{"id":39404,"date":"2025-05-09T12:01:11","date_gmt":"2025-05-09T05:01:11","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/toysrus-asia-ra-mat-chien-dich-live-toyful-ky-nguyen-vui-choi-moi-cho-moi-lua-tuoi\/"},"modified":"2025-05-09T12:01:11","modified_gmt":"2025-05-09T05:01:11","slug":"toysrus-asia-ra-mat-chien-dich-live-toyful-ky-nguyen-vui-choi-moi-cho-moi-lua-tuoi","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/toysrus-asia-ra-mat-chien-dich-live-toyful-ky-nguyen-vui-choi-moi-cho-moi-lua-tuoi\/","title":{"rendered":"Toys&#8221;R&#8221;Us Asia ra m\u1eaft chi\u1ebfn d\u1ecbch &#8220;Live Toyful&#8221;: K\u1ef7 nguy\u00ean vui ch\u01a1i m\u1edbi cho m\u1ecdi l\u1ee9a tu\u1ed5i"},"content":{"rendered":"<div>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2682205\/TRU_Logo_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"prntal\">H\u1ed2NG K\u00d4NG, ng\u00e0y 9 th\u00e1ng 5 n\u0103m 2025 \/PRNewswire\/ &#8212; V\u1edbi 40 n\u0103m l\u00e0 t\u00ean tu\u1ed5i h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c \u0111\u1ed3 ch\u01a1i v\u00e0 tr\u00f2 ch\u01a1i, <b>Toys&#8221;R&#8221;Us Asia<\/b>\u00a0t\u1ef1 h\u00e0o c\u00f4ng b\u1ed1 tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u1ea7y t\u00e1o b\u1ea1o c\u1ee7a m\u00ecnh,\u00a0<b>Live Toyful<\/b>, \u0111\u00e1nh d\u1ea5u \u0111\u1ec9nh cao c\u1ee7a giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh k\u00e9o d\u00e0i hai n\u0103m. Ra m\u1eaft tr\u00ean to\u00e0n khu v\u1ef1c trong th\u00e1ng n\u00e0y, chi\u1ebfn d\u1ecbch m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1eeb gia \u0111\u00ecnh v\u00e0 tr\u1ebb em sang c\u1ea3 nh\u00f3m &#8220;kidult&#8221; (ng\u01b0\u1eddi l\u1edbn y\u00eau \u0111\u1ed3 ch\u01a1i), kh\u1eb3ng \u0111\u1ecbnh ho\u1ea1t \u0111\u1ed9ng vui ch\u01a1i l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a cu\u1ed9c s\u1ed1ng \u1edf m\u1ecdi \u0111\u1ed9 tu\u1ed5i.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5764\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"> <a href=\"https:\/\/mma.prnasia.com\/media2\/2682202\/Visual_1.html\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\"> <img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2682202\/Visual_1.jpg?p=medium600\" title=\"Toys\u201cR\u201dUs Asia unveils its bold new brand promise, Live Toyful, aiming to redefine play as a lifestyle.\" alt=\"Toys\u201cR\u201dUs Asia unveils its bold new brand promise, Live Toyful, aiming to redefine play as a lifestyle.\"> <\/a> <br \/><span>Toys\u201cR\u201dUs Asia unveils its bold new brand promise, Live Toyful, aiming to redefine play as a lifestyle.