{"id":28245,"date":"2023-12-21T15:57:34","date_gmt":"2023-12-21T08:57:34","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=28245"},"modified":"2023-12-21T16:00:29","modified_gmt":"2023-12-21T09:00:29","slug":"thuong-hieu-nem-quoc-te-serta-gia-nhap-viet-nam-voi-chien-luoc-chinh-phuc-nguoi-dung-cao-cap","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/thuong-hieu-nem-quoc-te-serta-gia-nhap-viet-nam-voi-chien-luoc-chinh-phuc-nguoi-dung-cao-cap\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u n\u1ec7m qu\u1ed1c t\u1ebf Serta gia nh\u1eadp Vi\u1ec7t Nam v\u1edbi chi\u1ebfn l\u01b0\u1ee3c chinh ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng cao c\u1ea5p\u00a0"},"content":{"rendered":"\n

V\u1edbi b\u1ec1 d\u00e0y 90 n\u0103m ti\u00ean phong cho ra \u0111\u1eddi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ea3i thi\u1ec7n gi\u1ea5c ng\u1ee7, Serta \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u khi ph\u1ee7 s\u00f3ng \u1edf kh\u1eafp 150 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Th\u00e1ng 12.2023, \u201c\u00f4ng l\u1edbn” ng\u00e0nh n\u1ec7m to\u00e0n c\u1ea7u ch\u00ednh th\u1ee9c gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, v\u1edbi mong mu\u1ed1n mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea1t chu\u1ea9n qu\u1ed1c t\u1ebf cho ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1ed3ng th\u1eddi \u0111\u1eb7t m\u1ee5c ti\u00eau chinh ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p.<\/strong><\/p>\n\n\n\n

T\u1eeb l\u00e2u, Serta \u0111\u00e3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111i \u0111\u1ea7u trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c gi\u1ea5c ng\u1ee7, v\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia d\u00e0y d\u1eb7n kinh nghi\u1ec7m, c\u00f3 n\u0103ng l\u1ef1c to\u00e0n di\u1ec7n \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 \u0111\u01b0\u1ee3c tin d\u00f9ng. \u0110\u01a1n c\u1eed, b\u1ed9 s\u01b0u t\u1eadp Perfect Sleeper v\u00e0 iComfort c\u1ee7a Serta t\u1eebng \u0111\u01b0\u1ee3c b\u00ecnh ch\u1ecdn gi\u1ea3i th\u01b0\u1edfng Consumer Digest Best Buy, kh\u1edfi x\u01b0\u1edbng b\u1edfi Consumer Report (m\u1ed9t t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn c\u1ee7a Hoa K\u1ef3 chuy\u00ean th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m \u0111\u1ed9c l\u1eadp, nghi\u00ean c\u1ee9u \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u1eadn \u0111\u1ed9ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng…). V\u1edbi Serta, ng\u1ee7 kh\u00f4ng ch\u1ec9 l\u00e0 th\u1eddi gian ngh\u1ec9 ng\u01a1i m\u00e0 c\u00f2n l\u00e0 l\u00fac t\u1eadn h\u01b0\u1edfng tr\u1ea3i nghi\u1ec7m “5 sao” c\u00f9ng c\u1ea3m gi\u00e1c th\u01b0 th\u00e1i v\u00e0 \u00eam d\u1ecbu tr\u1ecdn v\u1eb9n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

S\u1ef1 gia nh\u1eadp c\u1ee7a Serta v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong giai \u0111o\u1ea1n n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 k\u1ecbp th\u1edd<\/em>I<\/p>\n\n\n\n

T\u1eeb n\u0103m 2014, Serta \u0111\u01b0\u1ee3c Women’s Choice Awards1 <\/sup>vinh danh l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t n\u1ec7m \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t Hoa K\u1ef3 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m n\u1ec7m, g\u1ed1i v\u00e0 khung n\u1ec7m l\u00f2 x\u00f2 \u0111\u01b0\u1ee3c khuy\u00ean d\u00f9ng. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng th\u1ef1c cho s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c mang \u0111\u1ebfn gi\u1ea5c ng\u1ee7 s\u00e2u, ch\u1ea5t l\u01b0\u1ee3ng, h\u1ed7 tr\u1ee3 g\u00ecn gi\u1eef s\u1ee9c kho\u1ebb ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, Serta t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t li\u1ec7u cao c\u1ea5p nh\u01b0 len v\u00e0 l\u1ee5a, c\u00f9ng h\u1ec7 th\u1ed1ng Smart Body Zoning \u0111\u01b0\u1ee3c ch\u1ebf t\u1ea1o n\u00e2ng \u0111\u1ee1 c\u01a1 th\u1ec3 tho\u1ea3i m\u00e1i ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi t\u01b0 th\u1ebf n\u1eb1m,v\u00e0 c\u00f4ng ngh\u1ec7 ViroSafe gi\u00fap kh\u1eed khu\u1ea9n.<\/p>\n\n\n\n

