![\"\"](\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2024\/11\/zalo-tiep-tuc-la-ung-dung-nhan-tin-pho-bien-tai-thi-truong-viet-nam-3.jpg\")
<\/figure>\n\n\n\nB\u00ean c\u1ea1nh \u0111\u00f3, Zalo gi\u1eef v\u1eefng v\u1ecb tr\u00ed n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t \u1edf c\u1ea3 3 nh\u00f3m th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng: Gen X, Gen Y v\u00e0 Gen Z v\u1edbi t\u1ef7 l\u1ec7 v\u01b0\u1ee3t tr\u1ed9i. 75% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t thu\u1ed9c Gen X y\u00eau th\u00edch s\u1eed d\u1ee5ng Zalo cho vi\u1ec7c nh\u1eafn tin h\u00e0ng ng\u00e0y (Casual messaging) trong khi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng Messenger v\u00e0 Facebook trong vi\u1ec7c nh\u1eafn tin \u1edf nh\u00f3m Gen X ch\u1ec9 \u0111\u1ea1t l\u1ea7n l\u01b0\u1ee3t l\u00e0 10% v\u00e0 7%.<\/p>\n\n\n\n
Nh\u00f3m Gen Y c\u0169ng ch\u1ee9ng ki\u1ebfn s\u1ef1 c\u00e1ch bi\u1ec7t trong t\u1ef7 l\u1ec7 y\u00eau th\u00edch s\u1eed d\u1ee5ng Zalo so v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin kh\u00e1c khi 56% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi y\u00eau th\u00edch s\u1eed d\u1ee5ng Zalo. V\u1edbi nh\u00f3m ng\u01b0\u1eddi tr\u1ebb thu\u1ed9c Gen Z, tuy s\u1ef1 ch\u00eanh l\u1ec7ch c\u00f3 \u0111\u01b0\u1ee3c thu h\u1eb9p, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi y\u00eau th\u00edch s\u1eed d\u1ee5ng Zalo v\u1eabn \u1edf m\u1ee9c cao (40%) so v\u1edbi t\u1ef7 l\u1ec7 y\u00eau th\u00edch s\u1eed d\u1ee5ng Messenger (28%) v\u00e0 Facebook (24%).<\/p>\n\n\n\n
V\u1edbi k\u1ebft qu\u1ea3 tr\u00ean, Zalo ti\u1ebfp t\u1ee5c l\u00e0 n\u1ec1n t\u1ea3ng y\u00eau th\u00edch \u1edf c\u1ea3 3 nh\u00f3m th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng k\u1ec3 t\u1eeb n\u0103m 2020 \u2013 c\u1ed9t m\u1ed1c \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh c\u1ee7a Zalo khi v\u01b0\u1ee3t qua Facebook Messenger \u0111\u1ec3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng nh\u1eafn tin s\u1ed1 1 Vi\u1ec7t Nam.<\/p>\n\n\n\n
Vi\u1ec7c Zalo li\u00ean t\u1ee5c n\u1eafm gi\u1eef v\u1ecb tr\u00ed top 1 \u1ee9ng d\u1ee5ng nh\u1eafn tin c\u00f2n cho th\u1ea5y s\u1ef1 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0 t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. L\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafn tin h\u00e0ng \u0111\u1ea7u trong nhi\u1ec1u n\u0103m, Zalo v\u1eabn kh\u00f4ng ng\u1eebng nghi\u00ean c\u1ee9u v\u00e0 cho ra \u0111\u1eddi nh\u1eefng t\u00ednh n\u0103ng m\u1edbi ph\u1ee5c v\u1ee5 \u0111a d\u1ea1ng nhu c\u1ea7u.<\/p>\n\n\n\n Tr\u01b0\u1edbc l\u00e0n s\u00f3ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), Zalo c\u0169ng b\u1ed5 sung h\u00e0ng lo\u1ea1t t\u00ednh n\u0103ng nh\u1eb1m gi\u00fap ng\u01b0\u1eddi d\u00f9ng gi\u1ea3i tr\u00ed, ph\u1ee5c v\u1ee5 c\u00f4ng vi\u1ec7c v\u00e0 h\u1ed7 tr\u1ee3 kinh doanh.