{"id":27322,"date":"2023-11-19T13:08:58","date_gmt":"2023-11-19T06:08:58","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=27322"},"modified":"2023-11-20T13:15:20","modified_gmt":"2023-11-20T06:15:20","slug":"indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game\/","title":{"rendered":"IndieZ Vi\u1ec7t Nam b\u1eaft tay Yandex Ads m\u1edf r\u1ed9ng ti\u1ec1m n\u0103ng ki\u1ebfm ti\u1ec1n tr\u00ean \u1ee9ng d\u1ee5ng game"},"content":{"rendered":"\n<p>\u0110\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n game \u201cTraffic Jam 3D\u201d &#8211; IndieZ Vietnam v\u1eeba b\u1eaft tay h\u1ee3p t\u00e1c c\u00f9ng Yandex Ads trong vi\u1ec7c th\u00fac \u0111\u1ea9y gia t\u0103ng doanh thu trong \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i. H\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y h\u01b0\u1edbng t\u1edbi t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn, \u0111\u1ed3ng th\u1eddi v\u1eabn \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u1ec1n m\u1ea1ch.<\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi \u0111\u1ed9i ng\u0169 Vi\u1ec7t Nam, &#8220;Traffic Jam 3D\u201d hi\u1ec7n kh\u1ea3 d\u1ee5ng cho c\u1ea3 thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS l\u1eabn Andriod v\u00e0 c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng t\u1eeb nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, bao g\u1ed3m CH Store, Apple Store, App Gallery v\u00e0 Facebook Instant Games, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1edfi \u0111\u1ed9i ng\u0169 ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, 99% doanh thu c\u1ee7a IndieZ Vietnam t\u1edbi t\u1eeb qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng. Vi\u1ec7c h\u1ee3p t\u00e1c c\u00f9ng Yandex gi\u00fap t\u0103ng s\u1ef1 \u0111a d\u1ea1ng c\u00e1c \u0111\u1ecbnh d\u1ea1ng qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng, b\u00ean c\u1ea1nh t\u00edch h\u1ee3p \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 d\u00e0ng gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o theo th\u1eddi gian th\u1ef1c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large td-caption-align-center\"><img decoding=\"async\" width=\"575\" height=\"1024\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2023\/11\/indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game-1-575x1024.jpeg\" alt=\"\" class=\"wp-image-27324\" srcset=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/11\/indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game-1-575x1024.jpeg 575w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/11\/indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game-1-169x300.jpeg 169w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/11\/indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game-1-150x267.jpeg 150w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/11\/indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game-1-300x534.jpeg 300w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/11\/indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game-1-696x1239.jpeg 696w, https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/11\/indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game-1.jpeg 719w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<p>Theo \u0111\u00f3, c\u00e1c v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 c\u00f3 th\u1ec3 k\u00edch th\u00edch s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng gi\u1eefa nh\u1eefng \u0111o\u1ea1n ngh\u1ec9 t\u1ef1 nhi\u00ean trong qu\u00e1 tr\u00ecnh ch\u01a1i, qua \u0111\u00f3 th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m chung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. D\u00f9 Yandex Ads ch\u1ec9 chi\u1ebfm t\u1eeb 15 \u2013 20% l\u01b0\u1ee3ng ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng quan truy\u1ec1n th\u00f4ng (Share of Voice \u2013 SOV) to\u00e0n c\u1ea7u c\u1ee7a IndieZ trong to\u00e0n b\u1ed9 kh\u1ed1i l\u01b0\u1ee3ng gia t\u0103ng doanh thu c\u1ee7a IndieZ, nh\u00e0 ph\u00e1t tri\u1ec3n game ghi nh\u1eadn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd l\u00ean t\u1edbi 30% d\u1ef1a theo ch\u1ec9 s\u1ed1 eCPM.