Theo b\u00e1o c\u00e1o c\u1ee7a 6Wresearch, Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia \u201c\u0111ang l\u00ean” v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u1eb1ng n\u0103m (CAGR – compound annual growth rate) kh\u00e1 \u1ed5n \u0111\u1ecbnh, d\u1ef1 ki\u1ebfn kho\u1ea3ng 5,8% t\u1eeb n\u0103m 2021 \u0111\u1ebfn n\u0103m 2027. S\u1ef1 gia nh\u1eadp c\u1ee7a Serta v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong giai \u0111o\u1ea1n n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 k\u1ecbp th\u1eddi, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n h\u1eefu khi d\u00e2n s\u1ed1 th\u00e0nh th\u1ecb ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 thu nh\u1eadp ng\u01b0\u1eddi d\u00e2n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3, d\u1eabn \u0111\u1ebfn s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe ng\u00e0y c\u00e0ng cao. Serta v\u1ed1n s\u1edf h\u1eefu nhi\u1ec1u c\u00f4ng ngh\u1ec7 n\u1ec7m \u0111\u1ed9c quy\u1ec1n c\u00f9ng nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i Indonesia h\u1ee9a h\u1eb9n s\u1ebd ph\u1ee5c v\u1ee5 t\u1ed1t nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m mang y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng, cao c\u1ea5p v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ngo\u00e0i vi\u1ec7c cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n, Serta c\u00f2n l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i n\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng cao cho c\u00e1c chu\u1ed7i kh\u00e1ch s\u1ea1n 5 sao n\u1ed5i ti\u1ebfng<\/em><\/p>\n\n\n\n

T\u1ea1i Vi\u1ec7t Nam, Serta gi\u1edbi thi\u1ec7u ba b\u1ed9 s\u01b0u t\u1eadp n\u1ec7m \u0111\u1eb7c bi\u1ec7t, \u0111\u01b0\u1ee3c ch\u1ebf t\u00e1c t\u1ec9 m\u1ec9 b\u1edfi th\u1ee3 th\u1ee7 c\u00f4ng l\u00e0nh ngh\u1ec1, bao g\u1ed3m Perfect Sleeper, iPedic v\u00e0 Celestial. B\u1ed9 s\u01b0u t\u1eadp Celestial c\u00f3 n\u1ec7m Freya sang tr\u1ecdng, k\u1ebft h\u1ee3p c\u00e1c v\u1eadt li\u1ec7u cao c\u1ea5p nh\u01b0 Auto Response HD Gold Coils, l\u00f4ng ng\u1ef1a v\u00e0 cao su Talalay t\u1eeb H\u00e0 Lan. D\u00f2ng n\u1ec7m \u0111\u01b0\u1ee3c y\u00eau th\u00edch c\u1ee7a Serta, iBalance t\u1eeb b\u1ed9 s\u01b0u t\u1eadp iPedic, c\u00f3 h\u1ec7 th\u1ed1ng l\u00f2 xo t\u00fai 7 v\u00f9ng, \u0111\u01b0\u1ee3c ch\u1ebf t\u1ea1o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn tr\u00ean c\u01a1 th\u1ec3 \u0111\u1ed3ng th\u1eddi n\u00e2ng \u0111\u1ee1 gi\u00fap c\u1ed9t s\u1ed1ng kh\u1ecfe m\u1ea1nh. L\u1edbp ph\u1ee7 v\u1ea3i d\u1ec7t kim c\u1ee7a B\u1ec9 v\u00e0 l\u1edbp cao su t\u0103ng th\u00eam s\u1ef1 m\u1ec1m m\u1ea1i, \u00eam \u00e1i, gi\u00fap ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m gi\u1ea5c ng\u1ee7 tr\u1ecdn v\u1eb9n.<\/p>\n\n\n\n

