{"id":39592,"date":"2025-05-17T12:01:13","date_gmt":"2025-05-17T05:01:13","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/haier-cung-co-vi-the-la-mot-trong-nhung-thuong-hieu-toan-cau-co-gia-tri-nhat-va-la-thuong-hieu-he-sinh-thai-iot-duy-nhat-tren-the-gioi\/"},"modified":"2025-05-17T12:01:13","modified_gmt":"2025-05-17T05:01:13","slug":"haier-cung-co-vi-the-la-mot-trong-nhung-thuong-hieu-toan-cau-co-gia-tri-nhat-va-la-thuong-hieu-he-sinh-thai-iot-duy-nhat-tren-the-gioi","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/haier-cung-co-vi-the-la-mot-trong-nhung-thuong-hieu-toan-cau-co-gia-tri-nhat-va-la-thuong-hieu-he-sinh-thai-iot-duy-nhat-tren-the-gioi\/","title":{"rendered":"Haier c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t v\u00e0 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i IoT duy nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi"},"content":{"rendered":"
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TH\u01af\u1ee2NG H\u1ea2I, ng\u00e0y 17 th\u00e1ng 5 n\u0103m 2025 \/PRNewswire\/ — \u00a0T\u1eadp \u0111o\u00e0n Haier t\u1ef1 h\u00e0o th\u00f4ng b\u00e1o x\u1ebfp h\u1ea1ng th\u1ee9 54 trong b\u1ea3ng x\u1ebfp h\u1ea1ng Top 100 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u gi\u00e1 tr\u1ecb nh\u1ea5t n\u0103m 2025 c\u1ee7a Kantar BrandZ, v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t 47,6 t\u1ef7 USD, \u0111\u00e1nh d\u1ea5u m\u1ee9c t\u0103ng \u1ea5n t\u01b0\u1ee3ng 47,1% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. C\u1ed9t m\u1ed1c quan tr\u1ecdng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m n\u1ed5i b\u1eadt \u0111\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng c\u1ee7a Haier m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i Internet v\u1ea1n v\u1eadt (IoT) duy nh\u1ea5t \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng to\u00e0n c\u1ea7u trong b\u1ea3y n\u0103m li\u00ean ti\u1ebfp.<\/p>\n

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\"Haier <\/a>
Haier Consolidates Its Position as One of the Most Valuable Global Brands and the Only IoT Ecosystem Brand in the World<\/span><\/p>\n<\/p><\/div>\n

\u0110\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 m\u1ed9t trong nh\u1eefng b\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn nh\u1ea5t th\u1ebf gi\u1edbi, Kantar BrandZ k\u1ebft h\u1ee3p ph\u00e2n t\u00edch t\u00e0i ch\u00ednh nghi\u00eam ng\u1eb7t v\u1edbi hi\u1ec3u bi\u1ebft chuy\u00ean s\u00e2u t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i 54 th\u1ecb tr\u01b0\u1eddng. T\u1ed5ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Top 100 to\u00e0n c\u1ea7u n\u0103m nay \u0111\u1ea1t m\u1ee9c k\u1ef7 l\u1ee5c 10,7 ngh\u00ecn t\u1ef7 USD, t\u0103ng tr\u01b0\u1edfng 29% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Trong s\u1ed1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng, s\u1ef1 t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c c\u1ee7a Haier ph\u1ea3n \u00e1nh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i v\u00e0 \u0111\u1ed5i m\u1edbi l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n

Trong b\u1ea3ng x\u1ebfp h\u1ea1ng n\u0103m 2025, Apple gi\u1eef v\u1eefng v\u1ecb tr\u00ed s\u1ed1 1 n\u0103m th\u1ee9 t\u01b0 li\u00ean ti\u1ebfp v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t 1,3 ngh\u00ecn t\u1ef7 USD. Theo sau l\u00e0 Google, Microsoft, Amazon v\u00e0 NVIDIA trong top 5. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c th\u1ec3 hi\u1ec7n xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n khi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi 20 n\u0103m tr\u01b0\u1edbc v\u00e0 hi\u1ec7n chi\u1ebfm 6% t\u1ed5ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Top 100 to\u00e0n c\u1ea7u.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a Haier trong b\u1ea3ng x\u1ebfp h\u1ea1ng Top 100 to\u00e0n c\u1ea7u c\u1ee7a Kantar BrandZ th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng linh ho\u1ea1t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ba tr\u1ee5 c\u1ed9t: H\u1ec7 sinh th\u00e1i s\u1ed1ng th\u00f4ng minh, H\u1ec7 sinh th\u00e1i ng\u00e0nh y t\u1ebf to\u00e0n di\u1ec7n v\u00e0 H\u1ec7 sinh th\u00e1i ng\u00e0nh kinh t\u1ebf s\u1ed1. Trong th\u1eddi \u0111\u1ea1i IoT, Haier \u0111\u00e3 v\u01b0\u1ee3t ra kh\u1ecfi khu\u00f4n kh\u1ed5 s\u1ea3n xu\u1ea5t truy\u1ec1n th\u1ed1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c h\u1ec7 sinh th\u00e1i k\u1ebft n\u1ed1i, \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh th\u00f4ng qua \u0111\u1ed3ng s\u00e1ng t\u1ea1o v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u00edch h\u1ee3p th\u00f4ng minh.<\/p>\n

