{"id":31270,"date":"2024-04-25T10:00:00","date_gmt":"2024-04-25T03:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4390058_VI90058_11"},"modified":"2024-04-25T10:00:00","modified_gmt":"2024-04-25T03:00:00","slug":"appier-hop-tac-cung-nespresso-cach-mang-hoa-tham-gia-va-phat-trien-cong-dong","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/appier-hop-tac-cung-nespresso-cach-mang-hoa-tham-gia-va-phat-trien-cong-dong\/","title":{"rendered":"Appier H\u1ee3p T\u00e1c C\u00f9ng Nespresso C\u00e1ch M\u1ea1ng H\u00f3a Tham Gia v\u00e0 Ph\u00e1t Tri\u1ec3n C\u1ed9ng \u0110\u1ed3ng"},"content":{"rendered":"\n\n\n
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Gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o t\u01b0\u01a1ng t\u00e1c \u0111\u1ed9t ph\u00e1 cho h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn ngo\u1ea1i tuy\u1ebfn (Online To Offline \u2013 O2O) thu\u1eadn ti\u1ec7n<\/i><\/p>\n

TAIPEI<\/span>, April 25, 2024<\/span> \/PRNewswire\/ — Appier<\/a><\/u>, c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1ec1 gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m theo m\u00f4 h\u00ecnh SaaS (Software-as-a-Service) \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), t\u1ef1 h\u00e0o c\u00f4ng b\u1ed1 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi v\u1edbi Nespresso<\/a><\/u>. B\u1eb1ng vi\u1ec7c t\u00edch h\u1ee3p n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c BotBonnie<\/a><\/u> v\u1edbi c\u00e1c tr\u1ea3i nghi\u1ec7m game h\u00f3a h\u1ea5p d\u1eabn, Appier \u0111\u00e3   g\u1eafn k\u1ebft li\u1ec1n m\u1ea1ch th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn c\u1ee7a Nespresso, \u0111\u1ea1t t\u1ef7 l\u1ec7  ho\u00e0n th\u00e0nh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng t\u1edbi 97%. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 th\u00fac \u0111\u1ea9y vi\u1ec7c chia s\u1ebb n\u1ed9i dung gi\u1eefa nh\u1eefng ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng tin nh\u1eafn LINE<\/a> m\u00e0 c\u00f2n t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, mang \u0111\u1ebfn h\u00e0nh tr\u00ecnh O2O (Tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn Ngo\u1ea1i tuy\u1ebfn) ho\u00e0n h\u1ea3o cho m\u1ecdi kh\u00e1ch h\u00e0ng c\u1ee7a Nespresso.<\/p>\n

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B\u00e1o c\u00e1o Nghi\u00ean c\u1ee9u Th\u1ecb tr\u01b0\u1eddng C\u00e0 ph\u00ea Vi\u00ean To\u00e0n c\u1ea7u<\/u> m\u1edbi nh\u1ea5t h\u00e9 l\u1ed9 s\u1ef1 b\u00f9ng n\u1ed5 \u0111\u00e1ng k\u1ec3 trong l\u0129nh v\u1ef1c c\u00e0 ph\u00ea vi\u00ean, v\u1edbi gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn t\u0103ng v\u1ecdt t\u1eeb 13,77 t\u1ef7 USD v\u00e0o n\u0103m 2023 l\u00ean 15,24 t\u1ef7 USD v\u00e0o n\u0103m 2024, \u0111\u1ea1t t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) \u1ea5n t\u01b0\u1ee3ng 10,7%. S\u1ef1 t\u0103ng tr\u01b0\u1edfng phi th\u01b0\u1eddng n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng s\u1ef1 ti\u1ec7n l\u1ee3i, h\u01b0\u01a1ng v\u1ecb c\u00e0 ph\u00ea \u0111\u1eadm \u0111\u00e0 v\u00e0 theo \u0111u\u1ed5i l\u1ed1i s\u1ed1ng s\u00e0nh \u0111i\u1ec7u, b\u00e1o hi\u1ec7u s\u1ef1 thay \u0111\u1ed5i \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u01a1 h\u1ed9i m\u1edbi trong ng\u00e0nh c\u00e0 ph\u00ea.<\/p>\n

