{"id":34529,"date":"2024-09-05T12:06:08","date_gmt":"2024-09-05T05:06:08","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/appier-thay-doi-trai-nghiem-cho-khach-hang-cua-huy-thanh-jewelry-bang-cac-de-xuat-dua-tren-tri-tue-nhan-tao\/"},"modified":"2024-09-05T12:06:08","modified_gmt":"2024-09-05T05:06:08","slug":"appier-thay-doi-trai-nghiem-cho-khach-hang-cua-huy-thanh-jewelry-bang-cac-de-xuat-dua-tren-tri-tue-nhan-tao","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/appier-thay-doi-trai-nghiem-cho-khach-hang-cua-huy-thanh-jewelry-bang-cac-de-xuat-dua-tren-tri-tue-nhan-tao\/","title":{"rendered":"Appier thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng c\u1ee7a Huy Thanh Jewelry b\u1eb1ng c\u00e1c \u0111\u1ec1 xu\u1ea5t d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o"},"content":{"rendered":"
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TH\u00c0NH PH\u1ed0 H\u1ed2 CH\u00cd MINH, Vi\u1ec7t Nam, ng\u00e0y 05\/09\/2024<\/span> \/PRNewswire\/ — Appier<\/a><\/u>, m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 (SaaS) s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh kinh doanh, t\u1ef1 h\u00e0o c\u00f4ng b\u1ed1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c m\u1edbi nh\u1ea5t v\u1edbi Huy Thanh Jewelry<\/a><\/u>, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam. S\u1ef1 ki\u1ec7n h\u1ee3p t\u00e1c n\u00e0y \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c quan tr\u1ecdng khi Huy Thanh Jewelry t\u00edch h\u1ee3p AIQUA c\u1ee7a Appier \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u1ec1 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI).<\/p>\n

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Trong b\u1ed1i c\u1ea3nh b\u00e1n l\u1ebb c\u1ea1nh tranh gay g\u1eaft hi\u1ec7n nay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng ph\u1ea3i \u01b0u ti\u00ean mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm thu\u1eadn ti\u1ec7n v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 n\u1ed5i b\u1eadt. Theo c\u00e1c nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, 71% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 76% c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng khi mong mu\u1ed1n n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng. C\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu t\u1eeb 10-30% cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb [1]<\/sup>. Nh\u1eadn th\u1ea5y \u0111i\u1ec1u n\u00e0y, Huy Thanh Jewelry \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Appier \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn \u0111\u1ed3ng nh\u1ea5t, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

Huy Thanh Jewelry \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng nh\u1edd t\u1eadn d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u1ec1 xu\u1ea5t AI c\u1ee7a Appier, mang l\u1ea1i m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng g\u1ea5p s\u00e1u l\u1ea7n v\u1ec1 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI). N\u1ed5i ti\u1ebfng v\u1edbi tay ngh\u1ec1 tinh t\u1ebf c\u00f9ng thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o, Huy Thanh Jewelry \u0111\u00e3 t\u00edch h\u1ee3p th\u00e0nh c\u00f4ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c tr\u1ef1c tuy\u1ebfn-h\u1ee3p nh\u1ea5t-ngo\u1ea1i tuy\u1ebfn (OMO) hi\u1ec7u qu\u1ea3, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho kh\u00e1ch h\u00e0ng v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Huy Thanh Jewelry v\u00e0 Appier \u0111\u00e3 h\u1ee3p t\u00e1c v\u00e0o th\u00e1ng 4 n\u0103m nay \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng th\u00e1ch th\u1ee9c v\u1ec1 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. \u0110\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh \u0111\u1ec1 xu\u1ea5t hi\u1ec7u qu\u1ea3 cho trang web c\u1ee7a m\u00ecnh, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 chuy\u1ec3n sang AIQUA c\u1ee7a Appier. \u0110\u00e2y l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c AI h\u1ed7 tr\u1ee3, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n

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[1] <\/sup>McKinsey: C\u00e1 nh\u00e2n h\u00f3a l\u00e0 g\u00ec?<\/a><\/u><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

D\u1ec5 d\u00e0ng \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t ch\u00ednh x\u00e1c, theo nhu c\u1ea7u c\u00e1 nh\u00e2n<\/b><\/p>\n

Giao di\u1ec7n tr\u1ef1c quan kh\u00f4ng c\u1ea7n m\u00e3 c\u1ee7a AIQUA gi\u00fap Huy Thanh Jewelry qu\u1ea3n l\u00fd danh s\u00e1ch s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o ra c\u00e1c \u0111\u1ec1 xu\u1ea5t ch\u00ednh x\u00e1c ch\u1ec9 trong v\u00e0i gi\u00e2y. Nh\u1edd \u0111\u00f3, kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng h\u01a1n v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng m\u1ea1nh.<\/p>\n

Tr\u01b0\u1edbc khi tri\u1ec3n khai AIQUA, Huy Thanh Jewelry \u0111\u00e3 hi\u1ec3n th\u1ecb th\u00f4ng tin v\u00e0 danh s\u00e1ch s\u1ea3n ph\u1ea9m gi\u1ed1ng nhau cho t\u1ea5t c\u1ea3 kh\u00e1ch truy c\u1eadp trang web, cho d\u00f9 s\u1edf th\u00edch c\u1ee7a h\u1ecd l\u00e0 g\u00ec. K\u1ec3 t\u1eeb khi tri\u1ec3n khai AIQUA, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 c\u00f3 t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng qua c\u00e1c c\u1eeda s\u1ed5 b\u1eadt l\u00ean, bi\u1ec3u ng\u1eef v\u00e0 m\u00f4 h\u00ecnh \u0111\u1ec1 xu\u1ea5t, t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 doanh thu.<\/p>\n

