{"id":37731,"date":"2025-02-05T00:01:11","date_gmt":"2025-02-04T17:01:11","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/sojern-cong-bo-bao-cao-ve-tinh-hinh-tiep-thi-diem-den-nam-2025\/"},"modified":"2025-02-05T00:01:11","modified_gmt":"2025-02-04T17:01:11","slug":"sojern-cong-bo-bao-cao-ve-tinh-hinh-tiep-thi-diem-den-nam-2025","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/sojern-cong-bo-bao-cao-ve-tinh-hinh-tiep-thi-diem-den-nam-2025\/","title":{"rendered":"Sojern c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o v\u1ec1 t\u00ecnh h\u00ecnh ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn n\u0103m 2025"},"content":{"rendered":"
\n

SAN FRANCISCO<\/span><\/span>, ng\u00e0y 4 th\u00e1ng 2 n\u0103m 2025<\/span> \/PRNewswire\/ — Sojern<\/a>, n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb s\u1ed1 h\u00e0ng \u0111\u1ea7u d\u00e0nh cho ng\u00e0nh du l\u1ecbch, vui m\u1eebng th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c ra m\u1eaft b\u00e1o c\u00e1o\u00a0“T\u00ecnh h\u00ecnh ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn n\u0103m 2025<\/a>” d\u00e0nh cho c\u00e1c t\u1ed5 ch\u1ee9c ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn (DMO). B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua quan h\u1ec7 \u0111\u1ed1i t\u00e1c gi\u1eefa Sojern v\u00e0 Benchmark Research Partners<\/a> v\u00e0 \u0111\u01b0\u1ee3c Brand USA<\/span><\/a>, Destination Canada<\/span><\/a>, European Travel Commission<\/a> v\u00e0 Caribbean Tourism Organization<\/a> h\u1ed7 tr\u1ee3. B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf b\u00e1o c\u00e1o n\u0103m 2024<\/a> v\u00e0 n\u00eau b\u1eadt c\u00e1c xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn hi\u1ec7n t\u1ea1i.<\/p>\n

\"Logo,<\/a>
Logo, no tagline<\/span> <\/div>\n

Noreen Henry<\/span>, Gi\u00e1m \u0111\u1ed1c Doanh thu t\u1ea1i Sojern<\/b>\u00a0cho bi\u1ebft: “C\u00f3 t\u1edbi 85% DMO \u0111ang duy tr\u00ec ho\u1eb7c t\u0103ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o s\u1ed1 so v\u1edbi n\u0103m ngo\u00e1i. Khi \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tinh vi h\u01a1n, c\u00e1c DMO ph\u1ea3i ti\u1ebfp t\u1ee5c ch\u1ee9ng minh l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 \u0111\u00f3, \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 d\u1eef li\u1ec7u ti\u00ean ti\u1ebfn \u0111\u1ec3 thu h\u00fat du kh\u00e1ch xuy\u00ean su\u1ed1t k\u00eanh ti\u1ebfp th\u1ecb.”<\/p>\n

V\u1edbi th\u00f4ng tin chi ti\u1ebft t\u1eeb g\u1ea7n 200 DMO, s\u1edf ban ng\u00e0nh ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb du l\u1ecbch li\u00ean k\u1ebft tr\u00ean to\u00e0n c\u1ea7u, b\u00e1o c\u00e1o n\u00e0y cho th\u1ea5y kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i c\u1ee7a qu\u1ea3ng c\u00e1o s\u1ed1.<\/p>\n

Chi\u1ebfn d\u1ecbch ph\u1ee9c t\u1ea1p c\u00f9ng th\u00e1ch th\u1ee9c gia t\u0103ng<\/b><\/p>\n

