{"id":33260,"date":"2024-07-11T12:00:24","date_gmt":"2024-07-11T05:00:24","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/nghien-cuu-moi-cua-omdia-nhan-manh-thi-truong-man-hinh-thuc-te-mo-rong-da-san-sang-tang-truong-khi-cac-thuong-hieu-hang-dau-khoi-phuc-no-luc-ban-hang\/"},"modified":"2024-07-11T12:00:24","modified_gmt":"2024-07-11T05:00:24","slug":"nghien-cuu-moi-cua-omdia-nhan-manh-thi-truong-man-hinh-thuc-te-mo-rong-da-san-sang-tang-truong-khi-cac-thuong-hieu-hang-dau-khoi-phuc-no-luc-ban-hang","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-moi-cua-omdia-nhan-manh-thi-truong-man-hinh-thuc-te-mo-rong-da-san-sang-tang-truong-khi-cac-thuong-hieu-hang-dau-khoi-phuc-no-luc-ban-hang\/","title":{"rendered":"Nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a Omdia nh\u1ea5n m\u1ea1nh th\u1ecb tr\u01b0\u1eddng m\u00e0n h\u00ecnh th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng \u0111\u00e3 s\u1eb5n s\u00e0ng t\u0103ng tr\u01b0\u1edfng khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u kh\u00f4i ph\u1ee5c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng"},"content":{"rendered":"
\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

LONDON<\/span><\/span>, ng\u00e0y 11 th\u00e1ng 7 n\u0103m 2024<\/span> \/PRNewswire\/ — Nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a\u00a0Omdia ch\u1ec9 ra<\/a>\u00a0r\u1eb1ng m\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng (XR) bao g\u1ed3m th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR), th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 th\u1ef1c t\u1ebf h\u1ed7n h\u1ee3p (MR) hi\u1ec7n \u0111ang suy tho\u00e1i nh\u01b0ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u \u0111ang n\u1ed7 l\u1ef1c ph\u1ed1i h\u1ee3p \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

\"Near-eye<\/a>
Near-eye display market unit forecast, 2022-30<\/span> <\/div>\n

Hi\u1ec7u su\u1ea5t tr\u00ec tr\u1ec7 tr\u00eanth\u1ecb tr\u01b0\u1eddng XR<\/a>\u00a0\u0111\u00e3 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng sa th\u1ea3i nghi\u00eam tr\u1ecdng \u1edf c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u00e0 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u00e3 t\u1ea1m d\u1eebng ho\u1eb7c thu h\u1eb9p quy m\u00f4 \u0111\u1ea7u t\u01b0 XR c\u1ee7a h\u1ecd. B\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y, c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh v\u1eabn cam k\u1ebft kh\u00f4i ph\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n

V\u1ec1 ph\u00eda ph\u1ea7n c\u1ee9ng, Meta v\u00e0 PICO d\u1ef1 ki\u1ebfn ra m\u1eaft Quest 3S v\u00e0 PICO 4S trong s\u00e1u th\u00e1ng cu\u1ed1i n\u0103m 2024, c\u1ea3 hai \u0111\u1ec1u \u1edf m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ec1n nhi\u1ec7m \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

V\u1ec1 ph\u00eda ph\u1ea7n m\u1ec1m, PlayStation VR2 (PS VR2) c\u1ee7a Sony gi\u1edd \u0111\u00e2y s\u1ebd h\u1ed7 tr\u1ee3 c\u00e1c tr\u00f2 ch\u01a1i VR tr\u00ean m\u00e1y t\u00ednh (PC) ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u1ed9c quy\u1ec1n nh\u01b0 PS5 tr\u01b0\u1edbc \u0111\u00e2y, \u0111i\u1ec1u n\u00e0y d\u1ef1 ki\u1ebfn s\u1ebd th\u00fac \u0111\u1ea9y doanh s\u1ed1 c\u1ee7a PS VR2. Ngo\u00e0i ra, Meta Platforms \u0111\u00e3 c\u00f4ng b\u1ed1 vi\u1ec7c l\u1ea7n \u0111\u1ea7u ph\u00e1t h\u00e0nh h\u1ec7 \u0111i\u1ec1u h\u00e0nh XR\u00a0 cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb g\u1ed1c (OEM) b\u00ean th\u1ee9 ba, bao g\u1ed3m c\u1ea3 ASUS, Lenovo v\u00e0 Microsoft Xbox. Meta c\u0169ng s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng n\u1ec1n t\u1ea3ng v\u00e0 ph\u1ea7n m\u1ec1m \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh s\u1ed1 b\u00e1n thi\u1ebft b\u1ecb \u0111\u1ea7u cu\u1ed1i ph\u1ea7n c\u1ee9ng.<\/p>\n

M\u1eb7c d\u00f9 d\u1ef1 ki\u1ebfn l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng c\u1ee7a m\u00e0n h\u00ecnh th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng s\u1ebd kh\u00f4ng thay \u0111\u1ed5i v\u00e0o n\u0103m 2024 nh\u01b0ng d\u1ef1 b\u00e1o d\u00e0i h\u1ea1n v\u1eabn t\u00edch c\u1ef1c.<\/p>\n

Trong n\u0103m 2024, th\u1ecb tr\u01b0\u1eddng XR ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o Apple Vision Pro. Tuy nhi\u00ean, d\u1ef1 ki\u1ebfn m\u1ee9c gi\u00e1 cao s\u1ebd h\u1ea1n ch\u1ebf doanh s\u1ed1, n\u00ean s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u00e1ng k\u1ec3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Omdia d\u1ef1 \u0111o\u00e1n r\u1eb1ng t\u1ed5ng l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng c\u1ee7a b\u1ed9 XR trong n\u0103m 2024 s\u1ebd \u1ed5n \u0111\u1ecbnh so v\u1edbi n\u0103m 2023, v\u1edbi l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng m\u00e0n h\u00ecnh th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng c\u0169ng \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c 17,2 tri\u1ec7u \u0111\u01a1n v\u1ecb. Tuy nhi\u00ean, Vision Pro \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 OLED tr\u00ean m\u00e0n h\u00ecnh silicon (OLEDoS).<\/p>\n

