{"id":32141,"date":"2024-05-29T10:01:00","date_gmt":"2024-05-29T03:01:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4416278_VI16278_11"},"modified":"2024-05-29T10:01:00","modified_gmt":"2024-05-29T03:01:00","slug":"phan-tich-65-ty-diem-du-lieu-nguoi-tieu-dung-xac-dinh-ba-quy-tac-phat-trien-thuong-hieu","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/phan-tich-65-ty-diem-du-lieu-nguoi-tieu-dung-xac-dinh-ba-quy-tac-phat-trien-thuong-hieu\/","title":{"rendered":"Ph\u00e2n t\u00edch 6,5 t\u1ef7 \u0111i\u1ec3m d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e1c \u0111\u1ecbnh ba quy t\u1eafc ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p class=\"prntac\"><i>Thi\u1ebft k\u1ebf ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/i><i>(Blueprint for Brand Growth) ph\u00e1c h\u1ecda ki\u1ebfn tr\u00fac k\u1ebft c\u1ea5u gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c \u01b0u ti\u00ean trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/i><\/p>\n<p><span class=\"xn-location\">SINGAPORE<\/span>, ng\u00e0y <span class=\"xn-chron\">28\/05\/2024<\/span> \/PRNewswire\/ &#8212; H\u00f4m nay, Kantar, c\u00f4ng ty ph\u00e2n t\u00edch v\u00e0 d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u00e3 gi\u1edbi thi\u1ec7u <b>Thi\u1ebft k\u1ebf ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/b>, k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch h\u01a1n 6,5 t\u1ef7 \u0111i\u1ec3m d\u1eef li\u1ec7u v\u1ec1 th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u trong th\u1eadp k\u1ef7 qua. Ch\u01b0\u01a1ng tr\u00ecnh nghi\u00ean c\u1ee9u k\u00e9o d\u00e0i su\u1ed1t m\u1ed9t n\u0103m \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c \u0111\u1ed9ng l\u1ef1c ch\u00ednh \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p m\u1ed9t b\u1ea3n thi\u1ebft k\u1ebf gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n c\u00e1c \u0111\u00f2n b\u1ea9y t\u0103ng tr\u01b0\u1edfng \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder3472\" readability=\"7\">\n<p><a href=\"https:\/\/mma.prnasia.com\/media2\/2415845\/Blueprint_Diagnostic_Approach.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2024\/05\/phan-tich-65-ty-diem-du-lieu-nguoi-tieu-dung-xac-dinh-ba-quy-tac-phat-trien-thuong-hieu.jpg\" title=\"Ph\u01b0\u01a1ng th\u1ee9c Ph\u00e2n t\u00edch Th\u01b0\u01a1ng hi\u1ec7u\" alt=\"Ph\u01b0\u01a1ng th\u1ee9c Ph\u00e2n t\u00edch Th\u01b0\u01a1ng hi\u1ec7u\"><\/a><br \/><span>Ph\u01b0\u01a1ng th\u1ee9c Ph\u00e2n t\u00edch Th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<\/p><\/div>\n<p>B\u1ea3n thi\u1ebft k\u1ebf n\u00e0y l\u00e0 th\u00e0nh qu\u1ea3 c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c chuy\u00ean gia Kantar v\u00e0 c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh c\u00f9ng k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch cao c\u1ea5p, k\u1ebft h\u1ee3p c\u00e1c d\u1eef li\u1ec7u BrandZ v\u00e0 Worldpanel \u01b0u vi\u1ec7t c\u1ee7a Kantar. T\u1ea5t c\u1ea3 \u0111\u1ec1u t\u1eadp trung v\u00e0o m\u1ed9t c\u00e2u h\u1ecfi &#8220;L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng t\u1ed1t h\u01a1n?&#8221;. Ph\u00e2n t\u00edch n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n l\u00e0 nh\u1edd ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn th\u1ea5y ch\u00fang c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn ra s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng cao h\u01a1n g\u1ea5p 5 l\u1ea7n \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, v\u00e0 c\u00f3 l\u1ee3i th\u1ebf th\u1ef1c s\u1ef1 v\u1ec1 t\u1ed1c \u0111\u1ed9 th\u00e2m nh\u1eadp trong hai n\u0103m t\u1edbi. *<\/p>\n<p>\u0110\u1ec3 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a, ba <i>C\u00f4ng c\u1ee5 t\u0103ng t\u1ed1c t\u0103ng tr\u01b0\u1edfng<\/i> v\u00e0 b\u1ea3n thi\u1ebft k\u1ebf m\u00e0 Kantar khuy\u1ebfn ngh\u1ecb c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n s\u1eed d\u1ee5ng l\u00e0:<\/p>\n<ul type=\"disc\">\n<li><b>T\u00e1c \u0111\u1ed9ng t\u1edbi nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n:&nbsp;<\/b>S\u00e1ng t\u1ea1o, qu\u1ea3ng c\u00e1o v\u00e0 tr\u1ea3i nghi\u1ec7m s\u1ebd l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a v\u00e0 lu\u00f4n th\u01b0\u1eddng tr\u1ef1c trong t\u00e2m tr\u00ed m\u1ecdi ng\u01b0\u1eddi. