{"id":31900,"date":"2024-04-18T11:35:00","date_gmt":"2024-04-18T04:35:00","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=31900"},"modified":"2024-05-23T11:56:48","modified_gmt":"2024-05-23T04:56:48","slug":"vinfast-nhan-mua-don-qua-livestream-xu-huong-moi-cho-nganh-xe-thoi-4-0","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/vinfast-nhan-mua-don-qua-livestream-xu-huong-moi-cho-nganh-xe-thoi-4-0\/","title":{"rendered":"VinFast nh\u1eadn \u201cm\u01b0a \u0111\u01a1n\u201d qua livestream – xu h\u01b0\u1edbng m\u1edbi cho ng\u00e0nh xe th\u1eddi 4.0?"},"content":{"rendered":"\n

H\u00e3ng xe Vi\u1ec7t \u0111ang khu\u1ea5y \u0111\u1ea3o n\u1ec1n t\u1ea3ng TikTok Shop v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng qua livestream, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng rinh v\u1ec1 c\u00e1c m\u1eabu xe m\u00e1y \u0111i\u1ec7n th\u00f4ng minh, \u0111\u1eb3ng c\u1ea5p \u0111i k\u00e8m v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n h\u1ea5p d\u1eabn.<\/em><\/strong><\/p>\n\n\n\n

\u0110\u1ed9t ph\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u1edd \u201cb\u1eaft trend\u201d th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n

M\u1edbi \u0111\u00e2y, Nikkei Asia<\/em> \u0111\u01b0a tin, xe m\u00e1y \u0111i\u1ec7n VinFast l\u00e0 m\u1ed9t trong c\u00e1c m\u1eb7t h\u00e0ng d\u1eabn \u0111\u1ea7u trong vi\u1ec7c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, theo s\u1ed1 li\u1ec7u t\u1eeb TikTok Shop.<\/p>\n\n\n\n

Trung b\u00ecnh m\u1ed7i ng\u00e0y, t\u1ea1i Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 70.000 – 80.000 phi\u00ean livestream b\u00e1n h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c livestream nhi\u1ec1u nh\u1ea5t l\u00e0 c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang, m\u1ef9 ph\u1ea9m, \u0111\u1ed3 gia d\u1ee5ng… V\u00ec v\u1eady, vi\u1ec7c m\u1ed9t m\u1eb7t h\u00e0ng gi\u00e1 tr\u1ecb cao nh\u01b0 xe m\u00e1y \u0111i\u1ec7n xu\u1ea5t hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t \u201chi\u1ec7n t\u01b0\u1ee3ng\u201d.<\/p>\n\n\n\n

L\u00e0 h\u00e3ng xe \u0111\u1ea7u ti\u00ean b\u00e1n qua livestream tr\u00ean TikTok Shop, \u0111\u1ed3ng th\u1eddi h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c streamer n\u1ed5i ti\u1ebfng, VinFast \u0111\u00e3 g\u00e2y ti\u1ebfng vang v\u1edbi chu\u1ed7i livestream tr\u00ean k\u00eanh T\u1ea1p h\u00f3a PewPew c\u1ee7a nam streamer h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam v\u1edbi h\u01a1n 200 xe t\u00ecm th\u1ea5y ch\u1ee7. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng t\u00ean tu\u1ed5i \u201chot\u201d nh\u01b0 \u00c2n \u00c2n, Qu\u1ef3nh L\u01b0\u01a1ng, H\u00e0 Linh hay Liz Ng\u1ee5y Th\u00f9y Linh c\u0169ng gi\u00fap h\u00e3ng thu v\u1ec1 h\u00e0ng ch\u1ee5c \u0111\u01a1n h\u00e0ng sau m\u1ed7i l\u1ea7n l\u00ean s\u00f3ng.<\/p>\n\n\n\n

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Nh\u1eefng phi\u00ean livestream thu h\u00fat h\u00e0ng ch\u1ee5c ngh\u00ecn l\u01b0\u1ee3t xem c\u1ee7a VinFast.<\/figcaption><\/figure>\n\n\n\n

