{"id":32822,"date":"2024-06-19T00:05:21","date_gmt":"2024-06-18T17:05:21","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/omdia-bao-cao-nhu-cau-bung-no-ve-dien-thoai-thong-minh-gia-re-co-gia-duoi-150-usd\/"},"modified":"2024-06-19T00:05:21","modified_gmt":"2024-06-18T17:05:21","slug":"omdia-bao-cao-nhu-cau-bung-no-ve-dien-thoai-thong-minh-gia-re-co-gia-duoi-150-usd","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/omdia-bao-cao-nhu-cau-bung-no-ve-dien-thoai-thong-minh-gia-re-co-gia-duoi-150-usd\/","title":{"rendered":"Omdia b\u00e1o c\u00e1o nhu c\u1ea7u b\u00f9ng n\u1ed5 v\u1ec1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh gi\u00e1 r\u1ebb c\u00f3 gi\u00e1 d\u01b0\u1edbi 150 USD"},"content":{"rendered":"
\n\n\n\n
\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

LONDON<\/span><\/span>, ng\u00e0y 18 th\u00e1ng 6 n\u0103m 2024<\/span> \/PRNewswire\/ — Theo\u00a0C\u00f4ng c\u1ee5 Theo d\u00f5i Th\u1ecb tr\u01b0\u1eddng M\u1eabu \u0110i\u1ec7n tho\u1ea1i Th\u00f4ng minh m\u1edbi nh\u1ea5t c\u1ee7a Omdia<\/a>, ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh<\/a>. Th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i c\u00f3 gi\u00e1 d\u01b0\u1edbi 150 USD<\/span> \u0111\u00e3 t\u0103ng 30 tri\u1ec7u USD so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, t\u1eeb 90 tri\u1ec7u trong qu\u00fd 1 n\u0103m 2023 l\u00ean 120 tri\u1ec7u trong qu\u00fd 1 n\u0103m 2024, \u0111\u00e1nh d\u1ea5u m\u1ee9c t\u0103ng tr\u01b0\u1edfng 33%. \u0110\u00e1ng ch\u00fa \u00fd, th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i gi\u00e1 c\u1ef1c r\u1ebb v\u1edbi gi\u00e1 t\u1eeb 90 USD<\/span> tr\u1edf xu\u1ed1ng \u0111\u00e3 ch\u1ee9ng t\u1ecf m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng 87% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, t\u1eeb 18 tri\u1ec7u trong qu\u00fd 1 n\u0103m 2023 l\u00ean 34 tri\u1ec7u trong qu\u00fd 1 n\u0103m 2024.<\/p>\n

\"Year-on-year<\/a>
Year-on-year shipments change by price segment<\/span> <\/div>\n

M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y l\u00e0 xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua \u0111i\u1ec7n tho\u1ea1i ph\u00e2n kh\u00fac t\u1ea7m trung: n\u00e2ng c\u1ea5p \u0111i\u1ec7n tho\u1ea1i m\u1edbi l\u00ean c\u00e1c m\u1eabu cao c\u1ea5p h\u01a1n ho\u1eb7c h\u1ea1 c\u1ea5p xu\u1ed1ng c\u00e1c m\u1eabu \u0111i\u1ec7n tho\u1ea1i gi\u1ea3 r\u1ebb ph\u1ea3i ch\u0103ng h\u01a1n. Theo kh\u1ea3o s\u00e1t ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Omdia, chu k\u1ef3 thay th\u1ebf \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i ng\u1eafn h\u01a1n so v\u1edbi c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n. Aaron West<\/span>, Nh\u00e0 ph\u00e2n t\u00edch C\u1ea5p cao trong nh\u00f3m \u0110i\u1ec7n tho\u1ea1i Th\u00f4ng minh c\u1ee7a Omdia<\/a> gi\u1ea3i th\u00edch: “T\u00ecnh tr\u1ea1ng n\u00e0y l\u00e0 do hi\u1ec7u su\u1ea5t k\u00e9m c\u0169ng nh\u01b0 th\u1eddi gian h\u1ed7 tr\u1ee3 h\u1ec7 \u0111i\u1ec1u h\u00e0nh v\u00e0 b\u1ea3o m\u1eadt ng\u1eafn h\u01a1n c\u1ee7a ph\u00e2n kh\u00fac \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh gi\u00e1 r\u1ebb”. C\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i \u0111ang m\u1edf r\u1ed9ng c\u0169ng \u0111ang l\u00e0m t\u0103ng \u0111\u1ec1u nhu c\u1ea7u v\u1ec1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u1ea5p th\u1ea5p, khi c\u00e1c OEM tung ra c\u00e1c m\u1eabu \u0111i\u1ec7n tho\u1ea1i gi\u00e1 r\u1ebb m\u1edbi \u1edf c\u00e1c qu\u1ed1c gia nh\u01b0 \u1ea4n \u0110\u1ed9.<\/p>\n

