{"id":38862,"date":"2025-04-10T11:58:12","date_gmt":"2025-04-10T04:58:12","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=38862"},"modified":"2025-04-10T12:23:55","modified_gmt":"2025-04-10T05:23:55","slug":"zalo-tiep-tuc-dan-dau-cac-nen-tang-nhan-tin-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/zalo-tiep-tuc-dan-dau-cac-nen-tang-nhan-tin-tai-viet-nam\/","title":{"rendered":"Zalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n

Theo b\u00e1o c\u00e1o \u201cThe Connected Consumer Qu\u00fd 4\/2024\u201d do Decision Lab c\u00f4ng b\u1ed1, Zalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i Vi\u1ec7t Nam v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (penetration rate) v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch (preference rate).<\/p>\n\n\n\n

K\u1ebft qu\u1ea3 t\u1eeb Qu\u00fd 4 cho th\u1ea5y, trong su\u1ed1t n\u0103m 2024, Zalo gi\u1eef v\u1eefng v\u1ecb tr\u00ed ng\u00f4i \u0111\u1ea7u n\u1ec1n t\u1ea3ng nh\u1eafn tin v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch cao nh\u1ea5t.<\/p>\n\n\n\n

\u1ede h\u1ea1ng m\u1ee5c \u201cN\u1ec1n t\u1ea3ng nh\u1eafn tin\u201d (Messaging platforms), trong Qu\u00fd 4, Zalo d\u1eabn \u0111\u1ea7u v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (Penetration rate) \u0111\u1ea1t 80%, theo sau b\u1edfi Facebook v\u1edbi 64% v\u00e0 Messenger \u0111\u1ea1t 51%.<\/p>\n\n\n\n

Ngo\u00e0i ra, trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00f2n c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 TikTok (18%), Viber (7%), WhatsApp (4%). S\u1ef1 ch\u00eanh l\u1ec7ch l\u1edbn v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng gi\u1eefa Zalo v\u00e0 nh\u1eefng n\u1ec1n t\u1ea3ng nh\u1eafn tin qu\u1ed1c t\u1ebf n\u1ed5i ti\u1ebfng tr\u00ean ph\u1ea3n \u00e1nh vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng trong n\u01b0\u1edbc ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng n\u1ec1n t\u1ea3ng nh\u1eafn tin \u201cMake in Vietnam\u201d.<\/p>\n\n\n\n

X\u00e9t v\u1ec1 t\u1ef7 l\u1ec7 y\u00eau th\u00edch (Preference rate), Zalo c\u0169ng \u0111ang d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng v\u1edbi t\u1ef7 l\u1ec7 y\u00eau th\u00edch, \u0111\u1ea1t 54% trong Qu\u00fd 4\/2024, v\u01b0\u1ee3t xa Messenger v\u00e0 Facebook v\u1edbi t\u1ef7 l\u1ec7 y\u00eau th\u00edch \u0111\u1ea1t 17% \u0111\u1ed3ng th\u1eddi \u1edf c\u1ea3 hai n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Zalo ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t \u1edf c\u1ea3 3 nh\u00f3m th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng: Gen X, Gen Y v\u00e0 Gen Z. \u1ede nh\u00f3m Gen X (nh\u1eefng ng\u01b0\u1eddi sinh trong kho\u1ea3ng t\u1eeb n\u0103m 1965 \u0111\u1ebfn 1980), 68% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t y\u00eau th\u00edch s\u1eed d\u1ee5ng Zalo cho vi\u1ec7c nh\u1eafn tin h\u00e0ng ng\u00e0y (casual messaging), trong khi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng Facebook v\u00e0 Messenger trong vi\u1ec7c nh\u1eafn tin \u1edf nh\u00f3m Gen X ch\u1ec9 \u0111\u1ea1t l\u1ea7n l\u01b0\u1ee3t l\u00e0 14% v\u00e0 12%.<\/p>\n\n\n\n

T\u01b0\u01a1ng t\u1ef1 v\u1edbi Gen X, s\u1ef1 c\u00e1ch bi\u1ec7t trong t\u1ef7 l\u1ec7 y\u00eau th\u00edch s\u1eed d\u1ee5ng Zalo (55%) c\u1ee7a Gen Y (nh\u1eefng ng\u01b0\u1eddi sinh ra trong kho\u1ea3ng t\u1eeb n\u0103m 1980 \u0111\u1ebfn 1995) so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin kh\u00e1c c\u0169ng l\u1edbn – g\u1ea5p \u0111\u00f4i so v\u1edbi t\u1ef7 l\u1ec7 y\u00eau th\u00edch s\u1eed d\u1ee5ng Facebook (22%) v\u00e0 g\u1ea5p g\u1ea7n 4 l\u1ea7n t\u1ef7 l\u1ec7 y\u00eau th\u00edch s\u1eed d\u1ee5ng Messenger (12%).<\/p>\n\n\n\n