M\u1ed9t m\u00f4 h\u00ecnh \u0111\u1ec1 xu\u1ea5t cho m\u1ecdi giai \u0111o\u1ea1n trong qu\u00e1 tr\u00ecnh mua s\u1eafm<\/b><\/p>\n

Appier hi\u1ec3u r\u1eb1ng \u1edf m\u1ed7i giai \u0111o\u1ea1n kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh mua s\u1eafm, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, AIQUA cung c\u1ea5p m\u1ed9t lo\u1ea1t m\u00f4 h\u00ecnh \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u trang kh\u00e1c nhau, nh\u01b0 trang ch\u1ee7, trang s\u1ea3n ph\u1ea9m v\u00e0 trang thanh to\u00e1n. Nh\u1edd s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh n\u00e0y, Huy Thanh Jewelry \u0111\u00e3 t\u1eadp trung hi\u1ec7u qu\u1ea3 v\u00e0o kh\u00e1ch h\u00e0ng trong giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m, giai \u0111o\u1ea1n b\u00e1n ch\u00e9o v\u00e0 giai \u0111o\u1ea1n thanh to\u00e1n, gi\u00fap t\u0103ng \u0111\u00e1ng k\u1ec3 s\u1ed1 phi\u00ean t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng l\u00ean 1,8 l\u1ea7n, th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh l\u00ean 2,5 l\u1ea7n v\u00e0 t\u1ef7 l\u1ec7 tho\u00e1t gi\u1ea3m 3,9 l\u1ea7n. Nh\u00ecn chung, Huy Thanh Jewelry \u0111\u00e3 t\u0103ng ROI l\u00ean 6,2 l\u1ea7n trong giai \u0111o\u1ea1n \u0111\u00e1nh gi\u00e1.<\/p>\n

“H\u1ee3p t\u00e1c v\u1edbi Appier \u0111\u00e3 l\u00e0 m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ch\u00fang t\u00f4i. AIQUA gi\u00fap ch\u00fang t\u00f4i \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng kh\u00e1ch h\u00e0ng, gi\u00fap t\u0103ng \u0111\u00e1ng k\u1ec3 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. S\u1ef1 ki\u1ec7n h\u1ee3p t\u00e1c n\u00e0y \u0111\u00e3 n\u00e2ng cao kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i \u1edf m\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, ch\u1ee9ng minh ti\u1ec1m n\u0103ng to l\u1edbn c\u1ee7a AI trong c\u00e1ch m\u1ea1ng h\u00f3a ng\u00e0nh b\u00e1n l\u1ebb trang s\u1ee9c. Ch\u00fang t\u00f4i c\u00f3 ROI t\u0103ng g\u1ea5p s\u00e1u l\u1ea7n, \u0111\u00f3 ch\u00ednh l\u00e0 minh ch\u1ee9ng cho hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p AI m\u00e0 Appier cung c\u1ea5p. Ch\u00fang t\u00f4i mong mu\u1ed1n ti\u1ebfp t\u1ee5c m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng n\u00e0y khi ch\u00fang t\u00f4i t\u0103ng c\u01b0\u1eddng h\u01a1n n\u1eefa c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng”, \u00f4ng \u0110\u1eb7ng \u0110\u00ecnh C\u00f4ng, Gi\u00e1m \u0111\u1ed1c Kinh doanh t\u1ea1i Huy Thanh Jewelry cho bi\u1ebft.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Huy Thanh Jewelry<\/b><\/p>\n

Huy Thanh Jewelry \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng sang tr\u1ecdng v\u00e0 thanh l\u1ecbch trong ng\u00e0nh trang s\u1ee9c Vi\u1ec7t Nam. Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o, nh\u1edd \u0111\u00f3 gi\u00e0nh \u0111\u01b0\u1ee3c danh ti\u1ebfng l\u00e0 c\u00e1i t\u00ean \u0111\u00e1ng tin c\u1eady trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00f4ng qua t\u1eadp trung t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, Huy Thanh Jewelry kh\u00f4ng ng\u1eebng t\u00ecm c\u00e1ch n\u00e2ng cao d\u1ecbch v\u1ee5, c\u1ea3i thi\u1ec7n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Appier<\/b><\/p>\n

Appier (TSE: 4180) l\u00e0 c\u00f4ng ty ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 (SaaS) s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2012 v\u1edbi t\u1ea7m nh\u00ecn ph\u1ed5 c\u1eadp AI, s\u1ee9 m\u1ec7nh c\u1ee7a Appier l\u00e0 bi\u1ebfn AI th\u00e0nh l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) b\u1eb1ng c\u00e1ch l\u00e0m cho ph\u1ea7n m\u1ec1m tr\u1edf n\u00ean th\u00f4ng minh. Appier c\u00f3 17 v\u0103n ph\u00f2ng tr\u00ean kh\u1eafp APAC, Ch\u00e2u \u00c2u v\u00e0 M\u1ef9, \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean S\u00e0n giao d\u1ecbch ch\u1ee9ng kho\u00e1n Tokyo<\/span>. Truy c\u1eadp www.appier.com<\/a><\/u> \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00f4ng ty v\u00e0 truy c\u1eadp ir.appier.com\/en\/<\/a><\/u> \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 IR.<\/p>\n

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TH\u00c0NH PH\u1ed0 H\u1ed2 CH\u00cd MINH, Vi\u1ec7t Nam, ng\u00e0y 05\/09\/2024 \/PRNewswire\/ — Appier, m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 (SaaS) s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh kinh doanh, t\u1ef1 h\u00e0o c\u00f4ng b\u1ed1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c m\u1edbi nh\u1ea5t v\u1edbi Huy Thanh Jewelry, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trang […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-34529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nAppier thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng 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