{"id":28061,"date":"2023-12-13T11:51:30","date_gmt":"2023-12-13T04:51:30","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=28061"},"modified":"2023-12-13T11:51:58","modified_gmt":"2023-12-13T04:51:58","slug":"khai-mac-ngay-hoi-mua-sam-giai-tri-truc-tuyen-tp-hcm-2023-cho-di-san-ben-thanh","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/khai-mac-ngay-hoi-mua-sam-giai-tri-truc-tuyen-tp-hcm-2023-cho-di-san-ben-thanh\/","title":{"rendered":"Khai m\u1ea1c ng\u00e0y h\u1ed9i mua s\u1eafm, gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn TP.HCM 2023 – Ch\u1ee3 di s\u1ea3n B\u1ebfn Th\u00e0nh"},"content":{"rendered":"\n

Nh\u1eb1m n\u00e2ng cao v\u1ecb th\u1ebf v\u00e0 vai tr\u00f2 l\u00e0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u00f4i \u0111\u1ed9ng v\u00e0 h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, TP.HCM ch\u00ednh th\u1ee9c t\u1ed5 ch\u1ee9c “Ng\u00e0y h\u1ed9i k\u1ebft n\u1ed1i qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i, du l\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i”.<\/strong><\/p>\n\n\n\n

D\u1ef1 s\u1ef1 ki\u1ec7n c\u00f3 b\u00e0 T\u00f4 Th\u1ecb B\u00edch Ch\u00e2u – \u1ee6y vi\u00ean Ban Th\u01b0\u1eddng v\u1ee5 Th\u00e0nh \u1ee7y TP.HCM, B\u00ed th\u01b0 Qu\u1eadn \u1ee7y Qu\u1eadn 1; \u00f4ng Ph\u1ea1m Minh Tu\u1ea5n Ch\u1ee7 t\u1ecbch \u1ee6y ban M\u1eb7t tr\u1eadn t\u1ed5 qu\u1ed1c Vi\u1ec7t Nam TP.HCM; \u00f4ng Nguy\u1ec5n Ng\u1ecdc H\u1ed3i – Ph\u00f3 gi\u00e1m \u0111\u1ed1c S\u1edf Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng (TT – TT); \u00f4ng Tr\u01b0\u01a1ng Minh Huy V\u0169 – Ph\u00f3 vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n Nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n TP.HCM…; c\u00f9ng \u0111\u1ea1i di\u1ec7n c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p.<\/p>\n\n\n\n

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Khai m\u1ea1c ng\u00e0y h\u1ed9i mua s\u1eafm, gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn TP.HCM 2023 – Ch\u1ee3 di s\u1ea3n B\u1ebfn Th\u00e0nh.<\/figcaption><\/figure>\n\n\n\n

Ph\u00e1t bi\u1ec3u t\u1ea1i s\u1ef1 ki\u1ec7n, \u00f4ng Nguy\u1ec5n Ng\u1ecdc H\u1ed3i – Ph\u00f3 gi\u00e1m \u0111\u1ed1c S\u1edf TT-TT, cho bi\u1ebft, TP.HCM c\u00f3 kho\u1ea3ng 22 tri\u1ec7u t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u00f4i \u0111\u1ed9ng v\u1edbi quy m\u00f4 l\u1edbn nh\u1ea5t c\u1ea3 n\u01b0\u1edbc.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 khai th\u00e1c th\u1ecb tr\u01b0\u1eddng v\u1edbi m\u00f4 h\u00ecnh kinh doanh m\u1edbi v\u00e0 \u0111a d\u1ea1ng. \u0110\u1ed3ng th\u1eddi c\u0169ng \u0111\u1eb7t ra nh\u1eefng nhu c\u1ea7u trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng m\u1edbi v\u1ec1 th\u01b0\u01a1ng m\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1i TP.HCM n\u00f3i ri\u00eang v\u00e0 c\u1ea3 n\u01b0\u1edbc n\u00f3i chung.<\/p>\n\n\n\n

“T\u00f4i mong mu\u1ed1n s\u1ef1 ki\u1ec7n s\u1ebd k\u1ebft n\u1ed1i, ph\u00e1t huy ngu\u1ed3n l\u1ef1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng xuy\u00ean bi\u00ean gi\u1edbi nh\u01b0 TikTok, Facebook, khuy\u1ebfn kh\u00edch, h\u00ecnh th\u00e0nh v\u00e0 k\u1ebft n\u1ed1i h\u1ee3p c\u00e1c doanh nghi\u1ec7p, doanh nh\u00e2n v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, \u0111\u1ec3 th\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i, qu\u1ea3ng b\u00e1 du l\u1ecbch, t\u1ea1o ti\u1ec1n \u0111\u1ec1 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 TP.HCM tr\u00ean n\u1ec1n t\u1ea3ng khoa h\u1ecdc s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi”, \u00f4ng Nguy\u1ec5n Ng\u1ecdc H\u1ed3i chia s\u1ebb.<\/p>\n\n\n\n

