\u1ed3m m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c ch\u00ednh th\u1ee9c v\u1edbi ch\u1eb7ng \u0111ua n\u01b0\u1edbc r\u00fat (F1 Sprint), m\u1ed9t h\u00ecnh th\u1ee9c thi \u0111\u1ea5u ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi h\u00e2m m\u1ed9 y\u00eau th\u00edch. Theo th\u1ed1ng k\u00ea, m\u1ed7i cu\u1ed1i tu\u1ea7n F1 Sprint\u00a0 s\u1ebd ghi nh\u1eadn l\u01b0\u1ee3ng ng\u01b0\u1eddi xem truy\u1ec1n h\u00ecnh cao h\u01a1n kho\u1ea3ng 10% so v\u1edbi c\u00e1c ch\u1eb7ng \u0111ua th\u00f4ng th\u01b0\u1eddng. PepsiCo c\u0169ng s\u1ebd \u0111\u1ed3ng h\u00e0nh v\u1edbi F1 Academy, gi\u1ea3i \u0111ua xe d\u00e0nh ri\u00eang cho n\u1eef gi\u1edbi nh\u1eb1m ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n cam k\u1ebft l\u00e2u d\u00e0i trong vi\u1ec7c n\u00e2ng cao vai tr\u00f2 c\u1ee7a ph\u1ee5 n\u1eef trong th\u1ec3 thao. Th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u00e1ng ki\u1ebfn n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong th\u1eddi gian t\u1edbi.<\/p>\n

PepsiCo s\u1ebd mang \u0111\u1ebfn chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng h\u1ea5p d\u1eabn d\u00e0nh cho ng\u01b0\u1eddi h\u00e2m m\u1ed9, v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111\u1eb7c s\u1eafc kh\u00f4ng ch\u1ec9 t\u1ea1i \u0111\u01b0\u1eddng \u0111ua m\u00e0 c\u00f2n v\u01b0\u1ee3t ra ngo\u00e0i khu\u00f4n kh\u1ed5 s\u1ef1 ki\u1ec7n. Th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m, n\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 tr\u1ea3i nghi\u1ec7m k\u1ef9 thu\u1eadt s\u1ed1, tinh th\u1ea7n c\u1ee7a Formula 1 s\u1ebd \u0111\u01b0\u1ee3c lan t\u1ecfa t\u1edbi \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3 tr\u00ean to\u00e0n c\u1ea7u h\u01a1n n\u1eefa. Quan h\u1ec7 h\u1ee3p t\u00e1c n\u00e0y c\u0169ng bao g\u1ed3m ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u00e1c khu v\u1ef1c Fan Zone c\u1ee7a Gi\u1ea3i \u0111ua C\u00f4ng th\u1ee9c 1 v\u00e0 quy\u1ec1n ph\u00e1t h\u00e0nh c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n v\u00e0 h\u1ee3p t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Sting Engergy: Th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc u\u1ed1ng t\u0103ng l\u1ef1c ch\u00ednh th\u1ee9c t\u1ea1i Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1<\/u> <\/b> <\/p>\n

Sting Energy h\u1ee9a h\u1eb9n s\u1ebd khu\u1ea5y \u0111\u1ed9ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 F1 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi b\u1eb1ng ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng b\u00f9ng n\u1ed5 trong m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c l\u1ea7n n\u00e0y. \u01afu \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Sting l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u01b0\u01a1ng v\u1ecb s\u1ea3ng kho\u00e1i c\u1ee7a n\u01b0\u1edbc gi\u1ea3i kh\u00e1t v\u00e0 c\u00f4ng d\u1ee5ng b\u1ed5 sung n\u0103ng l\u01b0\u1ee3ng c\u1ee7a n\u01b0\u1edbc t\u0103ng l\u1ef1c, nh\u01b0ng l\u1ea1i c\u00f3 m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd, d\u1ec5 ti\u1ebfp c\u1eadn. Ch\u00ednh s\u1ef1 k\u1ebft h\u1ee3p n\u00e0y \u0111\u00e3 chinh ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n mu\u1ed1n t\u1eadn h\u01b0\u1edfng tr\u1ecdn v\u1eb9n t\u1eebng kho\u1ea3nh kh\u1eafc trong cu\u1ed9c s\u1ed1ng.<\/p>\n

