{"id":39405,"date":"2025-05-09T13:00:04","date_gmt":"2025-05-09T06:00:04","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=39405"},"modified":"2025-05-09T13:00:07","modified_gmt":"2025-05-09T06:00:07","slug":"coca-cola-khoi-dong-chien-dich-share-a-coke-mang-thong-diep-tu-cai-ten-minh-ket-noi","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/coca-cola-khoi-dong-chien-dich-share-a-coke-mang-thong-diep-tu-cai-ten-minh-ket-noi\/","title":{"rendered":"Coca-Cola kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u2018Share A Coke\u2019 mang th\u00f4ng \u0111i\u1ec7p \u2018T\u1eeb c\u00e1i t\u00ean, m\u00ecnh k\u1ebft n\u1ed1i\u2019"},"content":{"rendered":"\n<p><strong>Coca-Cola ch\u00ednh th\u1ee9c t\u00e1i kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng \u201cShare A Coke&#8221; v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cT\u1eeb c\u00e1i\u00a0t\u00ean, m\u00ecnh k\u1ebft n\u1ed1i&#8221; t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, nh\u1eb1m mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m s\u00e1ng t\u1ea1o cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.\u00a0<\/strong><\/p>\n\n\n\n<p>C\u00e1c phi\u00ean b\u1ea3n Coca-Cola \u0111\u1eb7c bi\u1ec7t s\u1ebd \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u1edbi h\u01a1n&nbsp;130 t\u00ean ri\u00eang v\u00e0 20 h\u1ecd ph\u1ed5 bi\u1ebfn, c\u00f9ng kho\u1ea3ng 30 t\u00ean nh\u00f3m th\u01b0\u1eddng \u0111\u01b0\u1ee3c Gen Z s\u1eed d\u1ee5ng. V\u01b0\u1ee3t ra kh\u1ecfi nh\u1eefng c\u00fa nh\u1ea5p chu\u1ed9t hay l\u01b0\u1ee3t th\u00edch tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1, chi\u1ebfn d\u1ecbch mong mu\u1ed1n kh\u01a1i d\u1eady s\u1ef1 k\u1ebft n\u1ed1i ch\u00e2n th\u1eadt, mang l\u1ea1i ni\u1ec1m vui khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm th\u1ea5y t\u00ean c\u1ee7a m\u00ecnh, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ecd ch\u1ecdn nh\u1eefng lon Coca-Cola mang t\u00ean b\u1ea1n b\u00e8, h\u1ed9i nh\u00f3m th\u00e2n quen \u0111\u1ec3 g\u1eedi t\u1eb7ng nh\u01b0 m\u1ed9t c\u00e1ch s\u1ebb chia v\u00e0 g\u1eafn k\u1ebft.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u0111\u1ed9c \u0111\u00e1o \u201cShare A Coke\u201d \u0111\u01b0\u1ee3c ra m\u1eaft tr\u00ean th\u1ebf gi\u1edbi t\u1eeb n\u0103m 2011, \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng ti\u00ean phong trong vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1 nh\u00e2n ho\u00e1 \u0111\u1ec3 l\u00e0m m\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ti\u00eau d\u00f9ng. L\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc gi\u1ea3i kh\u00e1t s\u1eed d\u1ee5ng t\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 thay th\u1ebf v\u00e0o v\u1ecb tr\u00ed \u0111\u1eb7t logo th\u01b0\u1eddng th\u1ea5y, chi\u1ebfn d\u1ecbch \u0111\u00e3 th\u00e0nh c\u00f4ng thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng nh\u00ecn nh\u1eadn v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ea7y \u00fd ngh\u0129a t\u1eeb Coca-Cola. Sau h\u01a1n 14 n\u0103m, chi\u1ebfn d\u1ecbch \u0111\u00e3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, h\u1ee9a h\u1eb9n mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi m\u1ebb v\u00e0 th\u00fa v\u1ecb h\u01a1n bao gi\u1edd h\u1ebft.