<\/p>\n\n\n\n Trong n\u0103m 2024, Zalo AI ghi d\u1ea5u \u1ea5n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m AI co\u0301 \u01b0\u0301ng du\u0323ng th\u01b0\u01a1ng m\u1ea1i h\u00f3a cao. V\u00e0o th\u00e1ng 10\/2024, c\u00f4ng ngh\u1ec7 tri\u0301 tu\u00ea\u0323 nh\u00e2n ta\u0323o ta\u0323o sinh (GenAI) do Fiza x Zalo AI ph\u00e1t tri\u1ec3n \u0111\u00e3 h\u1ed7 tr\u1ee3 Ng\u00e2n h\u00e0ng Qu\u1ed1c t\u1ebf VIB tri\u1ec3n khai ph\u00e1t h\u00e0nh th\u1ebb t\u00edn d\u1ee5ng v\u1edbi t\u00ednh n\u0103ng thi\u1ebft k\u1ebf c\u00e1 nh\u00e2n h\u00f3a, \u0111\u1ea1t h\u01a1n 4.000 th\u1ebb \u00e1p d\u1ee5ng ch\u1ec9 sau 2 ng\u00e0y.<\/p>\n\n\n\n T\u1ea1i l\u1ec5 trao gi\u1ea3i MMA Smarties 2024 di\u1ec5n ra ng\u00e0y 25\/10, Zalo AI c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c vinh danh \u1edf h\u1ea1ng m\u1ee5c \u201cEnabling Technology Company of the Year\u201d, nh\u1edd c\u00f4ng ngh\u1ec7 GenAI do Zalo AI ph\u00e1t tri\u1ec3n \u0111\u00e3 gi\u00fap Pepsi t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u00e0nh c\u00f4ng v\u00e0o d\u1ecbp T\u1ebft 2024 v\u1edbi h\u01a1n 100 tri\u1ec7u AI Avatar c\u00e1 nh\u00e2n h\u00f3a cho ng\u01b0\u1eddi d\u00f9ng Zalo \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/p>\n\n\n\n Theo B\u00e1o c\u00e1o t\u00e0i ch\u00ednh h\u1ee3p nh\u1ea5t Q3\/2024 m\u1edbi \u0111\u01b0\u1ee3c VNG c\u00f4ng b\u1ed1, n\u1ec1n t\u1ea3ng nh\u1eafn tin Zalo hi\u1ec7n \u0111ang c\u00f3 77,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng (MAU) v\u00e0 g\u1ea7n 1.97 t\u1ef7 tin nh\u1eafn \u0111\u01b0\u1ee3c g\u1eedi \u0111i m\u1ed7i ng\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":" B\u00e1o c\u00e1o \u201cThe Connected Consumer Q.III\/2024\u201d m\u1edbi nh\u1ea5t do Decision Lab c\u00f4ng b\u1ed1 cho th\u1ea5y Zalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i Vi\u1ec7t Nam v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (Penetration rate) v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch (Preference rate). S\u1ed1 li\u1ec7u t\u1eeb \u201cThe Connected Consumer Q.III\/2024\u201d cho th\u1ea5y, \u1edf h\u1ea1ng m\u1ee5c \u201cN\u1ec1n […]\n","protected":false},"author":2358,"featured_media":35911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3045,1],"tags":[3620,3814,1805],"class_list":["post-35910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","category-doi-song","tag-goi-dien-mien-phi","tag-nhan-tin","tag-zalo"],"yoast_head":"\n![\"\"](\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2024\/11\/zalo-tiep-tuc-la-ung-dung-nhan-tin-pho-bien-tai-thi-truong-viet-nam-1-1024x722.jpg\")
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