{"id":35343,"date":"2024-10-14T11:07:49","date_gmt":"2024-10-14T04:07:49","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=35343"},"modified":"2024-10-16T11:10:41","modified_gmt":"2024-10-16T04:10:41","slug":"cong-nghe-va-hien-dien-toan-cau-giup-fpt-tang-67-gia-tri-thuong-hieu","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/cong-nghe-va-hien-dien-toan-cau-giup-fpt-tang-67-gia-tri-thuong-hieu\/","title":{"rendered":"C\u00f4ng ngh\u1ec7 v\u00e0 hi\u1ec7n di\u1ec7n to\u00e0n c\u1ea7u gi\u00fap FPT t\u0103ng 67% gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n

V\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u x\u1ea5p x\u1ec9 1 t\u1ef7 USD, FPT \u0111\u01b0\u1ee3c vinh danh Top 5 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t Vi\u1ec7t Nam, Top 10 c\u00f4ng ty gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, Top 12 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam t\u1ea1i L\u1ec5 vinh danh \u201c100 Th\u01b0\u01a1ng Hi\u1ec7u Gi\u00e1 Tr\u1ecb Nh\u1ea5t Vi\u1ec7t Nam N\u0103m 2024\u201d do Brand Finance t\u1ed5 ch\u1ee9c. \u0110\u1ed3ng th\u1eddi, FPT \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 ch\u1ec9 s\u1ed1 \u201cth\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng ng\u01b0\u1ee1ng m\u1ed9\u201d v\u00e0 \u201ct\u0103ng tr\u01b0\u1edfng\u201d.<\/p>\n\n\n\n

\u0110\u00e1nh gi\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u FPT, \u00f4ng Alex Haigh, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh Brand Finance khu v\u1ef1c ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng cho bi\u1ebft: “Trong b\u1ea3ng x\u1ebfp h\u1ea1ng n\u0103m nay, FPT ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng 67% v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng c\u00f3 s\u1ef1 c\u1ea3i thi\u1ec7n v\u1ec1 \u0111i\u1ec3m s\u1ed1 Brand Strength Index (BSI) l\u00e0 86,9 tr\u00ean 100, \u0111\u1ee9ng trong Top 5 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam m\u1ea1nh nh\u1ea5t. Theo nghi\u00ean c\u1ee9u c\u1ee7a Brand Finance, FPT c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 c\u1ef1c k\u1ef3 cao v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1ee1ng m\u1ed9, c\u00f3 uy t\u00edn m\u1ea1nh m\u1ebd. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u FPT tr\u00ean to\u00e0n c\u1ea7u”.<\/p>\n\n\n\n

\u0110\u01b0\u1ee3c bi\u1ebft, ch\u1ec9 s\u1ed1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u (BSI) l\u00e0 th\u01b0\u1edbc \u0111o kh\u00e1ch quan \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1, nh\u01b0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness), l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (Brand Loyalty) hay th\u1ecb ph\u1ea7n (Market Share).<\/p>\n\n\n\n

K\u1ebft qu\u1ea3 n\u00f3i tr\u00ean do Brand Finance \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean nh\u1eadn \u0111\u1ecbnh c\u1ee7a h\u01a1n 100.000 c\u00e1 nh\u00e2n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p, trong \u0111\u00f3 c\u00f3 h\u01a1n 25.000 c\u00e1 nh\u00e2n \u1edf khu v\u1ef1c ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng. Gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u00f4ng tin ph\u00e2n t\u00edch v\u1ec1 nh\u1eadn \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u00e0 th\u00f4ng tin t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p trong ng\u1eafn h\u1ea1n c\u0169ng nh\u01b0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Trong nhi\u1ec1u b\u1ea3ng x\u1ebfp h\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi, c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 lu\u00f4n \u201cchi\u1ebfm s\u00f3ng\u201d trong v\u1ecb tr\u00ed Top 10.<\/p>\n\n\n\n

\u0110\u01a1n c\u1eed nh\u01b0 trong b\u1ea3ng x\u1ebfp h\u1ea1ng Top 10 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi c\u1ee7a Brand Finance, c\u00f3 t\u1edbi 5 c\u00f4ng ty c\u00f4ng ngh\u1ec7, trong \u0111\u00f3 d\u1eabn \u0111\u1ea7u l\u00e0 Apple, Microsoft v\u00e0 Google. Hay trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u1ee7a Kantar, Top 10 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi c\u00f3 t\u1edbi 7 c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n