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-09-luc-12.54.34-1024x543.png\" alt=\"\" class=\"wp-image-39406\" srcset=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-09-luc-12.54.34-1024x543.png 1024w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-09-luc-12.54.34-300x159.png 300w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-09-luc-12.54.34-768x408.png 768w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-09-luc-12.54.34-1536x815.png 1536w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-09-luc-12.54.34-2048x1087.png 2048w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-09-luc-12.54.34-150x80.png 150w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-09-luc-12.54.34-696x369.png 696w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-09-luc-12.54.34-1068x567.png 1068w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/05\/Anh-man-hinh-2025-05-09-luc-12.54.34-1920x1019.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Theo d\u1eef li\u1ec7u n\u0103m 2023 c\u1ee7a Kantar, 72% Gen Z, d\u00f9 l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7, v\u1eabn lu\u00f4n khao kh\u00e1t s\u1ef1 k\u1ebft n\u1ed1i ch\u00e2n th\u1ef1c v\u00e0 s\u00e2u s\u1eafc trong \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng nh\u1eadt. Th\u1ea5u hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3, Coca-Cola \u0111\u00e3 Vi\u1ec7t h\u00f3a \u201cShare A Coke\u201d v\u1edbi th\u00f4ng \u0111i\u1ec7p ch\u00ednh \u201cT\u1eeb c\u00e1i t\u00ean, m\u00ecnh k\u1ebft n\u1ed1i\u201d \u0111\u1ec3 g\u1ea7n g\u0169i h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 am hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u0103n h\u00f3a Vi\u1ec7t Nam, chi\u1ebfn d\u1ecbch kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn nh\u1eefng c\u00e1i t\u00ean \u0111\u1eadm t\u00ednh c\u00e1 nh\u00e2n, m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp t\u1ee5c k\u1ebft n\u1ed1i, s\u00e1ng t\u1ea1o ra nh\u1eefng t\u1eeb hay c\u1ee5m t\u1eeb m\u1edbi th\u00fa v\u1ecb t\u1eeb vi\u1ec7c gh\u00e9p c\u00e1c t\u00ean g\u1ecdi v\u1edbi nhau. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 s\u1edf h\u1eefu c\u00e1c lon Coca-Cola \u0111\u1ed9c \u0111\u00e1o n\u00e0y b\u1eb1ng c\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ecm ki\u1ebfm v\u00e0 mua c\u00e1c s\u1ea3n ph\u1ea9m Coca-Cola v\u1edbi&nbsp;h\u01a1n 130 t\u00ean ri\u00eang v\u00e0 20 h\u1ecd ph\u1ed5 bi\u1ebfn, c\u00f9ng v\u1edbi kho\u1ea3ng 30 c\u00e1c t\u00ean nh\u00f3m&nbsp;th\u00f4ng qua c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb nh\u01b0 si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, t\u1ea1p h\u00f3a t\u1eeb th\u00e1ng 5\/2025 tr\u00ean to\u00e0n qu\u1ed1c.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o ra m\u1ed9t phi\u00ean b\u1ea3n theo s\u1edf th\u00edch c\u00e1 nh\u00e2n th\u00f4ng qua chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng \u201cT\u1eeb C\u00e1i T\u00ean, M\u00ecnh K\u1ebft N\u1ed1i&#8221; \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i g\u1ea7n 100 \u0111i\u1ec3m tr\u00ean to\u00e0n qu\u1ed1c bao g\u1ed3m tr\u01b0\u1eddng h\u1ecdc, si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, r\u1ea1p phim &#8230;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, chi\u1ebfn d\u1ecbch c\u00f2n c\u00f3 s\u1ef1 tham gia c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng, ngh\u1ec7 s\u0129, bao g\u1ed3m di\u1ec5n vi\u00ean L\u00ea D\u01b0\u01a1ng B\u1ea3o L\u00e2m, ca s\u0129 JSOL, ca s\u0129 D\u01b0\u01a1ng Domic, n\u1eef