<\/p>\n\n\n\n<p>\u201cK\u1ec3 t\u1eeb th\u1eddi \u0111i\u1ec3m ch\u00fang t\u00f4i t\u00edch h\u1ee3p c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o c\u1ee7a Yandex v\u00e0o \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh, ch\u00fang t\u00f4i \u0111\u00e3 ghi nh\u1eadn s\u1ef1 c\u1ea3i thi\u1ec7n doanh thu trong th\u1eddi gian ng\u1eafn m\u00e0 kh\u00f4ng ph\u1ea3i b\u1ecf qua tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ch\u01a1i. Kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c \u0111\u1ea3m b\u1ea3o c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb s\u1ebd li\u00ean quan tr\u1ef1c ti\u1ebfp v\u1edbi m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng chung c\u1ee7a h\u1ecd,\u201d \u00f4ng Cao Minh, \u0111\u1ea1i di\u1ec7n Ph\u00e2n t\u00edch c\u1ea5p cao v\u00e0 Ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i t\u1ea1i IndieZ chia s\u1ebb.<\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c bi\u1ebft, s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a IndieZ v\u1edbi Yandex \u0111\u00e3 \u0111\u00e1nh d\u1ea5u m\u1ed9t d\u1ea5u m\u1ed1c quan tr\u1ecdng trong s\u1ee9 m\u1ec7nh c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a h\u1ecd \u1edf th\u1ecb tr\u01b0\u1eddng Nga v\u00e0 C\u1ed9ng \u0111\u1ed3ng C\u00e1c qu\u1ed1c gia \u0111\u1ed9c l\u1eadp (CIS), \u0111\u1ed3ng th\u1eddi t\u1ea1o ra tri\u1ec3n v\u1ecdng \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i cho c\u1ea3 nh\u00e0 ph\u00e1t tri\u1ec3n game l\u1eabn ng\u01b0\u1eddi ch\u01a1i. S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y h\u1ee9a h\u1eb9n s\u1ebd \u0111em l\u1ea1i m\u1ed9t tr\u1ea3i nghi\u1ec7m game h\u1ee9ng th\u00fa v\u00e0 ch\u00ecm \u0111\u1eafm, trong khi v\u1eabn \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a ki\u1ebfm ti\u1ec1n cho \u1ee9ng d\u1ee5ng \u201cTraffic Jam 3D\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n game \u201cTraffic Jam 3D\u201d &#8211; IndieZ Vietnam v\u1eeba b\u1eaft tay h\u1ee3p t\u00e1c c\u00f9ng Yandex Ads trong vi\u1ec7c th\u00fac \u0111\u1ea9y gia t\u0103ng doanh thu trong \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i. H\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y h\u01b0\u1edbng t\u1edbi t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn, \u0111\u1ed3ng th\u1eddi v\u1eabn [&#8230;]\n","protected":false},"author":2358,"featured_media":27323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3045],"tags":[3058,3054,3056,3057,3055,2953],"class_list":["post-27322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe","tag-game","tag-indiez-viet-nam","tag-kiem-tien-trong-ung-dung","tag-quang-cao","tag-traffic-jam-3d","tag-yandex-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IndieZ Vi\u1ec7t Nam b\u1eaft tay Yandex Ads m\u1edf r\u1ed9ng ti\u1ec1m n\u0103ng ki\u1ebfm ti\u1ec1n tr\u00ean \u1ee9ng d\u1ee5ng game<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IndieZ Vi\u1ec7t Nam b\u1eaft tay Yandex Ads m\u1edf r\u1ed9ng ti\u1ec1m n\u0103ng ki\u1ebfm ti\u1ec1n tr\u00ean \u1ee9ng d\u1ee5ng game\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1ed9i ng\u0169 ph\u00e1t tri\u1ec3n game \u201cTraffic Jam 3D\u201d &#8211; IndieZ Vietnam v\u1eeba b\u1eaft tay h\u1ee3p t\u00e1c c\u00f9ng Yandex Ads trong vi\u1ec7c th\u00fac \u0111\u1ea9y gia t\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saigonbiz.com\/vn\/indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:author\" content=\"fb.com\/phamleminhdinh\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-19T06:08:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-20T06:15:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/11\/indiez-viet-nam-bat-tay-yandex-ads-mo-rong-tiem-nang-kiem-tien-tren-ung-dung-game-1024x442.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"442\" 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