{"id":30630,"date":"2024-03-27T10:29:00","date_gmt":"2024-03-27T03:29:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4370782_VI70782_11"},"modified":"2024-03-27T10:29:00","modified_gmt":"2024-03-27T03:29:00","slug":"appier-dua-rev-edition-thai-lan-len-tam-cao-moi-voi-chien-dich-marketing-ung-dung-tri-tue-nhan-tao-ai","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/appier-dua-rev-edition-thai-lan-len-tam-cao-moi-voi-chien-dich-marketing-ung-dung-tri-tue-nhan-tao-ai\/","title":{"rendered":"Appier \u0111\u01b0a Rev Edition Th\u00e1i Lan l\u00ean t\u1ea7m cao m\u1edbi v\u1edbi chi\u1ebfn d\u1ecbch Marketing \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI"},"content":{"rendered":"\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

B\u0103ng C\u1ed1c, 27\/03\/2024<\/span> \/PRNewswire\/ — Appier<\/a><\/u>, c\u00f4ng ty cung c\u1ea5p ph\u1ea7n m\u1ec1m d\u1ecbch v\u1ee5 (SaaS) \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh kinh doanh, h\u00e2n h\u1ea1nh th\u00f4ng b\u00e1o v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n h\u1ee3p t\u00e1c g\u1ea7n \u0111\u00e2y v\u1edbi Rev Edition<\/a><\/u>. N\u1ec1n t\u1ea3ng AIQUA c\u1ee7a Appier \u0111\u00e3 gi\u1edbi thi\u1ec7u m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1 cho Rev Edition, cho ph\u00e9p \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean nhi\u1ec1u k\u00eanh, bao g\u1ed3m eDM, trong web, SMS v\u00e0 c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1ch ti\u1ebfp c\u1eadn \u1ee9ng d\u1ee5ng Tr\u00ed tu\u1ec7 Nh\u00e2n t\u1ea1o (AI) n\u00e0y cho ph\u00e9p ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m A\/B ch\u00ednh x\u00e1c, v\u1edbi 50% ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ec1 xu\u1ea5t ng\u1eabu nhi\u00ean v\u00e0 50% c\u00f2n l\u1ea1i \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb nh\u1eefng g\u1ee3i \u00fd \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a AIQUA. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 T\u1ef7 l\u1ec7 Nh\u1ea5p chu\u1ed9t (CTR) l\u00ean \u0111\u1ebfn 175%.<\/p>\n

Rev Edition l\u00e0 nh\u00e0 nh\u1eadp kh\u1ea9u, ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n l\u00fd b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u Th\u00e1i Lan cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao, th\u1eddi trang v\u00e0 phong c\u00e1ch s\u1ed1ng h\u00e0ng \u0111\u1ea7u. K\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2000, Rev Edition \u0111\u00e3 ti\u00ean phong trong ng\u00e0nh b\u00e1n l\u1ebb \u0111\u1ed3 th\u1ec3 thao, t\u1ef1 h\u00e0o s\u1edf h\u1eefu C\u1eeda h\u00e0ng NIKE Flagship \u0111\u1ea7u ti\u00ean t\u1ea1i Th\u00e1i Lan v\u00e0 \u0111\u1ed3ng th\u1eddi qu\u1ea3n l\u00fd m\u1ed9t danh m\u1ee5c \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 HOKA, Saucony, Champion, v\u00e0 s\u1edf h\u1eefu m\u1ea1ng l\u01b0\u1edbi bao g\u1ed3m 159 chi nh\u00e1nh v\u00e0 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 d\u00f9ng v\u00e0 thi\u1ebft b\u1ecb th\u1ec3 thao \u0111ang tr\u00ean \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd, v\u1edbi doanh thu d\u1ef1 ki\u1ebfn \u0111\u1ea1t 104,50 t\u1ef7 USD trong n\u0103m nay v\u00e0 t\u0103ng tr\u01b0\u1edfng v\u1edbi CAGR 8,01% \u0111\u1ec3 \u0111\u1ea1t 142,20 t\u1ef7 USD v\u00e0o n\u0103m 2028. Qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng n\u00e0y \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh qua vi\u1ec7c s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng gia t\u0103ng, d\u1ef1 ki\u1ebfn \u0111\u1ea1t 10 tri\u1ec7u v\u00e0o n\u0103m 2028 [1]<\/sup>, v\u1edbi t\u1ef7 l\u1ec7 th\u00e2m nh\u1eadp ng\u01b0\u1eddi d\u00f9ng t\u0103ng t\u1eeb 13,6% v\u00e0o n\u0103m 2024 l\u00ean 16,3% v\u00e0o n\u0103m 2028. Th\u1ecb tr\u01b0\u1eddng b\u00f9ng n\u1ed5 n\u00e0y ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng chung \u1edf Th\u00e1i Lan v\u00e0 tr\u00ean to\u00e0n c\u1ea7u, n\u01a1i th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao v\u00e0 phong c\u00e1ch s\u1ed1ng \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. \u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i, \u0111a d\u1ea1ng v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn c\u00e1 nh\u00e2n h\u00f3a, s\u1ef1 gia t\u0103ng m\u1ea1nh m\u1ebd c\u1ee7a vi\u1ec7c b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u00e1c trang ph\u1ee5c v\u00e0 thi\u1ebft b\u1ecb th\u1ec3 thao ch\u1ea5t l\u01b0\u1ee3ng cao, ch\u00fa tr\u1ecdng hi\u1ec7u su\u1ea5t \u0111ang bu\u1ed9c c\u00e1c nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng nh\u01b0 Rev Edition ph\u1ea3i \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 marketing s\u00e1ng t\u1ea1o \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t n\u00e0y.<\/p>\n

