{"id":39548,"date":"2025-05-16T00:13:30","date_gmt":"2025-05-15T17:13:30","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=39548"},"modified":"2025-05-16T00:13:52","modified_gmt":"2025-05-15T17:13:52","slug":"chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"\n

\u201cSerial returner\u201d \u0111ang l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam khi kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3n tr\u1edf qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng quy m\u00f4 c\u1ee7a c\u00e1c doanh nghi\u1ec7p.<\/strong><\/p>\n\n\n\n

Th\u1ebf n\u00e0o l\u00e0 “Serial returner”?<\/strong><\/p>\n\n\n\n

“Serial returner” l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 t\u1ea7n su\u1ea5t tr\u1ea3 h\u00e0ng cao h\u01a1n m\u1ee9c trung b\u00ecnh. Theo b\u00e1o c\u00e1o c\u1ee7a Allied Market Research, t\u1ef7 l\u1ec7 thanh to\u00e1n COD (Cash On Delivery) t\u1ea1i Vi\u1ec7t Nam chi\u1ebfm t\u1edbi h\u01a1n 80%, trong \u0111\u00f3 t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trung b\u00ecnh r\u01a1i v\u00e0o kho\u1ea3ng 15 – 20%. M\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y c\u1ee7a c\u00f4ng ty Infobip cho bi\u1ebft h\u00e0nh vi c\u1ee7a serial returner th\u01b0\u1eddng bao g\u1ed3m:\u200b<\/p>\n\n\n\n

Staging (mua t\u1ea1m th\u1eddi) l\u00e0 kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ch\u1ec9 \u0111\u1ec3 s\u1eed d\u1ee5ng ng\u1eafn h\u1ea1n v\u00e0 r\u1ed3i tr\u1ea3 l\u1ea1i. Kho\u1ea3ng 24% nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean tr\u1ea3 h\u00e0ng l\u00e0m v\u1eady \u0111\u1ec3 mua l\u1ea1i s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 r\u1ebb h\u01a1n sau khi \u0111\u00e3 b\u00e1n c\u00e1i c\u0169.<\/p>\n\n\n\n

Wardrobing (mua \u0111\u1ec3 d\u00f9ng m\u1ed9t l\u1ea7n) l\u00e0 nh\u1eefng ng\u01b0\u1eddi mua \u0111\u1ed3 ch\u1ec9 \u0111\u1ec3 di\u1ec7n trong m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. Th\u1eadm ch\u00ed, 9% ng\u01b0\u1eddi mua s\u1eafm t\u1eebng \u0111\u1eb7t h\u00e0ng ch\u1ec9 \u0111\u1ec3 ch\u1ee5p \u1ea3nh s\u1ed1ng \u1ea3o tr\u01b0\u1edbc khi ho\u00e0n tr\u1ea3.<\/p>\n\n\n\n

Bracketing (mua nhi\u1ec1u lo\u1ea1i \u0111\u1ec3 ch\u1ecdn) l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1eb7t nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i (kh\u00e1c m\u00e0u, kh\u00e1c size) v\u1edbi \u00fd \u0111\u1ecbnh ch\u1ec9 gi\u1eef l\u1ea1i m\u1ed9t c\u00e1i v\u00e0 tr\u1ea3 l\u1ea1i ph\u1ea7n c\u00f2n l\u1ea1i. Xu h\u01b0\u1edbng n\u00e0y \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn tr\u00ean to\u00e0n c\u1ea7u, v\u1edbi h\u01a1n 60% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh vi n\u00e0y k\u1ec3 t\u1eeb n\u0103m 2022.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Serial returner \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n

Nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng cao<\/strong><\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng tr\u1ea3 h\u00e0ng gia t\u0103ng khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn l\u00e0 do n\u1ed9i dung m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m thi\u1ebfu ch\u00ednh x\u00e1c, h\u00ecnh \u1ea3nh kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang th\u1ef1c t\u1ebf, khi\u1ebfn ng\u01b0\u1eddi mua th\u1ea5t v\u1ecdng khi nh\u1eadn h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c thi\u1ebfu h\u01b0\u1edbng d\u1eabn chi ti\u1ebft ho\u1eb7c b\u1ea3ng size kh\u00f4ng r\u00f5 r\u00e0ng d\u1ec5 khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u1ecdn sai, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c ng\u00e0nh h\u00e0ng nh\u01b0 th\u1eddi trang ho\u1eb7c ph\u1ee5 ki\u1ec7n c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

