![\"\"](\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2024\/07\/zalo-giu-vung-top-1-nen-tang-nhan-tin-pho-bien-cho-nguoi-dung-viet-nam-1.jpg\")
<\/figure>\n\n\n\nNgo\u00e0i ra, theo kh\u1ea3o s\u00e1t c\u1ee7a Decision Lab v\u1edbi ba nh\u00f3m tu\u1ed5i kh\u00e1c nhau l\u00e0 GenX (t\u1eeb 42 – 63 tu\u1ed5i), GenY (t\u1eeb 27 – 42 tu\u1ed5i) v\u00e0 GenZ (t\u1eeb 18 \u2013 26 tu\u1ed5i), Zalo \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafn tin \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t v\u1edbi t\u1ec9 l\u1ec7 \u201cv\u01b0\u1ee3t tr\u1ed9i\u201d \u1edf c\u1ea3 3 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng. Nh\u1eafn tin, g\u1ecdi \u0111i\u1ec7n, chia s\u1ebb n\u1ed9i dung v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch Zalo \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a m\u1ecdi th\u1ebf h\u1ec7.<\/p>\n\n\n\n
So v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng, Zalo l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong trong vi\u1ec7c \u1ee9ng d\u1ee5ng AI. Kh\u1edfi \u0111\u1ea7u nghi\u00ean c\u1ee9u tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1eeb n\u0103m 2017 v\u00e0 l\u00e0m ch\u1ee7 c\u00e1c c\u00f4ng ngh\u1ec7 n\u1ec1n t\u1ea3ng, Zalo lu\u00f4n gi\u1eef th\u1ebf ch\u1ee7 \u0111\u1ed9ng tr\u01b0\u1edbc c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi. Ch\u1ec9 m\u1ed9t n\u0103m sau khi GenAI b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd tr\u00ean to\u00e0n c\u1ea7u, \u0111\u01a1n v\u1ecb n\u00e0y \u0111\u00e3 li\u00ean t\u1ee5c t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng t\u1ea1o sinh v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
Trong n\u0103m 2023, AI Avatar \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea1t 6,8 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean. C\u00f4ng ngh\u1ec7 n\u00e0y c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 \u201cl\u00e0m m\u1edbi\u201d chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, thu h\u00fat h\u01a1n 2 tri\u1ec7u l\u01b0\u1ee3t tr\u1ea3i nghi\u1ec7m v\u00e0o d\u1ecbp T\u1ebft Nguy\u00ean \u0111\u00e1n 2024. G\u1ea7n \u0111\u00e2y, d\u1ef1 \u00e1n h\u1ee3p t\u00e1c truy\u1ec1n th\u00f4ng gi\u1eefa Zalo v\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng kh\u00e1c, s\u1eed d\u1ee5ng AI Avatar \u0111\u1ec3 t\u1ea1o \u1ea3nh \u0111\u1ea1i di\u1ec7n phong c\u00e1ch EURO 2024, \u0111\u00e3 t\u1ea1o n\u00ean \u201cc\u01a1n s\u1ed1t\u201d tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi 1,9 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 g\u1ea7n 5,8 tri\u1ec7u l\u01b0\u1ee3t t\u1ea1o \u1ea3nh.<\/p>\n\n\n\n
V\u00e0i ng\u00e0y tr\u01b0\u1edbc, Zalo c\u0169ng \u0111\u00e3 ra m\u1eaft t\u00ednh n\u0103ng zSticker AI, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ef1 t\u1ea1o ra b\u1ed9 s\u01b0u t\u1eadp sticker ri\u00eang. C\u00f4ng ngh\u1ec7 AI t\u1ea1o sinh n\u00e0y d\u1ef1a tr\u00ean c\u00e1c nh\u00e2n v\u1eadt c\u00f3 s\u1eb5n, t\u00f9y bi\u1ebfn theo bi\u1ec3u c\u1ea3m, ngo\u1ea1i h\u00ecnh v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng phi\u00ean b\u1ea3n sticker ho\u00e0n to\u00e0n \u0111\u1ed9c \u0111\u00e1o. M\u1ed7i l\u1ea7n t\u1ea1o, ng\u01b0\u1eddi d\u00f9ng s\u1ebd c\u00f3 1 sticker \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb, kh\u00f4ng tr\u00f9ng l\u1eb7p v\u1edbi b\u1ea5t k\u00ec ai. Tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb n\u00e0y \u0111\u00e3 t\u1ea1o ra g\u1ea7n 9 tri\u1ec7u sticker kh\u00e1c nhau ch\u1ec9 trong 7 ng\u00e0y th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n Ngo\u00e0i ra, AI c\u0169ng g\u00f3p ph\u1ea7n gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m an to\u00e0n cho ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec3n h\u00ecnh l\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ecbnh danh \u0111i\u1ec7n t\u1eed eKYC, \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai cho Zalo t\u1eeb gi\u1eefa