L\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc t\u0103ng l\u1ef1c ch\u1ee7 l\u1ef1c c\u1ee7a PepsiCo v\u00e0 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t to\u00e0n c\u1ea7u, Sting Energy \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5 trong 5 n\u0103m qua. T\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m m\u00e0 Sting \u0111\u00e3 ra m\u1eaft nh\u01b0 \u1ea4n \u0110\u1ed9, Pakistan, Ai C\u1eadp, Morocco, Myanmar, Sri Lanka v\u00e0 Vi\u1ec7t Nam, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y hi\u1ec7n \u0111ang gi\u1eef v\u1ecb tr\u00ed s\u1ed1 1 ho\u1eb7c s\u1ed1 2 v\u1ec1 th\u1ecb ph\u1ea7n. \u00a0V\u1edbi m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i t\u1ea1i 34 th\u1ecb tr\u01b0\u1eddng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c l\u1ea7n n\u00e0y mang \u0111\u1ebfn c\u01a1 h\u1ed9i \u0111\u1ea7y ti\u1ec1m n\u0103ng \u0111\u1ec3 Sting v\u00e0 Gi\u1ea3i \u0111ua C\u00f4ng th\u1ee9c 1 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng quy m\u00f4 to\u00e0n c\u1ea7u.<\/p>\n

Trong b\u1ed9 m\u00f4n th\u1ec3 thao nh\u01b0 C\u00f4ng th\u1ee9c 1, ng\u01b0\u1eddi h\u00e2m m\u1ed9 say m\u00ea v\u00e0 quan t\u00e2m \u0111\u1ebfn t\u1eebng chi ti\u1ebft nh\u1ecf nh\u1ea5t. V\u00ec v\u1eady, Sting Energy \u0111\u00e3 t\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nh\u1ea5t c\u1ee7a tr\u1ea3i nghi\u1ec7m \u0111ua xe l\u00e0 \u00e2m thanh. H\u1ee3p t\u00e1c c\u00f9ng DJ n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi Armin van Buuren, Sting Energy mang \u0111\u1ebfn m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ea7y th\u00fa v\u1ecb v\u00e0 b\u1ea5t ng\u1edd khi k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi F1 d\u1ef1a tr\u00ean m\u1ed9t ph\u00e1t hi\u1ec7n th\u00fa v\u1ecb t\u1eeb ch\u00ednh ng\u01b0\u1eddi h\u00e2m m\u1ed9. \u0110\u00f3 ch\u00ednh l\u00e0 \u00e2m thanh “Stinggg” th\u1ef1c ch\u1ea5t lu\u00f4n hi\u1ec7n di\u1ec7n trong ti\u1ebfng g\u1ea7m \u0111\u1eb7c tr\u01b0ng c\u1ee7a \u0111\u1ed9ng c\u01a1 F1. Ban \u0111\u1ea7u ch\u1ec9 l\u00e0 m\u1ed9t th\u1eed nghi\u1ec7m vui trong ph\u00f2ng thu, nh\u01b0ng d\u1ef1 \u00e1n nhanh ch\u00f3ng t\u1ea1o n\u00ean hi\u1ec7u \u1ee9ng to\u00e0n c\u1ea7u, kh\u01a1i d\u1eady s\u1ef1 ph\u1ea5n kh\u00edch trong c\u1ed9ng \u0111\u1ed3ng \u0111am m\u00ea t\u1ed1c \u0111\u1ed9, \u00e2m nh\u1ea1c v\u00e0 th\u1ec3 thao. S\u1ef1 giao thoa v\u1ec1 \u00e2m thanh \u0111\u1ea7y b\u1ea5t ng\u1edd n\u00e0y nhanh ch\u00f3ng tr\u1edf th\u00e0nh ch\u1ee7 \u0111\u1ec1 g\u00e2y s\u1ed1t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, m\u1edf m\u00e0n cho chu\u1ed7i tr\u1ea3i nghi\u1ec7m t\u00e1o b\u1ea1o v\u00e0 s\u1ed1ng \u0111\u1ed9ng m\u00e0 Sting chu\u1ea9n b\u1ecb mang \u0111\u1ebfn cho ng\u01b0\u1eddi h\u00e2m m\u1ed9, v\u1edbi s\u1ef1 d\u1eabn d\u1eaft v\u00e0 th\u00fac \u0111\u1ea9y t\u1eeb ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng b\u1ee9t ph\u00e1 c\u1ee7a \u00e2m thanh.<\/p>\n