C\u00e1c DMO ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c nh\u01b0 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf trong khi v\u1eabn ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng, c\u00e1c k\u1ef3 v\u1ecdng ng\u00e0y c\u00e0ng cao v\u00e0 thay \u0111\u1ed5i v\u1ec1 c\u00f4ng ngh\u1ec7. \u00c1p l\u1ef1c ph\u1ea3i mang l\u1ea1i k\u1ebft qu\u1ea3 r\u1ea5t l\u1edbn v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch \u0111a k\u00eanh th\u01b0\u1eddng mang t\u00ednh k\u1ef9 thu\u1eadt v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n. Trong khi 60% DMO s\u1eed d\u1ee5ng l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t l\u00e0m ch\u1ec9 s\u1ed1 h\u00e0ng \u0111\u1ea7u, 54% DMO g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ch\u1ee9ng minh ROI r\u00f5 r\u00e0ng v\u00e0 37% DMO x\u00e1c \u0111\u1ecbnh vi\u1ec7c theo d\u00f5i v\u00e0 ph\u00e2n b\u1ed5 l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c ch\u00ednh <\/b>khi qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch to\u00e0n k\u00eanh. <\/b><\/p>\n

Hi\u1ec7n t\u1ea1i, 83% s\u1ed1 DMO \u0111\u01b0\u1ee3c h\u1ecfi ch\u00fa tr\u1ecdng ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o theo ch\u01b0\u01a1ng tr\u00ecnh. <\/b>Kh\u1ea3 n\u0103ng theo d\u00f5i, \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed theo ch\u01b0\u01a1ng tr\u00ecnh gi\u00fap c\u00e1c DMO \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n c\u0103n c\u1ee9 v\u00e0o d\u1eef li\u1ec7u.\u00a0<\/p>\n

Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (97%), qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (90%) v\u00e0 ti\u1ebfp th\u1ecb b\u1eb1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (80%) <\/b>v\u1eabn l\u00e0 c\u00e1c k\u00eanh ch\u1ee7 \u0111\u1ea1o trong chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng tr\u1ea3 ph\u00ed c\u1ee7a c\u00e1c DMO.<\/p>\n

S\u1eed d\u1ee5ng AI: C\u01a1 h\u1ed9i \u0111ang ph\u00e1t tri\u1ec3n<\/b><\/p>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn khi c\u00f3 63% DMO s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o n\u1ed9i dung.Ch\u1ec9 c\u00f3 28% DMO s\u1eed d\u1ee5ng AI \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u,<\/b> qua \u0111\u00f3 cho th\u1ea5y c\u01a1 h\u1ed9i l\u1edbn trong vi\u1ec7c s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft chuy\u00ean s\u00e2u h\u01a1n v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 h\u01a1n. Vi\u1ec7c gi\u1ea3i quy\u1ebft nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 kho\u1ea3ng c\u00e1ch \u0111\u00e0o t\u1ea1o s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u00f3 th\u1ec3 khai th\u00e1c h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a AI.<\/p>\n

Chi\u1ebfn d\u1ecbch li\u00ean t\u1ee5c so v\u1edbi chi\u1ebfn d\u1ecbch theo m\u00f9a truy\u1ec1n th\u1ed1ng<\/b><\/p>\n

Trong khi c\u00e1c DMO th\u01b0\u1eddng th\u00edch ch\u1ea1y c\u00e1c chi\u1ebfn d\u1ecbch theo m\u00f9a, b\u00e1o c\u00e1o n\u00e0y cho th\u1ea5y 52% DMO hi\u1ec7n \u0111ang th\u00edch c\u00e1c chi\u1ebfn d\u1ecbch li\u00ean t\u1ee5c h\u01a1n l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch theo m\u00f9a (40%)<\/b>. C\u00e1c chi\u1ebfn d\u1ecbch li\u00ean t\u1ee5c gi\u00fap mang l\u1ea1i k\u1ebft qu\u1ea3, v\u1edbi 42% DMO b\u00e1o c\u00e1o r\u1eb1ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n l\u00e0 t\u00e1c \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb li\u00ean t\u1ee5c mang l\u1ea1i cho hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch t\u1ed5ng th\u1ec3<\/b>.<\/p>\n

C\u00e1c DMO \u0111ang ng\u00e0y c\u00e0ng xu\u1ea5t s\u1eafc h\u01a1n trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. V\u00ed d\u1ee5: 66% DMO t\u1eadp trung nhi\u1ec1u v\u00e0o nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i tr\u1eddi<\/b> nh\u01b0ng ch\u1ec9 15% DMO s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt c\u00e1 nh\u00e2n h\u00f3a ti\u00ean ti\u1ebfn \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c d\u1ecbch v\u1ee5 theo th\u1eddi gian th\u1ef1c tr\u00ean nhi\u1ec1u k\u00eanh. <\/b>Th\u1ef1c t\u1ebf n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p h\u01a1n cho du kh\u00e1ch \u1edf m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh.<\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111ang tr\u1edf th\u00e0nh \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u<\/b><\/p>\n

