{"id":38647,"date":"2025-04-01T23:32:38","date_gmt":"2025-04-01T16:32:38","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=38647"},"modified":"2025-04-01T23:37:48","modified_gmt":"2025-04-01T16:37:48","slug":"loreal-khai-truong-nha-may-livestream-dau-tien-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/loreal-khai-truong-nha-may-livestream-dau-tien-tai-viet-nam\/","title":{"rendered":"L’Or\u00e9al khai tr\u01b0\u01a1ng \u2018Nh\u00e0 m\u00e1y Livestream\u2019 \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n

Vi\u1ec7c khai tr\u01b0\u01a1ng \u201cNh\u00e0 m\u00e1y Livestream\u201d \u0111\u00e1nh d\u1ea5u m\u1ed9t ch\u01b0\u01a1ng m\u1edbi trong n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng c\u1ee7a T\u1eadp \u0111o\u00e0n L’Or\u00e9al nh\u1eb1m chuy\u1ec3n \u0111\u1ed5i ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p th\u00f4ng qua khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng cho th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb ng\u00e0nh l\u00e0m \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam. <\/strong><\/p>\n\n\n\n

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L’Or\u00e9al – t\u1eadp \u0111o\u00e0n d\u1eabn \u0111\u1ea7u ng\u00e0nh l\u00e0m \u0111\u1eb9p th\u1ebf gi\u1edbi v\u1eeba c\u00f4ng b\u1ed1 khai tr\u01b0\u01a1ng \u201cNh\u00e0 m\u00e1y Livestream\u201d (Livestream Studio) hi\u1ec7n \u0111\u1ea1i, ti\u00ean ti\u1ebfn b\u1eadc nh\u1ea5t v\u1edbi s\u1ee9 m\u1ec7nh \u0111\u1ecbnh h\u00ecnh c\u00e1ch th\u1ee9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh l\u00e0m \u0111\u1eb9p k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0 kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

\u0110\u01b0\u1ee3c trang b\u1ecb v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t s\u00f3ng hi\u1ec7n \u0111\u1ea1i nh\u1ea5t, nh\u00e0 m\u00e1y Livestream n\u00e0y c\u1ee7a L\u2019Oreal s\u1ebd n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm s\u1ea3n ph\u1ea9m ng\u00e0nh l\u00e0m \u0111\u1eb9p cho m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua nh\u1eefng bu\u1ed5i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn, t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n l\u00e0m \u0111\u1eb9p \u0111\u1ed9c quy\u1ec1n tr\u00ean m\u1ea1ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nh\u00e0 m\u00e1y Livestream c\u1ee7a L’Or\u00e9al \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 n\u00e2ng t\u1ea7m xu h\u01b0\u1edbng n\u00e0y v\u1edbi tham v\u1ecdng c\u00f3 kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t ra nh\u1eefng video livestream ch\u1ea5t l\u01b0\u1ee3ng cao khi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo c\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t.<\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh ng\u00e0nh l\u00e0m \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam \u0111ang chuy\u1ec3n \u0111\u1ed5i s\u1ed1 m\u1ea1nh m\u1ebd, mua s\u1eafm qua h\u00ecnh th\u1ee9c livestream \u0111\u00e3 n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng, mang \u0111\u1ebfn cho h\u1ecd nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c h\u01a1n. Nh\u00e0 m\u00e1y Livestream c\u1ee7a L’Or\u00e9al \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 n\u00e2ng t\u1ea7m xu h\u01b0\u1edbng n\u00e0y v\u1edbi tham v\u1ecdng c\u00f3 kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t ra nh\u1eefng video livestream ch\u1ea5t l\u01b0\u1ee3ng cao khi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo c\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00d4ng Vismay Sharma, Ch\u1ee7 t\u1ecbch khu v\u1ef1c Nam \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, Trung \u0110\u00f4ng v\u00e0 B\u1eafc Phi (SAPMENA) c\u1ee7a T\u1eadp \u0111o\u00e0n L\u2019Or\u00e9al chia s\u1ebb: “Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn. V\u1edbi n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 s\u00f4i \u0111\u1ed9ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t am hi\u1ec3u c\u00f4ng ngh\u1ec7, Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m \u0111\u1ec3 khai ph\u00e1 c\u00e1c ti\u1ec1m n\u0103ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi. S\u1ef1 \u0111\u1ea7u t\u01b0 cho Nh\u00e0 m\u00e1y Livestream t\u1ea1i Vi\u1ec7t Nam \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong vi\u1ec7c c\u00e1ch m\u1ea1ng h\u00f3a ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a L\u2019Or\u00e9al t\u1ea1i Vi\u1ec7t Nam”.<\/p>\n\n\n\n

Bi\u1ebfn \u0111\u1ed5i m\u1ea1nh m\u1ebd th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb ng\u00e0nh l\u00e0m \u0111\u1eb9p \u1edf Vi\u1ec7t Nam <\/strong><\/p>\n\n\n\n

Nh\u00e0 m\u00e1y Livestream c\u1ee7a L\u2019Or\u00e9al ra \u0111\u1eddi l\u00e0 s\u1ef1 th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a h\u00ecnh th\u1ee9c mua s\u1eafm k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u1eb7c bi\u1ec7t t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1, n\u01a1i mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u00e1t tri\u1ec3n r\u1ea5t nhanh ch\u00f3ng.\u00a0<\/p>\n\n\n\n