Nespresso, th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong to\u00e0n c\u1ea7u v\u1ec1 c\u00e0 ph\u00ea th\u01b0\u1ee3ng h\u1ea1ng v\u00e0 b\u1ec1n v\u1eefng, ti\u1ebfp t\u1ee5c chinh ph\u1ee5c nh\u1eefng t\u00edn \u0111\u1ed3 c\u00e0 ph\u00ea tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Trong th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea n\u00e9n vi\u00ean \u0111\u1ea7y s\u00f4i \u0111\u1ed9ng, Nespresso lu\u00f4n d\u1eabn \u0111\u1ea7u, kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng v\u00e0 ng\u00e0y c\u00e0ng cao c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Appier, Nespresso \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c tr\u00ean k\u00eanh LINE c\u1ee7a m\u00ecnh. S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y gi\u1edbi thi\u1ec7u m\u1ed9t lo\u1ea1t c\u00e1c k\u1ecbch b\u1ea3n ti\u1ebfp th\u1ecb theo h\u01b0\u1edbng game h\u00f3a h\u1ea5p d\u1eabn, k\u1ebft n\u1ed1i li\u1ec1n m\u1ea1ch tr\u1ef1c tuy\u1ebfn-ngo\u1ea1i tuy\u1ebfn (O2O) v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi Nespresso \u0110\u00e0i Loan v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Game h\u00f3a th\u00fac \u0111\u1ea9y m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean LINE: Nespresso \u0111\u1ea1t t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c \u1ea5n t\u01b0\u1ee3ng 97%<\/b><\/p>\n

Nespresso ghi nh\u1eadn th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i trong vi\u1ec7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c marketing s\u00e1ng t\u1ea1o, k\u1ebft h\u1ee3p linh ho\u1ea1t b\u1ed9 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb BotBonnie v\u1edbi t\u00ednh n\u0103ng “Gi\u1edbi thi\u1ec7u Th\u00e0nh Vi\u00ean” (Member Get Member – MGM) tr\u00ean n\u1ec1n t\u1ea3ng LINE. B\u1eb1ng vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n quay s\u1ed1 tr\u00fang th\u01b0\u1edfng h\u1ea5p d\u1eabn d\u1ecbp T\u1ebft Nguy\u00ean \u0110\u00e1n, Nespresso \u0111\u00e3 m\u1eddi ng\u01b0\u1eddi d\u00f9ng tham gia m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb v\u00e0 \u0111\u1eadm kh\u00f4ng kh\u00ed l\u1ec5 h\u1ed9i. Ng\u01b0\u1eddi tham gia c\u00f3 th\u1ec3 “th\u1eed v\u1eadn may” v\u00e0 chia s\u1ebb ni\u1ec1m vui v\u1edbi b\u1ea1n b\u00e8 tr\u00ean LINE \u0111\u1ec3 c\u00f3 th\u00eam c\u01a1 h\u1ed9i tr\u00fang th\u01b0\u1edfng, t\u1eeb \u0111\u00f3 khu\u1ea5y \u0111\u1ed9ng tinh th\u1ea7n c\u1ed9ng \u0111\u1ed3ng. C\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh t\u01b0\u01a1ng t\u00e1c \u0111\u00e1ng k\u1ec3 l\u00e0 97% trong chi\u1ebfn d\u1ecbch T\u1ebft Qu\u00fd M\u00e3o 2023 m\u00e0 c\u00f2n ghi nh\u1eadn t\u1ef7 l\u1ec7 \u0111\u1ed5i qu\u00e0 ti\u00eau d\u00f9ng l\u00ean t\u1edbi 50% cho gi\u1ea3i th\u01b0\u1edfng cao nh\u1ea5t trong chi\u1ebfn d\u1ecbch c\u00e0o v\u00e0 tr\u00fang th\u01b0\u1edfng T\u1ebft Nguy\u00ean \u0110\u00e1n 2024, cho th\u1ea5y hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c l\u1ec5 h\u1ed9i truy\u1ec1n th\u1ed1ng v\u1edbi c\u00e1c k\u1ef9 thu\u1eadt marketing hi\u1ec7n \u0111\u1ea1i.<\/p>\n

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\"BotBonnie<\/a>
BotBonnie marketing tool kits integrated with the MGM campaign, significantly boosting community interaction rates<\/span><\/p>\n<\/p><\/div>\n