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\u00d4ng Nguy\u1ec5n Ng\u1ecdc H\u1ed3i – Ph\u00f3 gi\u00e1m \u0111\u1ed1c S\u1edf TT-TT, ph\u00e1t bi\u1ec3u t\u1ea1i bu\u1ed5i khai m\u1ea1c.<\/figcaption><\/figure>\n\n\n\n

\u0110\u01b0\u1ee3c bi\u1ebft, TP.HCM hi\u1ec7n chi\u1ebfm kho\u1ea3ng 47,7% t\u1ed5ng doanh thu t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn so v\u1edbi c\u1ea3 n\u01b0\u1edbc, v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng r\u1ea5t l\u1edbn c\u00e1c website v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u00e3 \u0111\u0103ng k\u00fd v\u1edbi B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh kinh t\u1ebf s\u1ed1 c\u1ee7a th\u00e0nh ph\u1ed1 m\u00e0 c\u00f2n m\u1edf ra c\u00e1nh c\u1eeda m\u1edbi cho ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed tr\u00ean n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 mua b\u00e1n h\u00e0ng qua c\u00e1c bu\u1ed5i livestream.<\/p>\n\n\n\n

Th\u1ef1c t\u1ebf, h\u00ecnh th\u1ee9c th\u01b0\u01a1ng m\u1ea1i n\u00e0y \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u m\u00f4 h\u00ecnh kinh doanh, doanh nghi\u1ec7p v\u00e0 thu \u0111\u01b0\u1ee3c nhi\u1ec1u k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c trong th\u1eddi gian qua. \u0110\u01a1n c\u1eed, ch\u01b0\u01a1ng tr\u00ecnh livestream s\u1ea3n ph\u1ea9m OCOP t\u1ea1i H.C\u1ea7n Gi\u1edd \u0111\u00e3 \u0111\u1ea1t doanh thu t\u0103ng g\u1ea5p 10 l\u1ea7n so v\u1edbi d\u1ef1 ki\u1ebfn, ch\u1ec9 sau 5 gi\u1edd ph\u00e1t s\u00f3ng.<\/p>\n\n\n\n

Do \u0111\u00f3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng, s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a h\u00ecnh th\u1ee9c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c, m\u00f4 h\u00ecnh kinh doanh t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, UBND TP.HCM ch\u1ec9 \u0111\u1ea1o S\u1edf TT-TT, UBND Q.1, Vi\u1ec7n Nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n, ph\u1ed1i h\u1ee3p t\u1ed5 ch\u1ee9c “Ng\u00e0y h\u1ed9i mua s\u1eafm, gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn TP.HCM 2023 – Ch\u1ee3 di s\u1ea3n B\u1ebfn Th\u00e0nh”.<\/p>\n\n\n\n

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S\u1ef1 ki\u1ec7n thu h\u00fat s\u1ef1 quan t\u00e2m t\u1eeb c\u00e1c KOLs, nh\u00e3n h\u00e0ng v\u00e0 h\u01a1n 200 sinh vi\u00ean t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0110H tr\u00ean \u0111\u1ecba b\u00e0n th\u00e0nh ph\u1ed1.<\/figcaption><\/figure>\n\n\n\n

Ngo\u00e0i vi\u1ec7c qu\u1ea3ng b\u00e1 tour tr\u1ea3i nghi\u1ec7m du l\u1ecbch Q.1, TP.HCM, ch\u1ee3 B\u1ebfn Th\u00e0nh, s\u00f4ng S\u00e0i G\u00f2n ng\u00e0y v\u00e0 \u0111\u00eam, c\u00e1c qu\u00e1n \u0103n, nh\u00e0 h\u00e0ng n\u1ed5i ti\u1ebfng… tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ng\u00e0y h\u1ed9i nh\u1eb1m gi\u00fap ti\u1ec3u th\u01b0\u01a1ng ch\u1ee3 B\u1ebfn Th\u00e0nh ti\u1ebfp c\u1eadn, \u1ee9ng d\u1ee5ng c\u00e1ch b\u00e1n h\u00e0ng m\u1edbi: livestream b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