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng th\u1ecb ph\u1ea7n cao h\u01a1n g\u1ea5p <b>9 l\u1ea7n<\/b>, \u0111\u1ea1t gi\u00e1 b\u00e1n cao h\u01a1n <b>2 l\u1ea7n<\/b> v\u00e0 kh\u1ea3 n\u0103ng t\u0103ng th\u1ecb ph\u1ea7n trong t\u01b0\u01a1ng lai cao g\u1ea5p <b>4 l\u1ea7n<\/b> so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u1ea1i.<\/li>\n<li><b>Hi\u1ec7n di\u1ec7n nhi\u1ec1u h\u01a1n:&nbsp;<\/b>T\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i, h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, bao b\u00ec, gi\u00e1 c\u1ea3 v\u00e0 khuy\u1ebfn m\u00e3i s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat ng\u01b0\u1eddi mua nhi\u1ec1u h\u01a1n g\u1ea5p <b>7 l\u1ea7n<\/b> so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1eb7t ch\u1ec9 trong m\u1ed9t n\u1eeda s\u1ed1 d\u1ecbp mua h\u00e0ng.<\/li>\n<li><b>T\u00ecm kh\u00f4ng gian m\u1edbi:&nbsp;<\/b>\u0110\u1ed5i m\u1edbi t\u1eadp trung v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng kh\u00f4ng gian (nhu c\u1ea7u m\u1edbi, d\u1ecbp mua v\u00e0 s\u1eed d\u1ee5ng m\u1edbi, ng\u00e0nh h\u00e0ng l\u00e2n c\u1eadn) gi\u00fap t\u0103ng g\u1ea5p \u0111\u00f4i c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u. T\u0103ng s\u1ed1 l\u1ea7n s\u1eed d\u1ee5ng l\u00ean 10% s\u1ebd t\u1ea1o ra <b>+17%<\/b> t\u0103ng tr\u01b0\u1edfng doanh thu.<\/li>\n<\/ul>\n<p>B\u1ea3n thi\u1ebft k\u1ebf n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u00f3 c\u1ea3i thi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng hi\u1ec7n t\u1ea1i c\u1ee7a ng\u00e0nh nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1ch th\u1ee9c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 \u0111\u00e3 ch\u1ee9ng minh m\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng r\u1eb1ng m\u1eb7c d\u00f9 gia t\u0103ng th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 r\u1ea5t quan tr\u1ecdng, nh\u01b0ng ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u, doanh thu v\u00e0 l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n. Ph\u00e2n t\u00edch c\u1ee7a Kantar nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t \u2013 kh\u00f4ng ch\u1ec9 l\u00e0 kh\u00e1c bi\u1ec7t v\u1ec1 h\u00ecnh th\u1ee9c \u2013 trong vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft m\u1ea1nh m\u1ebd gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 b\u1ea3o to\u00e0n \u01b0u th\u1ebf trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1 b\u00e1n.<\/p>\n<p>Khi gi\u1edbi thi\u1ec7u <i>Thi\u1ebft k\u1ebf ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/i>, b\u00e0 <b><span class=\"xn-person\">Jane Ostler<\/span>, Ph\u00f3 ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch L\u00e3nh \u0111\u1ea1o t\u01b0 duy c\u1ee7a Kantar, <\/b>c\u0169ng l\u00e0 tr\u01b0\u1edfng d\u1ef1 \u00e1n B\u1ea3n thi\u1ebft k\u1ebf, \u0111\u00e3 nh\u1eadn x\u00e9t:<\/p>\n<p>&#8220;Thi\u1ebft k\u1ebf ph\u00e1t tri\u1ec3n tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i \u0111\u1eb7t ra ti\u00eau chu\u1ea9n m\u1edbi v\u1ec1 tr\u00ed tu\u1ec7 v\u00e0 n\u0103ng l\u1ef1c ti\u1ebfp th\u1ecb chi\u1ebfn l\u01b0\u1ee3c. Nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ebfp th\u1ecb n\u00e0o c\u0169ng \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3n thi\u1ebft k\u1ebf n\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh c\u00e1c \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c \u0111\u1ed1i s\u00e1ch chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>L\u1ea7n \u0111\u1ea7u ti\u00ean, ch\u00fang t\u00f4i \u0111\u00e3 k\u1ebft h\u1ee3p c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 th\u00e1i \u0111\u1ed9 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng trong su\u1ed1t m\u1ed9t th\u1eadp k\u1ef7, t\u1eeb \u0111\u00f3 hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 vi\u1ec7c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u00f3 t\u00e1c \u0111\u1ed9ng h\u1eefu h\u00ecnh nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Trong s\u1ed1 c\u00e1c y\u1ebfu t\u1ed1, ch\u00fang t\u00f4i nh\u1eadn th\u1ea5y k\u1ebft n\u1ed1i c\u1ea3m x\u00fac trong qu\u1ea3ng c\u00e1o l\u00e0 r\u1ea5t quan tr\u1ecdng. Khi \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, nh\u1eefng k\u1ebft n\u1ed1i n\u00e0y t\u1ea1o n\u00ean kh\u00e1c bi\u1ec7t v\u00e0 h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 l\u00f2ng trung th\u00e0nh.