Gatorade: Th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc u\u1ed1ng th\u1ec3 thao ch\u00ednh th\u1ee9c t\u1ea1i Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1<\/u> <\/b> <\/p>\n

Gatorade s\u1ebd tr\u1edf th\u00e0nh th\u1ee9c u\u1ed1ng th\u1ec3 thao ch\u00ednh th\u1ee9c c\u1ee7a Gi\u1ea3i \u0111ua C\u00f4ng th\u1ee9c 1, \u0111\u1ed3ng th\u1eddi l\u00e0 \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c c\u1ee7a F1 Sprint. L\u00e0 th\u1ec3 th\u1ee9c \u0111ua n\u1ed5i b\u1eadt v\u1edbi nh\u1eefng m\u00e0n tranh t\u00e0i t\u1ed1c \u0111\u1ed9 \u0111\u1ea7y k\u1ecbch t\u00ednh, F1 Sprint t\u00ecm \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u ho\u00e0n h\u1ea3o v\u1edbi Gatorade, th\u01b0\u01a1ng hi\u1ec7u v\u1ed1n g\u1eafn li\u1ec1n v\u1edbi hi\u1ec7u su\u1ea5t thi \u0111\u1ea5u \u0111\u1ec9nh cao v\u00e0 th\u00e0nh t\u00edch trong th\u1ec3 thao.<\/p>\n

Tho\u1ea3 thu\u1eadn t\u00e0i tr\u1ee3 bao g\u1ed3m ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp n\u01b0\u1edbc cho v\u1eadn \u0111\u1ed9ng vi\u00ean ngay t\u1ea1i s\u1ef1 ki\u1ec7n, c\u00f9ng v\u1edbi h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n di\u1ec7n xuy\u00ean su\u1ed1t c\u00e1c\u00a0 t\u1eeb b\u1ea3ng qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u01b0\u1eddng \u0111ua, \u0111\u1ed3 h\u1ecda truy\u1ec1n h\u00ecnh \u0111\u1ebfn ph\u00f4ng n\u1ec1n ph\u1ecfng v\u1ea5n xuy\u00ean su\u1ed1t c\u00e1c cu\u1ed9c \u0111ua F1 Sprint v\u00e0o cu\u1ed1i tu\u1ea7n. G\u00f3i t\u00e0i tr\u1ee3 c\u1ee7a Gatorade cho \u00a0F1 Sprint s\u1ebd ch\u00ednh th\u1ee9c b\u1eaft \u0111\u1ea7u t\u1eeb cu\u1ed1i n\u0103m nay, h\u1ee9a h\u1eb9n mang \u0111\u1ebfn cho ng\u01b0\u1eddi h\u00e2m m\u1ed9\u00a0 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean \u0111\u1ebfn t\u1eeb s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa hai th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Doritos: \u0110\u1ed1i t\u00e1c m\u1ea3ng \u0111\u1ed3 \u0103n v\u1eb7t v\u1ecb m\u1eb7n ch\u00ednh th\u1ee9c t\u1ea1i Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1<\/u> <\/b> <\/p>\n

