{"id":30691,"date":"2024-03-29T18:25:00","date_gmt":"2024-03-29T11:25:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4367736_VI67736_11"},"modified":"2024-03-29T18:25:00","modified_gmt":"2024-03-29T11:25:00","slug":"omdia-samsung-dan-dau-thi-truong-amoled-co-vua-va-nho-mac-du-thi-phan-xuat-xuong-giam-xuong-duoi-50-trong-nam-2023","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/omdia-samsung-dan-dau-thi-truong-amoled-co-vua-va-nho-mac-du-thi-phan-xuat-xuong-giam-xuong-duoi-50-trong-nam-2023\/","title":{"rendered":"Omdia: Samsung d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng AMOLED c\u1ee1 v\u1eeba v\u00e0 nh\u1ecf m\u1eb7c d\u00f9 th\u1ecb ph\u1ea7n xu\u1ea5t x\u01b0\u1edfng gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi 50% trong n\u0103m 2023"},"content":{"rendered":"\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

LONDON<\/span><\/span>, ng\u00e0y 29 th\u00e1ng 3 n\u0103m 2024<\/span> \/PRNewswire\/ — Samsung \u0111\u00e3 duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng AMOLED c\u1ee1 v\u1eeba v\u00e0 nh\u1ecf, v\u1edbi 43% th\u1ecb ph\u1ea7n theo B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng m\u00e0n h\u00ecnh c\u1ee1 v\u1eeba nh\u1ecf<\/a> m\u1edbi nh\u1ea5t c\u1ee7a Omdia. Tuy nhi\u00ean, s\u1ef1 gia t\u0103ng doanh s\u1ed1 c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t AMOLED Trung Qu\u1ed1c \u0111\u00e3 khi\u1ebfn th\u1ecb ph\u1ea7n xu\u1ea5t x\u01b0\u1edfng c\u1ee7a Samsung l\u1ea7n \u0111\u1ea7u ti\u00ean gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi 50%.<\/p>\n

\"2023<\/a>
2023 Small Medium AMOLED market share by shipment<\/span> <\/div>\n

T\u1ed5ng s\u1ed1 l\u00f4 h\u00e0ng AMOLED c\u1ee1 v\u1eeba v\u00e0 nh\u1ecf (9,0 inch tr\u1edf xu\u1ed1ng) \u0111\u1ea1t 842 tri\u1ec7u chi\u1ebfc v\u00e0o n\u0103m 2023, \u0111\u00e1nh d\u1ea5u m\u1ee9c t\u0103ng tr\u01b0\u1edfng 11% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i (YoY). S\u1ef1 h\u1ed3i ph\u1ee5c c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i tr\u1eddi sau khi c\u00e1c h\u1ea1n ch\u1ebf v\u1ec1 COVID-19 \u0111\u01b0\u1ee3c n\u1edbi l\u1ecfng, c\u00f9ng v\u1edbi nhu c\u1ea7u thay th\u1ebf \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh hi\u1ec7u n\u0103ng cao nh\u01b0 d\u00f2ng iPhone 15, \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y.<\/p>\n

Samsung, nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng AMOLED, v\u1eabn duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u1edbi 357 tri\u1ec7u l\u00f4 h\u00e0ng v\u00e0o n\u0103m 2023, nh\u01b0ng th\u1ecb ph\u1ea7n c\u1ee7a h\u00e3ng \u0111\u00e3 gi\u1ea3m t\u1eeb 56% v\u00e0o n\u0103m 2022 xu\u1ed1ng c\u00f2n 43% v\u00e0o n\u0103m 2023.<\/p>\n

Tuy nhi\u00ean, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t AMOLED Trung Qu\u1ed1c \u0111\u00e3 c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t v\u00e0 nhanh ch\u00f3ng t\u0103ng l\u01b0\u1ee3ng h\u00e0ng h\u00f3a xu\u1ea5t x\u01b0\u1edfng, t\u1eeb \u0111\u00f3 l\u00e0m x\u00f3i m\u00f2n th\u1ecb ph\u1ea7n c\u1ee7a Samsung. BOE, \u1edf v\u1ecb tr\u00ed th\u1ee9 hai, ch\u1ee9ng ki\u1ebfn th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh t\u0103ng t\u1eeb 12% v\u00e0o n\u0103m 2022 l\u00ean 15% v\u00e0o n\u0103m 2023, trong khi Visionox v\u00e0 Tianma, l\u1ea7n l\u01b0\u1ee3t \u0111\u1ee9ng th\u1ee9 t\u01b0 v\u00e0 th\u1ee9 n\u0103m, c\u0169ng c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng khi t\u0103ng th\u1ecb ph\u1ea7n t\u1eeb 6% l\u00ean 9% v\u00e0 t\u1eeb 4 % l\u00ean 8% trong n\u0103m 2023. T\u01b0\u01a1ng t\u1ef1, Everdisplay v\u00e0 China Star<\/span> ch\u1ee9ng ki\u1ebfn th\u1ecb ph\u1ea7n c\u1ee7a h\u1ecd t\u0103ng l\u00ean. Ng\u01b0\u1ee3c l\u1ea1i, LG Display, \u0111\u1ee9ng v\u1ecb tr\u00ed th\u1ee9 ba, \u0111\u00e3 t\u0103ng l\u01b0\u1ee3ng h\u00e0ng xu\u1ea5t x\u01b0\u1edfng t\u1eeb n\u0103m 2022 \u0111\u1ebfn n\u0103m 2023, nh\u01b0ng b\u1ecb k\u00ecm h\u00e3m b\u1edfi s\u1ef1 t\u0103ng tr\u01b0\u1edfng s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng xu\u1ea5t x\u01b0\u1edfng c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t Trung Qu\u1ed1c, d\u1eabn \u0111\u1ebfn th\u1ecb ph\u1ea7n c\u1ee7a h\u1ecd gi\u1ea3m t\u1eeb 11% v\u00e0o n\u0103m 2022 xu\u1ed1ng 10% v\u00e0o n\u0103m 2023.<\/p>\n

