{"id":33220,"date":"2024-07-08T12:04:39","date_gmt":"2024-07-08T05:04:39","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/hisense-cong-bo-khau-hieu-moi-hisense-hon-ca-mot-thuong-hieu-danh-dau-sang-kien-phat-trien-thuong-hieu-lon\/"},"modified":"2024-07-08T12:04:39","modified_gmt":"2024-07-08T05:04:39","slug":"hisense-cong-bo-khau-hieu-moi-hisense-hon-ca-mot-thuong-hieu-danh-dau-sang-kien-phat-trien-thuong-hieu-lon","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/hisense-cong-bo-khau-hieu-moi-hisense-hon-ca-mot-thuong-hieu-danh-dau-sang-kien-phat-trien-thuong-hieu-lon\/","title":{"rendered":"Hisense c\u00f4ng b\u1ed1 kh\u1ea9u hi\u1ec7u m\u1edbi “Hisense, h\u01a1n c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u” \u0111\u00e1nh d\u1ea5u s\u00e1ng ki\u1ebfn ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u1edbn"},"content":{"rendered":"
\n

THANH \u0110\u1ea2O, Trung Qu\u1ed1c, 08\/07\/2024<\/span> \/PRNewswire\/ — Hisense, c\u00f4ng ty thi\u1ebft b\u1ecb gia d\u1ee5ng v\u00e0 \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u, g\u1ea7n \u0111\u00e2y \u0111\u00e3 h\u00e9 l\u1ed9 kh\u1ea9u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a m\u00ecnh, “Hisense, h\u01a1n c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u”, \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u00e1ng ki\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi quan tr\u1ecdng trong th\u1eddi \u0111i\u1ec3m di\u1ec5n ra gi\u1ea3i \u0111\u1ea5u UEFA EURO 2024\u2122.<\/p>\n

M\u1edbi \u0111\u00e2y, kh\u1ea9u hi\u1ec7u m\u1edbi mang t\u00ean “Hisense, h\u01a1n c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u” \u0111\u00e3 xu\u1ea5t hi\u1ec7n c\u00f9ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Hisense, ASKO, Gorenje tr\u00ean s\u00e2n c\u1ecf. Chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u m\u1edbi nh\u1ea5t n\u00e0y nh\u1ea5n m\u1ea1nh cam k\u1ebft v\u1eefng ch\u1eafc c\u1ee7a Hisense trong vi\u1ec7c thi\u1ebft l\u1eadp s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n c\u1ea7u, ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t trong c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb th\u1ec3 thao chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ed1i quan h\u1ec7 b\u00f3ng \u0111\u00e1 l\u00e2u d\u00e0i v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c c\u1ee7a UEFA EURO 2024\u2122.<\/p>\n

\n

\"Hisense<\/a>
Hisense new tagline at UEFA EURO 2024\u2122<\/span><\/p>\n<\/p><\/div>\n