Nhu c\u1ea7u mua \u0111i\u1ec7n tho\u1ea1i t\u1ea7m trung c\u00f3 gi\u00e1 t\u1eeb 151 USD<\/span> \u0111\u1ebfn 600 USD<\/span> \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 v\u00e0o \u0111\u1ea7u n\u0103m 2023 v\u00e0 v\u1eabn ch\u01b0a ph\u1ee5c h\u1ed3i. Trong qu\u00fd 1 n\u0103m 2024, ph\u00e2n kh\u00fac \u0111i\u1ec7n tho\u1ea1i n\u00e0y chi\u1ebfm 107 tri\u1ec7u l\u00f4 h\u00e0ng, gi\u1ea3m 2 tri\u1ec7u so v\u1edbi 109 tri\u1ec7u trong qu\u00fd 1 n\u0103m 2023. Theo nh\u01b0 minh h\u1ecda trong H\u00ecnh 1, xu h\u01b0\u1edbng d\u00e0i h\u1ea1n n\u00e0y cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i ti\u00eau c\u1ef1c so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i \u1edf ph\u00e2n kh\u00fac t\u1ea7m trung trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, trong khi ph\u00e2n kh\u00fac c\u1ea5p th\u1ea5p c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c k\u1ec3 t\u1eeb qu\u00fd 1 n\u0103m 2023 c\u00f2n ph\u00e2n kh\u00fac cao c\u1ea5p th\u00ec k\u1ec3 t\u1eeb qu\u00fd 3 n\u0103m 2023.<\/p>\n

Ph\u00e2n kh\u00fac cao c\u1ea5p, bao g\u1ed3m c\u1ea3 nh\u1eefng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u00f3 gi\u00e1 tr\u00ean 600 USD<\/span>, c\u0169ng c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. Trong qu\u00fd 1 n\u0103m 2024, ph\u00e2n kh\u00fac n\u00e0y ch\u1ee9ng ki\u1ebfn m\u1ee9c t\u0103ng 3 tri\u1ec7u so v\u1edbi qu\u00fd 1 n\u0103m 2023, t\u0103ng t\u1eeb 70 tri\u1ec7u l\u00ean 73 tri\u1ec7u. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 \u1edf d\u00f2ng Samsung Galaxy S24 m\u1edbi v\u1edbi t\u1ed5ng c\u1ed9ng 14,3 tri\u1ec7u l\u00f4 h\u00e0ng trong qu\u00fd 1 n\u0103m 2024 sau khi ra m\u1eaft v\u00e0o ng\u00e0y 24 th\u00e1ng 1 n\u0103m 2024. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 c\u1ea3i ti\u1ebfn so v\u1edbi d\u00f2ng S23 ra m\u1eaft v\u00e0o n\u0103m ngo\u00e1i, v\u1ed1n \u0111\u00e3 xu\u1ea5t x\u01b0\u1edfng 11,8 tri\u1ec7u chi\u1ebfc trong qu\u00fd 1 n\u0103m 2023.<\/p>\n

Samsung Galaxy S24 Ultra ch\u1ee9ng ki\u1ebfn l\u01b0\u1ee3ng l\u00f4 h\u00e0ng t\u0103ng 30% so v\u1edbi S23 Ultra trong qu\u00fd 1 n\u0103m 2023. S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y l\u00e0 do nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi ph\u00e2n kh\u00fac \u0111i\u1ec7n tho\u1ea1i cao c\u1ea5p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c m\u1eabu \u0111i\u1ec7n tho\u1ea1i \u0111\u1eaft \u0111\u1ecf nh\u1ea5t. M\u1ed9t v\u00ed d\u1ee5 n\u1ed5i b\u1eadt cho nhu c\u1ea7u n\u00e0y l\u00e0 iPhone 15 Pro Max, chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i ph\u1ed5 bi\u1ebfn nh\u1ea5t trong qu\u00fd 1 n\u0103m 2024, v\u1edbi 11,5 tri\u1ec7u chi\u1ebfc \u0111\u01b0\u1ee3c b\u00e1n ra. Xu h\u01b0\u1edbng n\u00e0y cho th\u1ea5y r\u1eb1ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang l\u1ef1a ch\u1ecdn phi\u00ean b\u1ea3n Pro ho\u1eb7c Ultra c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ph\u00e1t h\u00e0nh thay v\u00ec c\u00e1c m\u1eabu \u0111i\u1ec7n tho\u1ea1i iPhone 15 v\u00e0 Samsung Galaxy S24 c\u01a1 b\u1ea3n.<\/p>\n