B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng: B\u1ed9 c\u00e2u h\u1ecfi th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh chi\u1ebfn d\u1ecbch l\u00ean 75%   <\/b><\/p>\n

Nespresso n\u00e2ng t\u1ea7m t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1ch s\u1eed d\u1ee5ng s\u00e1ng t\u1ea1o b\u1ed9 c\u00e2u h\u1ecfi c\u1ee7a BotBonnie trong vi\u1ec7c ra m\u1eaft m\u00e1y pha c\u00e0 ph\u00ea n\u00e9n vi\u00ean VERTUO. B\u1eb1ng c\u00e1ch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb nh\u00e0 t\u1ea1o m\u1eabu m\u00e0u s\u1eafc, ng\u01b0\u1eddi tham gia kh\u00e1m ph\u00e1 phong c\u00e1ch m\u00e0u s\u1eafc c\u1ee7a m\u00ecnh trong khi t\u00ecm hi\u1ec3u v\u1ec1 c\u00f4ng ngh\u1ec7 Centrifusion\u2122 ti\u00ean ti\u1ebfn c\u1ee7a Nespresso – n\u01a1i m\u00e3 v\u1ea1ch \u0111\u01b0\u1ee3c in ri\u00eang bi\u1ec7t tr\u00ean m\u1ed7i vi\u00ean c\u00e0 ph\u00ea \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o vi\u1ec7c pha ch\u1ebf ho\u00e0n h\u1ea3o. Chi\u1ebfn d\u1ecbch kh\u00f4ng ch\u1ec9 kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 cho ng\u01b0\u1eddi d\u00f9ng v\u1edbi k\u1ebft qu\u1ea3 tr\u1eafc nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch s\u1ef1 tham gia c\u1ee7a c\u1ed9ng \u0111\u1ed3ng th\u00f4ng qua c\u00e1c c\u01a1 h\u1ed9i b\u1ed1c th\u0103m may m\u1eafn b\u1ed5 sung \u0111\u1ec3 m\u1eddi b\u1ea1n b\u00e8. Chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh t\u01b0\u01a1ng t\u00e1c t\u1edbi 75%, c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y \u0111\u00e1ng k\u1ec3 \u00fd \u0111\u1ecbnh mua h\u00e0ng, chuy\u1ec3n \u0111\u1ed5i li\u1ec1n m\u1ea1ch c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng h\u1eefu h\u00ecnh.<\/p>\n

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\"BotBonnie<\/a>
BotBonnie seamlessly integrates diverse marketing creativities, fostering online engagement and offline conversion<\/span><\/p>\n<\/p><\/div>\n

Nespresso n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c t\u1eadn d\u1ee5ng BotBonnie \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia c\u1ed9ng \u0111\u1ed3ng tr\u00ean k\u00eanh LINE, gi\u1edbi thi\u1ec7u ch\u1ee9c n\u0103ng ‘T\u00ecm ki\u1ebfm C\u1eeda h\u00e0ng’ th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd t\u00edch h\u1ee3p D\u1ecbch v\u1ee5 \u0110\u1ecbnh v\u1ecb Theo V\u1ecb tr\u00ed (<Dzung>what does stand for?<\/span>LBS), kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh m\u01b0\u1eddi c\u1eeda h\u00e0ng Nespresso g\u1ea7n nh\u1ea5t ch\u1ec9 b\u1eb1ng c\u00e1ch chia s\u1ebb v\u1ecb tr\u00ed c\u1ee7a h\u1ecd.<\/p>\n

Nespresso b\u00e0y t\u1ecf s\u1ef1 h\u00e0o h\u1ee9ng v\u1ec1 m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c n\u00e0y, kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng: “M\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c gi\u1eefa ch\u00fang t\u00f4i v\u1edbi Appier \u0111\u1ec3 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng BotBonnie \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng trong vi\u1ec7c bi\u1ebfn \u0111\u1ed5i nh\u1eefng \u00fd t\u01b0\u1edfng ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o th\u00e0nh k\u1ebft qu\u1ea3 kinh doanh c\u1ee5 th\u1ec3. S\u00e1ng ki\u1ebfn n\u00e0y kh\u00f4ng ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i m\u00e0 c\u00f2n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o c\u1ee7a Nespresso v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng”.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Nespresso<\/b><\/p>\n

