{"id":26637,"date":"2023-10-31T16:26:32","date_gmt":"2023-10-31T09:26:32","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=26637"},"modified":"2023-10-31T16:26:32","modified_gmt":"2023-10-31T09:26:32","slug":"tap-doan-ihg-hotels-resorts-nam-bat-co-hoi-tang-truong-khi-nhu-cau-du-lich-tro-lai","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/tap-doan-ihg-hotels-resorts-nam-bat-co-hoi-tang-truong-khi-nhu-cau-du-lich-tro-lai\/","title":{"rendered":"T\u1eadp \u0111o\u00e0n IHG Hotels & Resorts: N\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng khi nhu c\u1ea7u du l\u1ecbch tr\u1edf l\u1ea1i"},"content":{"rendered":"

Theo \u00f4ng Maalouf, s\u1ef1 t\u0103ng tr\u01b0\u1edfng T\u1eadp \u0111o\u00e0n t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ebfn t\u1eeb ho\u1ea1t \u0111\u1ed9ng ra m\u1eaft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng danh m\u1ee5c to\u00e0n c\u1ea7u hi\u1ec7n c\u00f3.<\/strong><\/p>\n

IHG Hotels & Resorts m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh tham v\u1ecdng t\u0103ng tr\u01b0\u1edfng t\u1ea1i th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (APAC) trong b\u1ed1i c\u1ea3nh ng\u00e0nh du l\u1ecbch \u0111ang h\u1ed3i ph\u1ee5c m\u1ea1nh m\u1ebd sau \u0111\u1ea1i d\u1ecbch.<\/p>\n

T\u1ea1i HICAP (H\u1ed9i ngh\u1ecb \u0110\u1ea7u t\u01b0 Kh\u00e1ch s\u1ea1n Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng), s\u1ef1 ki\u1ec7n th\u01b0\u1eddng ni\u00ean quy t\u1ee5 c\u1ed9ng \u0111\u1ed3ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00e1ch s\u1ea1n khu v\u1ef1c APAC t\u1ed5 ch\u1ee9c t\u1ea1i Singapore, \u00f4ng Elie Maalouf, CEO T\u1eadp \u0111o\u00e0n IHG, \u0111\u00e3 x\u00e1c nh\u1eadn r\u1eb1ng nhu c\u1ea7u du l\u1ecbch t\u0103ng cao, ng\u00e0nh du l\u1ecbch \u0111ang tr\u1ea3i qua giai \u0111o\u1ea1n ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n m\u1ea1nh v\u00e0 T\u1eadp \u0111o\u00e0n \u0111ang ch\u1ee9ng ki\u1ebfn nhu c\u1ea7u m\u1ea1nh m\u1ebd t\u1ea1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u1eadp \u0111o\u00e0n.<\/p>\n

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\u00d4ng Elie Maalouf, CEO T\u1eadp \u0111o\u00e0n IHG<\/em><\/p>\n

\u00d4ng Maalouf chia s\u1ebb: \u201cD\u00f9 m\u1ee5c \u0111\u00edch du l\u1ecbch l\u00e0 c\u00f4ng vi\u1ec7c hay gi\u1ea3i tr\u00ed, kh\u00e1ch h\u00e0ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi \u0111ang l\u1ef1a ch\u1ecdn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i. Trong qu\u00fd ba, doanh thu tr\u00ean m\u1ed7i ph\u00f2ng (m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong ng\u00e0nh kh\u00e1ch s\u1ea1n) \u0111\u00e3 t\u0103ng 10,5% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i tr\u00ean to\u00e0n c\u1ea7u, trong khi doanh thu t\u1eeb vi\u1ec7c \u0111\u1eb7t ph\u00f2ng theo nh\u00f3m v\u00e0 h\u1ed9i ngh\u1ecb t\u0103ng cao h\u01a1n 37% so v\u1edbi m\u1ee9c n\u0103m 2019\u201d.<\/p>\n

