{"id":33864,"date":"2024-08-10T12:04:41","date_gmt":"2024-08-10T05:04:41","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/nguoi-singapore-thuc-su-nghi-gi\/"},"modified":"2024-08-10T12:04:41","modified_gmt":"2024-08-10T05:04:41","slug":"nguoi-singapore-thuc-su-nghi-gi","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/nguoi-singapore-thuc-su-nghi-gi\/","title":{"rendered":"NG\u01af\u1edcI SINGAPORE TH\u1ef0C S\u1ef0 NGH\u0128 G\u00cc"},"content":{"rendered":"
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Tr\u01b0\u1edbc th\u1ec1m l\u1ec5 k\u1ef7 ni\u1ec7m Ng\u00e0y Qu\u1ed1c kh\u00e1nh l\u1ea7n th\u1ee9 59, nghi\u00ean c\u1ee9u c\u1ee7a McCann Worldgroup Singapore ti\u1ebft l\u1ed9 th\u00e1i \u0111\u1ed9 v\u1ec1 cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c t\u1ea1i Little Red Dot.<\/i><\/b>\u00a0<\/p>\n

SINGAPORE<\/span><\/span>, ng\u00e0y 10 th\u00e1ng 8 n\u0103m 2024<\/span> \/PRNewswire\/ — D\u1eef li\u1ec7u trong Nghi\u00ean c\u1ee9u S\u1ef1 th\u1eadt c\u1ee7a McCann Worldgroup Singapore’s Truth Study,\u00a0S\u1ef1 th\u1eadt v\u1ec1 Singapore<\/span><\/i><\/a>,\u00a0kh\u00e1m ph\u00e1\u00a0nh\u1eefng thay \u0111\u1ed5i s\u00e2u s\u1eafc \u0111ang di\u1ec5n ra trong c\u00f4ng vi\u1ec7c v\u00e0 v\u0103n h\u00f3a \u1edf th\u00e0nh ph\u1ed1. M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u \u0111i\u1ec1u \u0111\u1ec3 Singapore<\/span> \u0103n m\u1eebng nh\u01b0ng v\u00e0o tr\u01b0\u1edbc th\u1ec1m sinh nh\u1eadt l\u1ea7n th\u1ee9 59 c\u1ee7a m\u00ecnh, b\u00e1o c\u00e1o c\u0169ng kh\u00e1m ph\u00e1 m\u1eb7t tr\u00e1i c\u1ee7a nh\u1eefng ti\u1ebfn b\u1ed9 v\u01b0\u1ee3t b\u1eadc c\u1ee7a qu\u1ed1c gia n\u00e0y.<\/p>\n

Singapore<\/span> \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t x\u00e3 h\u1ed9i \u0111a ch\u1ee7ng t\u1ed9c, \u0111a v\u0103n h\u00f3a h\u00e0i h\u00f2a, nh\u01b0ng li\u1ec7u s\u1ef1 h\u00f2a h\u1ee3p n\u00e0y \u0111\u1ebfn t\u1eeb vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111o\u00e0n k\u1ebft th\u1ef1c s\u1ef1 hay v\u00ec ng\u01b0\u1eddi d\u00e2n \u0111\u00e3 nh\u1eafm m\u1eaft l\u00e0m ng\u01a1 tr\u01b0\u1edbc s\u1ef1 chia r\u1ebd?\u00a0Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng\u00a052% ng\u01b0\u1eddi Singapore<\/span> cho bi\u1ebft h\u1ecd c\u1ea3m th\u1ea5y\u00a0nh\u01b0\u00a0th\u1ec3 h\u1ecd \u0111\u01b0\u1ee3c tuy\u1ec3n v\u00e0o ch\u1ec9 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u v\u1ec1 \u0111a d\u1ea1ng ho\u00e1 nh\u00e2n s\u1ef1.\u00a0<\/p>\n

Singapore<\/span> n\u1ed5i ti\u1ebfng l\u00e0 qu\u1ed1c gia \u0111i \u0111\u1ea7u v\u1ec1 ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7, nh\u01b0ng li\u1ec7u \u0111i\u1ec1u n\u00e0y c\u00f3 g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn m\u1ed1i li\u00ean k\u1ebft gi\u1eefa con ng\u01b0\u1eddi kh\u00f4ng?\u00a081% ng\u01b0\u1eddi Singapore<\/span> tin r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng t\u00ecm hi\u1ec3u v\u1ec1 AI s\u1ebd b\u1ecb t\u1ee5t h\u1eadu. C\u1ee9 2 ng\u01b0\u1eddi Singapore<\/span> th\u00ec c\u00f3 1 ng\u01b0\u1eddi b\u00e0y t\u1ecf th\u00e1i \u0111\u1ed9 c\u1edfi m\u1edf trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi robot.<\/p>\n

