{"id":32715,"date":"2024-06-14T00:04:59","date_gmt":"2024-06-13T17:04:59","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/bang-xep-hang-kantar-brandz-2024-haier-tiep-tuc-dan-dau-cuoc-dua-trong-6-nam-lien-tiep-noi-danh-la-thuong-hieu-he-sinh-thai-iot-hang-dau\/"},"modified":"2024-06-14T00:04:59","modified_gmt":"2024-06-13T17:04:59","slug":"bang-xep-hang-kantar-brandz-2024-haier-tiep-tuc-dan-dau-cuoc-dua-trong-6-nam-lien-tiep-noi-danh-la-thuong-hieu-he-sinh-thai-iot-hang-dau","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/bang-xep-hang-kantar-brandz-2024-haier-tiep-tuc-dan-dau-cuoc-dua-trong-6-nam-lien-tiep-noi-danh-la-thuong-hieu-he-sinh-thai-iot-hang-dau\/","title":{"rendered":"B\u1ea3ng X\u1ebfp H\u1ea1ng Kantar BrandZ 2024: Haier Ti\u1ebfp T\u1ee5c D\u1eabn \u0110\u1ea7u Cu\u1ed9c \u0110ua Trong 6 N\u0103m Li\u00ean Ti\u1ebfp, N\u1ed5i Danh L\u00e0 Th\u01b0\u01a1ng Hi\u1ec7u H\u1ec7 Sinh Th\u00e1i IoT H\u00e0ng \u0110\u1ea7u"},"content":{"rendered":"<div>\n<p>Thanh \u0110\u1ea3o, Trung Qu\u1ed1c, <span class=\"xn-chron\">13\/06\/2024<\/span> \/PRNewswire\/ &#8212; <a href=\"https:\/\/www.haier.com\/global\/?spm=net.about-haier_pc.logo_20200720.1\" target=\"_blank\" rel=\"nofollow noopener\">Haier<\/a>, th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 m\u1ed9t trong l\u0129nh v\u1ef1c thi\u1ebft b\u1ecb gia d\u1ee5ng, m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i Internet of Things (IoT) duy nh\u1ea5t trong danh s\u00e1ch Th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u danh gi\u00e1 nh\u1ea5t n\u0103m 2024 do <span class=\"xn-person\">Kantar BrandZ<\/span> b\u1ea7u ch\u1ecdn, \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c th\u00e0nh t\u00edch 6 n\u0103m li\u00ean ti\u1ebfp \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng n\u00e0y. Th\u00e0nh t\u1ef1u n\u00e0y nh\u1ea5n m\u1ea1nh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u to\u00e0n c\u1ea7u l\u00e2u d\u00e0i v\u00e0 c\u00f4ng cu\u1ed9c \u0111\u1ed5i m\u1edbi c\u1ee7a Haier trong vi\u1ec7c t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m.<\/p>\n<p>Th\u00f4ng b\u00e1o t\u1eeb Kantar nh\u1ea5n m\u1ea1nh m\u1ed9t xu h\u01b0\u1edbng quan tr\u1ecdng h\u01b0\u1edbng t\u1edbi t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 s\u00e2u h\u01a1n v\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u00e1 tr\u00ecnh to\u00e0n c\u1ea7u h\u00f3a nhanh ch\u00f3ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111i c\u00f9ng \u0111\u00f3 l\u00e0 t\u0103ng c\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1eb7t b\u1ec1n v\u1eefng. T\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a 100 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u h\u00e0ng \u0111\u1ea7u \u0111\u00e3 t\u0103ng m\u1ea1nh 20% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, l\u00ean \u0111\u1ebfn 8,3 ngh\u00ecn t\u1ef7 \u0111\u00f4 la, ti\u1ec7m c\u1eadn m\u1ee9c gi\u00e1 tr\u1ecb cao nh\u1ea5t \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0o n\u0103m 2022. K\u1ec3 t\u1eeb khi ra \u0111\u1eddi v\u00e0o n\u0103m 2006, t\u1ed5ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u1eefng t\u1ed5 ch\u1ee9c to\u00e0n c\u1ea7u h\u00e0ng \u0111\u1ea7u n\u00e0y \u0111\u00e3 t\u0103ng m\u1ea1nh 474%, v\u1edbi ng\u01b0\u1ee1ng v\u00e0o c\u1eeda chuy\u1ec3n m\u00ecnh t\u1eeb 4 t\u1ef7 \u0111\u00f4 la l\u00ean 19 t\u1ef7 \u0111\u00f4 la, t\u0103ng 354%.