{"id":35363,"date":"2024-10-16T12:07:47","date_gmt":"2024-10-16T05:07:47","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=35363"},"modified":"2024-10-16T12:08:21","modified_gmt":"2024-10-16T05:08:21","slug":"brand-finance-gia-tri-thuong-hieu-viettel-dat-89-ty-usd","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/brand-finance-gia-tri-thuong-hieu-viettel-dat-89-ty-usd\/","title":{"rendered":"Brand Finance: Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Viettel \u0111\u1ea1t 8,9 t\u1ef7 USD"},"content":{"rendered":"\n

Trong B\u1ea3ng x\u1ebfp h\u1ea1ng 100 Th\u01b0\u01a1ng hi\u1ec7u Gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam 2024 v\u1eeba \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Brand Finance – c\u00f4ng ty \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, T\u1eadp \u0111o\u00e0n C\u00f4ng nghi\u1ec7p \u2013 Vi\u1ec5n th\u00f4ng Qu\u00e2n \u0111\u1ed9i (Viettel) duy tr\u00ec v\u1ecb th\u1ebf 9 n\u0103m li\u00ean ti\u1ebfp l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi l\u00e0 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

N\u0103m 2024, gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 m\u1ee9c \u0111\u1ed9 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a Viettel \u01b0\u1edbc t\u00ednh \u0111\u1ea1t 756 tri\u1ec7u USD. \u0110\u00e2y l\u00e0 n\u0103m th\u1ee9 hai Brand Finance \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb n\u00e0y v\u00e0 Viettel d\u1eabn \u0111\u1ea7u 2 n\u0103m li\u00ean ti\u1ebfp, duy tr\u00ec kho\u1ea3ng c\u00e1ch g\u1ea5p 3-7 l\u1ea7n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng sau ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c l\u0129nh v\u1ef1c vi\u1ec5n th\u00f4ng, F&B, ng\u00e2n h\u00e0ng, b\u1ea5t \u0111\u1ed9ng s\u1ea3n.<\/p>\n\n\n\n

Theo Brand Finance, gi\u00e1 tr\u1ecb n\u00e0y th\u1ec3 hi\u1ec7n \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 m\u1ee9c \u0111\u1ed9 cam k\u1ebft ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. Ch\u1ec9 s\u1ed1 cho th\u1ea5y c\u00e1c \u0111\u00f3ng g\u00f3p c\u00f4ng ngh\u1ec7 v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a Viettel \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam \u0111ang \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang \u0111\u00e1nh gi\u00e1 cao.<\/p>\n\n\n\n

\u0110\u00e1nh gi\u00e1 n\u00e0y \u0111\u00f3ng g\u00f3p v\u00e0o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 8,9 t\u1ef7 USD c\u1ee7a Viettel. Viettel l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam gi\u00e1 tr\u1ecb nh\u1ea5t 9 n\u0103m li\u00ean ti\u1ebfp. Viettel c\u0169ng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t trong top 3 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam n\u0103m 2023 duy tr\u00ec t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Gi\u1ea3i th\u00edch kh\u1ea3 n\u0103ng duy tr\u00ec t\u0103ng tr\u01b0\u1edfng c\u1ee7a Viettel so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, Brand Finance tr\u00edch d\u1eabn k\u1ebf ho\u1ea1ch tri\u1ec3n khai 5G v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, cam k\u1ebft ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

T\u1ea1i c\u00e1c qu\u1ed1c gia, khu v\u1ef1c kh\u00e1c tr\u00ean th\u1ebf gi\u1edbi, c\u00e1c doanh nghi\u1ec7p n\u1eb1m trong x\u1ebfp h\u1ea1ng c\u1ee7a Brand Finance v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng bao g\u1ed3m Samsung, T-Mobile, arm\u2026<\/p>\n\n\n\n

N\u0103m 2024, Viettel ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u1edbi c\u00e1c l\u0129nh v\u1ef1c tr\u1ecdng y\u1ebfu bao g\u1ed3m: ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao, ki\u1ebfn t\u1ea1o x\u00e3 h\u1ed9i s\u1ed1, \u0111\u1ea3m b\u1ea3o an to\u00e0n th\u00f4ng tin, gi\u1ea3m ph\u00e1t th\u1ea3i kh\u00ed nh\u00e0 k\u00ednh, ph\u00e1t tri\u1ec3n trung t\u00e2m d\u1eef li\u1ec7u xanh th\u00f4ng minh v\u00e0 qu\u1ea3n tr\u1ecb minh b\u1ea1ch.<\/p>\n\n\n\n

Brand Finance l\u00e0 c\u00f4ng ty \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, th\u00e0nh l\u1eadp t\u1eeb n\u0103m 1996, tr\u1ee5 s\u1edf t\u1ea1i Anh. N\u0103m 2023, Brand Finance v\u00e0 IAA (Hi\u1ec7p h\u1ed9i Qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf) c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o \u0111\u1ea7u ti\u00ean v\u1ec1 gi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a 500 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t to\u00e0n c\u1ea7u. Qua \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh g\u1eafn li\u1ec1n v\u1edbi danh ti\u1ebfng v\u1ec1 ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"excerpt":{"rendered":"

Trong B\u1ea3ng x\u1ebfp h\u1ea1ng 100 Th\u01b0\u01a1ng hi\u1ec7u Gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam 2024 v\u1eeba \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi Brand Finance – c\u00f4ng ty \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, T\u1eadp \u0111o\u00e0n C\u00f4ng nghi\u1ec7p \u2013 Vi\u1ec5n th\u00f4ng Qu\u00e2n \u0111\u1ed9i (Viettel) duy tr\u00ec v\u1ecb th\u1ebf 9 n\u0103m li\u00ean ti\u1ebfp l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t […]\n","protected":false},"author":2358,"featured_media":35364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3045],"tags":[3761,1634,389],"class_list":["post-35363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","tag-brand-finance","tag-gia-tri-thuong-hieu","tag-tap-doan-viettel"],"aioseo_notices":[],"yoast_head":"\nBrand Finance: Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Viettel \u0111\u1ea1t 8,9 t\u1ef7 USD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/brand-finance-gia-tri-thuong-hieu-viettel-dat-89-ty-usd\/\" 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