Trong khi c\u00e1c gi\u00e1 tr\u1ecb gia \u0111\u00ecnh m\u1ea1nh m\u1ebd v\u00e0 l\u00f2ng hi\u1ebfu th\u1ea3o v\u1eabn c\u00f2n ph\u1ed5 bi\u1ebfn,\u00a084% ng\u01b0\u1eddi Singapore<\/span> lo ng\u1ea1i v\u1ec1 d\u00e2n s\u1ed1 gi\u00e0 \u1edf Singapore<\/span> (so v\u1edbi 54% tr\u00ean to\u00e0n c\u1ea7u). M\u1ed9t\u00a0n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t cho bi\u1ebft l\u00fd do kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f3 con l\u00e0 \u0111\u1ec3 “duy tr\u00ec n\u1ec1n \u0111\u1ed9c l\u1eadp”.<\/p>\n

S\u1ef1 th\u1eadt V\u1ec1 Singapore<\/span><\/i>ti\u1ebft l\u1ed9 nh\u1eefng di\u1ec5n bi\u1ebfn x\u00e3 h\u1ed9i quan tr\u1ecdng, nh\u1ea5n m\u1ea1nh vai tr\u00f2 thi\u1ebft y\u1ebfu c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 thay \u0111\u1ed5i m\u00f4 h\u00ecnh c\u00f4ng vi\u1ec7c trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a Singapore<\/span>. Gi\u1eefa nh\u1eefng thay \u0111\u1ed5i n\u00e0y, m\u1ed9t ph\u00e1t hi\u1ec7n n\u1ed5i b\u1eadt (r\u1eb1ng 90% ng\u01b0\u1eddi Singapore<\/span> tin l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn th\u1ebf gi\u1edbi th\u00e0nh m\u1ed9t n\u01a1i t\u1ed1t \u0111\u1eb9p h\u01a1n) nh\u1ea5n m\u1ea1nh t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 m\u00e0 c\u00e1c th\u1ef1c th\u1ec3 n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u1ed1i v\u1edbi ti\u1ebfn b\u1ed9 x\u00e3 h\u1ed9i. Ni\u1ec1m tin n\u00e0y \u0111\u01b0a ra l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng, khuy\u1ebfn kh\u00edch h\u1ecd t\u1eadn d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1t v\u1ecdng c\u0169ng nh\u01b0 th\u00e1ch th\u1ee9c c\u1ee7a ng\u01b0\u1eddi Singapore<\/span> trong b\u1ed1i c\u1ea3nh n\u0103ng \u0111\u1ed9ng n\u00e0y.<\/p>\n

“Cu\u1ed9c Di\u1ec5u h\u00e0nh m\u1eebng Ng\u00e0y Qu\u1ed1c kh\u00e1nh n\u0103m nay l\u00e0 l\u1eddi nh\u1eafc nh\u1edf v\u1ec1 s\u1ee9c m\u1ea1nh t\u1eadp th\u1ec3 c\u1ee7a ch\u00fang ta – c\u00f9ng nhau \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai v\u00e0 n\u00e2ng \u0111\u1ee1 l\u1eabn nhau. Fathrul Fazakir, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c McCann Worldgroup Singapore, cho bi\u1ebft: Nghi\u00ean c\u1ee9u S\u1ef1 th\u1eadt c\u1ee7a ch\u00fang t\u00f4i ti\u1ebft l\u1ed9 nh\u1eefng xung \u0111\u1ed9t x\u00e3 h\u1ed9i gi\u1eefa c\u00e1c th\u1ef1c t\u1ebf kh\u00e1c m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang ph\u1ea3i v\u1eadt l\u1ed9n ng\u00e0y nay, v\u00e0 t\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u c\u00f3 tr\u00e1ch nhi\u1ec7m gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f9ng nhau, th\u00f4ng qua giao ti\u1ebfp, s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c”.<\/p>\n