Theo Hiroshi Hayase<\/span>, Gi\u00e1m \u0111\u1ed1c Nghi\u00ean c\u1ee9u<\/a> t\u1ea1i b\u1ed9 ph\u1eadn nghi\u00ean c\u1ee9u M\u00e0n h\u00ecnh<\/a> c\u1ee7a Omdia, “C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t AMOLED Trung Qu\u1ed1c \u0111\u00e3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng m\u00e0n h\u00ecnh, \u0111ang nhanh ch\u00f3ng gi\u00e0nh \u0111\u01b0\u1ee3c ng\u00e0y c\u00e0ng nhi\u1ec1u \u0111\u01a1n h\u00e0ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh trong n\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn Samsung c\u1ee7a H\u00e0n Qu\u1ed1c kh\u00f3 duy tr\u00ec c\u00e1c \u0111\u01a1n h\u00e0ng AMOLED t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh Trung Qu\u1ed1c.”<\/p>\n

Samsung d\u1eabn \u0111\u1ea7u trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 c\u00f4ng ngh\u1ec7 LTPO ti\u00eau th\u1ee5 \u0111i\u1ec7n n\u0103ng th\u1ea5p v\u00e0 m\u00e0n h\u00ecnh AMOLED c\u00f3 th\u1ec3 g\u1eadp l\u1ea1i. Tuy nhi\u00ean, v\u00e0o n\u0103m 2023, BOE v\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t AMOLED kh\u00e1c c\u1ee7a Trung Qu\u1ed1c c\u0169ng \u0111\u00e3 tham gia th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t AMOLED t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 LTPO v\u00e0 m\u00e0n h\u00ecnh g\u1eadp.<\/p>\n

“V\u00ec c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t AMOLED Trung Qu\u1ed1c c\u00f3 nhu c\u1ea7u l\u1edbn v\u1ec1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh trong n\u01b0\u1edbc, h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c gia t\u0103ng l\u01b0\u1ee3ng h\u00e0ng xu\u1ea5t x\u01b0\u1edfng v\u00e0 thu h\u1eb9p kho\u1ea3ng c\u00e1ch v\u1ec1 th\u1ecb ph\u1ea7n v\u1edbi Samsung – h\u00e3ng \u0111ang d\u1eabn \u0111\u1ea7u ng\u00e0nh. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t AMOLED H\u00e0n Qu\u1ed1c, kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n v\u00e0 cung c\u1ea5p m\u00e0n h\u00ecnh AMOLED c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng cao h\u01a1n n\u1eefa cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng thu\u1ed9c Trung Qu\u1ed1c s\u1ebd l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 h\u1ecd duy tr\u00ec v\u1ecb tr\u00ed th\u1ed1ng tr\u1ecb v\u1ec1 th\u1ecb ph\u1ea7n doanh thu tr\u00ean th\u1ecb tr\u01b0\u1eddng AMOLED,” Hayase k\u1ebft lu\u1eadn.<\/p>\n

TH\u00d4NG TIN V\u1ec0 OMDIA<\/b><\/p>\n

Tr\u1ef1c thu\u1ed9c Informa Tech, Omdia l\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 c\u00e1c c\u1ed1 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u c\u00f4ng ngh\u1ec7. V\u1edbi ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc mang t\u00ednh th\u1ef1c ti\u1ec5n c\u1ea7n thi\u1ebft, ch\u00fang t\u00f4i gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh nh\u1eb1m th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng.
Fasiha Khan<\/span>: Fasiha.khan@omdia.com<\/a><\/p>\n

\u1ea2nh – https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2024\/03\/omdia-samsung-dan-dau-thi-truong-amoled-co-vua-va-nho-mac-du-thi-phan-xuat-xuong-giam-xuong-duoi-50-trong-nam-2023-1.jpg<\/a> 
Bi\u1ec3u t\u01b0\u1ee3ng – https:\/\/mma.prnewswire.com\/media\/2369794\/ 4612110\/Omdia_Logo.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON, ng\u00e0y 29 th\u00e1ng 3 n\u0103m 2024 \/PRNewswire\/ — Samsung \u0111\u00e3 duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng AMOLED c\u1ee1 v\u1eeba v\u00e0 nh\u1ecf, v\u1edbi 43% th\u1ecb ph\u1ea7n theo B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng m\u00e0n h\u00ecnh c\u1ee1 v\u1eeba nh\u1ecf m\u1edbi nh\u1ea5t c\u1ee7a Omdia. Tuy nhi\u00ean, s\u1ef1 gia t\u0103ng doanh s\u1ed1 c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t AMOLED […]\n","protected":false},"author":4,"featured_media":30692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-30691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"aioseo_notices":[],"yoast_head":"\nOmdia: Samsung d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng AMOLED c\u1ee1 v\u1eeba v\u00e0 nh\u1ecf m\u1eb7c d\u00f9 th\u1ecb ph\u1ea7n xu\u1ea5t x\u01b0\u1edfng gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi 50% trong n\u0103m 2023<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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