V\u1edbi vai tr\u00f2 l\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1ed3 \u0103n v\u1eb7t v\u1ecb m\u1eb7n c\u1ee7a Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1, Doritos, th\u01b0\u01a1ng hi\u1ec7u snack t\u00e1o b\u1ea1o b\u1eadc nh\u1ea5t \u0111\u00e3 b\u1eaft tay h\u1ee3p t\u00e1c c\u00f9ng b\u1ed9 m\u00f4n th\u1ec3 thao t\u1ed1c \u0111\u1ed9 h\u1ea5p d\u1eabn h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y s\u1ebd mang h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c tr\u01b0ng c\u1ee7a Doritos \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 F1 tr\u00ean to\u00e0n c\u1ea7u, th\u00f4ng qua c\u00e1c tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c \u0111\u1ed9c \u0111\u00e1o nh\u01b0 Doritos Loaded t\u1ea1i c\u00e1c ch\u1eb7ng \u0111ua v\u00e0 nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c. V\u1edbi quy\u1ec1n tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, Doritos h\u1ee9a h\u1eb9n s\u1ebd khu\u1ea5y \u0111\u1ed9ng c\u1ea3 trong v\u00e0 ngo\u00e0i \u0111\u01b0\u1eddng \u0111ua b\u1eb1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c h\u1ea5p d\u1eabn b\u1eadc nh\u1ea5t.<\/p>\n

\u00d4ng Eugene Willemsen, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh, m\u1ea3ng \u0111\u1ed3 u\u1ed1ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u1ee7a PepsiCo<\/b>, chia s\u1ebb: “M\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c mang t\u00ednh b\u01b0\u1edbc ngo\u1eb7t v\u1edbi Formula 1 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa hai th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u h\u00e0ng \u0111\u1ea7u c\u00f3 chung \u0111am m\u00ea trong vi\u1ec7c mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t tr\u1ed9i cho ng\u01b0\u1eddi h\u00e2m m\u1ed9. N\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u v\u00e0 \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a Formula 1 ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a ch\u00fang t\u00f4i trong vi\u1ec7c \u0111\u01b0a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c bi\u1ec7t l\u00e0 Sting Energy v\u01b0\u01a1n ra th\u1ebf gi\u1edbi. Th\u00f4ng qua quan h\u1ec7 h\u1ee3p t\u00e1c n\u00e0y, ch\u00fang t\u00f4i s\u1ebd c\u00f9ng nhau mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00e1o b\u1ea1o v\u00e0 \u0111\u1ed9t ph\u00e1, k\u1ebft n\u1ed1i v\u1edbi c\u00e1c tay \u0111ua v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 kh\u00f4ng ch\u1ec9 t\u1ea1i \u0111\u01b0\u1eddng \u0111ua m\u00e0 c\u00f2n \u1edf nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m kh\u00e1c. \u0110\u1ed3ng th\u1eddi, ch\u00fang t\u00f4i c\u0169ng s\u1ebd \u0111\u1ed3ng h\u00e0nh c\u00f9ng Formula 1 trong h\u00e0nh tr\u00ecnh chinh ph\u1ee5c th\u00eam nhi\u1ec1u kh\u00e1n gi\u1ea3 m\u1edbi t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng tch\u1ee7 l\u1ef1c c\u1ee7a PepsiCo v\u00e0 Sting.”<\/p>\n

\u00d4ng Stefano Domenicali, Ch\u1ee7 t\u1ecbch ki\u00eam T\u1ed5ng Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh c\u1ee7a Formula 1, chia s\u1ebb:<\/b> <\/p>\n

“H\u00f4m nay l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 t\u00f4n vinh m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c gi\u1eefa hai th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 c\u00f3 b\u1ec1 d\u00e0y l\u1ecbch s\u1eed. \u0110\u00e2y s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 \u0111\u1ed5i m\u1edbi, h\u1ee9a h\u1eb9n s\u1ebd mang \u0111\u1ebfn s\u1ef1 ph\u1ea5n kh\u00edch \u0111\u1ea7y t\u00ednh gi\u1ea3i tr\u00ed v\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00f3 qu\u00ean cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n

