{"id":29510,"date":"2024-02-20T13:09:00","date_gmt":"2024-02-20T06:09:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4339544_VI39544_11"},"modified":"2024-02-20T13:09:00","modified_gmt":"2024-02-20T06:09:00","slug":"appier-dong-hanh-thuc-day-su-tang-truong-cua-be-group-trong-nganh-ung-dung-da-dich-vu-day-canh-tranh-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/appier-dong-hanh-thuc-day-su-tang-truong-cua-be-group-trong-nganh-ung-dung-da-dich-vu-day-canh-tranh-tai-viet-nam\/","title":{"rendered":"Appier \u0111\u1ed3ng h\u00e0nh th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Be Group trong ng\u00e0nh \u1ee9ng d\u1ee5ng \u0111a d\u1ecbch v\u1ee5 \u0111\u1ea7y c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2024\/02\/appier-dong-hanh-thuc-day-su-tang-truong-cua-be-group-trong-nganh-ung-dung-da-dich-vu-day-canh-tranh-tai-viet-nam.jpg\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>TH\u00c0NH PH\u1ed0 H\u1ed2 CH\u00cd MINH, Vi\u1ec7t Nam, <span class=\"xn-chron\">20\/02\/2024<\/span> \/PRNewswire\/ &#8212; Appier \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi&nbsp;<u><a href=\"https:\/\/be.com.vn\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">Be Group<\/a><\/u>, m\u1ed9t c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng \u0111a d\u1ecbch v\u1ee5 t\u1ea1i Vi\u1ec7t Nam, nh\u1eb1m gi\u00fap th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng cho th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t n\u00e0y.&nbsp;\u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi \u1ee9ng d\u1ee5ng Be cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 g\u1ecdi xe, giao \u0111\u1ed3 \u0103n v\u00e0 h\u00e0ng t\u1ea1p h\u00f3a, Be Group \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng d\u1ea5u \u1ea5n quan tr\u1ecdng trong vi\u1ec7c t\u0103ng th\u1ecb ph\u1ea7n v\u00e0 l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c \u0111\u1ed5i m\u1edbi n\u00e0y.<\/p>\n<p>Th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2018, Be Group \u0111\u00e3 nhanh ch\u00f3ng \u0111\u00e1nh d\u1ea5u t\u00ean tu\u1ed5i l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 \u0111\u00f3ng g\u00f3p quan tr\u1ecdng trong ng\u00e0nh \u1ee9ng d\u1ee5ng \u0111a d\u1ecbch v\u1ee5 c\u1ee7a Vi\u1ec7t Nam, n\u1eafm gi\u1eef 25% th\u1ecb ph\u1ea7n. M\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty l\u00e0 t\u1eadn d\u1ee5ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng theo c\u1ea5p s\u1ed1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng iPhone t\u1ea1i Vi\u1ec7t Nam, n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh thu t\u1eeb \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Tr\u00ean h\u00e0nh tr\u00ecnh n\u00e0y, c\u00f3 hai th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i quan tr\u1ecdng \u0111\u00e3 n\u1ea3y sinh:<\/p>\n<ul type=\"disc\">\n<li><b>M\u1edf r\u1ed9ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng:<\/b> Be Group t\u00ecm c\u00e1ch thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u1ee9ng d\u1ee5ng m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u00fd \u0111\u1ecbnh \u0111\u1eb7t chuy\u1ebfn \u0111i \u0111\u1ea7u ti\u00ean. S\u1ef1 t\u0103ng tr\u01b0\u1edfng theo c\u1ea5p s\u1ed1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS \u0111\u00e3 m\u1edf r\u1ed9ng c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng, khi\u1ebfn vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau theo \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/li>\n<li><b>B\u1ed3i d\u01b0\u1ee1ng v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/b> T\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a \u0111\u1eb7t h\u00e0ng trong h\u01a1n 30 ng\u00e0y, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o d\u1ef1ng th\u00f3i quen v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<p>V\u1edbi chuy\u00ean m\u00f4n v\u1ec1 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), Appier \u0111\u00e3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn theo hai h\u01b0\u1edbng \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c m\u00e0 Be Group \u0111ang g\u1eb7p ph\u1ea3i:<\/p>\n<p>1.