{"id":34387,"date":"2024-08-29T18:47:04","date_gmt":"2024-08-29T11:47:04","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=34387"},"modified":"2024-08-29T18:55:23","modified_gmt":"2024-08-29T11:55:23","slug":"zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam\/","title":{"rendered":"Zalo ti\u1ebfp t\u1ee5c l\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin mi\u1ec5n ph\u00ed ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"\n<p>B\u00e1o c\u00e1o m\u1edbi nh\u1ea5t do Decision Lab c\u00f4ng b\u1ed1 cho th\u1ea5y Zalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i Vi\u1ec7t Nam v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (penetration rate) v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch (preference rate).<\/p>\n\n\n\n<p>Theo s\u1ed1 li\u1ec7u b\u00e1o c\u00e1o, t\u1ea1i h\u1ea1ng m\u1ee5c \u201cN\u1ec1n t\u1ea3ng nh\u1eafn tin\u201d (Messaging platforms), h\u1ebft qu\u00fd 2\/2024, Zalo d\u1eabn \u0111\u1ea7u v\u1edbi t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u0111\u1ea1t 82%, theo sau l\u00e0 Facebook v\u1edbi 62%, Messenger v\u1edbi 53% v\u00e0 TikTok v\u1edbi 17%.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, Zalo c\u0169ng gi\u1eef v\u1eefng v\u1ecb tr\u00ed n\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t \u1edf c\u1ea3 3 nh\u00f3m th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng bao g\u1ed3m GenX, GenY v\u00e0 GenZ v\u1edbi t\u1ef7 l\u1ec7 v\u01b0\u1ee3t tr\u1ed9i. \u0110\u00e2y l\u00e0 qu\u00fd th\u1ee9 15 li\u00ean ti\u1ebfp Zalo \u0111\u1ea1t th\u1ee9 h\u1ea1ng n\u00e0y k\u1ec3 t\u1eeb n\u0103m 2020 \u2013 c\u1ed9t m\u1ed1c \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh c\u1ee7a Zalo khi v\u01b0\u1ee3t qua Facebook Messenger \u0111\u1ec3 tr\u1edf th\u00e0nh \u1ee9ng d\u1ee5ng nh\u1eafn tin s\u1ed1 1 Vi\u1ec7t Nam.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2024\/08\/zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam-1024x682.jpg\" alt=\"\" class=\"wp-image-34388\" srcset=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2024\/08\/zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam-1024x682.jpg 1024w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2024\/08\/zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam-300x200.jpg 300w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2024\/08\/zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam-768x512.jpg 768w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2024\/08\/zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam-150x100.jpg 150w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2024\/08\/zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam-696x464.jpg 696w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2024\/08\/zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam-1068x712.jpg 1068w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2024\/08\/zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>X\u00e9t v\u1ec1 t\u1ef7 l\u1ec7 y\u00eau th\u00edch, Zalo c\u0169ng \u0111ang d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng v\u1edbi t\u1ef7 l\u1ec7 y\u00eau th\u00edch \u0111\u1ea1t 56%, v\u01b0\u1ee3t xa Messenger v\u00e0 Facebook. Trong khi m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u \u0111i xu\u1ed1ng, t\u1ef7 l\u1ec7 n\u00e0y \u1edf Zalo \u0111ang t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c, t\u0103ng 4% so v\u1edbi qu\u00fd 1\/2024.<\/p>\n\n\n\n<p>B\u00e1o c\u00e1o t\u00e0i ch\u00ednh th\u01b0\u1eddng ni\u00ean c\u1ee7a VNG cho bi\u1ebft t\u00ednh \u0111\u1ebfn h\u1ebft n\u0103m 2023, Zalo c\u00f3 h\u01a1n 76 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean, t\u0103ng 3 tri\u1ec7u so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. S\u1ed1 l\u01b0\u1ee3ng tin nh\u1eafn \u0111\u01b0\u1ee3c g\u1eedi tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y c\u0169ng t\u0103ng 11%, \u0111\u1ea1t 1,84 t\u1ef7 tin nh\u1eafn m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n<p>So v\u1edbi s\u1ed1 li\u1ec7u tr\u00ean t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam v\u1edbi kho\u1ea3ng 78,44 tri\u1ec7u ng\u01b0\u1eddi (theo b\u00e1o c\u00e1o \u201cDigital in Vietnam 2024\u201d, do t\u1ed5 ch\u1ee9c We are social v\u00e0 Melwater ph\u00e1t h\u00e0nh), \u01b0\u1edbc t\u00ednh 97% ng\u01b0\u1eddi d\u00f9ng internet t\u1ea1i Vi\u1ec7t Nam s\u1eed d\u1ee5ng Zalo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u00e1o c\u00e1o m\u1edbi nh\u1ea5t do Decision Lab c\u00f4ng b\u1ed1 cho th\u1ea5y Zalo ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng nh\u1eafn tin t\u1ea1i Vi\u1ec7t Nam v\u1ec1 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng (penetration rate) v\u00e0 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch (preference rate). Theo s\u1ed1 li\u1ec7u b\u00e1o c\u00e1o, t\u1ea1i h\u1ea1ng m\u1ee5c \u201cN\u1ec1n t\u1ea3ng nh\u1eafn tin\u201d (Messaging platforms), h\u1ebft qu\u00fd 2\/2024, [&#8230;]\n","protected":false},"author":2358,"featured_media":34389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3045,1],"tags":[3620,2345,2648],"class_list":["post-34387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","category-doi-song","tag-goi-dien-mien-phi","tag-nhan-tin-mien-phi","tag-ung-dung-zalo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zalo ti\u1ebfp t\u1ee5c l\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin mi\u1ec5n ph\u00ed ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalo ti\u1ebfp t\u1ee5c l\u00e0 \u1ee9ng d\u1ee5ng nh\u1eafn tin mi\u1ec5n ph\u00ed ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam\" \/>\n<meta property=\"og:description\" content=\"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saigonbiz.com\/vn\/zalo-tiep-tuc-la-ung-dung-nhan-tin-mien-phi-pho-bien-tai-viet-nam\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:author\" content=\"fb.com\/phamleminhdinh\" \/>\n<meta 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