Rev Edition b\u1ee9t ph\u00e1 trong k\u1ef7 nguy\u00ean s\u1ed1: T\u1eeb b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn marketing \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI<\/b><\/p>\n

Th\u00e1ch th\u1ee9c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu tr\u1ef1c tuy\u1ebfn, Rev Edition \u0111\u00e3 l\u1ef1a ch\u1ecdn AIQUA – n\u1ec1n t\u1ea3ng \u0111\u00e1m m\u00e2y c\u00e1 nh\u00e2n h\u00f3a \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI c\u1ee7a Appier – \u0111\u1ec3 c\u00e1ch m\u1ea1ng h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1. Tr\u01b0\u1edbc khi h\u1ee3p t\u00e1c v\u1edbi Appier, Rev Edition ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c quy tr\u00ecnh th\u1ee7 c\u00f4ng t\u1ed1n th\u1eddi gian \u0111\u1ec3 theo d\u00f5i d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng, d\u1eabn \u0111\u1ebfn nhu c\u1ea7u c\u1ea5p thi\u1ebft cho m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn tinh vi h\u01a1n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n

Th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi AI<\/b><\/p>\n

K\u1ebft qu\u1ea3 n\u00f3i l\u00ean t\u1ea5t c\u1ea3. K\u1ec3 t\u1eeb khi chi\u1ebfn d\u1ecbch ra m\u1eaft v\u00e0o th\u00e1ng 1 n\u0103m 2023, Rev Edition \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 v\u1ec1 doanh thu tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f4ng c\u1ee5 AIQUA c\u1ee7a Appier c\u00f9ng kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p c\u00e1c SDK, qu\u1ea3n l\u00fd s\u1ef1 ki\u1ec7n v\u00e0 th\u00f4ng s\u1ed1, cung c\u1ea5p c\u00e1c t\u00ecnh hu\u1ed1ng g\u1ee3i \u00fd r\u00f5 r\u00e0ng \u0111\u00e3 gi\u00fap t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 v\u00e0 gi\u1ea3m \u0111\u00e1ng k\u1ec3 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c cho \u0111\u1ed9i ng\u0169 marketing c\u1ee7a Rev Edition. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c n\u00e2ng cao n\u0103ng su\u1ea5t v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