\u201cCh\u00fang t\u00f4i c\u0169ng tin r\u1eb1ng c\u00e2u chuy\u1ec7n t\u0103ng tr\u01b0\u1edfng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. H\u00e3y l\u1ea5y khu v\u1ef1c Trung Qu\u1ed1c \u0110\u1ea1i l\u1ee5c l\u00e0m v\u00ed d\u1ee5, n\u01a1i t\u00f4i \u0111\u00e3 gh\u00e9 th\u0103m g\u1ea7n \u0111\u00e2y, ti\u1ebfp t\u1ee5c tr\u00ean \u0111\u00e0 ph\u1ee5c h\u1ed3i xu\u1ea5t s\u1eafc v\u1edbi RevPAR Q3 2023 v\u01b0\u1ee3t qua n\u0103m 2019 l\u1ea7n \u0111\u1ea7u ti\u00ean. M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c l\u00e0 ng\u00e0nh h\u00e0ng kh\u00f4ng, v\u1edbi c\u00e1c chuy\u1ebfn bay n\u1ed9i \u0111\u1ecba \u1edf APAC v\u00e0 Trung Qu\u1ed1c \u0111\u00e3 v\u01b0\u1ee3t qua m\u1ee9c n\u0103m 2019. Trong ph\u1ea1m vi qu\u1ed1c t\u1ebf, m\u1eb7c d\u00f9 v\u1eabn c\u00f2n m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ec9nh c\u1ee7a n\u0103m 2019, nh\u01b0ng t\u00edn hi\u1ec7u cho th\u1ea5y s\u1ef1 t\u00edch c\u1ef1c khi nhi\u1ec1u h\u00e3ng h\u00e0ng kh\u00f4ng qu\u1ed1c t\u1ebf m\u1edf l\u1ea1i h\u00e0ng tr\u0103m \u0111\u01b0\u1eddng bay tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi – t\u1ea5t c\u1ea3 \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 kh\u1edfi s\u1eafc \u0111ang lan t\u1ecfa trong ng\u00e0nh du l\u1ecbch kh\u00e1ch s\u1ea1n hi\u1ec7n nay.\u201d<\/p>\n

V\u1edbi 930.000 ph\u00f2ng t\u1ea1i h\u01a1n 6.200 kh\u00e1ch s\u1ea1n, h\u1ec7 th\u1ed1ng IHG g\u1ed3m c\u00e1c kh\u00e1ch s\u1ea1n sang tr\u1ecdng n\u1ed5i b\u1eadt nh\u01b0 Carlton Cannes<\/a>, kh\u00e1ch s\u1ea1n Regent t\u1ea1i Ph\u00e1p, voco Osaka Central<\/a> – kh\u00e1ch s\u1ea1n voco \u0111\u1ea7u ti\u00ean \u1edf Nh\u1eadt B\u1ea3n v\u00e0 Kimpton <\/a>Qiantan<\/a> Shanghai <\/a>\u1edf Trung Qu\u1ed1c \u0110\u1ea1i l\u1ee5c. S\u1ed1 l\u01b0\u1ee3ng h\u1ee3p \u0111\u1ed3ng k\u00fd k\u1ebft qu\u1ea3n l\u00fd kh\u00e1ch s\u1ea1n c\u0169ng t\u0103ng 27% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i (16.800 ph\u00f2ng tr\u00ean 123 kh\u00e1ch s\u1ea1n \u0111\u00e3 k\u00fd k\u1ebft tr\u00ean to\u00e0n c\u1ea7u trong Q3 2023), v\u1edbi h\u01a1n \u00bc trong s\u1ed1 \u0111\u00f3 thu\u1ed9c danh m\u1ee5c Luxury & Lifestyle – ph\u00e2n kh\u00fac IHG \u0111ang tr\u00ean \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd.<\/p>\n

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Kh\u00e1ch s\u1ea1n sang tr\u1ecdng Carlton Cannes c\u1ee7a T\u1eadp \u0111o\u00e0n IHG<\/em><\/p>\n