“PepsiCo s\u1ebd khai th\u00e1c ti\u1ec1m n\u0103ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a Formula 1 v\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng to\u00e0n c\u1ea7u \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 m\u1edbi. \u0110\u1ed3ng th\u1eddi, ch\u00fang t\u00f4i c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i \u00edch t\u1eeb ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng s\u00f4i \u0111\u1ed9ng, nh\u1eefng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 trung th\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n

V\u1edbi b\u1ec1 d\u00e0y l\u1ecbch s\u1eed v\u1ec1 s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng t\u00f4n vinh nh\u1eefng kho\u1ea3nh kh\u1eafc vui v\u1ebb v\u00e0 \u0111\u1eb7c bi\u1ec7t trong cu\u1ed9c s\u1ed1ng, PepsiCo l\u00e0 \u0111\u1ed1i t\u00e1c l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ch\u00fang t\u00f4i chia s\u1ebb nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u1ed9c \u0111\u00e1o trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh.”<\/p>\n

V\u1ec1 PepsiCo<\/u> <\/b> <\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a PepsiCo \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1edfng th\u1ee9c h\u01a1n m\u1ed9t t\u1ef7 l\u1ea7n m\u1ed7i ng\u00e0y t\u1ea1i h\u01a1n 200 qu\u1ed1c gia v\u00e0 v\u00f9ng l\u00e3nh th\u1ed5 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. N\u0103m 2024, PepsiCo ghi nh\u1eadn doanh thu g\u1ea7n 92 t\u1ef7 \u0111\u00f4 la M\u1ef9, ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng k\u1ebft h\u1ee3p gi\u1eefa th\u1ef1c ph\u1ea9m ti\u1ec7n l\u1ee3i v\u00e0 \u0111\u1ed3 u\u1ed1ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker v\u00e0 SodaStream. Danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a PepsiCo bao g\u1ed3m nhi\u1ec1u lo\u1ea1i th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch, trong \u0111\u00f3 g\u1ed3m nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ea1t doanh thu b\u00e1n l\u1ebb \u01b0\u1edbc t\u00ednh tr\u00ean 1 t\u1ef7 \u0111\u00f4 la M\u1ef9 m\u1ed7i n\u0103m.<\/p>\n

PepsiCo \u0111\u1ecbnh h\u01b0\u1edbng tr\u1edf th\u00e0nh t\u1eadp \u0111o\u00e0n d\u1eabn \u0111\u1ea7u to\u00e0n c\u1ea7u trong l\u0129nh v\u1ef1c th\u1ee9c u\u1ed1ng v\u00e0 th\u1ef1c ph\u1ea9m ti\u1ec7n l\u1ee3i th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c pep+ (PepsiCo Positive). pep+ l\u00e0 chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i to\u00e0n di\u1ec7n c\u1ee7a PepsiCo, \u0111\u1eb7t ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 con ng\u01b0\u1eddi v\u00e0o tr\u1ecdng t\u00e2m trong c\u00e1ch th\u1ee9c t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng b\u1eb1ng c\u00e1ch v\u1eadn h\u00e0nh trong gi\u1edbi h\u1ea1n c\u1ee7a h\u00e0nh tinh, \u0111\u1ed3ng th\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng cho s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c cho con ng\u01b0\u1eddi v\u00e0 m\u00f4i tr\u01b0\u1eddng. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, vui l\u00f2ng truy c\u1eadp www.pepsico.com<\/a>\u00a0ho\u1eb7c theo d\u00f5i PepsiCo tr\u00ean X (Twitter)<\/a>, Instagram<\/a>, Facebook<\/a>\u00a0v\u00e0 LinkedIn<\/a>\u00a0@PepsiCo.<\/p>\n

V\u1ec1 Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1<\/u> <\/b> <\/p>\n

