{"id":39389,"date":"2025-05-08T14:29:44","date_gmt":"2025-05-08T07:29:44","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=39389"},"modified":"2025-05-08T14:29:46","modified_gmt":"2025-05-08T07:29:46","slug":"chuyen-doi-nganh-quang-cao-so-tai-viet-nam-tiep-can-tu-goc-do-machine-learning","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/chuyen-doi-nganh-quang-cao-so-tai-viet-nam-tiep-can-tu-goc-do-machine-learning\/","title":{"rendered":"Chuy\u1ec3n \u0111\u1ed5i ng\u00e0nh qu\u1ea3ng c\u00e1o s\u1ed1 t\u1ea1i Vi\u1ec7t Nam: Ti\u1ebfp c\u1eadn t\u1eeb g\u00f3c \u0111\u1ed9 machine learning"},"content":{"rendered":"\n

C\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng Vi\u1ec7t Nam ph\u00e2n b\u1ed5 75% ng\u00e2n s\u00e1ch v\u00e0o vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u1eafp n\u01a1i, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/strong><\/p>\n\n\n\n

Moloco, c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng Machine Learning – ML (m\u00e1y h\u1ecdc) v\u00e0o v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t, c\u00f4ng b\u1ed1 d\u1eef li\u1ec7u m\u1edbi nh\u1ea5t cho th\u1ea5y c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game Vi\u1ec7t Nam \u0111ang d\u1eabn \u0111\u1ea7u trong vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a chi ph\u00ed ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u, v\u1edbi 75% ng\u00e2n s\u00e1ch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng (UA) ngo\u00e0i khu v\u1ef1c Hoa K\u1ef3, trong khi trung b\u00ecnh th\u1ebf gi\u1edbi ch\u1ec9 \u1edf m\u1ee9c 60%. C\u00e1c nghi\u00ean c\u1ee9u c\u1ee7a Moloco nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi \u0111ang ph\u1ee5 thu\u1ed9c 48% doanh thu c\u1ee7a h\u1ecd v\u00e0o M\u1ef9.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00d4ng Paul D\u2019Arcy, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u Moloco v\u00e0 \u00f4ng Jason L\u00ea, Gi\u00e1m \u0111\u1ed1c Ph\u00e1t tri\u1ec3n kinh doanh t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1<\/em><\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 ngo\u00e0i khu v\u1ef1c Hoa K\u1ef3, c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh Vi\u1ec7t Nam c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf chi\u1ebfn l\u01b0\u1ee3c trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang thay \u0111\u1ed5i hi\u1ec7n nay, gi\u00fap h\u1ecd kh\u00e1m ph\u00e1 c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t khu v\u1ef1c duy nh\u1ea5t.<\/p>\n\n\n\n

T\u1eeb nh\u1eefng th\u00f4ng tin tr\u00ean, bu\u1ed5i h\u1ecdp b\u00e1o v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cChuy\u1ec3n \u0111\u1ed5i ng\u00e0nh qu\u1ea3ng c\u00e1o s\u1ed1 t\u1ea1i Vi\u1ec7t Nam: Ti\u1ebfp c\u1eadn t\u1eeb g\u00f3c \u0111\u1ed9 Machine Learning\u201d c\u00f3 c\u00e1c phi\u00ean th\u1ea3o lu\u1eadn chuy\u00ean s\u00e2u h\u01a1n, v\u1edbi s\u1ef1 tham gia c\u1ee7a \u00f4ng Paul D\u2019Arcy, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u Moloco; \u00f4ng Jason L\u00ea, Gi\u00e1m \u0111\u1ed1c Ph\u00e1t tri\u1ec3n kinh doanh t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 v\u00e0 \u00f4ng Tr\u01b0\u01a1ng \u0110\u1ee9c, Ph\u00f3 ch\u1ee7 t\u1ecbch Chi h\u1ed9i Qu\u1ea3ng c\u00e1o Th\u1ee7 \u0111\u00f4 (CAA). Nh\u1eefng chuy\u00ean gia n\u00e0y \u0111\u00e3 trao \u0111\u1ed5i v\u1ec1 c\u00e1ch th\u1ee9c vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ML ti\u00ean ti\u1ebfn nh\u1eb1m gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o n\u1ed9i \u0111\u1ecba ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u00e2n b\u1eb1ng h\u01a1n. T\u1eeb \u0111\u00f3, gi\u00fap v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf c\u00f3 gi\u00e1 tr\u1ecb cao l\u1eabn c\u01a1 h\u1ed9i \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o n\u1ed9i \u0111\u1ecba v\u1edbi hi\u1ec7u su\u1ea5t cao h\u01a1n.<\/p>\n\n\n\n

