{"id":29298,"date":"2024-02-01T19:20:00","date_gmt":"2024-02-01T12:20:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4325043_VI25043_11"},"modified":"2024-02-01T19:20:00","modified_gmt":"2024-02-01T12:20:00","slug":"tvbs-hop-tac-voi-mparticle-de-xay-dung-goc-nhin-toan-dien-ve-khach-hang","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/tvbs-hop-tac-voi-mparticle-de-xay-dung-goc-nhin-toan-dien-ve-khach-hang\/","title":{"rendered":"TVBS h\u1ee3p t\u00e1c v\u1edbi mParticle \u0111\u1ec3 x\u00e2y d\u1ef1ng g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2024\/02\/tvbs-hop-tac-voi-mparticle-de-xay-dung-goc-nhin-toan-dien-ve-khach-hang.jpg\" border=\"0\" alt title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i>mParticle s\u1ebd cho ph\u00e9p TVBS cung c\u1ea5p kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t h\u01a1n \u1edf quy m\u00f4 l\u1edbn tr\u00ean c\u00e1c k\u00eanh. <\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">NEW YORK<\/span><\/span>, <span class=\"legendSpanClass\">ng\u00e0y 1 th\u00e1ng 2 n\u0103m 2024<\/span> \/PRNewswire\/ &#8212; mParticle, N\u1ec1n T\u1ea3ng D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng theo th\u1eddi gian th\u1ef1c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI, h\u00f4m nay \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi TVBS, c\u00f4ng ty ph\u00e1t s\u00f3ng truy\u1ec1n h\u00ecnh th\u01b0\u01a1ng m\u1ea1i h\u00e0ng \u0111\u1ea7u c\u1ee7a \u0110\u00e0i Loan. TVBS s\u1ebd s\u1eed d\u1ee5ng kh\u1ea3 n\u0103ng chuy\u00ean m\u00f4n c\u1ee7a mParticle \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 chu\u1ea9n b\u1ecb t\u1ed1t cho th\u1ebf gi\u1edbi kh\u00f4ng c\u00f3 cookie. M\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c n\u00e0y \u0111\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng c\u1ee7a TVBS trong vi\u1ec7c x\u00e2y d\u1ef1ng nhi\u1ec1u tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng \u1edf quy m\u00f4 l\u1edbn tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau.<\/p>\n<p>TVBS v\u1eadn h\u00e0nh h\u01a1n 10 d\u1ecbch v\u1ee5 tin t\u1ee9c tr\u00ean kh\u1eafp ch\u00e2u \u00c1, thu h\u00fat h\u01a1n 30 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ed7i th\u00e1ng. V\u00ec TVBS \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 kh\u00e1 l\u1edbn n\u00ean h\u1ecd c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai v\u00e0 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c.<\/p>\n<p>TVBS \u0111ang t\u1eadn d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eadn d\u1ea1ng linh ho\u1ea1t c\u1ee7a mParticle \u0111\u1ec3 h\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u \u1ea9n danh v\u00e0 \u0111\u00e3 bi\u1ebft v\u00e0o h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n, cho ph\u00e9p h\u1ecd hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf quy m\u00f4 l\u1edbn. V\u1edbi gi\u1ea3i ph\u00e1p n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t theo th\u1eddi gian th\u1ef1c t\u1eeb mParticle, c\u00f9ng v\u1edbi Master Concept v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0111\u1ed1i t\u00e1c t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai, TVBS c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ph\u00e2n kh\u00fac chi ti\u1ebft v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p h\u01a1n gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u00eanh qu\u1ea3ng c\u00e1o.&nbsp;<\/p>\n<p><span class=\"xn-person\">Lily Wang<\/span>, Ki\u1ec3m So\u00e1t Vi\u00ean B\u1ed9 Ph\u1eadn, Ph\u00f2ng Kinh Doanh K\u1ef9 Thu\u1eadt S\u1ed1 t\u1ea1i TVBS m\u00f4 t\u1ea3: &#8220;C\u00e1c gi\u1ea3i ph\u00e1p h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh c\u1ee7a mParticle s\u1ebd lo\u1ea1i b\u1ecf vi\u1ec7c ph\u1ea3i ph\u1ecfng \u0111o\u00e1n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Khi hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng th\u00f4ng minh h\u01a1n, ch\u00ednh x\u00e1c h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. V\u1edbi h\u01b0\u1edbng d\u1eabn d\u1ef1a tr\u00ean AI c\u1ee7a mParticle, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, s\u00e2u s\u1eafc h\u01a1n \u1edf quy m\u00f4 l\u1edbn&#8221;. <span class=\"xn-person\">Rob Murphy<\/span>, Ph\u00f3 Ch\u1ee7 T\u1ecbch C\u1ea5p Cao v\u1ec1 Doanh Thu To\u00e0n C\u1ea7u t\u1ea1i mParticle m\u00f4 t\u1ea3: &#8220;L\u00e0 m\u1ed9t CDP n\u1ed5i ti\u1ebfng qu\u1ed1c t\u1ebf v\u1edbi kinh nghi\u1ec7m phong ph\u00fa, mParticle l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho t\u1ed5 ch\u1ee9c c\u1ee7a ch\u00fang t\u00f4i.