<\/p>\n<p><i>C\u00f4ng c\u1ee5 t\u0103ng t\u1ed1c t\u0103ng tr\u01b0\u1edfng<\/i> m\u1edbi ra m\u1eaft c\u1ee7a ch\u00fang t\u00f4i, t\u1ea1o c\u1ea3m gi\u00e1c quen thu\u1ed9c v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ti\u1ebfp th\u1ecb (CMO). Tuy nhi\u00ean, gi\u1edd \u0111\u00e2y n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1eb1ng ch\u1ee9ng \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 s\u1ee9c t\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh thu. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin chung m\u00e0 m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1eadp trung chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea3m b\u1ea3o ng\u00e2n s\u00e1ch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t c\u1ee7a m\u00ecnh&#8221;.<\/p>\n<p>&#8220;T\u1ea1i Heineken, ch\u00fang t\u00f4i \u0111\u00e3 v\u00e0 \u0111ang ph\u1ed1i h\u1ee3p v\u1edbi Kantar th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh \u0111o l\u01b0\u1eddng s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nghi\u00ean c\u1ee9u s\u1ef1 t\u00ednh kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a r\u1ec7t trong nhi\u1ec1u n\u0103m r\u1ed3i. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i hi\u1ec3u ch\u00ednh x\u00e1c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh&#8221;. \u00d4ng <b><span class=\"xn-person\">Tony Costella<\/span>, Gi\u00e1m \u0111\u1ed1c Th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u t\u1ea1i Heineken nh\u1eadn x\u00e9t:<\/b> &#8220;M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Heineken \u0111ang \u1edf c\u00e1c giai \u0111o\u1ea1n r\u1ea5t kh\u00e1c nhau tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. V\u00ec v\u1eady, th\u00f4ng qua m\u00f4 h\u00ecnh c\u00f3 \u00dd ngh\u0129a, Kh\u00e1c bi\u1ec7t v\u00e0 N\u1ed5i b\u1eadt (Meaningful, Different, Salient), ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 c\u00e1c \u0111\u1ed9ng l\u1ef1c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea5t \u0111\u1ecbnh, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau&#8221;.<\/p>\n<p><b>K\u1ebeT TH\u00daC<\/b><\/p>\n<p><b>Gi\u1edbi thi\u1ec7u v\u1ec1 Kantar:<\/b><\/p>\n<p>Kantar l\u00e0 doanh nghi\u1ec7p ph\u00e2n t\u00edch v\u00e0 d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u00e0 l\u00e0 \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. Ch\u00fang t\u00f4i k\u1ebft h\u1ee3p nh\u1eefng d\u1eef li\u1ec7u c\u00f3 \u00fd ngh\u0129a nh\u1ea5t v\u1ec1 th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi v\u1edbi chuy\u00ean m\u00f4n s\u00e2u v\u00e0 k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch cao c\u1ea5p \u0111\u1ec3 hi\u1ec3u c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u01b0 duy v\u00e0 h\u00e0nh \u0111\u1ed9ng. Ch\u00fang t\u00f4i gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra, l\u00fd do v\u00e0 c\u00e1ch \u0111\u1ecbnh h\u00ecnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb cho t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thi\u1ebft k\u1ebf ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u&nbsp;(Blueprint for Brand Growth) ph\u00e1c h\u1ecda ki\u1ebfn tr\u00fac k\u1ebft c\u1ea5u gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c \u01b0u ti\u00ean trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. SINGAPORE, ng\u00e0y 28\/05\/2024 \/PRNewswire\/ &#8212; H\u00f4m nay, Kantar, c\u00f4ng ty ph\u00e2n t\u00edch v\u00e0 d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, \u0111\u00e3 gi\u1edbi thi\u1ec7u Thi\u1ebft k\u1ebf ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng [&#8230;]\n","protected":false},"author":4,"featured_media":32142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-32141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - 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