Th\u1eddi gian tr\u1ea3 h\u00e0ng d\u00e0i, th\u1ee7 t\u1ee5c \u0111\u01a1n gi\u1ea3n, l\u00fd do nh\u01b0 \u201c\u0111\u1ed5i \u00fd\u201d v\u00e0 mi\u1ec5n ph\u00ed tr\u1ea3 h\u00e0ng, khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u201cch\u1ed1t \u0111\u01a1n\u201d m\u00e0 kh\u00f4ng c\u1ea7n suy ngh\u0129 k\u1ef9. Ng\u01b0\u1eddi d\u01b0\u1edbi 30 tu\u1ed5i hay c\u00f3 khuynh h\u01b0\u1edbng n\u00e0y, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Z v\u00e0 Millennials.<\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 influencer v\u00f4 t\u00ecnh t\u1ea1o n\u00ean \u00e1p l\u1ef1c khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i xu\u1ea5t hi\u1ec7n th\u1eadt lung linh, d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m \u0111\u1ec3 ch\u1ee5p \u1ea3nh ho\u1eb7c d\u00f9ng th\u1eed, sau \u0111\u00f3 tr\u1ea3 l\u1ea1i ch\u00fang \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 v\u1eabn theo trend, t\u1eeb \u0111\u00f3 gi\u00e1n ti\u1ebfp th\u00fac \u0111\u1ea9y h\u00e0nh vi ti\u00eau d\u00f9ng nhanh.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ch\u00ednh s\u00e1ch tr\u1ea3 h\u00e0ng d\u1ec5 d\u00e0ng v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i gia t\u0103ng serial returner<\/em><\/p>\n\n\n\n

\u0110\u00e2u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p?<\/strong><\/p>\n\n\n\n

M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn l\u00e0 c\u1ea5m ho\u00e0n to\u00e0n nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 h\u00e0ng h\u00e0ng lo\u1ea1t. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh r\u1ee7i ro cao, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00e2n nh\u1eafc nhi\u1ec1u y\u1ebfu t\u1ed1. Ch\u1eb3ng h\u1ea1n, doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng tr\u1ea3 h\u00e0ng lo\u1ea1t th\u00f4ng qua h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa ng\u01b0\u1eddi tr\u1ea3 h\u00e0ng c\u00f3 l\u00fd do ch\u00ednh \u0111\u00e1ng v\u00e0 ng\u01b0\u1eddi l\u1ea1m d\u1ee5ng ch\u00ednh s\u00e1ch. <\/p>\n\n\n\n

T\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng cao c\u00f3 th\u1ec3 do tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn ch\u01b0a t\u1ed1i \u01b0u, v\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c tr\u1ea3 h\u00e0ng khi mua tr\u1ef1c ti\u1ebfp th\u01b0\u1eddng s\u1ebd th\u1ea5p h\u01a1n so v\u1edbi khi mua online. <\/p>\n\n\n\n

Ngo\u00e0i ra, c\u1ea5m kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 g\u00e2y ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0m m\u1ea5t \u0111i doanh thu ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

\u00d4ng Ph\u1ea1m Gia D\u00e2n, Gi\u00e1m \u0111\u1ed1c Ph\u00e1t tri\u1ec3n Kinh doanh c\u1ee7a Infobip Vi\u1ec7t Nam, chia s\u1ebb:\u00a0\u201cTr\u01b0\u1edbc xu h\u01b0\u1edbng serial returner gia t\u0103ng, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang t\u00ecm \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u1ec3 qu\u1ea3n l\u00fd h\u00e0nh vi mua s\u1eafm hi\u1ec7u qu\u1ea3 h\u01a1n. T\u1eeb s\u1eed d\u1ee5ng CPM \u0111\u1ec3 nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng c\u00f3 l\u1ecbch s\u1eed tr\u1ea3 h\u00e0ng cao, k\u00edch ho\u1ea1t tin nh\u1eafn c\u00e1 nh\u00e2n h\u00f3a nh\u1eb1m x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng, \u0111\u1ebfn Chatbot h\u1ed7 tr\u1ee3 ch\u1ee7 \u0111\u1ed9ng, t\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u1eb1m m\u1ee5c ti\u00eau t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, gi\u1ea3m t\u1ef7 l\u1ec7 ho\u00e0n tr\u1ea3 v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1eafm c\u00f3 tr\u00e1ch nhi\u1ec7m h\u01a1n”.<\/p>\n\n\n\n

L\u00e0m sao \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng?<\/strong><\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng tr\u1ea3 h\u00e0ng l\u00e0 cung c\u1ea5p th\u00f4ng tin s\u1ea3n ph\u1ea9m ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7, ph\u1ea7n m\u00f4 t\u1ea3 n\u00ean chi ti\u1ebft, r\u00f5 r\u00e0ng, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang. N\u1ebfu c\u00f3 \u0111i\u1ec1u ki\u1ec7n, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 AR\/VR \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u201cth\u1eed\u201d s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