\u0110\u1ed1i v\u1edbi S\u1ed1ng th\u00f4ng minh, Haier Smart \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb c\u00e1c thi\u1ebft b\u1ecb truy\u1ec1n th\u1ed1ng th\u00e0nh tr\u1ea3i nghi\u1ec7m s\u1ed1ng th\u00f4ng minh, k\u1ebft n\u1ed1i, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i nh\u00e0 \u1edf c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi. Trong l\u0129nh v\u1ef1c S\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n, Haier \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i s\u1ee9c kh\u1ecfe to\u00e0n di\u1ec7n bao g\u1ed3m khoa h\u1ecdc \u0111\u1eddi s\u1ed1ng, y h\u1ecdc l\u00e2m s\u00e0ng v\u00e0 c\u00f4ng ngh\u1ec7 sinh h\u1ecdc. V\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng trong 5 n\u0103m qua, ho\u1ea1t \u0111\u1ed9ng kinh doanh trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ee7a c\u00f4ng ty hi\u1ec7n \u0111\u00e3 d\u1eabn \u0111\u1ea7u ng\u00e0nh t\u1ea1i Trung Qu\u1ed1c. Ngo\u00e0i ra, H\u1ec7 sinh th\u00e1i kinh t\u1ebf s\u1ed1 c\u1ee7a Haier, \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1edfi n\u1ec1n t\u1ea3ng internet c\u00f4ng nghi\u1ec7p COSMOPlat, \u0111ang m\u1edf ra \u0111\u1ed9ng l\u1ef1c s\u1ea3n su\u1ea5t m\u1edbi v\u00e0 cho ph\u00e9p chuy\u1ec3n \u0111\u1ed5i b\u1ec1n v\u1eefng gi\u1eefa c\u00e1c ng\u00e0nh.<\/p>\n

“Ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nh\u1eefng th\u0103ng tr\u1ea7m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong 20 n\u0103m qua. Haier \u0111\u00e3 th\u1ef1c s\u1ef1 ph\u00e1t tri\u1ec3n t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u1edf Thanh \u0110\u1ea3o, th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Trung Qu\u1ed1c, r\u1ed3i th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, v\u00e0 b\u00e2y gi\u1edd l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i. Gi\u1edd \u0111\u00e2y, Haier \u0111\u00e3 th\u1ef1c s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi mang b\u1ea3n s\u1eafc b\u1ea3n \u0111\u1ecba xu\u1ea5t s\u1eafc”, b\u00e0 Doreen Wang, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Kantar Trung Qu\u1ed1c \u0110\u1ea1i l\u1ee5c ki\u00eam Ch\u1ee7 t\u1ecbch to\u00e0n c\u1ea7u c\u1ee7a Kantar BrandZ cho bi\u1ebft.<\/p>\n

Vi\u1ec7c g\u00f3p m\u1eb7t b\u1ea3y n\u0103m li\u00ean ti\u1ebfp c\u1ee7a Haier trong b\u1ea3ng x\u1ebfp h\u1ea1ng Top 100 to\u00e0n c\u1ea7u c\u1ee7a BrandZ kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n vai tr\u00f2 ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a Trung Qu\u1ed1c trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a ho\u1ea1t \u0111\u1ed9ng t\u1ea1o gi\u00e1 tr\u1ecb to\u00e0n c\u1ea7u.<\/p>\n