Sau 25 n\u0103m to\u00e0n c\u1ea7u h\u00f3a, n\u0103m 2023, l\u1ea7n \u0111\u1ea7u ti\u00ean T\u1eadp \u0111o\u00e0n c\u00e1n m\u1ed1c 1 t\u1ef7 USD doanh thu d\u1ecbch v\u1ee5 CNTT t\u1eeb th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, gia nh\u1eadp nh\u00f3m doanh nghi\u1ec7p d\u1ecbch v\u1ee5 CNTT t\u1ef7 USD to\u00e0n c\u1ea7u. Trong \u0111\u00f3, doanh thu \u0111\u1ebfn t\u1eeb d\u1ecbch v\u1ee5 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 chi\u1ebfm kho\u1ea3ng 50%.<\/p>\n\n\n\n

G\u1ea7n \u0111\u00e2y, FPT c\u0169ng li\u00ean t\u1ee5c m\u1edf c\u00e1c v\u0103n ph\u00f2ng m\u1edbi t\u1ea1i \u0110\u1ee9c, Th\u1ee5y \u0110i\u1ec3n, Nh\u1eadt B\u1ea3n, \u1ea4n \u0110\u1ed9, H\u00e0n Qu\u1ed1c\u2026., m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao nh\u01b0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, \u00f4 t\u00f4, s\u1ea3n xu\u1ea5t, n\u0103ng l\u01b0\u1ee3ng, ng\u00e2n h\u00e0ng – t\u00e0i ch\u00ednh, chuy\u1ec3n \u0111\u1ed5i xanh\u2026<\/p>\n\n\n\n

V\u1edbi v\u1ecb th\u1ebf c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi, FPT s\u1ebd ti\u1ebfp t\u1ee5c n\u1ed7 l\u1ef1c g\u00f3p ph\u1ea7n \u0111\u01b0a Vi\u1ec7t Nam tr\u1edf th\u00e0nh \u0111i\u1ec3m \u0111\u1ebfn m\u1edbi v\u1ec1 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, b\u00e1n d\u1eabn trong th\u1eddi gian t\u1edbi. Hi\u1ec7n, FPT \u0111ang t\u1eadp trung ngu\u1ed3n l\u1ef1c trong 5 l\u0129nh v\u1ef1c tr\u1ecdng y\u1ebfu l\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), chip b\u00e1n d\u1eabn, c\u00f4ng ngh\u1ec7 ph\u1ea7n m\u1ec1m \u00f4 t\u00f4, chuy\u1ec3n \u0111\u1ed5i s\u1ed1, chuy\u1ec3n \u0111\u1ed5i xanh.<\/p>\n\n\n\n

T\u1eadp \u0111o\u00e0n c\u0169ng ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh to\u00e0n c\u1ea7u h\u00f3a, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau l\u1edbn \u0111\u1ea1t 5 t\u1ef7 USD doanh thu d\u1ecbch v\u1ee5 CNTT t\u1eeb th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i v\u00e0o n\u0103m 2030 v\u00e0 n\u00e2ng cao h\u01a1n n\u1eefa v\u1ecb th\u1ebf trong nh\u00f3m doanh nghi\u1ec7p CNTT t\u1ef7 \u0111\u00f4 tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u x\u1ea5p x\u1ec9 1 t\u1ef7 USD, FPT \u0111\u01b0\u1ee3c vinh danh Top 5 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t Vi\u1ec7t Nam, Top 10 c\u00f4ng ty gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, Top 12 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam t\u1ea1i L\u1ec5 vinh danh \u201c100 Th\u01b0\u01a1ng Hi\u1ec7u Gi\u00e1 Tr\u1ecb Nh\u1ea5t […]\n","protected":false},"author":2358,"featured_media":35345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3045,3043],"tags":[1347,3756,3755],"class_list":["post-35343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","category-kinh-te","tag-fpt","tag-gia-tri","tag-thuong-hieu"],"yoast_head":"\nC\u00f4ng ngh\u1ec7 v\u00e0 hi\u1ec7n di\u1ec7n to\u00e0n c\u1ea7u gi\u00fap FPT t\u0103ng 67% gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/cong-nghe-va-hien-dien-toan-cau-giup-fpt-tang-67-gia-tri-thuong-hieu\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f4ng ngh\u1ec7 v\u00e0 hi\u1ec7n di\u1ec7n to\u00e0n c\u1ea7u gi\u00fap FPT t\u0103ng 67% gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" \/>\n<meta property=\"og:description\" content=\"V\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u x\u1ea5p x\u1ec9 1 t\u1ef7 USD, FPT \u0111\u01b0\u1ee3c vinh danh Top 5 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t Vi\u1ec7t Nam, Top 10 c\u00f4ng ty gia t\u0103\" \/>\n<meta property=\"og:url\" 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