{"id":3562,"date":"2019-06-30T03:20:56","date_gmt":"2019-06-30T03:20:56","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=3562"},"modified":"2021-08-20T16:51:13","modified_gmt":"2021-08-20T09:51:13","slug":"quang-cao-su-dung-cum-tu-mo-lon-viet-nam-coca-cola-viet-nam-co-tinh-dua-gion-voi-phap-luat-va-ngon-ngu-tieng-viet","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/quang-cao-su-dung-cum-tu-mo-lon-viet-nam-coca-cola-viet-nam-co-tinh-dua-gion-voi-phap-luat-va-ngon-ngu-tieng-viet\/","title":{"rendered":"Qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb “M\u1edf lon Vi\u1ec7t Nam”: Coca Cola Vi\u1ec7t Nam c\u1ed1 t\u00ecnh \u201c\u0111\u00f9a gi\u1ee1n\u201d v\u1edbi ph\u00e1p lu\u1eadt v\u00e0 ng\u00f4n ng\u1eef ti\u1ebfng Vi\u1ec7t?"},"content":{"rendered":"\n

C\u1ed9ng \u0111\u1ed3ng m\u1ea1ng Vi\u1ec7t Nam \u0111ang c\u00f3 s\u1ef1 tranh lu\u1eadn v\u1ec1 vi\u1ec7c \u0111\u00fang \u2013 sai trong vi\u1ec7c Coca Cola Vi\u1ec7t Nam qu\u1ea3ng c\u00e1o c\u00f3 s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb \u201cM\u1edf lon Vi\u1ec7t Nam\u201d.<\/p>\n\n\n\n

Theo quan \u0111i\u1ec3m c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc l\u00e0 C\u1ee5c V\u0103n h\u00f3a\nc\u01a1 s\u1edf (B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch) th\u00ec \u201cVi\u1ec7c s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb n\u00eau tr\u00ean trong\nn\u1ed9i dung qu\u1ea3ng c\u00e1o c\u00f3 d\u1ea5u hi\u1ec7u v\u1ec1 h\u00e0nh vi qu\u1ea3ng c\u00e1o thi\u1ebfu th\u1ea9m m\u1ef9, kh\u00f4ng ph\u00f9\nh\u1ee3p thu\u1ea7n phong m\u1ef9 t\u1ee5c Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi kh\u00f4ng \u0111\u1ea3m b\u1ea3o th\u00f4ng tin r\u00f5 r\u00e0ng c\u1ee7a\nn\u1ed9i dung qu\u1ea3ng c\u00e1o v\u1edbi s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh\nt\u1ea1i kho\u1ea3n 3 \u0110i\u1ec1u 8 v\u00e0 kho\u1ea3n 1 \u0110i\u1ec1u 19 Lu\u1eadt Qu\u1ea3ng c\u00e1o\u201d.<\/p>\n\n\n\n

L\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia v\u1edbi \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n lu\u1eadt h\u00f9ng h\u1eadu, ch\u1eafc h\u1eb3n \u0111a s\u1ed1 c\u01b0 d\u00e2n m\u1ea1ng kh\u00f4ng th\u1ec3 tin r\u1eb1ng Coca Cola l\u1ea1i thi\u1ebfu hi\u1ec3u bi\u1ebft ph\u00e1p lu\u1eadt \u0111\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ee9c vi ph\u1ea1m nh\u01b0 k\u1ec3 tr\u00ean. Nhi\u1ec1u c\u01b0 d\u00e2n m\u1ea1ng cho r\u1eb1ng \u0111\u00e2y l\u00e0 h\u00e0nh vi c\u1ed1 t\u00ecnh nh\u1eb1m t\u1ea1o hi\u1ec7u \u1ee9ng viral v\u00e0 pr ng\u01b0\u1ee3c cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a c\u00f4ng ty n\u00e0y. <\/p>\n\n\n\n