\u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 l\u00e0 TP.HCM s\u1ebd m\u1eddi h\u01a1n 100 KOLs v\u00e0 KOCs chuy\u00ean nghi\u1ec7p \u0111\u1ebfn g\u1eb7p g\u1ee1, giao l\u01b0u v\u1edbi ti\u1ec3u th\u01b0\u01a1ng ch\u1ee3 B\u1ebfn Th\u00e0nh \u0111\u1ec3 c\u1ed9ng t\u00e1c livestream.<\/p>\n\n\n\n

Chi ti\u1ebft ch\u01b0\u01a1ng tr\u00ecnh:<\/strong>\r\n\r\nNg\u00e0y 1 (11\/12) di\u1ec5n ra l\u1ec5 khai m\u1ea1c \"Ng\u00e0y h\u1ed9i mua s\u1eafm, gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn TP.HCM 2023 - Ch\u1ee3 di s\u1ea3n B\u1ebfn Th\u00e0nh\", h\u1ed9i th\u1ea3o k\u1ef9 n\u0103ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 k\u00eanh b\u00e1n h\u00e0ng, chia s\u1ebb kinh nghi\u1ec7m livestream t\u1ea1i V\u1ea1n H\u1ea1nh Mall ( P.12, Q.10).\r\n\r\nNg\u00e0y 2 (12\/12) v\u00e0 ng\u00e0y 3 (13\/12) s\u1ebd h\u01b0\u1edbng d\u1eabn cho c\u00e1c ti\u1ec3u th\u01b0\u01a1ng ch\u1ee3 B\u1ebfn Th\u00e0nh v\u1ec1 h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng m\u1edbi nh\u01b0 t\u1ea1o shop, qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng, qu\u1ea3n l\u00fd k\u00eanh... v\u00e0 chu\u1ea9n b\u1ecb cho ng\u00e0y livestream t\u1ea1i ch\u1ee3.\r\n\r\nNg\u00e0y 4 (14\/12) v\u00e0 ng\u00e0y 5 (15\/12), c\u00e1c KOLs, KOCs c\u00f9ng ti\u1ec3u th\u01b0\u01a1ng livestream b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a ti\u1ec3u th\u01b0\u01a1ng v\u00e0 c\u1ee7a m\u1ed9t s\u1ed1 nh\u00e3n h\u00e0ng tham gia ch\u01b0\u01a1ng tr\u00ecnh. T\u1ed1i c\u00f9ng ng\u00e0y c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh giao l\u01b0u, ca nh\u1ea1c, b\u1ed1c th\u0103m may m\u1eafn.\r\n\r\nNg\u00e0y cu\u1ed1i (16\/12), ban t\u1ed5 ch\u1ee9c t\u1ed5ng k\u1ebft ng\u00e0y h\u1ed9i, sau \u0111\u00f3 ti\u1ebfp t\u1ee5c livestream b\u00e1n h\u00e0ng.<\/pre>\n\n\n\n
Tr\u00edch ngu\u1ed3n b\u00e0i vi\u1ebft c\u1ee7a t\u00e1c gi\u1ea3 Ng\u1ecdc Duy\/ T\u1ea1p ch\u00ed Khoa h\u1ecdc ph\u1ed5 th\u00f4ng<\/strong><\/p>\n\n\n\n
Link b\u00e0i: https:\/\/khoahocphothong.vn\/khai-mac-ngay-hoi-mua-sam-giai-tri-truc-tuyen-tp-hcm-2023-cho-di-san-ben-thanh-251216.html<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
Nh\u1eb1m n\u00e2ng cao v\u1ecb th\u1ebf v\u00e0 vai tr\u00f2 l\u00e0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u00f4i \u0111\u1ed9ng v\u00e0 h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, TP.HCM ch\u00ednh th\u1ee9c t\u1ed5 ch\u1ee9c “Ng\u00e0y h\u1ed9i k\u1ebft n\u1ed1i qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i, du l\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i”. D\u1ef1 s\u1ef1 ki\u1ec7n c\u00f3 b\u00e0 T\u00f4 Th\u1ecb B\u00edch Ch\u00e2u – […]\n","protected":false},"author":2782,"featured_media":28064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[3043],"tags":[],"class_list":["post-28061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-te"],"yoast_head":"\nKhai m\u1ea1c ng\u00e0y h\u1ed9i mua s\u1eafm, gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn TP.HCM 2023 - Ch\u1ee3 di s\u1ea3n B\u1ebfn Th\u00e0nh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/khai-mac-ngay-hoi-mua-sam-giai-tri-truc-tuyen-tp-hcm-2023-cho-di-san-ben-thanh\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Khai m\u1ea1c ng\u00e0y h\u1ed9i mua s\u1eafm, gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn TP.HCM 2023 - 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