{"id":36431,"date":"2024-11-29T18:05:13","date_gmt":"2024-11-29T11:05:13","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=36431"},"modified":"2024-11-29T18:05:33","modified_gmt":"2024-11-29T11:05:33","slug":"zalo-duoc-ghi-nhan-la-nen-tang-nhan-tin-pho-bien-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/zalo-duoc-ghi-nhan-la-nen-tang-nhan-tin-pho-bien-tai-viet-nam\/","title":{"rendered":"Zalo \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafn tin ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n

Ng\u00e0y 28\/11, t\u1ea1i H\u1ed9i ngh\u1ecb t\u1ed5ng k\u1ebft \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng l\u0129nh v\u1ef1c th\u00f4ng tin \u0111i\u1ec7n t\u1eed n\u0103m 2024, \u0111\u1ecbnh h\u01b0\u1edbng n\u0103m 2025, B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng (TTTT) kh\u1eb3ng \u0111\u1ecbnh n\u1ec1n t\u1ea3ng Zalo \u0111\u00e3 v\u01b0\u1ee3t qua c\u00e1c t\u00ean tu\u1ed5i l\u1edbn nh\u01b0 Facebook, YouTube v\u00e0 TikTok v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u00ean t\u1edbi 76,5 tri\u1ec7u (t\u00ednh t\u1edbi 30\/06\/2024).<\/p>\n\n\n\n

T\u1ea1i h\u1ed9i ngh\u1ecb, Th\u1ee9 tr\u01b0\u1edfng B\u1ed9 TTTT Ph\u1ea1m \u0110\u1ee9c Long cho bi\u1ebft nh\u00ecn l\u1ea1i m\u1ed9t n\u0103m qua, l\u0129nh v\u1ef1c th\u00f4ng tin \u0111i\u1ec7n t\u1eed \u0111\u00e3 c\u00f3 nh\u1eefng \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho ng\u00e0nh th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng n\u00f3i ri\u00eang c\u0169ng nh\u01b0 cho \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i n\u00f3i chung. Trong \u0111\u00f3, c\u00e1c n\u1ec1n t\u1ea3ng trong n\u01b0\u1edbc \u0111ang c\u00f3 nh\u1eefng t\u00edn hi\u1ec7u ph\u00e1t tri\u1ec3n t\u00edch c\u1ef1c khi d\u1ea7n thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a B\u1ed9 TTTT, t\u00ednh \u0111\u1ebfn 30\/06\/2024, Zalo c\u00f3 76,5 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng, v\u01b0\u1ee3t qua c\u1ea3 3 n\u1ec1n t\u1ea3ng xuy\u00ean bi\u00ean gi\u1edbi ph\u1ed5 bi\u1ebfn nh\u1ea5t bao g\u1ed3m Facebook (72 tri\u1ec7u), YouTube (63 tri\u1ec7u) v\u00e0 TikTok (67 tri\u1ec7u).<\/p>\n\n\n\n

B\u00e1o c\u00e1o t\u00e0i ch\u00ednh h\u1ee3p nh\u1ea5t Qu\u00fd III\/2024 do VNG c\u00f4ng b\u1ed1 cho bi\u1ebft Zalo hi\u1ec7n c\u00f3 kho\u1ea3ng 77,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng. \u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng khi so s\u00e1nh v\u1edbi kho\u1ea3ng 110 tri\u1ec7u t\u00e0i kho\u1ea3n ng\u01b0\u1eddi Vi\u1ec7t Nam s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i trong n\u01b0\u1edbc, Zalo chi\u1ebfm t\u1edbi g\u1ea7n 70% th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Tr\u01b0\u1edbc \u0111\u00f3 v\u00e0o Qu\u00fd III\/2024, Zalo c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c ghi nh\u1eadn l\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafn tin s\u1ed1 1 t\u1ea1i Vi\u1ec7t Nam v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch theo B\u00e1o c\u00e1o \u201cThe Connected Consumer\u201d c\u1ee7a Decision Lab. \u0110\u00e2y l\u00e0 b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u h\u00e0ng qu\u00fd uy t\u00edn, t\u1eadp trung v\u00e0o th\u00f3i quen tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eefng xu h\u01b0\u1edbng m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Theo \u0111\u00f3, t\u1ea1i h\u1ea1ng m\u1ee5c N\u1ec1n t\u1ea3ng nh\u1eafn tin (Messaging Platforms), Zalo d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (penetration rate) v\u1edbi 85%, v\u01b0\u1ee3t xa c\u00e1c n\u1ec1n t\u1ea3ng Facebook v\u1edbi 59% v\u00e0 Messenger v\u1edbi 52%.<\/p>\n\n\n\n