Theo quy \u0111\u1ecbnh x\u1eed l\u00fd vi ph\u1ea1m trong qu\u1ea3ng c\u00e1o th\u00ec ch\u1ec9 b\u1ecb ph\u1ea1t ti\u1ec1n t\u1ed1i \u0111a \u0111\u1ebfn 100 tri\u1ec7u \u0111\u1ed3ng. \u0110\u00e2y l\u00e0 con s\u1ed1 qu\u00e1 nh\u1ecf b\u00e9 v\u1edbi m\u1ed9t t\u1eadp \u0111o\u00e0n c\u00f3 doanh thu t\u1ef7 \u0111\u00f4 nh\u01b0 Coca Cola Vi\u1ec7t Nam. <\/p>\n\n\n\n

C\u00f3 th\u1ec3 th\u1ea5y k\u1ebf ho\u1ea1ch c\u1ee7a Coca Cola \u0111\u00e3 c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 ngay l\u1eadp t\u1ee9c lan truy\u1ec1n b\u1eb1ng t\u1ed1c \u0111\u1ed9 t\u00ean l\u1eeda tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Facebook. Do \u0111\u00f3 khi b\u1ecb c\u01a1 quan qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc \u201cs\u1edd g\u00e1y\u201d th\u00ec h\u1ecd nhanh ch\u00f3ng ra quy\u1ebft \u0111\u1ecbnh b\u1ecf “lon” kh\u1ecfi slogan qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ed5i th\u00e0nh th\u00e0nh “C\u01a1 h\u1ed9i tr\u00fang v\u00e0ng m\u1ed7i ng\u00e0y”. <\/p>\n\n\n\n

\u1ede m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c, nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng Coca Cola Vi\u1ec7t Nam \u0111\u00e3 c\u1ed1 t\u00ecnh \u201c\u0111\u00f9a gi\u1ee1n\u201d v\u1edbi s\u1ef1 trong s\u00e1ng c\u1ee7a ng\u00f4n ng\u1eef ti\u1ebfng Vi\u1ec7t – t\u00e0i s\u1ea3n qu\u00fd b\u00e1u m\u00e0 c\u1ea3 d\u00e2n t\u1ed9c ta g\u00ecn gi\u1eef ng\u00e0n n\u0103m nay v\u00e0 hi\u1ec7n c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh r\u00f5 trong Hi\u1ebfn ph\u00e1p v\u00e0 ph\u00e1p lu\u1eadt.<\/p>\n\n\n\n

C\u1ee5 th\u1ec3, ng\u00e0y 6\/6\/2019, t\u1ea1i phi\u00ean gi\u1ea3i tr\u00ecnh tr\u01b0\u1edbc Qu\u1ed1c h\u1ed9i (QH) c\u1ee7a Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng V\u0169 \u0110\u1ee9c \u0110am v\u1ec1 v\u1ea5n \u0111\u1ec1 b\u1ea3o v\u1ec7 ng\u00f4n ng\u1eef ti\u1ebfng Vi\u1ec7t, Ph\u00f3 th\u1ee7 t\u01b0\u1edbng cho bi\u1ebft n\u1ed9i dung n\u00e0y \u0111\u00e3 c\u00f3 khung ph\u00e1p l\u00fd trong Hi\u1ebfn ph\u00e1p v\u00e0 v\u0103n b\u1ea3n ph\u00e1p lu\u1eadt kh\u00e1c; c\u00e1c quy \u0111\u1ecbnh n\u00e0y kh\u00f4ng ng\u1eebng \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n, b\u1ed5 sung, s\u1eeda \u0111\u1ed5i, khi \u0111\u00e3 ban h\u00e0nh th\u00ec th\u1ef1c hi\u1ec7n nghi\u00eam, ai vi ph\u1ea1m ph\u1ea3i b\u1ecb x\u1eed l\u00fd.<\/p>\n\n\n\n

C\u0169ng theo Ph\u00f3 th\u1ee7 t\u01b0\u1edbng V\u0169 \u0110\u1ee9c \u0110am: Ch\u00ednh ph\u1ee7 \u0111\u00e3 giao Vi\u1ec7n\nh\u00e0n l\u00e2m Khoa h\u1ecdc X\u00e3 h\u1ed9i v\u00e0 Nh\u00e2n v\u0103n Vi\u1ec7t Nam, trong \u0111\u00f3 Vi\u1ec7n Ng\u00f4n ng\u1eef nghi\u00ean c\u1ee9u\n10 \u0111\u1ec1 t\u00e0i c\u1ea5p B\u1ed9 v\u1ec1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau, chu\u1ea9n b\u1ecb lu\u1eadn c\u1ee9, \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m\nth\u00edch h\u1ee3p \u0111\u1ec3 tr\u00ecnh c\u1ea5p c\u00f3 th\u1ea9m quy\u1ec1n d\u1ef1 \u00e1n Lu\u1eadt v\u1ec1 ng\u00f4n ng\u1eef ti\u1ebfng Vi\u1ec7t.<\/p>\n\n\n\n