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder8666\">\n<p style=\"TEXT-ALIGN: center; WIDTH: 100%\"><a href=\"https:\/\/mma.prnasia.com\/media2\/2436845\/Haier_Leads_Sixth_Consecutive_Year_Premier_IoT_Ecosystem_Brand.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnasia.com\/media2\/2436845\/Haier_Leads_Sixth_Consecutive_Year_Premier_IoT_Ecosystem_Brand.jpg?p=medium600\" title=\"Haier Leads for the Sixth Consecutive Year as Premier IoT Ecosystem Brand\" alt=\"Haier Leads for the Sixth Consecutive Year as Premier IoT Ecosystem Brand\"><\/a><br \/><span>Haier Leads for the Sixth Consecutive Year as Premier IoT Ecosystem Brand<\/span><\/p>\n<\/p><\/div>\n<p><b>T\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c v\u00e0 \u0111\u1ed5i m\u1edbi l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Haier<\/b><\/p>\n<p>S\u1ef1 th\u0103ng ti\u1ebfn li\u00ean t\u1ee5c c\u1ee7a Haier qua c\u00e1c c\u1ea5p b\u1eadc, t\u1eeb khi ra m\u1eaft \u1edf v\u1ecb tr\u00ed <sup>th\u1ee9<\/sup> 89 v\u00e0o n\u0103m 2019 l\u00ean t\u1edbi v\u1ecb tr\u00ed <sup>th\u1ee9<\/sup> 58 trong n\u0103m nay, cho th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c h\u1ec7 sinh th\u00e1i ti\u00ean phong d\u1ef1a tr\u00ean IoT. Trong n\u0103m t\u00e0i ch\u00ednh 2023, b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh kh\u1ea3 quan c\u1ee7a Haier th\u1ed1ng k\u00ea doanh thu to\u00e0n c\u1ea7u c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ea1t 371,8 t\u1ef7 RMB (52,3 t\u1ef7 USD) v\u1edbi l\u1ee3i nhu\u1eadn \u0111\u1ea1t t\u1ed5ng c\u1ed9ng 26,7 t\u1ef7 RMB (3,76 t\u1ef7 USD). \u00d4ng Chu Yunjie, Ch\u1ee7 t\u1ecbch ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a T\u1eadp \u0111o\u00e0n Haier cho r\u1eb1ng th\u00e0nh t\u00edch n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 nh\u1edd chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i c\u1ee7a h\u1ecd \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t y\u1ebfu t\u1ed1 \u1ed5n \u0111\u1ecbnh, th\u00fac \u0111\u1ea9y v\u00e0 t\u0103ng tr\u01b0\u1edfng ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n<p>&#8220;Kh\u1edfi ngu\u1ed3n v\u00e0 d\u1eabn \u0111\u1ea7u trong m\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i m\u1edbi, Haier cam k\u1ebft t\u1ea1o ra b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 m\u1edbi trong c\u00f4ng ngh\u1ec7 nguy\u00ean b\u1ea3n. T\u1eadn d\u1ee5ng \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n to\u00e0n c\u1ea7u c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p.