V\u1edbi n\u1ec1n kinh t\u1ebf s\u1ed1 c\u1ee7a Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn \u0111\u1ea1t 45 t\u1ec9 USD v\u00e0o n\u0103m 2025, qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00f3. Theo \u01b0\u1edbc t\u00ednh t\u1eeb chuy\u00ean gia trong ng\u00e0nh, l\u0129nh v\u1ef1c ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a Vi\u1ec7t Nam \u0111\u00e3 t\u1ea1o ra h\u01a1n 5,6 t\u1ec9 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng tr\u00ean to\u00e0n c\u1ea7u, \u0111\u01b0a Vi\u1ec7t Nam l\u1ecdt v\u00e0o top 3 th\u1ebf gi\u1edbi v\u1ec1 s\u1ed1 l\u01b0\u1ee3t t\u1ea3i \u1ee9ng d\u1ee5ng. \u0110\u00e2y hi\u1ec7n l\u00e0 ng\u00e0nh kinh t\u1ebf ch\u1ee7 l\u1ef1c, \u01b0\u1edbc t\u00ednh t\u1ea1o vi\u1ec7c l\u00e0m cho h\u01a1n 100.000 lao \u0111\u1ed9ng tr\u00ean to\u00e0n qu\u1ed1c. Tuy nhi\u00ean, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ecbu \u00e1p l\u1ef1c l\u1edbn t\u1eeb vi\u1ec7c c\u1ed1 g\u1eafng t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o trong khi ng\u00e2n s\u00e1ch ng\u00e0y c\u00e0ng b\u1ecb thu h\u1eb9p, ch\u00ednh s\u00e1ch th\u01b0\u01a1ng m\u1ea1i v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i li\u00ean t\u1ee5c. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, nhu c\u1ea7u v\u1ec1 m\u1ed9t gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o th\u00f4ng minh h\u01a1n, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u1edbi m\u00e1y h\u1ecdc l\u1ea1i c\u00e0ng c\u1ea5p thi\u1ebft h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u1ea1i bu\u1ed5i h\u1ecdp b\u00e1o, \u00f4ng Tr\u01b0\u01a1ng \u0110\u1ee9c \u2013 Ph\u00f3 ch\u1ee7 t\u1ecbch Chi h\u1ed9i Qu\u1ea3ng c\u00e1o Th\u1ee7 \u0111\u00f4 \u0111\u00e3 nh\u1ea5n m\u1ea1nh v\u1ec1 ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai ph\u00e1 c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o trong n\u01b0\u1edbc.<\/p>\n\n\n\n

\u201cTrong b\u1ed1i c\u1ea3nh thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng hi\u1ec7n nay, ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam k\u1ef3 v\u1ecdng nh\u1eefng tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn ph\u00f9 h\u1ee3p v\u00e0 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n. C\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng c\u00f2n \u0111em l\u1ea1i m\u1ee9c \u0111\u1ed9 hi\u1ec7u su\u1ea5t nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n. \u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam c\u1ea7n ph\u1ea3i ti\u1ebfp nh\u1eadn c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn h\u01a1n, cho ph\u00e9p t\u1ed1i \u01b0u h\u00f3a theo th\u1eddi gian th\u1ef1c, ph\u00e2n t\u00edch chuy\u00ean s\u00e2u \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng h\u01a1n, v\u00e0 c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng\u201d, \u00f4ng Tr\u01b0\u01a1ng \u0110\u1ee9c cho bi\u1ebft.<\/p>\n\n\n\n

Ng\u01b0\u1eddi tham d\u1ef1 c\u0169ng thu nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin \u0111\u00e1ng gi\u00e1 t\u1eeb \u00f4ng Paul D\u2019Arcy, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u t\u1ea1i Moloco v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7 ML \u0111ang th\u00fac \u0111\u1ea9y qu\u1ea3ng c\u00e1o cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam.<\/p>\n\n\n\n

\u00d4ng Jason L\u00ea, Gi\u00e1m \u0111\u1ed1c Ph\u00e1t tri\u1ec3n kinh doanh t\u1ea1i khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, \u0111\u00e3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi nghe b\u1eb1ng nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1ch Moloco th\u00e0nh c\u00f4ng trong vi\u1ec7c gi\u00fap m\u1ecdi doanh nghi\u1ec7p \u2013 d\u00f9 l\u1edbn hay nh\u1ecf \u2013 t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n

\u00d4ng Jason L\u00ea c\u0169ng cho bi\u1ebft: \u201cN\u1ec1n kinh t\u1ebf s\u1ed1 c\u1ee7a Vi\u1ec7t Nam \u0111ang t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3, t\u1ea1o ra c\u1ea3 c\u01a1 h\u1ed9i l\u1eabn th\u00e1ch th\u1ee9c cho c\u00e1c doanh nghi\u1ec7p trong n\u01b0\u1edbc\u201d. B\u1eb1ng c\u00e1c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ML ti\u00ean ti\u1ebfn v\u00e0o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng kh\u00f4ng ch\u1ec9 tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf m\u00e0 c\u1ea3 nh\u1eefng ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai ph\u00e1 \u1edf th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. C\u00f4ng ngh\u1ec7 c\u1ee7a c\u1ee7a Moloco gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00ecm \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng \u0111\u00f3 – m\u1edf r\u1ed9ng quy m\u00f4 hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t bi\u00ean gi\u1edbi \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. Viettel Money, VTC Mobile, and Falcon Game Studio, nh\u1eefng \u0111\u01a1n v\u1ecb \u0111ang t\u1eadn d\u1ee5ng ML \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ed9t ph\u00e1 v\u00e0 b\u1ec1n v\u1eefng h\u01a1n”.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng Vi\u1ec7t Nam ph\u00e2n b\u1ed5 75% ng\u00e2n s\u00e1ch v\u00e0o vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u1eeb c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u1eafp n\u01a1i, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. Moloco, c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng Machine Learning – ML (m\u00e1y h\u1ecdc) v\u00e0o v\u1eadn […]\n","protected":false},"author":3841,"featured_media":39390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3043],"tags":[],"class_list":["post-39389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te"],"yoast_head":"\nChuy\u1ec3n \u0111\u1ed5i ng\u00e0nh qu\u1ea3ng c\u00e1o s\u1ed1 t\u1ea1i Vi\u1ec7t Nam: Ti\u1ebfp c\u1eadn t\u1eeb g\u00f3c \u0111\u1ed9 machine learning<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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