Tr\u00ean th\u1ef1c t\u1ebf, mua h\u00e0ng qua livestream ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0a chu\u1ed9ng v\u00ec c\u00f3 th\u1ec3 ng\u1ed3i nh\u00e0, v\u1eeba \u0111\u01b0\u1ee3c nh\u00ecn t\u1eadn m\u1eaft, xem \u0111\u00e1nh gi\u00e1 tr\u1ef1c ti\u1ebfp v\u1ec1 s\u1ea3n ph\u1ea9m, v\u1eeba \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n c\u1eb7n k\u1ebd v\u1ec1 m\u1eabu m\u00e3, m\u00e0u s\u1eafc, c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng\u2026 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh xu\u1ed1ng ti\u1ec1n. Nh\u1eefng \u201cprofile\u201d \u0111\u01b0\u1ee3c VinFast l\u1ef1a ch\u1ecdn \u0111\u1ec3 b\u00e1n c\u00e1c m\u1eabu xe m\u00e1y \u0111i\u1ec7n \u0111\u1ec1u l\u00e0 nh\u1eefng g\u01b0\u01a1ng m\u1eb7t c\u00f3 kinh nghi\u1ec7m livestream, am hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 bi\u1ebft c\u00e1ch t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

H\u01a1n n\u1eefa, trong c\u00e1c phi\u00ean b\u00e1n h\u00e0ng, c\u00e1c streamer s\u1ebd tung ra h\u00e0ng lo\u1ea1t \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng nh\u01b0 gi\u1ea3m gi\u00e1 xe 2%, t\u1eb7ng 3 th\u00e1ng thu\u00ea pin mi\u1ec5n ph\u00ed, b\u00ean c\u1ea1nh c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1 t\u1eeb ch\u00ednh TikTok Shop.<\/p>\n\n\n\n

Theo TikTok Shop, VinFast hi\u1ec7n l\u00e0 h\u00e3ng xe \u0111\u1ea7u ti\u00ean t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u1ed9t ph\u00e1 th\u1ecb tr\u01b0\u1eddng v\u1edbi chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng th\u1eddi th\u01b0\u1ee3ng, \u0111\u00f3n tr\u00fang t\u00e2m l\u00fd v\u00e0 th\u00f3i quen mua s\u1eafm m\u1edbi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb. Gi\u1edbi quan s\u00e1t cho r\u1eb1ng, vi\u1ec7c \u201cb\u1eaft trend\u201d ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng qua livestream kh\u00f4ng ch\u1ec9 kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 nh\u1ea1y b\u00e9n c\u1ee7a h\u00e3ng xe Vi\u1ec7t, m\u00e0 c\u00f2n cho th\u1ea5y VinFast lu\u00f4n s\u00e1ng t\u1ea1o, t\u00ecm ki\u1ebfm c\u00e1c k\u00eanh b\u00e1n h\u00e0ng t\u1ed1t nh\u1ea5t nh\u1eb1m mang l\u1ea1i s\u1ef1 thu\u1eadn ti\u1ec7n c\u0169ng nh\u01b0 l\u1ee3i \u00edch cao nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\u01afu \u0111\u00e3i \u201cb\u1ecfng tay\u201d khi mua xe m\u00e1y \u0111i\u1ec7n VinFast qua livestream<\/strong><\/p>\n\n\n\n