Ch\u00ednh ph\u1ee7 c\u0169ng giao B\u1ed9 V\u0103n ho\u00e1, Th\u1ec3 thao v\u00e0 Du l\u1ecbch, B\u1ed9 Khoa\nh\u1ecdc C\u00f4ng ngh\u1ec7 v\u00e0 B\u1ed9 Gi\u00e1o d\u1ee5c \u0110\u00e0o t\u1ea1o ph\u1ed1i h\u1ee3p chu\u1ea9n b\u1ecb.<\/p>\n\n\n\n

Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng V\u0169 \u0110\u1ee9c \u0110am c\u0169ng cho hay, trong ch\u01b0\u01a1ng tr\u00ecnh so\u1ea1n th\u1ea3o s\u00e1ch gi\u00e1o khoa m\u1edbi, Ch\u00ednh ph\u1ee7 y\u00eau c\u1ea7u B\u1ed9 Gi\u00e1o d\u1ee5c \u0110\u00e0o t\u1ea1o gi\u1eef g\u00ecn s\u1ef1 trong s\u00e1ng c\u1ee7a Ti\u1ebfng Vi\u1ec7t trong s\u00e1ch gi\u00e1o khoa t\u1eeb m\u1eabu gi\u00e1o tr\u1edf l\u00ean.<\/p>\n\n\n\n

Thi\u1ebft ngh\u0129 c\u0169ng c\u1ea7n nh\u1eafc l\u1ea1i l\u1eddi nh\u00e0 v\u0103n Nam Cao nh\u01b0 m\u1ed9t l\u1eddi c\u1ea3nh t\u1ec9nh cho s\u1ef1 \u201c\u0111\u00f9a gi\u1ee1n\u201d c\u1ee7a Coca Cola Vi\u1ec7t Nam v\u1edbi s\u1ef1 trong s\u00e1ng ng\u00f4n ng\u1eef ti\u1ebfng Vi\u1ec7t: “S\u1ef1 c\u1ea9u th\u1ea3 trong b\u1ea5t c\u1ee9 ngh\u1ec1 g\u00ec c\u0169ng l\u00e0 m\u1ed9t s\u1ef1 b\u1ea5t l\u01b0\u01a1ng r\u1ed3i. Nh\u01b0ng s\u1ef1 c\u1ea9u th\u1ea3 trong v\u0103n ch\u01b0\u01a1ng th\u00ec th\u1eadt l\u00e0 \u0111\u00ea ti\u1ec7n\u201d. <\/p>\n","protected":false},"excerpt":{"rendered":"

C\u1ed9ng \u0111\u1ed3ng m\u1ea1ng Vi\u1ec7t Nam \u0111ang c\u00f3 s\u1ef1 tranh lu\u1eadn v\u1ec1 vi\u1ec7c \u0111\u00fang \u2013 sai trong vi\u1ec7c Coca Cola Vi\u1ec7t Nam qu\u1ea3ng c\u00e1o c\u00f3 s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb \u201cM\u1edf lon Vi\u1ec7t Nam\u201d. Theo quan \u0111i\u1ec3m c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd Nh\u00e0 n\u01b0\u1edbc l\u00e0 C\u1ee5c V\u0103n h\u00f3a c\u01a1 s\u1edf (B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du […]\n","protected":false},"author":4,"featured_media":3563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"\nQu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng c\u1ee5m t\u1eeb "M\u1edf lon Vi\u1ec7t Nam": Coca Cola Vi\u1ec7t Nam c\u1ed1 t\u00ecnh \u201c\u0111\u00f9a gi\u1ee1n\u201d v\u1edbi ph\u00e1p lu\u1eadt v\u00e0 ng\u00f4n ng\u1eef ti\u1ebfng Vi\u1ec7t?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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