&#8221; B\u00e0 <span class=\"xn-person\">Doreen Wang<\/span>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Kantar Trung Qu\u1ed1c v\u00e0 Gi\u00e1m \u0111\u1ed1c to\u00e0n c\u1ea7u c\u1ee7a BrandZ cho bi\u1ebft. B\u00e0 chia s\u1ebb: &#8220;Haier l\u00e0 c\u00f4ng ty \u0111\u1ea7u ti\u00ean gi\u1edbi thi\u1ec7u m\u1ed9t c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u00e1c th\u00f4ng minh trong ng\u00e0nh c\u00f4ng nghi\u1ec7p, t\u1ea1o ra nh\u1eefng kh\u1ea3 n\u0103ng kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ec3 n\u00e2ng cao cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e1t tri\u1ec3n ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c sinh th\u00e1i, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ee9 h\u1ea1ng.&#8221;<\/p>\n<p><b>\u01afu ti\u00ean hai tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i \u0111\u1ec3 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n ch\u1ea5t l\u01b0\u1ee3ng cao trong ng\u00e0nh<\/b><\/p>\n<p>Haier d\u1eabn \u0111\u1ea7u trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u v\u1edbi m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh su\u1ed1t \u0111\u1eddi b\u1eb1ng vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m v\u00e0 li\u00ean t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/p>\n<ul type=\"disc\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p c\u1ee7a c\u00f4ng ty, Casarte, l\u00e0 minh ch\u1ee9ng cho c\u00e1ch h\u1ecd d\u1eabn \u0111\u1ea7u th\u00f4ng qua c\u00e1c d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o cao c\u1ea5p \u0111\u00e3 t\u0103ng g\u1ea5p 13 l\u1ea7n trong b\u1ea3y n\u0103m, v\u01b0\u1ee3t qua trung b\u00ecnh ng\u00e0nh v\u1ec1 m\u1ecdi m\u1eb7t t\u1eeb gi\u00e1 \u0111\u1ebfn th\u1ecb ph\u1ea7n.<\/li>\n<li>Vi\u1ec7c th\u00e0nh l\u1eadp COSMOPlat &#8211; m\u1ed9t n\u1ec1n t\u1ea3ng internet c\u00f4ng nghi\u1ec7p \u0111\u01b0\u1ee3c Haier Group t\u1ea1o ra, \u0111\u1ea1i di\u1ec7n cho s\u00e1ng ki\u1ebfn &#8220;doanh nghi\u1ec7p l\u1edbn \u0111\u1ed3ng s\u00e1ng t\u1ea1o, doanh nghi\u1ec7p nh\u1ecf chia s\u1ebb&#8221;, \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i trong 15 l\u0129nh v\u1ef1c nh\u01b0 h\u00f3a ch\u1ea5t, s\u1ea3n xu\u1ea5t khu\u00f4n m\u1eabu v\u00e0 c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4. N\u1ec1n t\u1ea3ng hi\u1ec7n \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi h\u01a1n 900.000 c\u00f4ng ty, h\u1ed7 tr\u1ee3 h\u01a1n 160.000 doanh nghi\u1ec7p v\u00e0 \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1ch ti\u1ebfp c\u1eadn trao quy\u1ec1n k\u1ef9 thu\u1eadt s\u1ed1 to\u00e0n di\u1ec7n, tr\u1ea3i d\u00e0i t\u1eeb c\u00e1c doanh nghi\u1ec7p \u0111\u1ebfn khu c\u00f4ng nghi\u1ec7p, \u0111\u1ebfn c\u00e1c ng\u00e0nh v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ebfn khu v\u1ef1c \u0111\u00f4 th\u1ecb.<\/li>\n<li>Trong l\u0129nh v\u1ef1c y t\u1ebf, d\u1ef1a tr\u00ean s\u1ef1 s\u00e1ng t\u1ea1o khoa h\u1ecdc v\u00e0 tr\u00ed tu\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, t\u1eadp trung chi\u1ebfn l\u01b0\u1ee3c v\u00e0o khoa h\u1ecdc \u0111\u1eddi s\u1ed1ng, y h\u1ecdc l\u00e2m s\u00e0ng v\u00e0 c\u00f4ng ngh\u1ec7 sinh h\u1ecdc. N\u1ec1n t\u1ea3ng cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ti\u00ean phong trong c\u00e1c l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ed3ng th\u1eddi h\u1ee3p t\u00e1c v\u1edbi h\u01a1n 60 t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhi\u1ec1u qu\u1ed1c gia \u1edf n\u01b0\u1edbc ngo\u00e0i, g\u00f3p ph\u1ea7n ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i y t\u1ebf c\u00f4ng c\u1ed9ng qu\u1ed1c t\u1ebf.