n\u0103m 2022. T\u00ednh n\u0103ng n\u00e0y gi\u00fap ng\u0103n ch\u1eb7n c\u00e1c h\u00ecnh th\u1ee9c gi\u1ea3 m\u1ea1o v\u00e0 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n B\u00ean c\u1ea1nh c\u00e1c t\u00ednh n\u0103ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 AI \u201chot trend\u201d, Zalo c\u0169ng mang \u0111\u1ebfn lo\u1ea1t c\u1ea3i ti\u1ebfn n\u1ed5i b\u1eadt kh\u00e1c, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a \u0111a d\u1ea1ng ng\u01b0\u1eddi d\u00f9ng, t\u1eeb ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i \u0111\u1ebfn kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p (B2B) v\u00e0 ti\u1ec7n \u00edch c\u00f4ng\u2026<\/p>\n\n\n\n Theo b\u00e1o c\u00e1o n\u0103m 2023, Mini App \u0111\u1ea1t 18 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng. Ti\u1ec7n \u00edch trong khung chat t\u00edch h\u1ee3p v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng c\u0169ng ghi nh\u1eadn \u0111\u1ebfn 9,6 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n\n\n\n Trong m\u1ea3ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 h\u00e0nh ch\u00ednh c\u00f4ng, hi\u1ec7n nay tr\u00ean Zalo c\u00f3 h\u01a1n 16.000 Official Account \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u1edbi 57 tri\u1ec7u l\u01b0\u1ee3t quan t\u00e2m v\u00e0 1,7 t\u1ef7 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c. H\u01a1n 350 Mini App c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh, ph\u1ee5c v\u1ee5 h\u01a1n 10 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u li\u00ean l\u1ea1c v\u00e0 th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng th\u1ee7 t\u1ee5c h\u00e0nh ch\u00ednh c\u1ee7a c\u00e1c c\u01a1 quan nh\u00e0 n\u01b0\u1edbc v\u00e0 \u0111\u01a1n v\u1ecb ti\u1ec7n \u00edch c\u00f4ng thu\u1ed9c nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0: y t\u1ebf, gi\u00e1o d\u1ee5c, n\u00f4ng nghi\u1ec7p, giao th\u00f4ng c\u00f4ng c\u1ed9ng\u2026 G\u1ea7n \u0111\u00e2y nh\u1ea5t, mini app GoBus TPHCM \u0111\u00e3 l\u1eadp k\u1ef7 l\u1ee5c sau h\u01a1n 1 th\u00e1ng ra m\u1eaft v\u1edbi h\u01a1n 245.000 ng\u01b0\u1eddi d\u00f9ng, v\u01b0\u1ee3t xa m\u1ed1c 201.000 l\u01b0\u1ee3t trong 4 n\u0103m tr\u00ean c\u00e1c kho \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n Th\u00e1ng 8\/2024 n\u00e0y, Zalo s\u1ebd \u0111\u00f3n \u201csinh nh\u1eadt\u201d l\u1ea7n th\u1ee9 12 c\u1ee7a m\u00ecnh. Trong su\u1ed1t 12 n\u0103m qua, \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u00e3 v\u01b0\u01a1n xa tr\u00ean h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i \u0111\u00e1ng tin c\u1eady. V\u1edbi nh\u1eefng c\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng, Zalo s\u1ebd ti\u1ebfp t\u1ee5c mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m h\u1eefu \u00edch, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thi\u1ebft th\u1ef1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm.<\/p>\n","protected":false},"excerpt":{"rendered":" B\u00e1o c\u00e1o \u201cThe Connected Consumer\u201d do Decision Lab v\u1eeba c\u00f4ng b\u1ed1 \u0111\u00e3 cho th\u1ea5y Zalo ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb tr\u00ed \u1ee9ng d\u1ee5ng nh\u1eafn tin ph\u1ed5 bi\u1ebfn nh\u1ea5t Vi\u1ec7t Nam trong qu\u00fd 1\/2024 v\u00e0 v\u01b0\u1ee3t xa nhi\u1ec1u \u1ee9ng d\u1ee5ng c\u00f3 t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u1ef1. C\u1ee5 th\u1ec3, trong h\u1ea1ng m\u1ee5c \u201cN\u1ec1n t\u1ea3ng nh\u1eafn tin\u201d (Messaging Platform) trong […]\n","protected":false},"author":2358,"featured_media":33170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3045],"tags":[3492,2648,1805],"class_list":["post-33169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","tag-ung-dung-ott","tag-ung-dung-zalo","tag-zalo"],"yoast_head":"\n![\"\"](\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2024\/07\/zalo-giu-vung-top-1-nen-tang-nhan-tin-pho-bien-cho-nguoi-dung-viet-nam-2-1024x631.jpg\")
<\/figure>\n\n\n\n