T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ng\u00e0y c\u00e0ng b\u1ecb ph\u00e2n t\u00e1ch gi\u1eefa ng\u01b0\u1eddi mua ph\u00e2n kh\u00fac c\u1ea5p th\u1ea5p ch\u1ee7 y\u1ebfu \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i v\u00e0 ng\u01b0\u1eddi mua \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh cao c\u1ea5p \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n.<\/p>\n

GI\u1edaI THI\u1ec6U V\u1ec0 OMDIA<\/b><\/p>\n

Omdia<\/a>, thu\u1ed9c Informa Tech, l\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean gia nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n c\u00f4ng ngh\u1ec7. V\u1edbi ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc mang t\u00ednh th\u1ef1c ti\u1ec5n, ch\u00fang t\u00f4i gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh gi\u00fap th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng. \u00a0<\/p>\n

Fasiha Khan<\/span> Fasiha.khan@omdia.com<\/a><\/p>\n

\"Smartphone<\/a>
Smartphone shipment shares by price tier<\/span> <\/div>\n

\u00a0<\/p>\n

\u1ea2nh – https:\/\/mma.prnasia.com\/media2\/2440261\/Year_on_year_shipments_change_by_price_segments.jpg?p=medium600<\/a>
\u1ea2nh – https:\/\/mma.prnasia.com\/media2\/2440262\/Smartphone_shipment_shares_by_price_tier.jpg?p=medium600<\/a>
Logo – https:\/\/mma.prnasia.com\/media2\/2369794\/4765695\/Omdia_Logo.jpg?p=medium600<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

LONDON, ng\u00e0y 18 th\u00e1ng 6 n\u0103m 2024 \/PRNewswire\/ — Theo\u00a0C\u00f4ng c\u1ee5 Theo d\u00f5i Th\u1ecb tr\u01b0\u1eddng M\u1eabu \u0110i\u1ec7n tho\u1ea1i Th\u00f4ng minh m\u1edbi nh\u1ea5t c\u1ee7a Omdia, ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. Th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i c\u00f3 gi\u00e1 d\u01b0\u1edbi 150 […]\n","protected":false},"author":2604,"featured_media":47255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-32822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"aioseo_notices":[],"yoast_head":"\nOmdia b\u00e1o c\u00e1o nhu c\u1ea7u b\u00f9ng n\u1ed5 v\u1ec1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh gi\u00e1 r\u1ebb c\u00f3 gi\u00e1 d\u01b0\u1edbi 150 USD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/omdia-bao-cao-nhu-cau-bung-no-ve-dien-thoai-thong-minh-gia-re-co-gia-duoi-150-usd\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia b\u00e1o c\u00e1o nhu c\u1ea7u b\u00f9ng n\u1ed5 v\u1ec1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh gi\u00e1 r\u1ebb c\u00f3 gi\u00e1 d\u01b0\u1edbi 150 USD\" \/>\n<meta property=\"og:description\" content=\"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saigonbiz.com\/vn\/omdia-bao-cao-nhu-cau-bung-no-ve-dien-thoai-thong-minh-gia-re-co-gia-duoi-150-usd\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-18T17:05:21+00:00\" \/>\n<meta property=\"og:image\" 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class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/omdia-bao-cao-nhu-cau-bung-no-ve-dien-thoai-thong-minh-gia-re-co-gia-duoi-150-usd\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/omdia-bao-cao-nhu-cau-bung-no-ve-dien-thoai-thong-minh-gia-re-co-gia-duoi-150-usd\/\"},\"author\":{\"name\":\"Ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#\/schema\/person\/32a56e76f33670019f89af931d5ee5ea\"},\"headline\":\"Omdia b\u00e1o c\u00e1o nhu c\u1ea7u b\u00f9ng n\u1ed5 v\u1ec1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh gi\u00e1 r\u1ebb c\u00f3 gi\u00e1 d\u01b0\u1edbi 150 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