\u0110\u1ec3 bi\u1ebft th\u00eam v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u v\u00e0 xem b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7, vui l\u00f2ng nh\u1ea5p v\u00e0o \u0111\u00e2y<\/a>.\u00a0<\/b><\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 McCann Worldgroup Singapore
<\/u><\/b>McCann Worldgroup, m\u1ed9t th\u00e0nh vi\u00ean c\u1ee7a Interpublic Group (NYSE: IPG), l\u00e0 c\u00f4ng ty gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. C\u00f4ng ty hi\u1ec7n di\u1ec7n tr\u00ean h\u01a1n 100 qu\u1ed1c gia, v\u1edbi s\u1ee9 m\u1ec7nh c\u00f9ng nhau x\u00e2y d\u1ef1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/p>\n

McCann Worldgroup ho\u1ea1t \u0111\u1ed9ng \u1edf Singapore<\/span> t\u1eeb n\u0103m 1975, t\u1ea1o ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng (bao g\u1ed3m qu\u1ea3ng c\u00e1o (McCann), ti\u1ebfp th\u1ecb m\u1ed1i quan h\u1ec7 (MRM) v\u00e0 s\u1ea3n xu\u1ea5t (CRAFT)),\u00a0t\u1ea5t c\u1ea3 c\u00f9ng ph\u1ed1i h\u1ee3p \u0111\u1ec3 cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p tr\u00ean to\u00e0n b\u1ed9 ph\u1ea1m vi truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb. N\u0103m 2023, Campaign Asia c\u00f4ng nh\u1eadn c\u00f4ng ty n\u00e0y l\u00e0 C\u00f4ng ty S\u00e1ng t\u1ea1o c\u1ee7a N\u0103m t\u1ea1i Singapore<\/span>, C\u00f4ng ty K\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a N\u0103m t\u1ea1i Singapore<\/span> v\u00e0 C\u00f4ng ty T\u00edch h\u1ee3p c\u1ee7a N\u0103m t\u1ea1i \u0110\u00f4ng Nam \u00c1.<\/p>\n

Trong nh\u1eefng n\u0103m qua, McCann Worldgroup \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u c\u01a1 quan trong ch\u00ednh ph\u1ee7 Singapore<\/span> \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng, nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng qu\u1ed1c gia tr\u01b0\u1eddng t\u1ed3n, v\u00e0 th\u1eadm ch\u00ed c\u1ea3 m\u1ed9t s\u1ed1 b\u00e0i h\u00e1t \u0111\u01b0\u1ee3c y\u00eau th\u00edch trong Ng\u00e0y Qu\u1ed1c kh\u00e1nh.<\/p>\n

Logo – https:\/\/mma.prnasia.com\/media2\/2431141\/McCann_Worldgroup_Logo.jpg?p=medium600<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tr\u01b0\u1edbc th\u1ec1m l\u1ec5 k\u1ef7 ni\u1ec7m Ng\u00e0y Qu\u1ed1c kh\u00e1nh l\u1ea7n th\u1ee9 59, nghi\u00ean c\u1ee9u c\u1ee7a McCann Worldgroup Singapore ti\u1ebft l\u1ed9 th\u00e1i \u0111\u1ed9 v\u1ec1 cu\u1ed9c s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c t\u1ea1i Little Red Dot.\u00a0 SINGAPORE, ng\u00e0y 10 th\u00e1ng 8 n\u0103m 2024 \/PRNewswire\/ — D\u1eef li\u1ec7u trong Nghi\u00ean c\u1ee9u S\u1ef1 th\u1eadt c\u1ee7a McCann Worldgroup Singapore’s Truth Study,\u00a0S\u1ef1 th\u1eadt v\u1ec1 […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-33864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nNG\u01af\u1edcI SINGAPORE TH\u1ef0C S\u1ef0 NGH\u0128 G\u00cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/nguoi-singapore-thuc-su-nghi-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NG\u01af\u1edcI SINGAPORE TH\u1ef0C S\u1ef0 NGH\u0128 G\u00cc\" \/>\n<meta property=\"og:description\" content=\"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saigonbiz.com\/vn\/nguoi-singapore-thuc-su-nghi-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-10T05:04:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnasia.com\/media2\/2431141\/McCann_Worldgroup_Logo.jpg?p=medium600\" 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