\u00d4ng Maalouf c\u0169ng t\u00e1i kh\u1eb3ng \u0111\u1ecbnh tham v\u1ecdng t\u0103ng tr\u01b0\u1edfng c\u1ee7a IHG t\u1ea1i APAC khi ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1edf r\u1ed9ng danh m\u1ee5c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi. \u00d4ng cho bi\u1ebft: \u201cT\u1ea1i APAC, kho\u1ea3ng m\u1ed9t n\u1eeda quy m\u00f4 h\u1ec7 th\u1ed1ng c\u1ee7a IHG v\u00e0 c\u00e1c d\u1ef1 \u00e1n \u0111ang tri\u1ec3n mang th\u01b0\u01a1ng hi\u1ec7u Holiday Inn Hotels & Resorts v\u00e0 Holiday Inn Express \u2013 hai th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c y\u00eau th\u00edch c\u1ee7a IHG, \u0111i\u1ec1u n\u00e0y ti\u1ebfp t\u1ee5c c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u ng\u00e0nh \u1edf ph\u00e2n kh\u00fac trung cao c\u1ea5p.\u201d<\/p>\n

\u201cCh\u00fang t\u00f4i d\u1ef1 \u0111\u1ecbnh s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec3n h\u00ecnh nh\u01b0 danh m\u1ee5c Luxury & Lifestyle. Hi\u1ec7n t\u1ea1i, ph\u00e2n kh\u00fac n\u00e0y chi\u1ebfm 14% quy m\u00f4 h\u1ec7 th\u1ed1ng v\u00e0 chi\u1ebfm 22% s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch s\u1ea1n s\u1ebd khai tr\u01b0\u01a1ng ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n c\u1ea7u \u2013 g\u1ea5p \u0111\u00f4i so v\u1edbi 5 n\u0103m tr\u01b0\u1edbc. S\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd n\u00e0y th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t t\u1ea1i APAC khi khu v\u1ef1c n\u00e0y chi\u1ebfm t\u1ef7 tr\u1ecdng 35% danh m\u1ee5c Luxury & Lifestyle to\u00e0n c\u1ea7u. Trong t\u1ed5ng s\u1ed1 c\u00e1c d\u1ef1 \u00e1n Luxury & Lifestyle s\u1eafp tri\u1ec3n khai th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng mua l\u1ea1i, ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 m\u1edf r\u1ed9ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1eb5n c\u00f3, th\u00ec \u00bd trong s\u1ed1 \u0111\u00f3 n\u1eb1m trong khu v\u1ef1c APAC\u201d.<\/p>\n

S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a IHG t\u1ea1i khu v\u1ef1c APAC s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec trong nhi\u1ec1u n\u0103m t\u1edbi khi 60% s\u1ed1 kh\u00e1ch s\u1ea1n InterContinental c\u1ee7a IHG s\u1ebd khai tr\u01b0\u01a1ng tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ec1u t\u1eadp trung t\u1ea1i khu v\u1ef1c n\u00e0y. Trong khi \u0111\u00f3, Regent Hotels & Resorts c\u0169ng \u0111ang gia t\u0103ng t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u1edbi s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a kh\u00e1ch s\u1ea1n h\u00e0ng \u0111\u1ea7u Regent Hong Kong<\/a> v\u00e0o th\u00e1ng sau \u1edf H\u1ed3ng K\u00f4ng c\u0169ng s\u1ebd g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a IHG t\u1ea1i khu v\u1ef1c.<\/p>\n

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IHG \u0111ang ti\u1ebfn h\u00e0nh m\u1edf r\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ecdi l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng, bao g\u1ed3m tri\u1ec3n khai n\u1ec1n t\u1ea3ng doanh nghi\u1ec7p m\u1ea1nh m\u1ebd, nh\u1eb1m tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1ee7 s\u1edf h\u1eefu v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0. Ch\u01b0\u01a1ng tr\u00ecnh h\u1ed9i vi\u00ean th\u00e2n thi\u1ebft IHG One Rewards<\/a> \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ebfn h\u01a1n 115 tri\u1ec7u th\u00e0nh vi\u00ean, v\u1edbi m\u1ee9c t\u0103ng 60% trong n\u1eeda \u0111\u1ea7u n\u0103m 2023 so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc. \u0110\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 k\u00eanh \u0111\u1eb7t ph\u00f2ng ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng c\u1ea3i ti\u1ebfn, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a IHG gi\u00fap mang \u0111\u1ebfn l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng chi\u1ebfm kho\u1ea3ng \u00bd s\u1ed1 l\u01b0\u1ee3ng \u0111\u1eb7t ph\u00f2ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

