{"id":38889,"date":"2025-04-11T12:01:30","date_gmt":"2025-04-11T05:01:30","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/topon-dat-chung-nhan-om-sdk-cua-iab-tech-lab-thiet-lap-tieu-chuan-do-luong-quang-cao\/"},"modified":"2025-04-11T12:01:30","modified_gmt":"2025-04-11T05:01:30","slug":"topon-dat-chung-nhan-om-sdk-cua-iab-tech-lab-thiet-lap-tieu-chuan-do-luong-quang-cao","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/topon-dat-chung-nhan-om-sdk-cua-iab-tech-lab-thiet-lap-tieu-chuan-do-luong-quang-cao\/","title":{"rendered":"TopOn \u0111\u1ea1t ch\u1ee9ng nh\u1eadn OM SDK c\u1ee7a IAB Tech Lab: Thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n \u0111o l\u01b0\u1eddng qu\u1ea3ng c\u00e1o"},"content":{"rendered":"
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QU\u1ea2NG CH\u00c2U, Trung Qu\u1ed1c, ng\u00e0y 11 th\u00e1ng 4 n\u0103m 2025 \/PRNewswire\/ — TopOn Mediation \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u1ea1t ch\u1ee9ng nh\u1eadn tu\u00e2n th\u1ee7 B\u1ed9 c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m \u0111o l\u01b0\u1eddng m\u1edf (OM SDK) c\u1ee7a IAB Tech Lab, tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng trung gian qu\u1ea3ng c\u00e1o h\u1ed7 tr\u1ee3 \u0111o l\u01b0\u1eddng chu\u1ea9n h\u00f3a to\u00e0n di\u1ec7n qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n

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<\/span><\/p>\n<\/p><\/div>\n

Ch\u1ee9ng nh\u1eadn n\u00e0y th\u1ec3 hi\u1ec7n h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt to\u00e0n di\u1ec7n c\u1ee7a TopOn, thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb qu\u1ea3ng c\u00e1o minh b\u1ea1ch v\u00e0 \u0111\u00e1ng tin c\u1eady cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o.\u00a0<\/p>\n

T\u1ea1i sao ch\u1ee9ng nh\u1eadn OM SDK c\u1ee7a IAB Tech Lab l\u1ea1i quan tr\u1ecdng?<\/b><\/p>\n

\u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi IAB Tech Lab, OM SDK nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u00ean th\u1ee9 ba th\u00f4ng qua c\u00e1c ti\u00eau chu\u1ea9n k\u1ef9 thu\u1eadt th\u1ed1ng nh\u1ea5t, bao g\u1ed3m c\u00e1c ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i nh\u01b0 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 ph\u00f2ng ch\u1ed1ng gian l\u1eadn qu\u1ea3ng c\u00e1o. Vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn OM SDK c\u1ee7ng c\u1ed1 cam k\u1ebft c\u1ee7a TopOn trong vi\u1ec7c cung c\u1ea5p kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 OM SDK \u0111em l\u1ea1i, bao g\u1ed3m:\u00a0<\/p>\n

1. \u0110\u1ed9 tin c\u1eady d\u1eef li\u1ec7u (Data Authority)<\/b><\/p>\n

Tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a MRC (H\u1ed9i \u0111\u1ed3ng x\u1ebfp h\u1ea1ng truy\u1ec1n th\u00f4ng), lo\u1ea1i b\u1ecf s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 d\u1eef li\u1ec7u gi\u1eefa c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng b\u00ean th\u1ee9 ba (d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c IAB Tech Lab x\u00e1c minh), \u0111\u1ea3m b\u1ea3o t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o v\u00e0 kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3 th\u1ea5y.<\/p>\n

2. T\u00ednh ph\u1ed5 qu\u00e1t k\u1ef9 thu\u1eadt (Technical Universality)<\/b><\/p>\n

T\u01b0\u01a1ng th\u00edch ho\u00e0n to\u00e0n v\u1edbi iOS, Android, CTV v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n \u0111o l\u01b0\u1eddng \u0111a n\u1ec1n t\u1ea3ng nh\u1ea5t qu\u00e1n.<\/p>\n

3. \u0110\u1ed9 tin c\u1eady th\u01b0\u01a1ng m\u1ea1i (Commercial Trustworthiness)<\/b><\/p>\n

T\u1ef1 \u0111\u1ed9ng t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p \u0111o l\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u nh\u01b0 IAS DoubleVerify v\u00e0 h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c.<\/p>\n

Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a ch\u1ee9ng nh\u1eadn OM SDK t\u1ea1i TopOn<\/b><\/p>\n

\u0110\u1ed1i v\u1edbi nh\u00e0 ph\u00e1t h\u00e0nh:\u00a0<\/b><\/p>\n

1. N\u00e2ng cao hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh: T\u00edch h\u1ee3p v\u00e0 b\u1ea3o tr\u00ec \u0111\u01a1n gi\u1ea3n h\u01a1n v\u1edbi ki\u1ebfn tr\u00fac SDK duy nh\u1ea5t.\u00a0<\/p>\n

2. T\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t \u1ee9ng d\u1ee5ng: Gi\u1ea3m t\u1ef7 l\u1ec7 x\u1ea3y ra s\u1ef1 c\u1ed1 do xung \u0111\u1ed9t gi\u1eefa nhi\u1ec1u SDK.\u00a0<\/p>\n