Trong b\u1ed1n n\u0103m k\u1ec3 t\u1eeb \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c DMO c\u1ea7n t\u0103ng s\u1ed1 l\u01b0\u1ee3t \u0111\u1eb7t tr\u01b0\u1edbc d\u1ecbch v\u1ee5 v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u1ee5c h\u1ed3i. Gi\u1edd \u0111\u00e2y khi ng\u00e0nh \u0111\u00e3 \u1ed5n \u0111\u1ecbnh, c\u00e1c DMO \u0111ang t\u00e1i c\u00e2n b\u1eb1ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. Do \u0111\u00f3, m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n v\u00e0 s\u1ef1 thay \u0111\u1ed5i n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 trong c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch\u2014hi\u1ec7n \u0111\u01b0\u1ee3c chia 50\/50 gi\u1eefa c\u00e1c chi\u1ebfn l\u01b0\u1ee3c theo giai \u0111o\u1ea1n c\u1ee5 th\u1ec3 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c to\u00e0n k\u00eanh<\/b>. \u0110\u00e2y l\u00e0 m\u1ed9t thay \u0111\u1ed5i l\u1edbn so v\u1edbi n\u0103m 2024 khi chi\u1ebfn l\u01b0\u1ee3c to\u00e0n k\u00eanh chi\u1ebfm \u01b0u th\u1ebf \u1edf m\u1ee9c 70%.<\/b><\/p>\n

Tri\u1ec3n v\u1ecdng v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a d\u1eef li\u1ec7u<\/b><\/p>\n

D\u1eef li\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd nh\u1ea5t m\u00e0 DMO c\u00f3, nh\u01b0ng vi\u1ec7c t\u00ecm ra c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 kh\u00f4ng ph\u1ea3i l\u00e0 nhi\u1ec7m v\u1ee5 d\u1ec5 d\u00e0ng. H\u01a1n m\u1ed9t n\u1eeda (51%) DMO cho bi\u1ebft ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn<\/b> v\u00e0 45% DMO g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c bi\u1ebfn d\u1eef li\u1ec7u \u0111\u00f3 th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u1ea3 thi<\/b>. Tuy nhi\u00ean, nh\u1eefng r\u00e0o c\u1ea3n n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 DMO n\u1ed5i b\u1eadt b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. B\u00e1o c\u00e1o n\u00e0y cho th\u1ea5y h\u1ea7u h\u1ebft c\u00e1c DMO \u0111\u1ec1u \u0111ang t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u\u201484% DMO s\u1eed d\u1ee5ng d\u1eef li\u1ec7u cho th\u00f4ng tin chi ti\u1ebft v\u1ec1 ti\u1ebfp th\u1ecb s\u1ed1, 75% DMO s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 theo d\u00f5i s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 du kh\u00e1ch v\u00e0 69% DMO s\u1eed d\u1ee5ng d\u1eef li\u1ec7u cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. <\/b><\/p>\n

H\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb: H\u1ee3p t\u00e1c gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat<\/b><\/p>\n

