{"id":23516,"date":"2023-07-21T20:00:00","date_gmt":"2023-07-21T13:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4161876_VI61876_11"},"modified":"2023-07-21T20:00:00","modified_gmt":"2023-07-21T13:00:00","slug":"tumi-va-highsnobiety-chung-tay-lam-se-ri-noi-dung-dot-pha-dua-bo-suu-tap-tumi-mclaren-toi-ba-cuoc-dua-xe-cong-thuc-1-grand-prix-tren-ca-ba-chau-luc","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/tumi-va-highsnobiety-chung-tay-lam-se-ri-noi-dung-dot-pha-dua-bo-suu-tap-tumi-mclaren-toi-ba-cuoc-dua-xe-cong-thuc-1-grand-prix-tren-ca-ba-chau-luc\/","title":{"rendered":"TUMI V\u00c0 HIGHSNOBIETY CHUNG TAY L\u00c0M S\u00ca-RI N\u1ed8I DUNG \u0110\u1ed8T PH\u00c1, \u0110\u01afA B\u1ed8 S\u01afU T\u1eacP TUMI | McLAREN T\u1edaI BA CU\u1ed8C \u0110UA XE C\u00d4NG TH\u1ee8C 1 GRAND PRIX TR\u00caN C\u1ea2 BA CH\u00c2U L\u1ee4C"},"content":{"rendered":"
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\u0110\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua \u1ed1ng k\u00ednh c\u1ee7a Highsnobiety, s\u00ea-ri g\u1ed3m ba ph\u1ea7n n\u00e0y c\u00f3 t\u1ef1a \u0111\u1ec1 ‘The High Road<\/i>‘ s\u1ebd ghi l\u1ea1i h\u00e0nh tr\u00ecnh trong c\u00e1c si\u00eau xe c\u1ee7a McLaren qua V\u01b0\u01a1ng qu\u1ed1c Anh, v\u00e0 Singapore Las Vegas, gi\u1edbi thi\u1ec7u ba c\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o v\u1edbi t\u00e0i n\u0103ng b\u1ea5t ng\u1edd v\u00e0 c\u00e1c h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft. <\/i><\/p>\n

NEW YORK<\/span><\/span>, Ng\u00e0y 21 th\u00e1ng 7 n\u0103m 2023<\/span> \/PRNewswire\/ — H\u00f4m nay, th\u01b0\u01a1ng hi\u1ec7u du l\u1ecbch v\u00e0 phong c\u00e1ch s\u1ed1ng qu\u1ed1c t\u1ebf TUMI<\/a><\/b> \u0111\u00e3 cho ra m\u1eaft The High Road<\/i>, s\u00ea-ri n\u1ed9i dung \u0111\u01b0\u1ee3c d\u00e0n d\u1ef1ng v\u1edbi s\u1ef1 h\u1ee3p t\u00e1c c\u1ee7a Highsnobiety. S\u00ea-ri n\u00e0y s\u1ebd n\u00eau b\u1eadt h\u00e0nh tr\u00ecnh c\u1ed9ng t\u00e1c li\u00ean t\u1ee5c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed9i \u0111ua xe th\u1ec3 thao \u01b0u t\u00fa v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t si\u00eau xe sang tr\u1ecdng McLaren. S\u00ea-ri ba ph\u1ea7n s\u1ebd ghi l\u1ea1i cu\u1ed9c h\u00e0nh tr\u00ecnh tr\u00ean n\u1ec1n b\u1ed1i c\u1ea3nh c\u1ee7a ba n\u1ec1n v\u0103n h\u00f3a v\u00e0 l\u1ee5c \u0111\u1ecba r\u1ea5t kh\u00e1c nhau th\u00f4ng qua video v\u00e0 n\u1ed9i dung t\u0129nh, bao g\u1ed3m c\u00e1c cu\u1ed9c \u0111ua C\u00f4ng th\u1ee9c 1 Grand Prix \u1edf Anh, Singapore<\/span> v\u00e0 Las Vegas<\/span> v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m TUMI | McLaren. M\u1ed7i \u0111\u1ecba \u0111i\u1ec3m s\u1ebd c\u00f3 m\u1ed9t nh\u00e0 \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng v\u0103n h\u00f3a ng\u1ed3i sau tay l\u00e1i c\u1ee7a m\u1ed9t si\u00eau xe GT ho\u1eb7c McLaren Artura<\/span>, si\u00eau xe hybrid nh\u1eb9 m\u1edbi nh\u1ea5t c\u1ee7a h\u00e3ng, \u0111i qua c\u00e1c c\u1ea3nh quan \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u1edbi thi\u1ec7u c\u00e1c \u0111\u1ecba \u0111i\u1ec3m n\u1ed5i ti\u1ebfng c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean \u0111\u01b0\u1eddng \u0111\u1ebfn c\u00e1c tr\u01b0\u1eddng \u0111ua, \u0111\u1ed3ng th\u1eddi k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng tr\u00ean \u0111\u01b0\u1eddng \u0111i. The High Road<\/i> c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c b\u01b0\u1edbc v\u00e0o khu v\u1ef1c gara v\u00e0 b\u00e3i xe c\u1ee7a \u0111\u1ed9i xe C\u00f4ng th\u1ee9c 1 McLaren, mang \u0111\u1ebfn cho ng\u01b0\u1eddi xem c\u00e1i nh\u00ecn \u0111\u1ed9c quy\u1ec1n v\u01b0\u1ee3t ra kh\u1ecfi ph\u1ea1m vi \u0111\u01b0\u1eddng \u0111ua.<\/p>\n