V\u1edbi nh\u00f3m ng\u01b0\u1eddi tr\u1ebb thu\u1ed9c Gen Z, tuy s\u1ef1 ch\u00eanh l\u1ec7ch c\u00f3 \u0111\u01b0\u1ee3c thu h\u1eb9p nh\u01b0ng t\u1ef7 l\u1ec7 ng\u01b0\u1eddi y\u00eau th\u00edch s\u1eed d\u1ee5ng Zalo v\u1eabn \u1edf m\u1ee9c cao (37%) so v\u1edbi t\u1ef7 l\u1ec7 y\u00eau th\u00edch s\u1eed d\u1ee5ng Messenger (29%) v\u00e0 Facebook (24%).<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 qu\u00fd th\u1ee9 17 li\u00ean ti\u1ebfp Zalo \u0111\u1ea1t th\u1ee9 h\u1ea1ng n\u1ec1n t\u1ea3ng y\u00eau th\u00edch \u1edf c\u1ea3 3 nh\u00f3m th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng k\u1ec3 t\u1eeb n\u0103m 2020 \u2013 c\u1ed9t m\u1ed1c \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh c\u1ee7a Zalo khi v\u01b0\u1ee3t qua Facebook Messenger \u0111\u1ec3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng nh\u1eafn tin s\u1ed1 m\u1ed9t Vi\u1ec7t Nam.<\/p>\n\n\n\n

Theo B\u00e1o c\u00e1o t\u00e0i ch\u00ednh h\u1ee3p nh\u1ea5t n\u0103m 2024 m\u1edbi \u0111\u01b0\u1ee3c VNG c\u00f4ng b\u1ed1, n\u1ec1n t\u1ea3ng nh\u1eafn tin Zalo hi\u1ec7n \u0111ang c\u00f3 77,7 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng (MAU) v\u00e0 g\u1ea7n 2 t\u1ef7 tin nh\u1eafn \u0111\u01b0\u1ee3c g\u1eedi \u0111i m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n

Vi\u1ec7c Zalo li\u00ean t\u1ee5c n\u1eafm gi\u1eef v\u1ecb tr\u00ed top 1 \u1ee9ng d\u1ee5ng nh\u1eafn tin c\u00f2n cho th\u1ea5y kh\u1ea3 n\u0103ng l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7 v\u00e0 t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. L\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafn tin h\u00e0ng \u0111\u1ea7u trong nhi\u1ec1u n\u0103m, Zalo v\u1eabn kh\u00f4ng ng\u1eebng nghi\u00ean c\u1ee9u v\u00e0 cho ra \u0111\u1eddi nh\u1eefng t\u00ednh n\u0103ng m\u1edbi ph\u1ee5c v\u1ee5 \u0111a d\u1ea1ng nhu c\u1ea7u.<\/p>\n\n\n\n

Trong n\u0103m 2025, Zalo s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh \u1ee9ng d\u1ee5ng khoa h\u1ecdc c\u00f4ng ngh\u1ec7, \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 c\u00f9ng \u0111\u1ea5t n\u01b0\u1edbc ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, h\u00f9ng c\u01b0\u1eddng trong k\u1ef7 nguy\u00ean m\u1edbi – k\u1ef7 nguy\u00ean v\u01b0\u01a1n m\u00ecnh c\u1ee7a d\u00e2n t\u1ed9c.<\/p>\n","protected":false},"excerpt":{"rendered":"

Theo b\u00e1o c\u00e1o \u201cThe Connected Consumer Qu\u00fd 4\/2024\u201d do Decision Lab c\u00f4ng b\u1ed1, Zalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i Vi\u1ec7t Nam v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (penetration rate) v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch (preference rate). K\u1ebft qu\u1ea3 t\u1eeb Qu\u00fd 4 cho th\u1ea5y, trong su\u1ed1t n\u0103m 2024, Zalo gi\u1eef v\u1eefng v\u1ecb […]\n","protected":false},"author":2358,"featured_media":38863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3045],"tags":[3620,2345,2648],"class_list":["post-38862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","tag-goi-dien-mien-phi","tag-nhan-tin-mien-phi","tag-ung-dung-zalo"],"aioseo_notices":[],"yoast_head":"\nZalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i Vi\u1ec7t Nam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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