T\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m Serta c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u1ec1u c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t v\u00e0 t\u1ec9 m\u1ec9 \u0111\u1ebfn t\u1eebng chi ti\u1ebft. M\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 ph\u1ea7n l\u00f2 xo s\u1eed d\u1ee5ng trong n\u1ec7m Serta \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1eb1ng th\u00e9p ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a Nh\u1eadt B\u1ea3n, \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ec1n v\u00e0 \u0111\u1ed9 \u0111\u00e0n h\u1ed3i t\u1ed1i \u01b0u. B\u00ean c\u1ea1nh \u0111\u00f3, Serta c\u0169ng ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p l\u00e0m th\u1ee7 c\u00f4ng b\u1edfi c\u00e1c th\u1ee3 may l\u00e0nh ngh\u1ec1.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m Serta c\u00f3 m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u1ec1u c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t v\u00e0 t\u1ec9 m\u1ec9 \u0111\u1ebfn t\u1eebng chi ti\u1ebft<\/em><\/p>\n\n\n\n

Chia s\u1ebb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, b\u00e0 \u00c1i Vy, tr\u01b0\u1edfng ph\u00f2ng Ti\u1ebfp th\u1ecb v\u00e0 Kinh doanh c\u1ee7a Serta Vi\u1ec7t Nam cho bi\u1ebft:\u201cV\u1edbi h\u01a1n 90 n\u0103m t\u1eadn tu\u1ef5 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, Serta kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7 v\u00e0 ch\u1ea5t li\u1ec7u \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng gi\u1ea5c ng\u1ee7 ngon, s\u00e2u, ch\u1ea5t l\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng \u1edf h\u01a1n 150 qu\u1ed1c gia tr\u00ean to\u00e0n c\u1ea7u. Ch\u00fang t\u00f4i c\u00f3 ni\u1ec1m tin v\u1eefng ch\u1eafc r\u1eb1ng c\u00f3 th\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u1ef1 cho ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam, gi\u00fap c\u1ea3i thi\u1ec7n gi\u1ea5c ng\u1ee7 v\u00e0 g\u00f3p ph\u1ea7n gi\u00fap m\u1ecdi ng\u01b0\u1eddi g\u00ecn gi\u1eef s\u1ee9c kho\u1ebb t\u1ed1t v\u1edbi l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh h\u01a1n”. <\/em><\/p>\n\n\n\n

Ngo\u00e0i vi\u1ec7c cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n, Serta c\u00f2n l\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i n\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng cao cho c\u00e1c chu\u1ed7i kh\u00e1ch s\u1ea1n 5 sao n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi nh\u01b0 Marriott, Sheraton, Intercontinental, Sofitel, Pullman… \u0110i\u1ec1u n\u00e0y gi\u1ea3i th\u00edch th\u00eam l\u00fd do Serta quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, n\u01a1i m\u00e0 ng\u00e0nh du l\u1ecbch v\u00e0 l\u1eef h\u00e0nh kh\u00e1 n\u0103ng \u0111\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 8,81%. <\/p>\n\n\n\n

Vi\u1ec7c Serta gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u00e1nh d\u1ea5u m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng tr\u00ean h\u00e0nh tr\u00ecnh mang \u0111\u1ebfn c\u00e1c ti\u1ec7n nghi cao c\u1ea5p, gi\u1ea5c ng\u1ee7 ch\u1ea5t l\u01b0\u1ee3ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u. \u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u1ea5n m\u1ea1nh m\u1ee5c ti\u00eau chinh ph\u1ee5c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam, v\u1edbi nh\u1eefng y\u00eau c\u1ea7u \u201c5 sao\u201d cho s\u1ea3n ph\u1ea9m n\u1ec7m \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

Hi\u1ec7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm mua n\u1ec7m Serta t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng Vua N\u1ec7m tr\u00ean to\u00e0n qu\u1ed1c.  <\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi b\u1ec1 d\u00e0y 90 n\u0103m ti\u00ean phong cho ra \u0111\u1eddi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ea3i thi\u1ec7n gi\u1ea5c ng\u1ee7, Serta \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u khi ph\u1ee7 s\u00f3ng \u1edf kh\u1eafp 150 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Th\u00e1ng 12.2023, \u201c\u00f4ng l\u1edbn” ng\u00e0nh n\u1ec7m to\u00e0n c\u1ea7u ch\u00ednh th\u1ee9c gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, v\u1edbi […]\n","protected":false},"author":3841,"featured_media":28252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3043],"tags":[],"class_list":["post-28245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te"],"yoast_head":"\nTh\u01b0\u01a1ng hi\u1ec7u n\u1ec7m qu\u1ed1c t\u1ebf Serta gia nh\u1eadp Vi\u1ec7t Nam v\u1edbi chi\u1ebfn l\u01b0\u1ee3c chinh ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng cao c\u1ea5p\u00a0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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