Tr\u00ean th\u1ef1c t\u1ebf, th\u00f4ng \u0111i\u1ec7p c\u1ee7a Hisense \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi tham v\u1ecdng v\u01b0\u01a1n ra to\u00e0n c\u1ea7u v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00e0i tr\u1ee3 b\u00f3ng \u0111\u00e1 , \u0111i t\u1eeb “Hisense th\u01b0\u01a1ng hi\u1ec7u TV s\u1ed1 2 TO\u00c0N C\u1ea6U, s\u1ed1 1 T\u1ea0I TRUNG QU\u1ed0C” t\u1ea1i k\u1ef3 FIFA World Cup 2022\u2122 cho \u0111\u1ebfn “Kh\u00f4ng bao gi\u1edd y\u00ean v\u1ecb t\u1ea1i v\u1ecb tr\u00ed th\u1ee9 2 to\u00e0n c\u1ea7u” t\u1ea1i k\u1ef3 UEFA EURO 2024\u2122 c\u00f9ng v\u1edbi m\u00e0n th\u1ec3 hi\u1ec7n to\u00e0n di\u1ec7n v\u1ec1 c\u00f4ng ngh\u1ec7 m\u00e0n h\u00ecnh v\u00e0 thi\u1ebft b\u1ecb gia d\u1ee5ng th\u00f4ng minh n\u0103m nay. Chi\u1ebfn l\u01b0\u1ee3c t\u00e0i tr\u1ee3 th\u1ec3 thao d\u00e0i h\u1ea1n c\u1ee7a c\u00f4ng ty \u0111\u00e3 n\u00e2ng cao \u0111\u1ed9 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n c\u1ea7u l\u00ean 54% theo Ipsos 2023. Theo Omdia, t\u1ef7 tr\u1ecdng \u0111\u01a1n h\u00e0ng TV \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec3n tr\u00ean to\u00e0n c\u1ea7u trong qu\u00fd 1 n\u0103m 2024 c\u1ee7a Hisense l\u00e0 13,6%, c\u00f9ng v\u1edbi t\u1ef7 tr\u1ecdng doanh thu v\u1eadn chuy\u1ec3n to\u00e0n c\u1ea7u \u1edf m\u1ee9c 12,1%. Hisense hi\u1ec7n \u0111ang \u0111\u1ee9ng th\u1ee9 2 to\u00e0n c\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng TV xu\u1ea5t x\u01b0\u1edfng v\u00e0 s\u1ed1 1 trong ph\u00e2n kh\u00fac TV 100 inch \u1edf c\u1ea3 n\u0103m 2023 v\u00e0 qu\u00fd 1 n\u0103m 2024.<\/p>\n

\u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111a th\u01b0\u01a1ng hi\u1ec7u, T\u1eadp \u0111o\u00e0n Hisense c\u00f2n s\u1edf h\u1eefu m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, bao g\u1ed3m Toshiba TV, Kelon, Gorenje, ASKO, VIDAA, SANDEN, Regza, MORA, v.v. Qua nhi\u1ec1u n\u0103m trau d\u1ed3i n\u1ed9i b\u1ed9 v\u00e0 mua l\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00ean ngo\u00e0i, c\u00f4ng ty \u0111\u00e3 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n v\u1eadn h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n \u0111a th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u, h\u00ecnh th\u00e0nh m\u1ed9t ma tr\u1eadn th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh v\u00e0 phong ph\u00fa. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t ma tr\u1eadn th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh v\u00e0 \u0111a d\u1ea1ng, gi\u00fap t\u1eadp \u0111o\u00e0n th\u1ef1c hi\u1ec7n nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh v\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, \u0111\u00e1p \u1ee9ng s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n

V\u1edbi n\u1ed7 l\u1ef1c tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi v\u1edbi danh ti\u1ebfng tr\u00ean kh\u1eafp to\u00e0n c\u1ea7u, Hisense \u0111ang nhanh ch\u00f3ng m\u1edf r\u1ed9ng ra tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u1edbi vi\u1ec7c tri\u1ec3n khai hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp v\u00e0 cao c\u1ea5p trong nhi\u1ec1u n\u0103m qua.\u00a0<\/p>\n

V\u1edbi m\u1ea1ng l\u01b0\u1edbi to\u00e0n c\u1ea7u m\u1ea1nh m\u1ebd bao g\u1ed3m 34 khu c\u00f4ng nghi\u1ec7p, 26 trung t\u00e2m R&D v\u00e0 64 v\u0103n ph\u00f2ng \u1edf n\u01b0\u1edbc ngo\u00e0i, Hisense t\u1ef1 h\u00e0o s\u1edf h\u1eefu l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n c\u00f4ng g\u1ed3m 110.000 nh\u00e2n vi\u00ean, trong \u0111\u00f3 c\u00f3 kho\u1ea3ng 24.000 nh\u00e2n vi\u00ean qu\u1ed1c t\u1ebf. M\u1ea1ng l\u01b0\u1edbi r\u1ed9ng kh\u1eafp n\u00e0y th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n \u0111\u1ea1i, v\u1edbi kh\u00e2u s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a v\u00e0 chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u c\u00f9ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p cho c\u00e1c khu v\u1ef1c c\u1ee5 th\u1ec3. Nh\u1eadn ra r\u1eb1ng \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai, Hisense s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 v\u00e0o kh\u00e2u R&D \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m ti\u00ean ti\u1ebfn, s\u00e1ng t\u1ea1o nh\u1eb1m c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Nh\u1eb1m \u0111\u1eb7t nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00ean h\u00e0ng \u0111\u1ea7u, v\u00e0o n\u0103m 2023, c\u00f4ng ty \u0111\u00e3 tri\u1ec3n khai “chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m, v\u1edbi k\u1ecbch b\u1ea3n c\u1ee5 th\u1ec3” \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tr\u1ecdng t\u00e2m n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a tr\u1ef1c ti\u1ebfp th\u00e0nh b\u1ea3n n\u00e2ng c\u1ea5p cho th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2024, trong \u0111\u00f3 nh\u1ea5n m\u1ea1nh “c\u00f4ng ngh\u1ec7 l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m” v\u00e0 “ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1i \u01b0u”.<\/p>\n