Ngo\u00e0i ra, t\u01b0 v\u1ea5n tr\u01b0\u1edbc khi mua h\u00e0ng th\u00f4ng qua tin nh\u1eafn v\u00ed d\u1ee5 nh\u01b0 chatbot c\u0169ng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u00e1ng c\u00e2n nh\u1eafc. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap gi\u1ea3m kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng mua sai s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n\n\n\n

Ti\u1ebfp theo, n\u00ean \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch tr\u1ea3 h\u00e0ng d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 nguy c\u01a1 b\u1ecb l\u1ee3i d\u1ee5ng cao nh\u01b0 qu\u1ea7n \u00e1o d\u1ef1 ti\u1ec7c, ph\u1ee5 ki\u1ec7n ho\u1eb7c \u0111\u1ed3 \u0111i\u1ec7n t\u1eed ng\u1eafn h\u1ea1n, c\u00f3 th\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian \u0111\u1ed5i\/tr\u1ea3 xu\u1ed1ng c\u00f2n 3 ng\u00e0y thay v\u00ec 7\u201314 ng\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c \u0111i\u1ec1u ki\u1ec7n tr\u1ea3 h\u00e0ng nghi\u00eam ng\u1eb7t h\u01a1n nh\u01b0 s\u1ea3n ph\u1ea9m ph\u1ea3i c\u00f2n nguy\u00ean tem nh\u00e3n, kh\u00f4ng c\u00f3 d\u1ea5u hi\u1ec7u s\u1eed d\u1ee5ng, ho\u1eb7c c\u1ea7n c\u00f3 video m\u1edf h\u1ed9p \u0111\u1ec3 x\u00e1c minh t\u00ecnh tr\u1ea1ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u1ed1i \u01b0u ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 ch\u00ednh s\u00e1ch tr\u1ea3 h\u00e0ng \u0111\u1ec3 t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/em><\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, ch\u00ednh s\u00e1ch tr\u1ea3 h\u00e0ng kh\u00f4ng n\u00ean l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh duy nh\u1ea5t, m\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n trong tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u00f4ng cung c\u1ea5p ch\u00ednh s\u00e1ch tr\u1ea3 h\u00e0ng linh ho\u1ea1t, nh\u01b0ng h\u1ecd v\u1eabn c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng nh\u1edd ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u1ed5n \u0111\u1ecbnh v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c chu \u0111\u00e1o. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1eb7ng voucher gi\u1ea3m gi\u00e1 ho\u1eb7c \u01b0u \u0111\u00e3i cho kh\u00e1ch h\u00e0ng c\u00f3 t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng th\u1ea5p.\u00a0<\/p>\n\n\n\n

