{"id":39318,"date":"2025-05-02T00:01:16","date_gmt":"2025-05-01T17:01:16","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/chien-luoc-gia-ve-thoi-trang-ben-vung-sang-tao-liz-hershfield-duoc-bo-nhiem-lam-giam-doc-dieu-hanh-cotton-council-international-cci\/"},"modified":"2025-05-02T00:01:16","modified_gmt":"2025-05-01T17:01:16","slug":"chien-luoc-gia-ve-thoi-trang-ben-vung-sang-tao-liz-hershfield-duoc-bo-nhiem-lam-giam-doc-dieu-hanh-cotton-council-international-cci","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/chien-luoc-gia-ve-thoi-trang-ben-vung-sang-tao-liz-hershfield-duoc-bo-nhiem-lam-giam-doc-dieu-hanh-cotton-council-international-cci\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c Gia v\u1ec1 Th\u1eddi Trang B\u1ec1n V\u1eefng S\u00e1ng T\u1ea1o Liz Hershfield \u0110\u01b0\u1ee3c B\u1ed5 Nhi\u1ec7m L\u00e0m Gi\u00e1m \u0110\u1ed1c \u0110i\u1ec1u H\u00e0nh Cotton Council International (CCI)"},"content":{"rendered":"<div>\n<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2080013\/CCI_Logo_Tagline_Lockup_R2_stacked_alt_blue_Logo.jpg?p=medium600\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p> <span class=\"legendSpanClass\">WASHINGTON<\/span>, <span class=\"legendSpanClass\">ng\u00e0y 1 th\u00e1ng 5 n\u0103m 2025<\/span> \/PRNewswire\/ &#8212; Chuy\u00ean gia k\u1ef3 c\u1ef1u trong ng\u00e0nh th\u1eddi trang ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng Liz Hershfield s\u1ebd \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh m\u1edbi c\u1ee7a Cotton Council International (CCI), t\u1ed5 ch\u1ee9c x\u00fac ti\u1ebfn xu\u1ea5t kh\u1ea9u tr\u1ef1c thu\u1ed9c H\u1ed9i \u0111\u1ed3ng B\u00f4ng Qu\u1ed1c gia Hoa K\u1ef3 (NCC). B\u00e0 Hershfield k\u1ebf nhi\u1ec7m \u00f4ng Bruce Atherley, ng\u01b0\u1eddi \u0111\u00e3 ngh\u1ec9 h\u01b0u v\u00e0o cu\u1ed1i th\u00e1ng Ba.<\/p>\n<div id=\"prni_dvprnejpgf863left\" dir=\"ltr\" style=\"TEXT-ALIGN: center; WIDTH: 100%\">   <a href=\"https:\/\/mma.prnasia.com\/media2\/2677377\/COTTON_USA___Liz_Hershfield.jpg?p=medium600\" target=\"_blank\" style=\"color: #0000FF\" rel=\"noopener\"><img decoding=\"async\" id=\"prnejpgf863left\" title=\"Liz Hershfield Named Cotton Council International (CCI) Executive Director\" src=\"https:\/\/mma.prnasia.com\/media2\/2677377\/COTTON_USA___Liz_Hershfield.jpg?p=medium600\" alt=\"Liz Hershfield Named Cotton Council International (CCI) Executive Director\" align=\"middle\"><\/a>   <br \/>   <span>Liz Hershfield Named Cotton Council International (CCI) Executive Director<\/span>  <\/div>\n<p>&#8220;L\u00e3nh \u0111\u1ea1o m\u1ea1nh m\u1ebd v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u00f4ng M\u1ef9,&#8221; Ch\u1ee7 t\u1ecbch ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh H\u1ed9i \u0111\u1ed3ng b\u00f4ng Qu\u1ed1c gia (NCC), \u00f4ng Gary Adams, cho bi\u1ebft. &#8220;Liz c\u00f3 \u0111\u1ea7y \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 n\u00e2ng t\u1ea7m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh COTTON USA\u2122 th\u00f4ng qua vi\u1ec7c truy\u1ec1n t\u1ea3i nh\u1eefng l\u1ee3i \u00edch c\u1ee7a b\u00f4ng M\u1ef9, mang \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n cho n\u00f4ng d\u00e2n M\u1ef9 ph\u00e1t tri\u1ec3n trong th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u1ea7y ph\u1ee9c t\u1ea1p.