&nbsp; <b>Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi:<\/b>&nbsp;Appier khai th\u00e1c d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t t\u1eeb \u1ee8ng d\u1ee5ng Be b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p h\u1ecdc s\u00e2u v\u00e0 h\u1ecdc m\u00e1y. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y cho ph\u00e9p ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c, gi\u00fap thu h\u00fat nh\u1eefng ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u00fd \u0111\u1ecbnh ch\u1eafc ch\u1eafn \u0111\u1eb7t chuy\u1ebfn \u0111i \u0111\u1ea7u ti\u00ean. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y k\u1ebft h\u1ee3p Apple Search Ads b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 l\u1eadp tr\u00ecnh Tr\u1ee3 l\u00fd AI AIXPERT c\u1ee7a Appier.<\/p>\n<p>2.&nbsp; <b>Nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/b>: AI \u0111\u00e3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u di \u0111\u1ed9ng c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t t\u1eeb \u1ee9ng d\u1ee5ng Be \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 d\u1ef1 \u0111o\u00e1n kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd \u0111\u1eb7t chuy\u1ebfn \u0111i ti\u1ebfp theo. Ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u00e3 gi\u00fap Appier d\u1ef1 \u0111o\u00e1n chi ph\u00ed Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 T\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n d\u1ef1a tr\u00ean chi ti\u00eau qu\u1ea3ng c\u00e1o (ROAS).<\/p>\n<p>Be Group \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 kh\u00e1 \u1ea5n t\u01b0\u1ee3ng th\u00f4ng qua quan h\u1ec7 h\u1ee3p t\u00e1c n\u00e0y. \u0110\u00e1ng ch\u00fa \u00fd, c\u00e1c gi\u1ea3i ph\u00e1p d\u1ef1a tr\u00ean AI c\u1ee7a Appier \u0111\u00e3 gi\u00fap Be Group th\u00e0nh c\u00f4ng trong vi\u1ec7c thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng quay l\u1ea1i s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng, khuy\u1ebfn kh\u00edch h\u1ecd \u0111\u1eb7t chuy\u1ebfn \u0111i nhi\u1ec1u l\u1ea7n.<\/p>\n<p>Ng\u01b0\u1eddi ph\u00e1t ng\u00f4n \u0111\u1ea1i di\u1ec7n c\u1ee7a Be Group chia s\u1ebb: &#8220;Ch\u00fang t\u00f4i v\u00f4 c\u00f9ng vui m\u1eebng v\u1edbi k\u1ebft qu\u1ea3 m\u00e0 quan h\u1ec7 h\u1ee3p t\u00e1c v\u1edbi Appier mang l\u1ea1i. C\u00e1c gi\u1ea3i ph\u00e1p xu\u1ea5t s\u1eafc d\u1ef1a tr\u00ean AI c\u1ee7a Appier \u0111\u00e3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a ch\u00fang t\u00f4i tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o c\u1ee7a Appier trong vi\u1ec7c thu h\u00fat v\u00e0 t\u00e1i t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t minh ch\u1ee9ng v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 g\u00f3p ph\u1ea7n gi\u00fap ch\u00fang t\u00f4i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng n\u00e0y, l\u00e0m n\u1ed5i b\u1eadt s\u1ee9c m\u1ea1nh trong s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a ch\u00fang t\u00f4i tr\u00ean h\u00e0nh tr\u00ecnh chung tay \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh&#8221;.