“H\u1ee3p t\u00e1c v\u1edbi Appier ch\u00ednh l\u00e0 b\u01b0\u1edbc ngo\u1eb7t cho n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a ch\u00fang t\u00f4i,” chia s\u1ebb t\u1eeb Sawanya Somprasong<\/span>, Gi\u00e1m \u0111\u1ed1c Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a Rev Edition. “N\u1ec1n t\u1ea3ng AIQUA c\u1ee7a Appier kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u tr\u01b0\u1edbc m\u1eaft c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a v\u00e0 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi \u0111\u1ec3 ch\u00fang t\u00f4i hi\u1ec3u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.”<\/p>\n

S\u1ef1 t\u1eadn t\u00e2m c\u1ee7a Appier \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a Rev Edition \u0111\u01b0\u1ee3c minh ch\u1ee9ng r\u00f5 r\u00e0ng qua qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd gi\u1eefa nh\u00f3m Qu\u1ea3n l\u00fd Th\u00e0nh c\u00f4ng Kh\u00e1ch h\u00e0ng (CSM) v\u00e0 Rev Edition. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u00e0 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng AIQUA.<\/p>\n

Nh\u00ecn v\u1ec1 t\u01b0\u01a1ng lai, Rev Edition v\u00f4 c\u00f9ng h\u00e1o h\u1ee9c n\u00e2ng t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh v\u1edbi Creative Studio s\u1eafp ra m\u1eaft c\u1ee7a Appier v\u00e0o n\u0103m 2024. Nh\u1edd \u0111\u00f3, Rev Edition h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1ea7m cao ch\u01b0a t\u1eebng c\u00f3.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 C\u00f4ng ty TNHH Rev Edition<\/b><\/p>\n

Rev Edition, m\u1ed9t c\u00f4ng ty Th\u00e1i Lan ho\u1ea1t \u0111\u1ed9ng t\u1eeb n\u0103m 2000, hi\u1ec7n \u0111ang d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng trong l\u0129nh v\u1ef1c nh\u1eadp kh\u1ea9u, ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n l\u1ebb c\u00e1c s\u1ea3n ph\u1ea9m th\u1ec3 thao v\u00e0 th\u1eddi trang. V\u1edbi C\u1eeda h\u00e0ng NIKE Flagship \u0111\u1ea7u ti\u00ean v\u00e0 danh m\u1ee5c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd, Rev Edition ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y s\u1ef1 xu\u1ea5t s\u1eafc v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi trong ng\u00e0nh b\u00e1n l\u1ebb th\u1ec3 thao.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Appier<\/b><\/p>\n

Appier (TSE: 4180) l\u00e0 c\u00f4ng ty ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 (SaaS) s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh. Th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2012 v\u1edbi t\u1ea7m nh\u00ecn d\u00e2n ch\u1ee7 h\u00f3a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), Appier mang s\u1ee9 m\u1ec7nh bi\u1ebfn AI th\u00e0nh l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) th\u00f4ng qua vi\u1ec7c t\u1ea1o ra ph\u1ea7n m\u1ec1m th\u00f4ng minh. Appier s\u1edf h\u1eefu 17 v\u0103n ph\u00f2ng tr\u1ea3i d\u00e0i kh\u1eafp khu v\u1ef1c Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC), Ch\u00e2u \u00c2u v\u00e0 Hoa K\u1ef3, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean s\u00e0n giao d\u1ecbch ch\u1ee9ng kho\u00e1n Tokyo<\/span>. Truy c\u1eadp trang webwww.appier.com<\/a><\/u> \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00f4ng ty, v\u00e0 truy c\u1eadp ir.appier.com\/en\/<\/a><\/u> \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 IR.<\/p>\n

[1] <\/sup> Statista Market Insights – D\u1ee5ng c\u1ee5 Th\u1ec3 thao: Th\u00e1i Lan<\/a><\/u><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u0103ng C\u1ed1c, 27\/03\/2024 \/PRNewswire\/ — Appier, c\u00f4ng ty cung c\u1ea5p ph\u1ea7n m\u1ec1m d\u1ecbch v\u1ee5 (SaaS) \u1ee9ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh kinh doanh, h\u00e2n h\u1ea1nh th\u00f4ng b\u00e1o v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n h\u1ee3p t\u00e1c g\u1ea7n \u0111\u00e2y v\u1edbi Rev Edition. 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