<\/span><\/p>\n<\/p><\/div>\n<p class=\"prntal\">&#8220;<i>Tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a ch\u00fang t\u00f4i, Live Toyful, \u0111\u1ecbnh v\u1ecb chi\u1ebfn l\u01b0\u1ee3c Toys&#8221; R &#8220;Us Asia kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ed3 ch\u01a1i &#8211; m\u00e0 c\u00f2n l\u00e0 c\u00f4ng ty ti\u00ean phong bi\u1ebfn tr\u00f2 ch\u01a1i th\u00e0nh phong c\u00e1ch s\u1ed1ng<\/i>&#8220;,\u00a0<b>\u00f4ng Leo Tsoi<\/b>, CEO c\u1ee7a Toys&#8221;R&#8221;Us Asia cho bi\u1ebft. &#8220;<i>B\u01b0\u1edbc ti\u1ebfn n\u00e0y ph\u1ea3n \u00e1nh cam k\u1ebft c\u1ee7a ch\u00fang t\u00f4i trong vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ea7y \u00fd ngh\u0129a truy\u1ec1n c\u1ea3m h\u1ee9ng cho ni\u1ec1m vui v\u00e0 k\u1ebft n\u1ed1i \u0111a th\u1ebf h\u1ec7&#8221;.<\/i><\/p>\n<p class=\"prntal\">D\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc t\u1eeb kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u0103m 2024, tri\u1ebft l\u00fd Live Toyful \u0111\u00e1p \u1ee9ng s\u1ef1 thay \u0111\u1ed5i phong c\u00e1ch s\u1ed1ng, trong \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i t\u00ecm ki\u1ebfm nh\u1eefng kho\u1ea3nh kh\u1eafc vui v\u1ebb gi\u1eefa cu\u1ed9c s\u1ed1ng b\u1eadn r\u1ed9n h\u00e0ng ng\u00e0y. \u0110\u1eb7c bi\u1ec7t, th\u1ebf h\u1ec7 Gen Z xem tr\u00f2 ch\u01a1i nh\u01b0 li\u1ec1u thu\u1ed1c gi\u1ea3i t\u1ecfa c\u0103ng th\u1eb3ng, c\u00f4ng c\u1ee5 th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh v\u00e0 h\u00ecnh th\u00e0nh g\u1eafn k\u1ebft x\u00e3 h\u1ed9i, t\u1eeb \u0111\u1ed3 ch\u01a1i, v\u1eadt ph\u1ea9m s\u01b0u t\u1ea7m, thi\u1ebft b\u1ecb \u0111eo v\u00e0 c\u00e1c v\u1eadt ph\u1ea9m ho\u00e0i ni\u1ec7m. Toys&#8221;R&#8221;Us Asia \u0111\u1eb7t m\u1ee5c ti\u00eau h\u00f2a nh\u1eadp v\u00e0o cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y kh\u00f4ng ch\u1ec9 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb m\u00e0 c\u00f2n l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn h\u00e0ng \u0111\u1ea7u cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 ch\u01a1i, vui ch\u01a1i v\u00e0 phong c\u00e1ch s\u1ed1ng nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m s\u1ed1ng th\u01b0\u1eddng ng\u00e0y.<\/p>\n<p class=\"prntal\">\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng \u0111ang ng\u00e0y c\u00e0ng thay \u0111\u1ed5i n\u00e0y, Toys&#8221;R&#8221;Us Asia \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i k\u00e9o d\u00e0i hai n\u0103m, gi\u1edbi thi\u1ec7u b\u1ea3y th\u1ebf h\u1ec7 c\u1eeda h\u00e0ng \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi b\u1ed1 c\u1ee5c l\u00f4i cu\u1ed1n, c\u00e1c khu v\u1ef1c tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c b\u00e0i tr\u00ed t\u1ec9 m\u1ec9 v\u00e0 h\u1ea5p d\u1eabn m\u1ecdi th\u1ebf h\u1ec7. V\u00e0o th\u00e1ng 5 n\u0103m 2025, tinh th\u1ea7n Live Toyful s\u1ebd ra m\u1eaft t\u1ea1i Th\u00e2m Quy\u1ebfn v\u00e0 \u0110\u00e0i Loan, c\u00e1c c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c bi\u1ebfn th\u00e0nh v\u00f9ng \u0111\u1ea5t th\u1ea7n ti\u00ean huy\u1ec1n di\u1ec7u cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u00e1c nh\u00e2n v\u1eadt s\u00e1ng t\u1ea1o (IP) v\u00e0 nh\u00f3m kidult, t\u1ea1o ra m\u1ed9t v\u00f9ng \u0111\u1ea5t th\u1ea7n ti\u00ean k\u1ef3 \u1ea3o \u0111\u1ea7y b\u1ea5t ng\u1edd th\u00fa v\u1ecb cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i. \u0110i\u1ec1u n\u00e0y \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u trong h\u00e0nh tr\u00ecnh m\u1edf r\u1ed9ng Live Toyful, v\u1edbi tinh th\u1ea7n vui t\u01b0\u01a1i s\u1ebd lan t\u1ecfa kh\u1eafp khu v\u1ef1c trong th\u1eddi gian t\u1edbi.