<\/p>\n<p>Tr\u1ecdng t\u00e2m c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c n\u00e0y l\u00e0 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t, h\u1ecdc s\u00e2u v\u00e0 ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u00f3 \u00fd \u0111\u1ecbnh \u0111\u1eb7t chuy\u1ebfn v\u00e0 \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng quay tr\u1edf l\u1ea1i s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng. Ph\u01b0\u01a1ng ph\u00e1p to\u00e0n di\u1ec7n n\u00e0y \u0111\u00e3 gi\u00fap kh\u1ed1i l\u01b0\u1ee3ng k\u00eanh T\u00ecm ki\u1ebfm c\u1ee7a Apple t\u0103ng g\u1ea5p s\u00e1u l\u1ea7n.<\/p>\n<p>C\u1ea3 hai c\u00f4ng ty \u0111\u1ec1u vui m\u1eebng v\u1ec1 nh\u1eefng kh\u1ea3 n\u0103ng m\u00e0 quan h\u1ec7 h\u1ee3p t\u00e1c n\u00e0y \u0111\u00e3 m\u1edf ra. K\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua nh\u1eefng con s\u1ed1, th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 l\u00f2ng trung th\u00e0nh m\u00e0 Be Group \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n<p>V\u1edbi tri\u1ec3n v\u1ecdng ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh, m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c gi\u1eefa Appier v\u00e0 Be Group l\u00e0 minh ch\u1ee9ng cho s\u1ee9c m\u1ea1nh c\u1ee7a AI v\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc d\u1ef1a tr\u00ean d\u1eef li\u1ec7u trong vi\u1ec7c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh v\u00e0 t\u1ea1o d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh. C\u1ea3 hai c\u00f4ng ty \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c trong t\u01b0\u01a1ng lai \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u ng\u00e0nh \u1ee9ng d\u1ee5ng \u0111a d\u1ecbch v\u1ee5 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh \u1edf Vi\u1ec7t Nam.<\/p>\n<p><b>Gi\u1edbi thi\u1ec7u v\u1ec1 Appier<\/b><\/p>\n<p>Appier (TSE: 4180) l\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 (SaaS) s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) nh\u1eb1m h\u1ed7 tr\u1ee3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh. Th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2012 v\u1edbi t\u1ea7m nh\u00ecn d\u00e2n ch\u1ee7 h\u00f3a AI, Appier hi\u1ec7n c\u00f3 17 v\u0103n ph\u00f2ng tr\u00ean kh\u1eafp khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, Ch\u00e2u \u00c2u v\u00e0 Hoa K\u1ef3, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean S\u1edf giao d\u1ecbch ch\u1ee9ng kho\u00e1n <span class=\"xn-location\">Tokyo<\/span>. Truy c\u1eadp&nbsp;<a href=\"http:\/\/www.appier.com\/\" target=\"_blank\" rel=\"nofollow noopener\">http:\/\/www.appier.com\/<\/a><u><a href=\"http:\/\/www.appier.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.appier.com<\/a><\/u> \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 Appier v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng AI t\u1ea1o sinh c\u1ee7a Appier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TH\u00c0NH PH\u1ed0 H\u1ed2 CH\u00cd MINH, Vi\u1ec7t Nam, 20\/02\/2024 \/PRNewswire\/ &#8212; Appier \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi&nbsp;Be Group, m\u1ed9t c\u00f4ng ty h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng \u0111a d\u1ecbch v\u1ee5 t\u1ea1i Vi\u1ec7t Nam, nh\u1eb1m gi\u00fap th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng cho th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t n\u00e0y.&nbsp;\u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn [&#8230;]\n","protected":false},"author":4,"featured_media":29511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-29510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Appier \u0111\u1ed3ng h\u00e0nh th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a Be Group trong ng\u00e0nh \u1ee9ng d\u1ee5ng \u0111a d\u1ecbch v\u1ee5 \u0111\u1ea7y c\u1ea1nh tranh t\u1ea1i Vi\u1ec7t Nam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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