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Do Highsnobiety s\u1ea3n xu\u1ea5t v\u00e0 Autre Fish<\/a> \u0111\u1ea1o di\u1ec5n video, c\u00e1c video mang phong c\u00e1ch t\u00e0i li\u1ec7u s\u1ebd gi\u1edbi thi\u1ec7u chuy\u00ean m\u00f4n k\u1ef9 thu\u1eadt v\u00e0 th\u1ee7 c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi n\u1ed9i dung m\u1edbi m\u1ebb, th\u00fa v\u1ecb. S\u00ea-ri s\u1ebd n\u00eau b\u1eadt c\u00e1ch th\u1ee9c c\u00e1c nh\u00e0 \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng to\u00e0n c\u1ea7u \u0111em theo c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb b\u1ed9 s\u01b0u t\u1eadp k\u1ef7 ni\u1ec7m 60 n\u0103m TUMI | McLaren v\u00e0 c\u00e1c b\u1ed9 s\u01b0u t\u1eadp c\u1ed1t l\u00f5i tr\u00ean \u0111\u01b0\u1eddng \u0111i khi h\u1ecd tham gia v\u1edbi TUMI trong h\u00e0nh tr\u00ecnh.    <\/p>\n

S\u00ea-ri \u0111\u00e3 ch\u00ednh th\u1ee9c ra m\u1eaft ng\u00e0y h\u00f4m nay ngay sau tu\u1ea7n \u0111ua Grand Prix Anh, v\u00e0 c\u00e1c ph\u1ea7n th\u1ee9 hai v\u00e0 th\u1ee9 ba s\u1ebd \u0111\u01b0\u1ee3c ra m\u1eaft tr\u00f9ng v\u1edbi Grand Prix Singapore v\u00e0o ng\u00e0y 18 th\u00e1ng 10 v\u00e0 Grand Prix Las Vegas v\u00e0o ng\u00e0y 20 th\u00e1ng 11. T\u1ea1i Silverstone, Melvin Israel<\/span><\/a>, m\u1ed9t nhi\u1ebfp \u1ea3nh gia th\u1eddi trang, \u0111\u00e3 ghi l\u1ea1i h\u00e0nh tr\u00ecnh c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh \u0111i xuy\u00ean V\u01b0\u01a1ng qu\u1ed1c Anh v\u1edbi m\u1ed9t cu\u1ed1n s\u00e1ch b\u01b0u thi\u1ebfp t\u00f9y ch\u1ec9nh chuy\u1ec3n ti\u1ebfp s\u1ea3n ph\u1ea9m. T\u1ea1i Singapore<\/span>, t\u00e0i n\u0103ng n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 th\u00e0nh ph\u1ed1-bang v\u00e0 \u0111\u01b0a s\u00ea-ri \u0111i v\u00e0o t\u00ecm hi\u1ec3u v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng tr\u00ean \u0111\u01b0\u1eddng \u0111\u1ebfn Grand Prix. T\u1ea1i Vegas, \u00f4ng s\u1ebd th\u1ef1c hi\u1ec7n m\u1ed9t chuy\u1ebfn \u0111i ngo\u1ea1n m\u1ee5c \u0111\u1ec3 ghi l\u1ea1i s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a v\u00f9ng T\u00e2y Nam M\u1ef9 v\u00e0 n\u00eau b\u1eadt nh\u1eefng \u0111i\u1ec3m hay nh\u1ea5t c\u1ee7a cu\u1ed9c \u0111ua \u0111\u01b0\u1eddng ph\u1ed1 v\u00e0o \u0111\u00eam th\u1ee9 B\u1ea3y.<\/p>\n