<\/p>\n<p class=\"prntal\">Ngo\u00e0i tr\u1ea3i nghi\u1ec7m h\u00f2a m\u00ecnh t\u1ea1i c\u1eeda h\u00e0ng, Toys&#8221;R&#8221;Us Asia c\u00f2n mang tinh th\u1ea7n c\u1ee7a Live Toyful v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a cu\u1ed9c s\u1ed1ng. Th\u00f4ng qua nh\u00e3n hi\u1ec7u ri\u00eang \u0111\u1ed9c quy\u1ec1n\u00a0<b>playpop<\/b>, c\u00f4ng ty gi\u1edd \u0111\u00e2y m\u1edf r\u1ed9ng t\u1eeb \u0111\u1ed3 ch\u01a1i truy\u1ec1n th\u1ed1ng sang cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m phong c\u00e1ch s\u1ed1ng &#8211; \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tinh t\u1ebf \u0111\u1ec3 kh\u01a1i d\u1eady ni\u1ec1m vui trong nh\u1eefng kho\u1ea3nh kh\u1eafc th\u01b0\u1eddng ng\u00e0y. T\u1eeb \u0111\u1ed3 ch\u01a1i \u0111\u1ebfn v\u1eadt d\u1ee5ng thi\u1ebft y\u1ebfu, m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho phong c\u00e1ch s\u1ed1ng Toyful tr\u1ecdn v\u1eb9n.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder6419\">\n<p title=\"Toys\u201cR\u201dUs Asia is launching food plush toys that represent local specialties across Asia, offering kidults a playful way to celebrate their favourite regional flavours.\"> <iframe id=\"PlayMedia_2682203\" src=\"https:\/\/mma.prnewswire.com\/playmedia\/2682203\/Video_1.html\" width=\"560\" height=\"325\" frameborder=\"0\" scrolling=\"no\"><\/iframe> <\/p>\n<\/p><\/div>\n<p class=\"prntal\">T\u0103ng th\u00eam s\u1ef1 ph\u1ea5n kh\u00edch, Toys&#8221;R&#8221;Us Asia \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u00edch tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi h\u00e2m m\u1ed9 trong khu v\u1ef1c. H\u1ee3p t\u00e1c v\u1edbi Minecraft v\u00e0 Mattel, nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 ra m\u1eaft b\u1ed9 s\u01b0u t\u1eadp s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb phim Minecraft. \u0110\u1ec3 n\u00e2ng cao h\u01a1n n\u1eefa tr\u1ea3i nghi\u1ec7m, nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 mua c\u00e1c v\u1eadt ph\u1ea9m Minecraft c\u1ee7a Mattel, bao g\u1ed3m Minecraft Movie Feature Roleplay v\u00e0 Minecraft 3.25&#8243; Core Figures s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u00e3 t\u1ea3i v\u1ec1 DLC mi\u1ec5n ph\u00ed c\u00f3 nh\u00e2n v\u1eadt Minecraft \u0111\u1ed9c quy\u1ec1n &#8211; t\u1ea1o c\u1ea7u n\u1ed1i gi\u1eefa tr\u1ea3i nghi\u1ec7m ch\u01a1i v\u1eadt l\u00fd v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 theo c\u00e1ch m\u1edbi m\u1ebb v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n<p class=\"prntal\">Toys&#8221;R&#8221;Us Asia c\u0169ng \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Zuru gi\u1edbi thi\u1ec7u m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp Mini Brands th\u00fa v\u1ecb, tr\u01b0ng b\u00e0y c\u00e1c b\u1ed9 s\u01b0u t\u1eadp thu nh\u1ecf l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c IP n\u1ed5i ti\u1ebfng. S\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y truy\u1ec1n c\u1ea3m h\u1ee9ng vui ch\u01a1i v\u00e0 s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u1edf kh\u1eafp m\u1ecdi n\u01a1i, m\u1eddi h\u1ecd h\u00f2a m\u00ecnh v\u00e0o nh\u1eefng cu\u1ed9c phi\u00eau l\u01b0u t\u01b0\u1edfng t\u01b0\u1ee3ng.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder9164\">\n<p title=\"Toys\u201cR\u201dUs Asia embraces play as a source of joy and inspiration, uniting generations with memorable experiences every day.\"> <iframe id=\"PlayMedia_2682204\" src=\"https:\/\/mma.prnewswire.com\/playmedia\/2682204\/Video_2.html\" width=\"560\" height=\"325\" frameborder=\"0\" scrolling=\"no\"><\/iframe> <\/p>\n<\/p><\/div>\n<p class=\"prntal\">V\u1edbi chi\u1ebfn d\u1ecbch Live Toyful, Toys&#8221;R&#8221;Us Asia cho th\u1ea5y m\u00ecnh \u0111\u00e3 s\u1eb5n s\u00e0ng b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a xu h\u01b0\u1edbng k\u1ebft h\u1ee3p b\u00e1n l\u1ebb v\u00e0 gi\u1ea3i tr\u00ed (retailtainment). Khi th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng, quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, c\u00f4ng ty ti\u1ebfp t\u1ee5c ph\u00e1t huy di s\u1ea3n c\u1ee7a m\u00ecnh \u0111\u1ed3ng th\u1eddi m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n trong th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng n\u0103ng \u0111\u1ed9ng v\u00e0 \u0111a d\u1ea1ng.<\/p>\n<p class=\"prntal\">Gi\u1edbi thi\u1ec7u v\u1ec1\u00a0Toys&#8221;R&#8221;Us Asia (Holding) Limited<\/p>\n<p class=\"prntal\">T\u1ea7m nh\u00ecn c\u1ee7a Toys&#8221;R&#8221;Us Asia l\u00e0 th\u00fac \u0111\u1ea9y tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai th\u00f4ng qua s\u1ee9c m\u1ea1nh c\u1ee7a \u0111\u1ed3 ch\u01a1i v\u00e0 tr\u00f2 ch\u01a1i. S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty l\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3 ch\u01a1i h\u00e0ng \u0111\u1ea7u \u0111\u00e1ng tin c\u1eady, mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed3 ch\u01a1i h\u00e0ng \u0111\u1ea7u v\u00e0 tr\u1ea3i nghi\u1ec7m ch\u01a1i truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u1ea3 tr\u1ebb em l\u1eabn nh\u00f3m kidult.<\/p>\n<p class=\"prntal\">Toys&#8221;R&#8221;Us Asia c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i\u00a0H\u1ed3ng K\u00f4ng\u00a0v\u00e0 hi\u1ec7n \u0111ang v\u1eadn h\u00e0nh kho\u1ea3ng 470 c\u1eeda h\u00e0ng kh\u1eafp\u00a0ch\u00e2u \u00c1, bao g\u1ed3m Trung Qu\u1ed1c \u0111\u1ea1i l\u1ee5c,\u00a0Nh\u1eadt B\u1ea3n, Malaysia, H\u1ed3ng K\u00f4ng, Singapore,\u00a0\u0110\u00e0i Loan,\u00a0Th\u00e1i Lan\u00a0v\u00e0\u00a0Brunei\u00a0\u2013 v\u00e0 c\u1ea5p ph\u00e9p cho h\u01a1n 90 c\u1eeda h\u00e0ng \u1edf Philippines\u00a0v\u00e0\u00a0Ma Cao (Trung Qu\u1ed1c). 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