Khi AI ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p to\u00e0n c\u1ea7u, Haier \u0111\u00e3 c\u00f4ng b\u1ed1 n\u0103m 2025 l\u00e0 n\u0103m kh\u1edfi \u0111\u1ed9ng c\u00e1c \u1ee9ng d\u1ee5ng AI tr\u00ean quy m\u00f4 to\u00e0n t\u1eadp \u0111o\u00e0n. B\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p AI v\u00e0o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, Haier \u0111ang ph\u00e1t tri\u1ec3n m\u1ed9t \u0111\u1ed9ng c\u01a1 m\u1ea1nh m\u1ebd v\u1ec1 n\u0103ng su\u1ea5t v\u00e0 \u0111\u1ed5i m\u1edbi, th\u00fac \u0111\u1ea9y h\u01a1n n\u1eefa s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ec7 sinh th\u00e1i ba tr\u1ee5 c\u1ed9t.<\/p>\n

Lu\u00f4n ki\u00ean \u0111\u1ecbnh v\u1edbi t\u1ea7m nh\u00ecn l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m, Haier n\u1ed7 l\u1ef1c t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb con ng\u01b0\u1eddi trong k\u1ef7 nguy\u00ean AI. Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a T\u1eadp \u0111o\u00e0n Haier, \u00f4ng Zhou Yunjie chia s\u1ebb, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111ang ph\u00e1t tri\u1ec3n t\u1eeb ti\u1ebfp nh\u1eadn th\u1ee5 \u0111\u1ed9ng sang \u0111\u1ed3ng s\u00e1ng t\u1ea1o t\u00edch c\u1ef1c; \u0111i\u1ec1u n\u00e0y \u0111ang th\u00fac \u0111\u1ea9y Haier t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y, Haier \u0111ang m\u1ea1nh d\u1ea1n \u0111\u1ecbnh ngh\u0129a l\u1ea1i s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua h\u1ee3p t\u00e1c th\u00f4ng minh. “Ho\u1eb7c ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi AI ho\u1eb7c b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau”, \u00f4ng Zhou nh\u1ea5n m\u1ea1nh. V\u1edbi ni\u1ec1m tin n\u00e0y, Haier \u0111ang t\u00edch h\u1ee3p AI v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c k\u1ecbch b\u1ea3n \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho m\u1ecdi ng\u01b0\u1eddi x\u00e2y d\u1ef1ng m\u1ed9t t\u01b0\u01a1ng lai n\u01a1i c\u00f4ng ngh\u1ec7 th\u00edch \u1ee9ng v\u1edbi con ng\u01b0\u1eddi.<\/p>\n

Trong H\u1ec7 sinh th\u00e1i S\u1ed1ng th\u00f4ng minh, Haier \u0111\u00e3 ph\u00e1t tri\u1ec3n UhomeGPT, m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng \u0111\u1ed9c quy\u1ec1n \u0111\u01b0\u1ee3c trang b\u1ecb ba n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i: hi\u1ec3u bi\u1ebft, nh\u1eadn th\u1ee9c v\u00e0 s\u1ee9c s\u1ed1ng. B\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p nh\u00e0 b\u1ebfp k\u1ebft n\u1ed1i AI t\u00edch h\u1ee3p c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 t\u1ee7 l\u1ea1nh v\u00e0 l\u00f2 n\u01b0\u1edbng, Haier \u0111ang \u0111\u1ecbnh ngh\u0129a l\u1ea1i cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y. Trong H\u1ec7 sinh th\u00e1i Kinh t\u1ebf s\u1ed1, COSMOPlat \u0111\u00e3 \u0111\u1ed9c l\u1eadp ph\u00e1t tri\u1ec3n m\u1ed9t m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn c\u00f4ng nghi\u1ec7p nh\u1eb9 – CosmoGPT, h\u1ed7 tr\u1ee3 c\u00e1c ch\u1ee9c n\u0103ng nh\u01b0 h\u1ecfi \u0111\u00e1p th\u00f4ng minh, t\u1ea1o m\u00e3 v\u00e0 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

S\u1ef1 th\u0103ng h\u1ea1ng li\u00ean t\u1ee5c c\u1ee7a Haier trong b\u1ea3ng x\u1ebfp h\u1ea1ng Top 100 c\u1ee7a Kantar BrandZ kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n c\u1ea3 \u1ea3nh h\u01b0\u1edfng ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Trung Qu\u1ed1c tr\u00ean to\u00e0n c\u1ea7u. Th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i v\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i AI \u0111ang di\u1ec5n ra, Haier \u0111ang thi\u1ebft l\u1eadp m\u1ed9t chu\u1ea9n m\u1ef1c m\u1edbi cho s\u1ef1 \u0111\u1ed5i m\u1edbi trong th\u1eddi \u0111\u1ea1i k\u1ebft n\u1ed1i th\u00f4ng minh.<\/p>\n

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