Nh\u1eadn x\u00e9t v\u1ec1 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, Chuy\u00ean gia ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u c\u1ea5p cao Kimi Lin<\/span><\/a>\u00a0c\u1ee7a Omdia cho bi\u1ebft: “Ch\u00fang t\u00f4i d\u1ef1 \u0111o\u00e1n ng\u00e0nh XR s\u1ebd v\u1eabn tr\u00ec tr\u1ec7 trong m\u1ed9t \u0111\u1ebfn hai n\u0103m t\u1edbi. Trong khi l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng theo b\u1ed9 s\u1ebd c\u00f3 bi\u1ebfn \u0111\u1ed9ng nh\u1eb9, d\u1ef1 ki\u1ebfn l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng m\u00e0n h\u00ecnh th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3 h\u01a1n do qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u00e0n h\u00ecnh \u0111\u01a1n sang m\u00e0n h\u00ecnh k\u00e9p ch\u1eafc ch\u1eafn s\u1ebd di\u1ec5n ra.<\/p>\n

V\u1edbi nh\u1eefng ti\u1ebfn b\u1ed9 kh\u00f4ng ng\u1eebng v\u1ec1 c\u00f4ng ngh\u1ec7 m\u00e0n h\u00ecnh, quang h\u1ecdc v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c, Omdia r\u1ea5t l\u1ea1c quan v\u1ec1 tri\u1ec3n v\u1ecdng l\u00e2u d\u00e0i. D\u1ef1 ki\u1ebfn l\u01b0\u1ee3ng xu\u1ea5t x\u01b0\u1edfng m\u00e0n h\u00ecnh th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng s\u1ebd t\u0103ng nhanh t\u1eeb n\u0103m 2027, \u0111\u1ea1t 92,9 tri\u1ec7u \u0111\u01a1n v\u1ecb v\u00e0o n\u0103m 2030″.<\/p>\n

C\u00e1c chuy\u00ean gia c\u1ea5p cao c\u1ee7a ng\u00e0nh m\u00e0n h\u00ecnh to\u00e0n c\u1ea7u s\u1ebd tri\u1ec7u t\u1eadp t\u1ea1i H\u1ed9i ngh\u1ecb M\u00e0n h\u00ecnh Omdia uy t\u00edn t\u1eeb ng\u00e0y 12 \u0111\u1ebfn ng\u00e0y 13 th\u00e1ng 9 n\u0103m 2024, t\u1ea1i Th\u01b0\u1ee3ng H\u1ea3i, Trung Qu\u1ed1c. Kimi Lin<\/span> c\u00f9ng \u0111\u1ed9i ng\u0169 chuy\u00ean gia ph\u00e2n t\u00edch c\u1ee7a Omdia s\u1ebd chia s\u1ebb nghi\u00ean c\u1ee9u c\u1ee7a Omdia, trong \u0111\u00f3 n\u00eau b\u1eadt nh\u1eefng c\u1ea3i ti\u1ebfn m\u1edbi nh\u1ea5t t\u1eeb l\u0129nh v\u1ef1c m\u00e0n h\u00ecnh. H\u00e3y \u0111\u1eb7t ch\u1ed7 t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n

GI\u1edaI THI\u1ec6U V\u1ec0 OMDIA<\/b><\/p>\n

Omdia<\/a> thu\u1ed9c Informa Tech, l\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 c\u00e1c chuy\u00ean gia nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n c\u00f4ng ngh\u1ec7. V\u1edbi ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc mang t\u00ednh th\u1ef1c ti\u1ec5n, ch\u00fang t\u00f4i gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh gi\u00fap th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.<\/p>\n

Th\u00f4ng tin li\u00ean h\u1ec7: Fasiha Khan<\/span> \u2013 Fasiha.khan@omdia.com<\/a>\u00a0<\/p>\n

\u1ea2nh – https:\/\/mma.prnasia.com\/media2\/2457559\/Omdia_forecast__2022_30.jpg?p=medium600<\/a><\/p>\n

Logo – https:\/\/mma.prnasia.com\/media2\/2369794\/Omdia_Logo.jpg?p=medium600<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

LONDON, ng\u00e0y 11 th\u00e1ng 7 n\u0103m 2024 \/PRNewswire\/ — Nghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a\u00a0Omdia ch\u1ec9 ra\u00a0r\u1eb1ng m\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng (XR) bao g\u1ed3m th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR), th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 th\u1ef1c t\u1ebf h\u1ed7n h\u1ee3p (MR) hi\u1ec7n \u0111ang suy tho\u00e1i nh\u01b0ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u \u0111ang n\u1ed7 […]\n","protected":false},"author":2604,"featured_media":47255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-33260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"aioseo_notices":[],"yoast_head":"\nNghi\u00ean c\u1ee9u m\u1edbi c\u1ee7a Omdia nh\u1ea5n m\u1ea1nh th\u1ecb tr\u01b0\u1eddng m\u00e0n h\u00ecnh th\u1ef1c t\u1ebf m\u1edf r\u1ed9ng \u0111\u00e3 s\u1eb5n s\u00e0ng t\u0103ng tr\u01b0\u1edfng khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u kh\u00f4i ph\u1ee5c n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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