Zalo c\u0169ng d\u1eabn \u0111\u1ea7u v\u1ec1 t\u1ef7 l\u1ec7 y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi 57%. \u0110\u00e2y l\u00e0 qu\u00fd th\u1ee9 16 li\u00ean ti\u1ebfp Zalo \u0111\u1ea1t th\u1ee9 h\u1ea1ng n\u1ec1n t\u1ea3ng nh\u1eafn tin \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t k\u1ec3 t\u1eeb n\u0103m 2020 \u2013 c\u1ed9t m\u1ed1c \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y khi v\u01b0\u1ee3t qua Facebook Messenger \u0111\u1ec3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng nh\u1eafn tin s\u1ed1 1 Vi\u1ec7t Nam.<\/p>\n\n\n\n

K\u1ebft qu\u1ea3 minh ch\u1ee9ng cho nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a Zalo trong vi\u1ec7c ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t c\u0169ng nh\u01b0 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Nh\u1eefng n\u0103m qua, Zalo kh\u00f4ng ng\u1eebng nghi\u00ean c\u1ee9u v\u00e0 cho ra \u0111\u1eddi nh\u1eefng t\u00ednh n\u0103ng m\u1edbi ph\u1ee5c v\u1ee5 \u0111a d\u1ea1ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Trong \u0111\u00f3, nhi\u1ec1u t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb c\u00f4ng ngh\u1ec7 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) ti\u00ean ti\u1ebfn \u0111\u00e3 gi\u00fap n\u00e2ng cao nhu c\u1ea7u gi\u1ea3i tr\u00ed, ph\u1ee5c v\u1ee5 c\u00f4ng vi\u1ec7c v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n

Trong n\u0103m 2024, Zalo ghi d\u1ea5u \u1ea5n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m AI c\u00f3 \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i h\u00f3a cao. T\u1ea1i l\u1ec5 trao gi\u1ea3i MMA Smarties 2024 di\u1ec5n ra ng\u00e0y 25\/10, Zalo \u0111\u00e3 \u0111\u01b0\u1ee3c vinh danh \u1edf h\u1ea1ng m\u1ee5c \u201cEnabling Technology Company of the Year\u201d v\u1edbi c\u00f4ng ngh\u1ec7 GenAI, t\u1eebng gi\u00fap Pepsi t\u1ea1o ra chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u00e0nh c\u00f4ng v\u00e0o d\u1ecbp T\u1ebft 2024 v\u1edbi h\u01a1n 100 tri\u1ec7u AI Avatar c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi d\u00f9ng Zalo.<\/p>\n\n\n\n

Zalo hi\u1ec7n s\u1edf h\u1eefu trung t\u00e2m nghi\u00ean c\u1ee9u AI Lab v\u1edbi h\u01a1n 80 nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 h\u1ea1 t\u1ea7ng m\u1ea1nh m\u1ebd. V\u1edbi n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, Zalo h\u1ee9a h\u1eb9n ti\u1ebfp t\u1ee5c mang \u0111\u1ebfn nh\u1eefng t\u00ednh n\u0103ng m\u1edbi h\u1eefu \u00edch gi\u00fap t\u1ed1i \u01b0u c\u00e1c ph\u01b0\u01a1ng di\u1ec7n c\u1ee7a cu\u1ed9c s\u1ed1ng. \u0110\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh s\u1ee9 m\u1ec7nh \u0111\u1ed3ng h\u00e0nh, gi\u00fap cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y 28\/11, t\u1ea1i H\u1ed9i ngh\u1ecb t\u1ed5ng k\u1ebft \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng l\u0129nh v\u1ef1c th\u00f4ng tin \u0111i\u1ec7n t\u1eed n\u0103m 2024, \u0111\u1ecbnh h\u01b0\u1edbng n\u0103m 2025, B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng (TTTT) kh\u1eb3ng \u0111\u1ecbnh n\u1ec1n t\u1ea3ng Zalo \u0111\u00e3 v\u01b0\u1ee3t qua c\u00e1c t\u00ean tu\u1ed5i l\u1edbn nh\u01b0 Facebook, YouTube v\u00e0 TikTok v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u00ean t\u1edbi 76,5 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