&#8221;<\/p>\n<p>&#8220;\u0110\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m gi\u00fap x\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u1edf quy m\u00f4 l\u1edbn, c\u00e1c t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n&#8221;. &#8220;B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi mParticle, TVBS s\u1ebd c\u00f3 s\u1eb5n n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn tr\u00ean c\u00e1c k\u00eanh, bi\u1ebfn d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u00e0nh ni\u1ec1m vui c\u1ee7a kh\u00e1ch h\u00e0ng.&#8221;<\/p>\n<p><b>Gi\u1edbi thi\u1ec7u v\u1ec1 mParticle<br \/><\/b>mParticle, N\u1ec1n T\u1ea3ng D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng theo th\u1eddi gian th\u1ef1c, bi\u1ebfn d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u00e0nh ni\u1ec1m vui c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ph\u1ed1i li\u1ec1n m\u1ea1ch to\u00e0n b\u1ed9 kho d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. N\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 \u0111\u1ecbnh c\u1ea5u h\u00ecnh m\u1ea1nh m\u1ebd c\u1ee7a mParticle k\u1ebft h\u1ee3p ho\u1ea1t \u0111\u1ed9ng k\u00edch ho\u1ea1t d\u1eef li\u1ec7u, b\u1ea3o m\u1eadt v\u00e0 th\u00f4ng tin chi ti\u1ebft v\u1ec1 AI \u0111\u1ec3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u nh\u01b0 NBCUniversal, HBO Max v\u00e0 SoFi s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 t\u1ef1 tin \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. mParticle \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c g\u1ea7n 300 tri\u1ec7u USD t\u00e0i tr\u1ee3. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2013, mParticle c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i Th\u00e0nh Ph\u1ed1 <span class=\"xn-location\">New York<\/span> v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=vi&amp;o=4080695-1&amp;h=3307427753&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4080695-1%26h%3D100180885%26u%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F2300325%252F4522941%252Fmparticle_prnewswire_logo_2022_Logo.jpg%26a%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F2300325%252F4522941%252Fmparticle_prnewswire_logo_2022_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2300325%2F4522941%2Fmparticle_prnewswire_logo_2022_Logo.jpg\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2024\/02\/tvbs-hop-tac-voi-mparticle-de-xay-dung-goc-nhin-toan-dien-ve-khach-hang.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>mParticle s\u1ebd cho ph\u00e9p TVBS cung c\u1ea5p kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t h\u01a1n \u1edf quy m\u00f4 l\u1edbn tr\u00ean c\u00e1c k\u00eanh. NEW YORK, ng\u00e0y 1 th\u00e1ng 2 n\u0103m 2024 \/PRNewswire\/ &#8212; mParticle, N\u1ec1n T\u1ea3ng D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng theo th\u1eddi gian th\u1ef1c \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI, h\u00f4m nay \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ed1i quan h\u1ec7 [&#8230;]\n","protected":false},"author":4,"featured_media":29299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-29298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TVBS h\u1ee3p t\u00e1c v\u1edbi mParticle \u0111\u1ec3 x\u00e2y d\u1ef1ng g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/tvbs-hop-tac-voi-mparticle-de-xay-dung-goc-nhin-toan-dien-ve-khach-hang\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TVBS h\u1ee3p t\u00e1c v\u1edbi mParticle \u0111\u1ec3 x\u00e2y d\u1ef1ng g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng\" \/>\n<meta property=\"og:description\" content=\"mParticle s\u1ebd cho ph\u00e9p TVBS cung c\u1ea5p kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t h\u01a1n \u1edf quy m\u00f4 l\u1edbn tr\u00ean c\u00e1c k\u00eanh. 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