{"id":26215,"date":"2023-10-18T15:58:47","date_gmt":"2023-10-18T08:58:47","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=26215"},"modified":"2023-10-18T15:58:47","modified_gmt":"2023-10-18T08:58:47","slug":"vero-ra-mat-rover-cong-ty-tu-van-truyen-thong-dua-tren-ai-dau-tien-tai-dong-nam-a","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/vero-ra-mat-rover-cong-ty-tu-van-truyen-thong-dua-tren-ai-dau-tien-tai-dong-nam-a\/","title":{"rendered":"Vero ra m\u1eaft Rover, c\u00f4ng ty t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean AI \u0111\u1ea7u ti\u00ean t\u1ea1i \u0110\u00f4ng Nam \u00c1"},"content":{"rendered":"
Rover, c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang (PR) d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 AI \u0111\u1ea7u ti\u00ean t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c ra m\u1eaft b\u1edfi C\u00f4ng ty t\u01b0 v\u1ea5n d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng Vero.<\/span><\/strong><\/div>\n
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B\u1eb1ng vi\u1ec7c t\u00edch h\u1ee3p AI v\u00e0o c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh c\u1ee7a m\u00ecnh, Rover s\u1ebd l\u00e0 v\u01b0\u1eddn \u01b0\u01a1m cho nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 ho\u00e0n to\u00e0n b\u1edfi AI. \u0110\u1ed3ng th\u1eddi, Rover s\u1ebd ti\u00ean phong t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan \u0111\u1ebfn AI trong ng\u00e0nh PR nh\u01b0 c\u00e1c \u1ee9ng d\u1ee5ng AI, c\u00e1c hi\u1ec7p h\u1ed9i th\u01b0\u01a1ng m\u1ea1i, c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, v\u00e0 c\u00e1c chuy\u00ean gia. Rover s\u1ebd ho\u1ea1t \u0111\u1ed9ng song song v\u1edbi c\u00e1c v\u0103n ph\u00f2ng hi\u1ec7n c\u00f3 c\u1ee7a Vero t\u1ea1i Indonesia, Philippines, Th\u00e1i Lan v\u00e0 Vi\u1ec7t Nam.<\/p>\n

Hi\u1ec7n t\u1ea1i, Vero \u0111\u00e3 ti\u1ebfn h\u00e0nh t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 AI v\u00e0o quy tr\u00ecnh s\u00e1ng t\u1ea1o, ph\u00e1t tri\u1ec3n n\u1ed9i dung, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng. Vi\u1ec7c ra m\u1eaft Rover l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn xa h\u01a1n c\u1ee7a Vero trong cam k\u1ebft \u0111\u1ea7u t\u01b0 v\u00e0o AI \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng v\u00e0 \u0111a d\u1ea1ng h\u00f3a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n n\u1ed9i b\u1ed9 c\u0169ng nh\u01b0 c\u00e1c gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n Rover \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi Skylar Thwe v\u00e0 Ph\u00fac Ng\u00f4, hai Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0110\u1ed1c S\u00e1ng L\u1eadp c\u1ee7a Vero. \u0110\u1eb1ng sau d\u1ef1 \u00e1n n\u00e0y l\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u01b0 v\u1ea5n bao g\u1ed3m c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung, chuy\u00ean vi\u00ean ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, chuy\u00ean gia quan h\u1ec7 c\u00f4ng ch\u00fang, nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 media planner.<\/p>\n

N\u00f3i v\u1ec1 k\u1ebf ho\u1ea1ch c\u1ee7a Rover, Skylar chia s\u1ebb, “Ch\u00fang t\u00f4i tin r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t AI first agency l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng t\u1ed1c qu\u00e1 tr\u00ecnh h\u1ecdc h\u1ecfi, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 chia s\u1ebb l\u1ee3i \u00edch v\u1edbi \u0111\u1ed3ng nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.”<\/p>\n

Rover cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 quan h\u1ec7 c\u00f4ng ch\u00fang c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o cho kh\u00e1ch h\u00e0ng \u0111a ng\u00e0nh, t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 quy tr\u00ecnh l\u00e0m vi\u1ec7c, n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c \u0111\u1ea7u ra. C\u00f4ng ty c\u0169ng s\u1eb5n s\u00e0ng t\u01b0 v\u1ea5n v\u00e0 \u0111\u00e0o t\u1ea1o chuy\u00ean m\u00f4n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u00edch h\u1ee3p th\u1ef1c ti\u1ec5n AI m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t v\u00e0o \u0111\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng v\u00e0 marketing c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

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“C\u00f4ng ngh\u1ec7 AI hi\u1ec7n \u0111\u00e3 ch\u00edn mu\u1ed3i, khi \u0111\u01b0\u1ee3c c\u1ed9ng h\u01b0\u1edfng v\u1edbi s\u1ee9c s\u00e1ng t\u1ea1o c\u1ee7a con ng\u01b0\u1eddi s\u1ebd gi\u00fap nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n l\u1edbn h\u01a1n v\u00e0 \u0111\u1eb7c bi\u1ec7t h\u01a1n. V\u00ec th\u1ebf, c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 PR c\u1ea7n b\u1eaft \u0111\u1ea7u t\u00edch h\u1ee3p AI v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c thi c\u00e1c d\u1ef1 \u00e1n.” \u00d4ng Ph\u00fac Ng\u00f4 chia s\u1ebb.<\/p>\n