\u0110\u01b0\u1ee3c bi\u1ebft, sau th\u00e0nh c\u00f4ng li\u00ean ti\u1ebfp, t\u1eeb nay \u0111\u1ebfn h\u1ebft th\u00e1ng 6\/2024, VinFast s\u1ebd tri\u1ec3n khai th\u00eam h\u00e0ng lo\u1ea1t c\u00e1c phi\u00ean b\u00e1n h\u00e0ng qua livestream tr\u00ean s\u00e0n TikTok Shop, gi\u00fap kh\u00e1ch h\u00e0ng ng\u1ed3i nh\u00e0 v\u1eabn d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u01b0ng \u00fd nh\u1ea5t. \u0110\u00e1ng ch\u00fa \u00fd, mua h\u00e0ng qua livestream c\u1ee7a h\u00e3ng xe Vi\u1ec7t, kh\u00e1ch h\u00e0ng v\u1eeba \u0111\u01b0\u1ee3c s\u1edf h\u1eefu nh\u1eefng m\u1eabu xe m\u00e1y \u0111i\u1ec7n th\u00f4ng minh, th\u1eddi trang v\u00e0 thi\u1ebft k\u1ebf \u0111\u1eb3ng c\u1ea5p b\u1eadc nh\u1ea5t, v\u1eeba c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn v\u1ec1 v\u00f4 s\u1ed1 \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n \u201cb\u1ecfng tay\u201d.<\/p>\n\n\n\n

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Nh\u1eefng g\u01b0\u01a1ng m\u1eb7t \u201c\u0111\u00ecnh \u0111\u00e1m\u201d trong c\u00e1c phi\u00ean livestream c\u1ee7a VinFast.<\/figcaption><\/figure>\n\n\n\n

C\u1ee5 th\u1ec3, c\u00e1c kh\u00e1ch mua h\u00e0ng v\u00e0 xu\u1ea5t h\u00f3a \u0111\u01a1n trong giai \u0111o\u1ea1n t\u1eeb 01\/4 \u0111\u1ebfn h\u1ebft ng\u00e0y 30\/6\/2024 s\u1ebd \u0111\u01b0\u1ee3c t\u1eb7ng ph\u1ee5 ki\u1ec7n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 3% gi\u00e1 tr\u1ecb xe. \u01afu \u0111\u00e3i \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho to\u00e0n b\u1ed9 c\u00e1c livestream v\u00e0 gi\u1edbi h\u1ea1n v\u1edbi 20 \u0111\u01a1n h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a m\u1ed7i phi\u00ean.<\/p>\n\n\n\n

Nh\u01b0 v\u1eady, d\u00f9 \u0111ang \u1edf \u0111\u00e2u, ch\u1ec9 c\u1ea7n m\u1edf smartphone theo d\u00f5i c\u00e1c phi\u00ean b\u00e1n h\u00e0ng c\u1ee7a VinFast v\u00e0 c\u00e1c streamer tr\u00ean n\u1ec1n t\u1ea3ng TikTok Shop, nhanh tay ch\u1ed1t \u0111\u01a1n l\u00e0 ng\u01b0\u1eddi mua \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c qu\u00e0 t\u1eb7ng v\u1edbi gi\u00e1 tr\u1ecb l\u00ean t\u1edbi 1,89 tri\u1ec7u \u0111\u1ed3ng (v\u1edbi m\u1eabu Theon S, gi\u00e1 ni\u00eam y\u1ebft 63 tri\u1ec7u \u0111\u1ed3ng). VinFast c\u00f2n d\u00e0nh t\u1eb7ng 80 voucher gi\u1ea3m 500.000 \u0111\u1ed3ng\/xe v\u00e0 50 voucher gi\u1ea3m 1.000.000 \u0111\u1ed3ng\/xe cho kh\u00e1ch mua xe qua k\u00eanh b\u00e1n h\u00e0ng n\u00e0y.<\/p>\n\n\n\n

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Kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng \u201cch\u1ed1t \u0111\u01a1n\u201d xe m\u00e1y \u0111i\u1ec7n v\u1edbi nhi\u1ec1u \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn.<\/figcaption><\/figure>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, VinFast \u0111ang b\u1eaft tay v\u1edbi n\u1ec1n t\u1ea3ng Ch\u1ee3 T\u1ed1t tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh \u201cThu c\u0169 xe x\u0103ng – \u0110\u1ed5i m\u1edbi xe m\u00e1y \u0111i\u1ec7n\u201d\u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam v\u1edbi \u01b0u \u0111\u00e3i l\u00ean \u0111\u1ebfn 3 tri\u1ec7u \u0111\u1ed3ng (\u00e1p d\u1ee5ng \u0111\u1ebfn h\u1ebft ng\u00e0y 31\/05\/2024). Ph\u01b0\u01a1ng th\u1ee9c thu mua xe t\u1eadn nh\u00e0 v\u00e0 chuy\u1ec3n \u0111\u1ed5i xe \u0111i\u1ec7n m\u1edbi b\u1eb1ng c\u00e1ch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111ang \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c.  <\/p>\n\n\n\n