Thay v\u00ec mi\u1ec5n ph\u00ed \u0111\u1ed5i tr\u1ea3 \u0111\u1ec3 t\u0103ng t\u00ednh c\u1ea1nh tranh, c\u00e1ch d\u1ec5 khi\u1ebfn chi ph\u00ed d\u1ed9i l\u00ean cao, hay t\u1eeb ch\u1ed1i kh\u00e1ch h\u00e0ng serial returner, \u0111i\u1ec1u c\u00f3 th\u1ec3 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 nh\u01b0 CPM, chatbot \u0111\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m v\u00e0 gi\u1ea3m r\u1ee7i ro tr\u1ea3 h\u00e0ng. Song song \u0111\u00f3, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSerial returner\u201d \u0111ang l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam khi kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3n tr\u1edf qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng quy m\u00f4 c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Th\u1ebf n\u00e0o l\u00e0 […]\n","protected":false},"author":3841,"featured_media":39551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3043],"tags":[],"class_list":["post-39548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te"],"yoast_head":"\nChi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\" \/>\n<meta property=\"og:description\" content=\"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-15T17:13:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T17:13:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-16-luc-00.06.36.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1018\" \/>\n\t<meta property=\"og:image:height\" content=\"664\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thi\u00ean Di\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thi\u00ean Di\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/\"},\"author\":{\"name\":\"Thi\u00ean Di\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#\/schema\/person\/5b2e67450c8c0acdb1ad2273c42660ba\"},\"headline\":\"Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\",\"datePublished\":\"2025-05-15T17:13:30+00:00\",\"dateModified\":\"2025-05-15T17:13:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/\"},\"wordCount\":1834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/#organization\"},\"image\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-16-luc-00.06.36.png\",\"articleSection\":[\"Kinh t\u1ebf\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/\",\"url\":\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/\",\"name\":\"Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\",\"isPartOf\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-16-luc-00.06.36.png\",\"datePublished\":\"2025-05-15T17:13:30+00:00\",\"dateModified\":\"2025-05-15T17:13:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#primaryimage\",\"url\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-16-luc-00.06.36.png\",\"contentUrl\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-16-luc-00.06.36.png\",\"width\":1018,\"height\":664},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\/\/saigonbiz.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#website\",\"url\":\"https:\/\/saigonbiz.com\/vn\/\",\"name\":\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/saigonbiz.com\/vn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#organization\",\"name\":\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\",\"url\":\"https:\/\/saigonbiz.com\/vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"contentUrl\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"width\":512,\"height\":512,\"caption\":\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\"},\"image\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SaigonbizGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#\/schema\/person\/5b2e67450c8c0acdb1ad2273c42660ba\",\"name\":\"Thi\u00ean Di\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png\",\"url\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png\",\"contentUrl\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png\",\"caption\":\"Thi\u00ean Di\"},\"url\":\"https:\/\/saigonbiz.com\/vn\/profile\/kittynguyen\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/","og_locale":"vi_VN","og_type":"article","og_title":"Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed","og_description":"\u201cSerial returner\u201d \u0111ang l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam khi kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0?","og_url":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/","og_site_name":"C\u1ed9ng \u0111\u1ed3ng SaigonBiz","article_publisher":"https:\/\/www.facebook.com\/SaigonbizGroup","article_published_time":"2025-05-15T17:13:30+00:00","article_modified_time":"2025-05-15T17:13:52+00:00","og_image":[{"width":1018,"height":664,"url":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-16-luc-00.06.36.png","type":"image\/png"}],"author":"Thi\u00ean Di","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Thi\u00ean Di","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"9 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#article","isPartOf":{"@id":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/"},"author":{"name":"Thi\u00ean Di","@id":"https:\/\/saigonbiz.com\/vn\/#\/schema\/person\/5b2e67450c8c0acdb1ad2273c42660ba"},"headline":"Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed","datePublished":"2025-05-15T17:13:30+00:00","dateModified":"2025-05-15T17:13:52+00:00","mainEntityOfPage":{"@id":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/"},"wordCount":1834,"commentCount":0,"publisher":{"@id":"https:\/\/saigonbiz.com\/vn\/#organization"},"image":{"@id":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#primaryimage"},"thumbnailUrl":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-16-luc-00.06.36.png","articleSection":["Kinh t\u1ebf"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/","url":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/","name":"Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed","isPartOf":{"@id":"https:\/\/saigonbiz.com\/vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#primaryimage"},"image":{"@id":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#primaryimage"},"thumbnailUrl":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-16-luc-00.06.36.png","datePublished":"2025-05-15T17:13:30+00:00","dateModified":"2025-05-15T17:13:52+00:00","breadcrumb":{"@id":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#primaryimage","url":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-16-luc-00.06.36.png","contentUrl":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-16-luc-00.06.36.png","width":1018,"height":664},{"@type":"BreadcrumbList","@id":"https:\/\/saigonbiz.com\/vn\/chien-luoc-giup-giam-ty-le-tra-hang-trong-thuong-mai-dien-tu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/saigonbiz.com\/vn\/"},{"@type":"ListItem","position":2,"name":"Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tr\u1ea3 h\u00e0ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"}]},{"@type":"WebSite","@id":"https:\/\/saigonbiz.com\/vn\/#website","url":"https:\/\/saigonbiz.com\/vn\/","name":"C\u1ed9ng \u0111\u1ed3ng SaigonBiz","description":"","publisher":{"@id":"https:\/\/saigonbiz.com\/vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/saigonbiz.com\/vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/saigonbiz.com\/vn\/#organization","name":"C\u1ed9ng \u0111\u1ed3ng SaigonBiz","url":"https:\/\/saigonbiz.com\/vn\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/saigonbiz.com\/vn\/#\/schema\/logo\/image\/","url":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","contentUrl":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","width":512,"height":512,"caption":"C\u1ed9ng \u0111\u1ed3ng SaigonBiz"},"image":{"@id":"https:\/\/saigonbiz.com\/vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaigonbizGroup"]},{"@type":"Person","@id":"https:\/\/saigonbiz.com\/vn\/#\/schema\/person\/5b2e67450c8c0acdb1ad2273c42660ba","name":"Thi\u00ean Di","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png","url":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png","contentUrl":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png","caption":"Thi\u00ean Di"},"url":"https:\/\/saigonbiz.com\/vn\/profile\/kittynguyen\/"}]}},"_links":{"self":[{"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/39548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/users\/3841"}],"replies":[{"embeddable":true,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/comments?post=39548"}],"version-history":[{"count":2,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/39548\/revisions"}],"predecessor-version":[{"id":39553,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/39548\/revisions\/39553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/media\/39551"}],"wp:attachment":[{"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/media?parent=39548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/categories?post=39548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/tags?post=39548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}