<\/li>\n<\/ul>\n<p>V\u1edbi vi\u1ec7c gi\u1eef v\u1eefng v\u1ecb tr\u00ed l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i IoT to\u00e0n c\u1ea7u duy nh\u1ea5t l\u1ecdt v\u00e0o danh s\u00e1ch Th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u danh gi\u00e1 nh\u1ea5t n\u0103m 2024 do <span class=\"xn-person\">Kantar BrandZ<\/span> b\u1ea7u ch\u1ecdn 6 l\u1ea7n li\u00ean ti\u1ebfp, Haier kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng d\u1eabn \u0111\u1ea7u trong m\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i; m\u00e0 c\u00f2n ch\u1ee9ng minh \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c ph\u1ee5c h\u1ed3i v\u00e0 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh c\u1ee7a m\u00ecnh trong su\u1ed1t h\u00e0nh tr\u00ecnh k\u00e8o d\u00e0i 40 n\u0103m b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 1984.<\/p>\n<p>Gi\u1edbi thi\u1ec7u v\u1ec1 T\u1eadp \u0111o\u00e0n Haier<\/p>\n<p>\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1984, Haier Group l\u00e0 nh\u00e0 cung c\u1ea5p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng. V\u1edbi ph\u01b0\u01a1ng ch\u00e2m &#8220;S\u00e1ng t\u1ea1o nhi\u1ec1u h\u01a1n, nhi\u1ec1u kh\u1ea3 n\u0103ng h\u01a1n&#8221;, ch\u00fang t\u00f4i lu\u00f4n l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m, tu\u00e2n th\u1ee7 c\u00f4ng ngh\u1ec7 nguy\u00ean b\u1ea3n v\u00e0 t\u1eadp trung x\u00e2y d\u1ef1ng hai tr\u1ee5 c\u1ed9t l\u00e0 Cu\u1ed9c s\u1ed1ng th\u00f4ng minh v\u00e0 Internet c\u00f4ng nghi\u1ec7p. Ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng 10 trung t\u00e2m nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 143 trung t\u00e2m s\u1ea3n xu\u1ea5t tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi. Ch\u00fang t\u00f4i l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u1ec7 sinh th\u00e1i IoT duy nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c l\u1ecdt v\u00e0o top 100 Th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u danh gi\u00e1 nh\u1ea5t do <span class=\"xn-person\">Kantar BrandZ<\/span> b\u1ea7u ch\u1ecdn trong 6 n\u0103m li\u00ean ti\u1ebfp v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 gi\u1eef v\u1ecb tr\u00ed s\u1ed1 1 trong Th\u01b0\u01a1ng hi\u1ec7u thi\u1ebft b\u1ecb gia d\u1ee5ng l\u1edbn to\u00e0n c\u1ea7u c\u1ee7a Euromonitor trong 15 n\u0103m li\u00ean ti\u1ebfp.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\">  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thanh \u0110\u1ea3o, Trung Qu\u1ed1c, 13\/06\/2024 \/PRNewswire\/ &#8212; Haier, th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 m\u1ed9t trong l\u0129nh v\u1ef1c thi\u1ebft b\u1ecb gia d\u1ee5ng, m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 th\u01b0\u01a1ng 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