\u0110\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1eeb n\u0103m 1950, Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1\u00ae (Formula 1\u00ae) l\u00e0 gi\u1ea3i \u0111ua m\u00f4 t\u00f4 th\u1ec3 thao danh gi\u00e1 nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 c\u0169ng l\u00e0 chu\u1ed7i s\u1ef1 ki\u1ec7n th\u1ec3 thao th\u01b0\u1eddng ni\u00ean thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi h\u00e2m m\u1ed9 to\u00e0n c\u1ea7u. Formula One World Championship Limited l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb tr\u1ef1c thu\u1ed9c Formula 1\u00ae v\u00e0 hi\u1ec7n \u0111ang n\u1eafm gi\u1eef \u0111\u1ed9c quy\u1ec1n quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i \u0111\u1ed1i v\u1edbi Gi\u1ea3i V\u00f4 \u0111\u1ecbch Th\u1ebf gi\u1edbi \u0110ua xe C\u00f4ng th\u1ee9c 1 FIA (FIA Formula One World Championship\u2122). Formula 1\u00ae l\u00e0 c\u00f4ng ty con c\u1ee7a Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK), thu\u1ed9c nh\u00f3m c\u1ed5 phi\u1ebfu theo d\u00f5i hi\u1ec7u su\u1ea5t kinh doanh c\u1ee7a Formula One Group. Logo F1, logo F1 FORMULA 1, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB v\u00e0 c\u00e1c nh\u00e3n hi\u1ec7u li\u00ean quan l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd c\u1ee7a Formula One Licensing BV, m\u1ed9t c\u00f4ng ty th\u00e0nh vi\u00ean c\u1ee7a Formula 1. B\u1ea3o l\u01b0u m\u1ecdi quy\u1ec1n.<\/p>\n

Photo – https:\/\/mma.prnasia.com\/media2\/2696141\/PepsiCo_1.jpg?p=medium600<\/a>
Photo – https:\/\/mma.prnasia.com\/media2\/2696142\/PepsiCo_2.jpg?p=medium600<\/a>
Photo – https:\/\/mma.prnasia.com\/media2\/2696147\/PepsiCo_3.jpg?p=medium600<\/a>
Photo – https:\/\/mma.prnasia.com\/media2\/2696148\/PepsiCo_4.jpg?p=medium600<\/a>
Logo – https:\/\/mma.prnasia.com\/media2\/2696318\/PepsiCo_Logo.jpg?p=medium600<\/a><\/p>\n

\"STING<\/a>
STING ENERGY LAUNCHES AS OFFICIAL ENERGY DRINK OF FORMULA 1\u00ae<\/span> <\/div>\n

\u00a0<\/p>\n

\"DORITOS<\/a>
DORITOS ACCELERATES FORMULA 1\u00ae PARTNERSHIP AS OFFICIAL SNACKS PARTNER<\/span> <\/div>\n

\u00a0<\/p>\n

\"GATORADE<\/a>
GATORADE FUELS PERFORMANCE AS OFFICIAL SPORTS DRINK OF FORMULA 1<\/span> <\/div>\n

\u00a0<\/p>\n

\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

PepsiCo v\u1eeba c\u00f4ng b\u1ed1 m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c to\u00e0n c\u1ea7u ch\u00ednh th\u1ee9c v\u1edbi Gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1, qua \u0111\u00f3 m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Sting Energy\u00ae, Gatorade\u00ae v\u00e0 Doritos\u00ae g\u00f3p m\u1eb7t t\u1ea1i s\u00e2n ch\u01a1i c\u1ee7a m\u00f4n th\u1ec3 thao ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t th\u1ebf gi\u1edbi. Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, ng\u00e0y 28 […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-39801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nPEPSICO\u00ae CH\u00cdNH TH\u1ee8C TR\u1ede TH\u00c0NH \u0110\u1ed0I T\u00c1C TO\u00c0N C\u1ea6U C\u1ee6A GI\u1ea2I \u0110UA XE C\u00d4NG TH\u1ee8C 1\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/pepsico-chinh-thuc-tro-thanh-doi-tac-toan-cau-cua-giai-dua-xe-cong-thuc-1\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" 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