Cam k\u1ebft c\u1ee7a Hisense v\u01b0\u1ee3t xa c\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh v\u00e0 hi\u1ec7u su\u1ea5t v\u01b0\u1ee3t tr\u1ed9i. B\u1eb1ng c\u00e1ch nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u01b0u ti\u00ean xu h\u01b0\u1edbng c\u1ee7a khu v\u1ef1c b\u1eb1ng vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng c\u1ea7u n\u1ed1i truy\u1ec1n th\u00f4ng m\u1ea1nh m\u1ebd d\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o “l\u1ea5y \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0m tr\u1ecdng t\u00e2m”, Hisense \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf h\u00e0ng \u0111\u1ea7u, \u0111\u01b0a khoa h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ed5i m\u1edbi v\u00e0o l\u1ed1i s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Hisense<\/b><\/p>\n

Hisense l\u00e0 th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft b\u1ecb gia d\u1ee5ng v\u00e0 \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u1ed3ng th\u1eddi l\u00e0 \u0111\u1ed1i t\u00e1c ch\u00ednh th\u1ee9c c\u1ee7a UEFA EURO 2024\u2122. Theo Omdia, Hisense \u0111\u1ee9ng th\u1ee9 2 to\u00e0n c\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng TV xu\u1ea5t x\u01b0\u1edfng v\u00e0 \u0111\u1ee9ng \u0111\u1ea7u ph\u00e2n kh\u00fac TV 100 inch trong c\u1ea3 n\u0103m 2023 v\u00e0 qu\u00fd 1 n\u0103m 2024. C\u00f4ng ty \u0111\u00e3 m\u1edf r\u1ed9ng nhanh ch\u00f3ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea1i h\u01a1n 160 qu\u1ed1c gia, chuy\u00ean v\u1ec1 h\u00e0ng h\u00f3a \u0111a ph\u01b0\u01a1ng ti\u1ec7n, thi\u1ebft b\u1ecb gia d\u1ee5ng v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin th\u00f4ng minh.<\/p>\n

\u00a0<\/p>\n

<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

THANH \u0110\u1ea2O, Trung Qu\u1ed1c, 08\/07\/2024 \/PRNewswire\/ — Hisense, c\u00f4ng ty thi\u1ebft b\u1ecb gia d\u1ee5ng v\u00e0 \u0111i\u1ec7n t\u1eed ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u, g\u1ea7n \u0111\u00e2y \u0111\u00e3 h\u00e9 l\u1ed9 kh\u1ea9u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a m\u00ecnh, “Hisense, h\u01a1n c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u”, \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u00e1ng ki\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi quan tr\u1ecdng trong th\u1eddi \u0111i\u1ec3m di\u1ec5n […]\n","protected":false},"author":2604,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-33220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nHisense c\u00f4ng b\u1ed1 kh\u1ea9u hi\u1ec7u m\u1edbi "Hisense, h\u01a1n c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u" \u0111\u00e1nh d\u1ea5u s\u00e1ng ki\u1ebfn ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/hisense-cong-bo-khau-hieu-moi-hisense-hon-ca-mot-thuong-hieu-danh-dau-sang-kien-phat-trien-thuong-hieu-lon\/\" \/>\n<meta property=\"og:locale\" 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