\u00d4ng Benjamin Rachow, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c L\u2019Or\u00e9al Vi\u1ec7t Nam, cho bi\u1ebft: “Mua s\u1eafm qua h\u00ecnh th\u1ee9c livestream l\u00e0 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p v\u00e0 ch\u00fang t\u00f4i tin r\u1eb1ng Nh\u00e0 m\u00e1y Livestream n\u00e0y s\u1ebd cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p c\u1ee7a L\u2019Or\u00e9al k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp h\u01a1n v\u00e0 g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p cho m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m trong ng\u00e0nh l\u00e0m \u0111\u1eb9p, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm phong ph\u00fa h\u01a1n v\u00e0 gi\u00fap \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh b\u00e1n h\u00e0ng qua h\u00ecnh th\u1ee9c livestream t\u1ea1i Vi\u1ec7t Nam”.<\/p>\n\n\n\n

V\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea7y n\u0103ng \u0111\u1ed9ng v\u00e0 am hi\u1ec3u c\u00f4ng ngh\u1ec7, Vi\u1ec7t Nam \u0111\u01b0\u1ee3c xem l\u00e0 th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m cho s\u1ef1 \u0111\u1ed5i m\u1edbi, c\u1ea3i c\u00e1ch c\u1ee7a h\u00ecnh th\u1ee9c livestream b\u00e1n h\u00e0ng trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p.<\/p>\n\n\n\n

Ch\u00ednh v\u00ec v\u1eady, nh\u00e0 m\u00e1y livestream n\u00e0y \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0m trung t\u00e2m k\u1ebft n\u1ed1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p v\u1edbi c\u00e1c KOL v\u00e0 KOC t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung tr\u1ef1c tuy\u1ebfn ch\u00e2n th\u1ef1c, h\u1ea5p d\u1eabn, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u00e0y. S\u1ef1 \u0111\u1ea7u t\u01b0 c\u1ee7a L’Or\u00e9al v\u00e0o Nh\u00e0 m\u00e1y Livestream \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a 14 th\u01b0\u01a1ng hi\u1ec7u l\u00e0m \u0111\u1eb9p thu\u1ed9c T\u1eadp \u0111o\u00e0n L’Or\u00e9al m\u00e0 c\u00f2n gi\u00fap n\u00e2ng cao to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i c\u1ee7a ng\u00e0nh l\u00e0m \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam, th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 h\u1ee3p t\u00e1c m\u1ea1nh m\u1ebd h\u01a1n trong t\u01b0\u01a1ng lai.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Th\u00f4ng tin v\u1ec1 “Nh\u00e0 m\u00e1y livestream” c\u1ee7a L’Or\u00e9al <\/strong><\/p>\n\n\n\n

+Nh\u00e0 m\u00e1y c\u00f3 t\u1ed5ng di\u1ec7n t\u00edch l\u00ean \u0111\u1ebfn 1.700m2 v\u1edbi 22 studio livestream; ho\u1ea1t \u0111\u1ed9ng 24\/7<\/em><\/p>\n\n\n\n

+C\u00e1c studio \u0111\u01b0\u1ee3c trang b\u1ecb h\u1ec7 th\u1ed1ng camera, \u00e1nh s\u00e1ng v\u00e0 \u00e2m thanh hi\u1ec7n \u0111\u1ea1i nh\u1ea5t \u0111\u1ec3 s\u1ea3n xu\u1ea5t c\u00e1c phi\u00ean livestream chuy\u00ean nghi\u1ec7p, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u1ed1t nh\u1ea5t cho c\u00e1c livestreamer l\u00e0m n\u1ed5i b\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p khi ph\u00e1t s\u00f3ng.<\/em><\/p>\n\n\n\n

+Thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n m\u1edbi v\u1ec1 c\u00e1ch th\u1ee9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a h\u00ecnh th\u1ee9c livestream \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c v\u00e0 h\u1ea5p d\u1eabn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c phi\u00ean t\u01b0 v\u1ea5n l\u00e0m \u0111\u1eb9p tr\u1ef1c tuy\u1ebfn, h\u01b0\u1edbng d\u1eabn ch\u0103m s\u00f3c da v\u00e0 t\u00f3c v\u00e0 c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p cho m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/em><\/p>\n\n\n\n

+Nh\u00e0 m\u00e1y livestream \u0111\u01b0\u1ee3c trang b\u1ecb ph\u1ea7n m\u1ec1m livestream ti\u00ean ti\u1ebfn nh\u1ea5t. C\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c mang \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t v\u00e0 d\u1ec5 d\u00e0ng g\u1ee3i \u00fd nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t cho h\u1ecd, k\u1ebft h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c g\u1ea7n g\u0169i v\u1edbi m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Vi\u1ec7c khai tr\u01b0\u01a1ng \u201cNh\u00e0 m\u00e1y Livestream\u201d \u0111\u00e1nh d\u1ea5u m\u1ed9t ch\u01b0\u01a1ng m\u1edbi trong n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng c\u1ee7a T\u1eadp \u0111o\u00e0n L’Or\u00e9al nh\u1eb1m chuy\u1ec3n \u0111\u1ed5i ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0m \u0111\u1eb9p th\u00f4ng qua khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng cho th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb ng\u00e0nh l\u00e0m \u0111\u1eb9p t\u1ea1i Vi\u1ec7t Nam.  L’Or\u00e9al – […]\n","protected":false},"author":3841,"featured_media":38651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1,3043],"tags":[],"class_list":["post-38647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song","category-kinh-te"],"yoast_head":"\nL'Or\u00e9al khai tr\u01b0\u01a1ng \u2018Nh\u00e0 m\u00e1y Livestream\u2019 \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/loreal-khai-truong-nha-may-livestream-dau-tien-tai-viet-nam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Or\u00e9al khai 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