&#8221;<\/p>\n<p>V\u1edbi chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng trong l\u0129nh v\u1ef1c b\u1ec1n v\u1eefng, t\u00ecm ngu\u1ed3n cung \u1ee9ng to\u00e0n c\u1ea7u, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c chu\u1ed7i cung \u1ee9ng to\u00e0n di\u1ec7n, c\u00f9ng kinh nghi\u1ec7m l\u00e2u n\u0103m v\u1edbi b\u00f4ng M\u1ef9, b\u00e0 Hershfield s\u1ebd \u0111\u01b0a CCI ti\u1ebfn xa h\u01a1n trong vi\u1ec7c d\u1eabn d\u1eaft th\u1ebf gi\u1edbi \u0111\u1ebfn t\u1ea7m cao m\u1edbi c\u1ee7a ng\u00e0nh b\u00f4ng th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u COTTON USA\u2122 v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c s\u00e1ng ki\u1ebfn b\u00f4ng M\u1ef9 tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n<p>&#8220;\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ec3 qu\u1ea3ng b\u00e1 b\u00f4ng M\u1ef9,&#8221; b\u00e0 Hershfield chia s\u1ebb. &#8220;B\u00f4ng M\u1ef9 c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n tuy\u1ec7t v\u1eddi \u0111\u1ec3 chia s\u1ebb\u2014g\u1eafn li\u1ec1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed5i m\u1edbi v\u00e0 cam k\u1ebft b\u1ec1n v\u1eefng ki\u00ean \u0111\u1ecbnh, \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1eb1ng s\u1ef1 tin t\u01b0\u1edfng m\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c COTTON USA\u2122 \u0111\u00e3 g\u00e2y d\u1ef1ng qua th\u1eddi gian.<\/p>\n<p>T\u00f4i r\u1ea5t vinh d\u1ef1 \u0111\u01b0\u1ee3c gia nh\u1eadp \u0111\u1ed9i ng\u0169 t\u00e0i n\u0103ng t\u1ea1i CCI \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u00e0 s\u1ef1 \u01b0a chu\u1ed9ng d\u00e0nh cho b\u00f4ng M\u1ef9 trong to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng d\u1ec7t may to\u00e0n c\u1ea7u.&#8221;<\/p>\n<p>Trong su\u1ed1t s\u1ef1 nghi\u1ec7p \u1ea5n t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh, b\u00e0 Hershfield \u0111\u00e3 d\u1eabn \u0111\u1ea7u nhi\u1ec1u s\u00e1ng ki\u1ebfn v\u1ec1 chu\u1ed7i cung \u1ee9ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u nh\u01b0 J.Crew, Madewell v\u00e0 Gap Inc. B\u00e0 c\u0169ng l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp Green-ish, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p li\u00ean quan \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n tr\u1ecb (ESG) c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng.<\/p>\n<p>Nh\u1eefng \u0111\u00f3ng g\u00f3p c\u1ee7a b\u00e0 trong l\u0129nh v\u1ef1c th\u1eddi trang b\u1ec1n v\u1eefng \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i, bao g\u1ed3m Gi\u1ea3i th\u01b0\u1edfng danh gi\u00e1 Ryan Young Climate+ c\u1ee7a t\u1ed5 ch\u1ee9c Textile Exchange nh\u1edd ch\u01b0\u01a1ng tr\u00ecnh b\u00f4ng t\u00e1i sinh ti\u00ean phong h\u1ed7 tr\u1ee3 n\u00f4ng d\u00e2n tr\u1ed3ng b\u00f4ng M\u1ef9. B\u00e0 Hershfield c\u0169ng \u0111\u01b0\u1ee3c vinh danh trong danh s\u00e1ch &#8220;The Direct 60&#8221; c\u1ee7a The Lead v\u00e0 ch\u1ec9 s\u1ed1 Rivet 50 cho vai tr\u00f2 l\u00e3nh \u0111\u1ea1o trong ng\u00e0nh denim.<\/p>\n<p>Trong vai tr\u00f2 m\u1edbi l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh CCI, b\u00e0 Hershfield s\u1ebd t\u1eadn d\u1ee5ng kinh nghi\u1ec7m d\u00e0y d\u1eb7n v\u1edbi b\u00f4ng M\u1ef9 c\u00f9ng th\u00e0nh t\u00edch n\u1ed5i b\u1eadt trong l\u0129nh v\u1ef1c th\u1eddi trang b\u1ec1n v\u1eefng v\u00e0 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng \u0111\u1ec3 n\u00e2ng t\u1ea7m &#8220;COTTON USA\u2122 Difference&#8221; \u2014 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a b\u00f4ng M\u1ef9 v\u00e0 quan h\u1ec7 \u0111\u1ed1i t\u00e1c kh\u00f4ng ai s\u00e1nh k\u1ecbp trong chu\u1ed7i cung \u1ee9ng d\u1ec7t may to\u00e0n c\u1ea7u.