streamer Misthy&nbsp;c\u00f9ng \u0111\u1ed9i ng\u0169 \u0111\u00f4ng \u0111\u1ea3o nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung,&nbsp;trong&nbsp;c\u00e1c&nbsp;ho\u1ea1t \u0111\u1ed9ng&nbsp;tr\u1ecdng \u0111i\u1ec3m, nh\u1eb1m ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi c\u00e1c b\u1ea1n tr\u1ebb. Chi\u1ebfn d\u1ecbch s\u1ebd k\u00e9o d\u00e0i trong v\u00f2ng 10 tu\u1ea7n v\u00e0 \u0111\u01b0\u1ee3c kh\u00e9p l\u1ea1i v\u1edbi&nbsp;m\u1ed9t&nbsp;s\u1ef1 ki\u1ec7n \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 t\u00f4n vinh tinh th\u1ea7n&nbsp;k\u1ebft n\u1ed1i, s\u00e1ng t\u1ea1o&nbsp;\u0111\u1ea7y c\u1ea3m h\u1ee9ng.<\/p>\n\n\n\n<p>\u0110\u1ea1i di\u1ec7n Coca-Cola Vi\u1ec7t Nam chia s\u1ebb: \u201cTrong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c th\u00fac \u0111\u1ea9y nh\u1eefng t\u01b0\u01a1ng t\u00e1c th\u1eadt, k\u1ebft n\u1ed1i th\u1eadt c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n. \u2018T\u1eeb c\u00e1i t\u00ean, m\u00ecnh k\u1ebft n\u1ed1i\u201d nh\u01b0 m\u1ed9t c\u00e1ch nh\u1eafc nh\u1edf m\u1edbi m\u1ebb \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi lu\u00f4n nh\u1edb \u0111\u1ebfn nh\u1eefng k\u1ef7 ni\u1ec7m tuy\u1ec7t v\u1eddi c\u00f9ng nhau. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u01a1n gi\u1ea3n l\u01b0u gi\u1eef ni\u1ec1m vui, s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u00e0 c\u00f9ng chia s\u1ebb m\u00f3n th\u1ee9c u\u1ed1ng Coca-Cola y\u00eau th\u00edch\u201d.<\/p>\n\n\n\n<p>\u0110\u1eebng b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 th\u00f4ng tin n\u00e0o c\u1ee7a h\u00e0nh tr\u00ecnh \u201cT\u1eeb c\u00e1i t\u00ean, m\u00ecnh k\u1ebft n\u1ed1i\u201d th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i Facebook, YouTube ho\u1eb7c\u00a0<a href=\"https:\/\/www.coca-cola.com\/vn\/vi\/offerings\/share-a-coke\/customization\/customization?retail=location1\">website \u201cShare a Coke\u201d<\/a>. \u0110\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 chia s\u1ebb\u00a0nh\u1eefng kho\u1ea3nh kh\u1eafc\u00a0th\u00fa v\u1ecb c\u1ee7a ri\u00eang m\u00ecnh v\u1edbi\u00a0<strong>#ShareACoke<\/strong>\u00a0c\u00f9ng\u00a0<a href=\"https:\/\/www.facebook.com\/TCCCVN\">https:\/\/www.facebook.com\/TCCCVN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola ch\u00ednh th\u1ee9c t\u00e1i kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng \u201cShare A Coke&#8221; v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cT\u1eeb c\u00e1i\u00a0t\u00ean, m\u00ecnh k\u1ebft n\u1ed1i&#8221; t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, nh\u1eb1m mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m s\u00e1ng t\u1ea1o cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.\u00a0 C\u00e1c phi\u00ean b\u1ea3n Coca-Cola \u0111\u1eb7c bi\u1ec7t s\u1ebd \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u1edbi h\u01a1n&nbsp;130 t\u00ean [&#8230;]\n","protected":false},"author":3841,"featured_media":39406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3043],"tags":[],"class_list":["post-39405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Coca-Cola kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u2018Share A Coke\u2019 mang th\u00f4ng \u0111i\u1ec7p \u2018T\u1eeb c\u00e1i t\u00ean, m\u00ecnh k\u1ebft n\u1ed1i\u2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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