Nespresso \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1986, ti\u00ean phong trong vi\u1ec7c ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng c\u00e0 ph\u00ea n\u00e9n vi\u00ean, l\u1eebng danh b\u1edfi nh\u1eefng vi\u00ean c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 m\u00e1y pha c\u00e0 ph\u00ea hi\u1ec7n \u0111\u1ea1i. Nespresso mang \u0111\u1ebfn cho m\u1ecdi ng\u01b0\u1eddi tr\u1ea3i nghi\u1ec7m pha ch\u1ebf c\u00e0 ph\u00ea ho\u00e0n h\u1ea3o nh\u01b0 m\u1ed9t chuy\u00ean vi\u00ean pha ch\u1ebf chuy\u00ean nghi\u1ec7p ngay t\u1ea1i nh\u00e0. Vi\u00ean c\u00e0 ph\u00ea Nespresso \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i Th\u1ee5y S\u0129 v\u00e0 h\u1ee3p t\u00e1c v\u1edbi Rainforest Alliance, h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ea5t l\u01b0\u1ee3ng B\u1ec1n v\u1eefng AAA v\u00e0 \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn b\u1edfi B Corp, cam k\u1ebft cung c\u1ea5p ngu\u1ed3n c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e2u d\u00e0i.<\/p>\n

Nespresso lu\u00f4n \u0111\u1ec1 cao ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 t\u00ednh b\u1ec1n v\u1eefng. H\u00e3ng cam k\u1ebft s\u1eed d\u1ee5ng h\u1ea1t c\u00e0 ph\u00ea cao c\u1ea5p v\u00e0 \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p v\u1eadn h\u00e0nh th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Nh\u1edd v\u1eady, Nespresso \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c y\u00eau th\u00edch b\u1edfi nhi\u1ec1u t\u00edn \u0111\u1ed3 c\u00e0 ph\u00ea tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. V\u1edbi h\u01a1n 10.000 nh\u00e2n vi\u00ean v\u00e0 th\u00f4ng qua c\u00e1c m\u1ed1i h\u1ee3p t\u00e1c kh\u00e1c nhau, Nespresso \u0111\u00e3 hi\u1ec7n di\u1ec7n t\u1ea1i 93 qu\u1ed1c gia\/khu v\u1ef1c, m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng to\u00e0n c\u1ea7u.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Appier<\/b><\/p>\n

Appier (TSE: 4180) l\u00e0 c\u00f4ng ty cung c\u1ea5p ph\u1ea7n m\u1ec1m d\u1ecbch v\u1ee5 (SaaS) ti\u00ean phong trong \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh kinh doanh. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2012 v\u1edbi t\u1ea7m nh\u00ecn “d\u00e2n ch\u1ee7 h\u00f3a AI”, Appier hi\u1ec7n s\u1edf h\u1eefu 17 v\u0103n ph\u00f2ng t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (t\u1ea1i Vi\u1ec7t Nam t\u1eeb 2014), Ch\u00e2u \u00c2u v\u00e0 Hoa K\u1ef3, \u0111\u1ed3ng th\u1eddi ni\u00eam y\u1ebft tr\u00ean S\u1edf giao d\u1ecbch ch\u1ee9ng kho\u00e1n Tokyo<\/span>. Truy c\u1eadp www.appier.com<\/a><\/u> \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Appier v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng AI s\u00e1ng t\u1ea1o c\u1ee7a c\u00f4ng ty.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o t\u01b0\u01a1ng t\u00e1c \u0111\u1ed9t ph\u00e1 cho h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ebfn ngo\u1ea1i tuy\u1ebfn (Online To Offline \u2013 O2O) thu\u1eadn ti\u1ec7n TAIPEI, April 25, 2024 \/PRNewswire\/ — Appier, c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1ec1 gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m theo m\u00f4 h\u00ecnh SaaS (Software-as-a-Service) \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), t\u1ef1 h\u00e0o […]\n","protected":false},"author":4,"featured_media":31271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-31270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nAppier H\u1ee3p T\u00e1c C\u00f9ng Nespresso C\u00e1ch 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