B\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 AI nh\u01b0 ChatGPT, Midjourney v\u00e0 Firefly, Rover t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh t\u1ea1o n\u1ed9i dung tr\u00ean nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng truy\u1ec1n th\u00f4ng kh\u00e1c nhau, bao g\u1ed3m v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video 3D, animation, gi\u1ecdng n\u00f3i v\u00e0 \u00e2m nh\u1ea1c. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap c\u00e1c bi\u00ean t\u1eadp vi\u00ean v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n \u1ea5n t\u01b0\u1ee3ng h\u01a1n v\u1edbi nhi\u1ec1u phong c\u00e1ch, v\u00e0 h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng h\u01a1n trong th\u1eddi gian ng\u1eafn nh\u1ea5t gi\u00fap ti\u1ebfp c\u1eadn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 trong th\u1eddi gian ng\u1eafn h\u01a1n.<\/p>\n

Ngo\u00e0i ra, c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kh\u00e1n gi\u1ea3 v\u00e0 ph\u00e2n t\u00edch c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u00fap ph\u00e2n chia c\u00e1c t\u1ec7p d\u1eef li\u1ec7u l\u1edbn th\u00e0nh c\u00e1c ph\u00e2n \u0111o\u1ea1n h\u1eefu d\u1ee5ng trong vi\u1ec7c tinh ch\u1ec9nh ph\u01b0\u01a1ng \u00e1n ti\u1ebfp c\u1eadn truy\u1ec1n th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p giao ti\u1ebfp cho c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a Rover. C\u00e1c th\u00f4ng tin ph\u1ea3n h\u1ed3i trong th\u1eddi gian th\u1ef1c n\u00e0y gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u su\u1ea5t.<\/p>\n

B\u1eb1ng vi\u1ec7c \u1ee9ng d\u1ee5ng AI, Rover \u0111\u00e3 c\u1ea3i ti\u1ebfn c\u00e1ch th\u1ee9c h\u1ee3p t\u00e1c v\u1edbi KOL, c\u00e1ch ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, c\u00e1ch th\u1ee9c x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng, v\u00e0 c\u00e1c tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch b\u1eaft k\u1ecbp v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7 AI c\u0169ng nh\u01b0 b\u1ed1i c\u1ea3nh chung c\u1ee7a ng\u00e0nh PR, Rover \u0111\u1eb7t m\u1ee5c ti\u00eau cung c\u1ea5p nh\u1eefng d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c n\u00e2ng t\u1ea7m b\u1edfi AI m\u1ed9t c\u00e1ch an to\u00e0n v\u00e0 h\u1ee3p ph\u00e1p cho c\u1ed9ng \u0111\u1ed3ng v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, c\u00f4ng ty tu\u00e2n th\u1ee7 theo 5 nguy\u00ean t\u1eafc, bao g\u1ed3m:<\/p>\n

    \n
  1. Th\u1ef1c h\u00e0nh AI c\u00f3 \u0111\u1ea1o \u0111\u1ee9c: <\/strong>Cam k\u1ebft s\u1eed d\u1ee5ng AI c\u00f3 \u0111\u1ea1o \u0111\u1ee9c trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng PR v\u00e0 truy\u1ec1n th\u00f4ng b\u1eb1ng c\u00e1ch t\u00f4n tr\u1ecdng c\u00e1c quy chu\u1ea9n v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 khi s\u1eed d\u1ee5ng d\u1eef li\u1ec7u. Kh\u00f4ng ng\u1eebng c\u1eadp nh\u1eadt c\u00e1c c\u00f4ng c\u1ee5 AI \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng r\u1ee7i ro v\u1ec1 sai l\u1ec7ch th\u00f4ng tin.<\/li>\n
  2. S\u1eed d\u1ee5ng AI minh b\u1ea1ch:<\/strong> Duy tr\u00ec t\u00ednh minh b\u1ea1ch trong vi\u1ec7c s\u1eed d\u1ee5ng AI v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang.<\/li>\n
  3. N\u1ed9i dung x\u00e1c th\u1ef1c:<\/strong> \u0110\u1ea3m b\u1ea3o x\u00e1c th\u1ef1c t\u1ea5t c\u1ea3 n\u1ed9i dung do AI t\u1ea1o ra \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 th\u1eadt v\u00e0 th\u00f4ng tin ch\u00ednh x\u00e1c.<\/li>\n
  4. Tu\u00e2n th\u1ee7 Quy \u0111\u1ecbnh: <\/strong>Lu\u00f4n c\u1eadp nh\u1eadt v\u1ec1 c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n li\u00ean quan \u0111\u1ebfn AI, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng quy \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt th\u00f4ng tin trong truy\u1ec1n th\u00f4ng.<\/li>\n
  5. Quan h\u1ec7 \u0110\u1ed1i t\u00e1c v\u00e0 C\u1ed9ng t\u00e1c: <\/strong>Kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7 AI, c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p \u0111\u1ec3 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a AI trong vi\u1ec7c t\u0103ng c\u01b0\u1eddng c\u00e1c n\u1ed7 l\u1ef1c c\u1ee7a PR v\u00e0 truy\u1ec1n th\u00f4ng.<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Rover, c\u00f4ng ty truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang (PR) d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 AI \u0111\u1ea7u ti\u00ean t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c ra m\u1eaft b\u1edfi C\u00f4ng ty t\u01b0 v\u1ea5n d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng Vero. B\u1eb1ng vi\u1ec7c t\u00edch h\u1ee3p AI v\u00e0o c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh c\u1ee7a m\u00ecnh, Rover s\u1ebd l\u00e0 v\u01b0\u1eddn \u01b0\u01a1m […]\n","protected":false},"author":3841,"featured_media":26217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song"],"yoast_head":"\nVero ra m\u1eaft Rover, c\u00f4ng ty t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng d\u1ef1a tr\u00ean AI \u0111\u1ea7u ti\u00ean t\u1ea1i \u0110\u00f4ng Nam \u00c1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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