<\/p>\n<p> <b>V\u1ec1 COTTON USA\u2122:<\/b>\u00a0Cotton Council International (CCI) l\u00e0 m\u1ed9t hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i phi l\u1ee3i nhu\u1eadn chuy\u00ean qu\u1ea3ng b\u00e1 b\u00f4ng, s\u1ee3i v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e0u b\u00f4ng M\u1ef9 ra to\u00e0n th\u1ebf gi\u1edbi d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u COTTON USA\u2122. V\u1edbi g\u1ea7n 70 n\u0103m kinh nghi\u1ec7m, s\u1ee9 m\u1ec7nh c\u1ee7a ch\u00fang t\u00f4i l\u00e0 bi\u1ebfn b\u00f4ng M\u1ef9 th\u00e0nh lo\u1ea1i x\u01a1 b\u00f4ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t b\u1edfi c\u00e1c nh\u00e0 m\u00e1y\/nh\u00e0 s\u1ea3n xu\u1ea5t, th\u01b0\u01a1ng hi\u1ec7u\/nh\u00e0 b\u00e1n l\u1ebb v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ch\u00fang t\u00f4i hi\u1ec7n di\u1ec7n t\u1ea1i h\u01a1n 50 qu\u1ed1c gia th\u00f4ng qua 20 v\u0103n ph\u00f2ng to\u00e0n c\u1ea7u. T\u00ecm hi\u1ec3u th\u00eam t\u1ea1i: <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=vi&amp;o=4417568-1&amp;h=1479706250&amp;u=http%3A%2F%2Fwww.cottonusa.org%2F&amp;a=www.cottonusa.org\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">www.cottonusa.org<\/a>.<\/p>\n<p>\u1ea2nh &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=vi&amp;o=4417568-1&amp;h=180699884&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2677377%2FCOTTON_USA___Liz_Hershfield.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2677377%2FCOTTON_USA___Liz_Hershfield.jpg\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">https:\/\/mma.prnasia.com\/media2\/2677377\/COTTON_USA___Liz_Hershfield.jpg?p=medium600<\/a><\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=vi&amp;o=4417568-1&amp;h=542161755&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2080013%2FCCI_Logo_Tagline_Lockup_R2_stacked_alt_blue_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2080013%2FCCI_Logo_Tagline_Lockup_R2_stacked_alt_blue_Logo.jpg\" target=\"_blank\" rel=\"nofollow noopener\" style=\"color: #0000FF\">https:\/\/mma.prnasia.com\/media2\/2080013\/CCI_Logo_Tagline_Lockup_R2_stacked_alt_blue_Logo.jpg?p=medium600<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>WASHINGTON, ng\u00e0y 1 th\u00e1ng 5 n\u0103m 2025 \/PRNewswire\/ &#8212; Chuy\u00ean gia k\u1ef3 c\u1ef1u trong ng\u00e0nh th\u1eddi trang ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng Liz Hershfield s\u1ebd \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh m\u1edbi c\u1ee7a Cotton Council International (CCI), t\u1ed5 ch\u1ee9c x\u00fac ti\u1ebfn xu\u1ea5t kh\u1ea9u tr\u1ef1c thu\u1ed9c H\u1ed9i \u0111\u1ed3ng B\u00f4ng Qu\u1ed1c gia Hoa K\u1ef3 (NCC). B\u00e0 [&#8230;]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-39318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Chi\u1ebfn L\u01b0\u1ee3c Gia v\u1ec1 Th\u1eddi Trang B\u1ec1n V\u1eefng S\u00e1ng T\u1ea1o Liz Hershfield \u0110\u01b0\u1ee3c B\u1ed5 Nhi\u1ec7m L\u00e0m Gi\u00e1m \u0110\u1ed1c \u0110i\u1ec1u H\u00e0nh Cotton Council International (CCI)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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