S\u1edf h\u1eefu kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh l\u00ean t\u1edbi h\u01a1n 200 km\/l\u1ea7n s\u1ea1c, t\u1ed1c \u0111\u1ed9 t\u1ed1i \u0111a 90 km\/h, v\u1edbi nhi\u1ec1u c\u00f4ng ngh\u1ec7 th\u00f4ng minh v\u01b0\u1ee3t tr\u1ed9i v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed, c\u00e1c d\u00f2ng xe m\u00e1y \u0111i\u1ec7n VinFast \u0111ang \u0111\u01b0\u1ee3c xem l\u00e0 l\u1ef1a ch\u1ecdn thay th\u1ebf ho\u00e0n h\u1ea3o cho xe m\u00e1y x\u0103ng truy\u1ec1n th\u1ed1ng. V\u1edbi vi\u1ec7c VinFast tri\u1ec3n khai k\u00eanh b\u00e1n h\u00e0ng g\u1ea7n g\u0169i v\u00e0 h\u1ee3p th\u1ecb hi\u1ebfu qua livestream, c\u1ed9ng th\u00eam nhi\u1ec1u \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn, d\u1ef1 b\u00e1o s\u1ebd c\u00f3 m\u1ed9t l\u00e0n s\u00f3ng kh\u00e1ch h\u00e0ng d\u1ed3n d\u1eadp ch\u1ed1t \u0111\u01a1n xe m\u00e1y \u0111i\u1ec7n trong th\u1eddi gian t\u1edbi.<\/p>\n\n\n\n

\u0110i\u1ec1u ki\u1ec7n \u00e1p d\u1ee5ng \u01b0u \u0111\u00e3i c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh mua xe m\u00e1y \u0111i\u1ec7n VinFast qua livestream tr\u00ean s\u00e0n TikTok Shop:<\/em>
o\u00a0\u00a0\u00a0 Kh\u00e1ch h\u00e0ng xu\u1ea5t h\u00f3a \u0111\u01a1n trong giai \u0111o\u1ea1n t\u1eeb ng\u00e0y 01\/4 t\u1edbi h\u1ebft ng\u00e0y 30\/6\/2024.<\/em>
o\u00a0\u00a0\u00a0 S\u1ed1 l\u01b0\u1ee3ng \u00e1p d\u1ee5ng t\u1ed1i \u0111a khuy\u1ebfn m\u00e3i c\u1ee7a VinFast: 1 xe\/kh\u00e1ch h\u00e0ng.<\/em>
o\u00a0\u00a0\u00a0 \u00c1p d\u1ee5ng \u0111\u1ed3ng th\u1eddi ch\u00ednh s\u00e1ch Th\u00e0nh vi\u00ean C\u1ed9ng \u0111\u1ed3ng VinFast.<\/em>
\u00c1p d\u1ee5ng \u0111\u1ed3ng th\u1eddi v\u1edbi ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng xe m\u00e1y \u0111i\u1ec7n hi\u1ec7n h\u00e0nh c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/em><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

H\u00e3ng xe Vi\u1ec7t \u0111ang khu\u1ea5y \u0111\u1ea3o n\u1ec1n t\u1ea3ng TikTok Shop v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh b\u00e1n h\u00e0ng qua livestream, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng rinh v\u1ec1 c\u00e1c m\u1eabu xe m\u00e1y \u0111i\u1ec7n th\u00f4ng minh, \u0111\u1eb3ng c\u1ea5p \u0111i k\u00e8m v\u1edbi c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1ed9c quy\u1ec1n h\u1ea5p d\u1eabn. \u0110\u1ed9t ph\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u1edd \u201cb\u1eaft trend\u201d th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng 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