H\u1ee3p t\u00e1c ti\u1ebfp th\u1ecb<\/a>\u00a0kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf Ch\u00e2u \u00c2u, n\u01a1i b\u00e1o c\u00e1o cho th\u1ea5y m\u1ee9c \u0111\u1ed9 tham gia t\u0103ng 16% theo n\u0103m.<\/b> Khi h\u1ee3p t\u00e1c v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n, \u0111i\u1ec3m tham quan v\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng, c\u00e1c DMO c\u00f3 th\u1ec3 t\u1eadp h\u1ee3p ngu\u1ed3n l\u1ef1c, m\u1edf r\u1ed9ng ph\u1ea1m vi chi\u1ebfn d\u1ecbch v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 n\u1ed7 l\u1ef1c t\u1ed1t h\u01a1n.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i chi\u1ebfm \u01b0u th\u1ebf nh\u01b0ng video \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u<\/b><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn chi\u1ebfm \u01b0u th\u1ebf khi c\u00f3 91% DMO s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp th\u1ecb<\/b> v\u00e0 99% DMO x\u1ebfp h\u1ea1ng Facebook v\u00e0 Instagram trong s\u1ed1 5 k\u00eanh h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd<\/b>. Tuy nhi\u00ean, truy\u1ec1n h\u00ecnh k\u1ebft n\u1ed1i (CTV) v\u00e0 video d\u1ea1ng ng\u1eafn l\u00e0 nh\u1eefng \u0111\u1ecbnh d\u1ea1ng m\u1edbi n\u1ed5i \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, mang l\u1ea1i ti\u1ec1m n\u0103ng \u0111\u00e1ng k\u1ec3 cho c\u00e1c DMO trong vi\u1ec7c t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch h\u1ea5p d\u1eabn, gi\u00e0u h\u00ecnh \u1ea3nh, g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang s\u00e2u s\u1eafc v\u1edbi du kh\u00e1ch.\u00a0<\/p>\n

\u0110\u1ec3 xem ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t \u0111\u1ea7y \u0111\u1ee7, h\u00e3y t\u1ea3i xu\u1ed1ng b\u00e1o c\u00e1o “T\u00ecnh h\u00ecnh ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn n\u0103m 2025<\/a>” t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Sojern<\/b><\/p>\n

Sojern<\/a>\u00a0l\u00e0 n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb du l\u1ecbch h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn cho ng\u00e0nh du l\u1ecbch. N\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb du l\u1ecbch Sojern l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ph\u1ea7n m\u1ec1m v\u00e0 d\u1ecbch v\u1ee5 d\u1ec5 s\u1eed d\u1ee5ng, cung c\u1ea5p th\u00f4ng tin v\u1ec1 kh\u00e1ch du l\u1ecbch, gi\u00fap ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng th\u00f4ng minh, k\u00edch ho\u1ea1t v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111a k\u00eanh v\u00e0 \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i – t\u1ea5t c\u1ea3 t\u1ea1i c\u00f9ng m\u1ed9t n\u01a1i. H\u01a1n 10.000 chuy\u00ean gia ti\u1ebfp th\u1ecb du l\u1ecbch d\u1ef1a v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a ch\u00fang t\u00f4i h\u00e0ng n\u0103m \u0111\u1ec3 t\u00ecm ki\u1ebfm, thu h\u00fat, chuy\u1ec3n \u0111\u1ed5i v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch du l\u1ecbch. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2007, Sojern c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i San Francisco, California<\/span> v\u00e0 c\u00e1c v\u0103n ph\u00f2ng \u1edf Ch\u00e2u M\u1ef9, Ch\u00e2u \u00c2u, Trung \u0110\u00f4ng v\u00e0 Ch\u00e2u Phi, v\u00e0 Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Benchmark Research Partners<\/b><\/p>\n

Benchmark Research Partners<\/a>\u00a0ti\u1ebfn h\u00e0nh c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ec3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi tham gia ng\u00e0nh hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua d\u1eef li\u1ec7u so s\u00e1nh ngang h\u00e0ng.<\/p>\n

Logo – https:\/\/mma.prnasia.com\/media2\/249299\/Sojern_Logo_V1.jpg?p=medium600<\/a>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

SAN FRANCISCO, ng\u00e0y 4 th\u00e1ng 2 n\u0103m 2025 \/PRNewswire\/ — Sojern, n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb s\u1ed1 h\u00e0ng \u0111\u1ea7u d\u00e0nh cho ng\u00e0nh du l\u1ecbch, vui m\u1eebng th\u00f4ng b\u00e1o v\u1ec1 vi\u1ec7c ra m\u1eaft b\u00e1o c\u00e1o\u00a0“T\u00ecnh h\u00ecnh ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn n\u0103m 2025” d\u00e0nh cho c\u00e1c t\u1ed5 ch\u1ee9c ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn (DMO). B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-37731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nSojern c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o v\u1ec1 t\u00ecnh h\u00ecnh ti\u1ebfp th\u1ecb \u0111i\u1ec3m \u0111\u1ebfn n\u0103m 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/sojern-cong-bo-bao-cao-ve-tinh-hinh-tiep-thi-diem-den-nam-2025\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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