3. Hi\u1ec7n th\u1ef1c ho\u00e1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i: Ti\u00eau chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u kh\u00f4ng gian qu\u1ea3ng c\u00e1o minh b\u1ea1ch gi\u00fap gia t\u0103ng CTR.\u00a0<\/p>\n

\u0110\u1ed1i v\u1edbi nh\u00e0 qu\u1ea3ng c\u00e1o:\u00a0<\/b><\/p>\n

1. D\u1eef li\u1ec7u ch\u00ednh x\u00e1c: C\u00e1c ti\u00eau chu\u1ea9n ph\u00f9 h\u1ee3p v\u1edbi MRC lo\u1ea1i b\u1ecf sai l\u1ec7ch d\u1eef li\u1ec7u SDK c\u1ee7a b\u00ean th\u1ee9 ba.\u00a0<\/p>\n

2. Ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh h\u01a1n: C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng so s\u00e1nh d\u1eef li\u1ec7u \u0111a n\u1ec1n t\u1ea3ng gi\u00fap t\u1ed1i \u01b0u ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch.\u00a0<\/p>\n

3. Minh b\u1ea1ch h\u1ec7 sinh th\u00e1i: T\u0103ng t\u1ef7 l\u1ec7 x\u00e1c minh ch\u1ea5t l\u01b0\u1ee3ng kho\u1ea3ng kh\u00f4ng qu\u1ea3ng c\u00e1o gi\u00fap t\u0103ng ti\u1ec1m n\u0103ng ki\u1ebfm ti\u1ec1n t\u1eeb l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.\u00a0<\/p>\n

C\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao:\u00a0<\/b><\/p>\n

Th\u00f4ng qua b\u1ed9 SDK di \u0111\u1ed9ng nh\u00e3n tr\u1eafng c\u1ee7a ch\u00fang t\u00f4i (phi\u00ean b\u1ea3n \u0111\u00e3 ch\u1ee9ng nh\u1eadn OM SDK), nh\u1eefng \u0111i\u1ec1u sau c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c:\u00a0<\/p>\n

1. Theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng\u00a0<\/p>\n

2. Thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t \u0111\u00fang quy \u0111\u1ecbnh (c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng)\u00a0<\/p>\n

3. Tu\u1ef3 ch\u1ec9nh m\u00f4-\u0111un ph\u00e2n t\u00edch\u00a0<\/p>\n

\u0110\u1ed3ng h\u00e0nh c\u00f9ng \u0111\u1ed1i t\u00e1c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i ki\u1ebfm ti\u1ec1n m\u1ea1nh m\u1ebd<\/b><\/p>\n

TopOn ph\u1ee5c v\u1ee5 h\u01a1n 15.000 kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u tr\u00ean h\u01a1n 45.000 \u1ee9ng d\u1ee5ng, x\u1eed l\u00fd h\u01a1n 40 t\u1ef7 y\u00eau c\u1ea7u qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y. V\u1edbi ch\u1ee9ng nh\u1eadn OM SDK t\u1eeb IAB Tech Lab, ch\u00fang t\u00f4i s\u1ebd t\u0103ng c\u01b0\u1eddng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u \u0111\u1ec3 mang l\u1ea1i c\u00e1c gi\u1ea3i ph\u00e1p ki\u1ebfm ti\u1ec1n minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n cho nh\u00e0 ph\u00e1t tri\u1ec3n.\u00a0<\/p>\n

T\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u00e1c hi\u1ec7n t\u1ea1i c\u1ee7a TopOn s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 n\u00e2ng c\u1ea5p OM SDK. Kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd tham v\u1ea5n k\u1ef9 thu\u1eadt mi\u1ec5n ph\u00ed – li\u00ean h\u1ec7 v\u1edbi chuy\u00ean vi\u00ean kh\u00e1ch h\u00e0ng TopOn c\u1ee7a b\u1ea1n ho\u1eb7c truy c\u1eadp [http:\/\/www.topon.com<\/a>] \u0111\u1ec3 b\u1eaft \u0111\u1ea7u!<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 TopOn<\/b><\/p>\n

TopOn l\u00e0 n\u1ec1n t\u1ea3ng trung gian qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng ki\u1ebfm ti\u1ec1n t\u1eeb qu\u1ea3ng c\u00e1o, gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng to\u00e0n c\u1ea7u t\u1ed1i \u0111a ho\u00e1 doanh thu qu\u1ea3ng c\u00e1o.<\/p>\n

Li\u00ean h\u1ec7:
Lawrence,\u00a0lawrence@toponad.com<\/a>\u00a0<\/p>\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

QU\u1ea2NG CH\u00c2U, Trung Qu\u1ed1c, ng\u00e0y 11 th\u00e1ng 4 n\u0103m 2025 \/PRNewswire\/ — TopOn Mediation \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u1ea1t ch\u1ee9ng nh\u1eadn tu\u00e2n th\u1ee7 B\u1ed9 c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m \u0111o l\u01b0\u1eddng m\u1edf (OM SDK) c\u1ee7a IAB Tech Lab, tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng trung gian qu\u1ea3ng c\u00e1o h\u1ed7 tr\u1ee3 \u0111o l\u01b0\u1eddng chu\u1ea9n h\u00f3a to\u00e0n di\u1ec7n […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-38889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nTopOn \u0111\u1ea1t ch\u1ee9ng nh\u1eadn OM SDK c\u1ee7a IAB Tech Lab: 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