IHG t\u1eadp trung \u0111\u1ebfn ph\u00e1t tri\u1ec3n con ng\u01b0\u1eddi, c\u1ed9ng \u0111\u1ed3ng v\u00e0 h\u00e0nh tinh trong k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng 10 n\u0103m c\u1ee7a T\u1eadp \u0111o\u00e0n IHG v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cJourney to Tomorrow<\/a>\u201d (H\u00e0nh tr\u00ecnh h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai), ph\u00f9 h\u1ee3p v\u1edbi 17 M\u1ee5c ti\u00eau Ph\u00e1t tri\u1ec3n B\u1ec1n v\u1eefng c\u1ee7a Li\u00ean H\u1ee3p Qu\u1ed1c.<\/p>\n

Trong \u0111\u00f3, c\u00f3 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng thi\u1ec7n nguy\u1ec7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong khu v\u1ef1c APAC, bao g\u1ed3m quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi Hi\u1ec7p h\u1ed9i Ng\u01b0\u1eddi c\u00f3 Nhu c\u1ea7u \u0110\u1eb7c bi\u1ec7t (APSN) \u1edf Singapore, ph\u1ed1i h\u1ee3p gi\u1ea3i c\u1ee9u th\u1ef1c ph\u1ea9m v\u1edbi t\u1ed5 ch\u1ee9c OzHarvest, Japan Harvest v\u00e0 VietHarvest, v\u00e0 c\u1ee9u tr\u1ee3 thi\u00ean tai v\u1edbi h\u01a1n 500 ngh\u00ecn USD \u0111\u01b0\u1ee3c quy\u00ean g\u00f3p \u1edf Trung Qu\u1ed1c trong 6 n\u0103m qua nh\u1eb1m h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng trong tr\u01b0\u1eddng h\u1ee3p \u0111\u1ed9ng \u0111\u1ea5t, l\u0169 l\u1ee5t v\u00e0 b\u00e3o.<\/p>\n

\u201c\u0110\u1ed1i v\u1edbi IHG, vi\u1ec7c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1eadp \u0111o\u00e0n theo c\u00e1ch th\u1ee9c \u0111\u00fang \u0111\u1eafn l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng\u201d, \u00f4ng Maalouf chia s\u1ebb. \u201cTh\u00f4ng qua nh\u1eefng cam k\u1ebft \u0111\u1ea7y tham v\u1ecdng, ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o s\u1ebd t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c h\u00f2a nh\u1eadp, mang l\u1ea1i cho h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi c\u01a1 h\u1ed9i trau d\u1ed3i k\u1ef9 n\u0103ng c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p, n\u1ed7 l\u1ef1c gi\u1ea3m thi\u1ec3u th\u1ea5t tho\u00e1t n\u0103ng l\u01b0\u1ee3ng, n\u01b0\u1edbc v\u00e0 ch\u1ea5t th\u1ea3i nh\u1eb1m h\u01b0\u1edbng \u0111\u1ebfn b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng s\u1ed1ng c\u1ee7a ch\u00fang ta\u201d.<\/p>\n

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Theo \u00f4ng Maalouf, s\u1ef1 t\u0103ng tr\u01b0\u1edfng T\u1eadp \u0111o\u00e0n t\u1ea1i khu v\u1ef1c Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ebfn t\u1eeb ho\u1ea1t \u0111\u1ed9ng ra m\u1eaft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng danh m\u1ee5c to\u00e0n c\u1ea7u hi\u1ec7n c\u00f3. 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