“C\u01a1 h\u1ed9i n\u00e0y th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c tuy\u1ec7t h\u1ea3o, t\u1eadn d\u1ee5ng \u0111\u1ed9ng l\u1ef1c c\u1ee7a TUMI, Highsnobiety v\u00e0 McLaren, \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i qua m\u1ed9t g\u00f3c nh\u00ecn t\u01b0\u01a1i m\u1edbi. T\u1ea1i TUMI, ch\u00fang t\u00f4i cam k\u1ebft lu\u00f4n t\u1ea1o ra \u0111\u1ed5i m\u1edbi, s\u1ef1 xu\u1ea5t s\u1eafc v\u00e0 l\u00e0m ho\u00e0n thi\u1ec7n h\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed7i ng\u01b0\u1eddi. Quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi Highsnobiety mang \u0111\u1ebfn m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o m\u1edbi cho ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n.” Jill Krizelman<\/span>, Ph\u00f3 Ch\u1ee7 t\u1ecbch C\u1ea5p cao ph\u1ee5 tr\u00e1ch m\u1ea3ng Ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed to\u00e0n c\u1ea7u c\u1ee7a TUMI cho bi\u1ebft.<\/p>\n

“Ch\u00fang t\u00f4i t\u1ef1 h\u00e0o c\u00f4ng b\u1ed1 m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u1ee7a ch\u00fang t\u00f4i v\u1edbi TUMI | McLaren, k\u1ebft h\u1ee3p cam k\u1ebft c\u1ee7a h\u1ecd v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 ngh\u1ec7 thu\u1eadt th\u1ee7 c\u00f4ng ti\u00ean ti\u1ebfn v\u1edbi m\u1ee5c ti\u00eau lu\u00f4n t\u1ea1o ra \u0111i\u1ec1u m\u1edbi m\u1ebb \u0111\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t s\u00ea-ri n\u1ed9i dung. \u0110\u00f3 l\u00e0 s\u1ef1 tr\u00e2n tr\u1ecdng \u0111\u1ed1i v\u1edbi cam k\u1ebft chung c\u1ee7a ch\u00fang t\u00f4i cho th\u1ebf gi\u1edbi \u00f4 t\u00f4 v\u00e0 du l\u1ecbch sang tr\u1ecdng,” Haein Dorin<\/span>, Ph\u00f3 Ch\u1ee7 t\u1ecbch ki\u00eam T\u1ed5ng Gi\u00e1m \u0111\u1ed1c ph\u1ee5 tr\u00e1ch Hoa K\u1ef3 t\u1ea1i Highsnobiety cho bi\u1ebft. “S\u00ea-ri s\u1ebd s\u1eed d\u1ee5ng g\u00f3c nh\u00ecn v\u0103n h\u00f3a lu\u00f4n h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai c\u1ee7a Highsnobiety \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt b\u1ed9 s\u01b0u t\u1eadp TUMI | McLaren tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.”<\/p>\n

TUMI v\u00e0 Highsnobiety c\u0169ng thu h\u00fat s\u1ef1 tham gia h\u01a1n n\u1eefa c\u1ee7a ng\u01b0\u1eddi mua s\u1eafm, ng\u01b0\u1eddi h\u00e2m m\u1ed9 si\u00eau xe v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 th\u00f4ng qua l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eefng t\u00edch h\u1ee3p c\u00f3 th\u1ec3 mua s\u1eafm trong b\u00e0i vi\u1ebft tr\u00ean Highsnobiety.com. Trong th\u1eddi kh\u1eafc \u0111\u1eb7c bi\u1ec7t \u1edf Vegas, TUMI c\u0169ng s\u1ebd tham gia v\u00e0o m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng Las Vegas<\/span>, bao g\u1ed3m ti\u1ebfp qu\u1ea3n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Nh\u00e0 ga H\u00e0nh l\u00fd S\u00e2n bay Qu\u1ed1c t\u1ebf Harry Reid<\/span> (Harry Reid International Airport Baggage Terminal) v\u00e0 tr\u1ea3i nghi\u1ec7m qu\u1ea7y b\u00e1n l\u1ebb t\u1ea1m th\u1eddi (pop-up) t\u1ea1i kh\u00e1ch s\u1ea1n Ceasar’s Palace, n\u01a1i s\u1ebd t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y. <\/p>\n

Theo d\u00f5i h\u00e0nh tr\u00ecnh #TheHighRoad @TUMITravel @Highsnobiety @HighsnobietyDesign. Mua s\u1eafm b\u1ed9 s\u01b0u t\u1eadp TUMI | McLaren t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng TUMI tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, TUMI.com v\u00e0 c\u00e1c c\u1eeda h\u00e0ng b\u00e1ch ho\u00e1 ch\u1ecdn l\u1ecdc.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 TUMI\u202f<\/b>
T\u1eeb n\u0103m 1975, TUMI \u0111\u00e3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu sang tr\u1ecdng \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi cho gi\u1edbi kinh doanh, du l\u1ecbch v\u00e0 tr\u00ecnh di\u1ec5n. C\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 n\u00e2ng c\u1ea5p, \u0111\u01a1n gi\u1ea3n ho\u00e1 v\u00e0 t\u00f4 \u0111i\u1ec3m t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a cu\u1ed9c s\u1ed1ng x\u00ea d\u1ecbch. K\u1ebft h\u1ee3p ch\u1ee9c n\u0103ng ho\u00e0n h\u1ea3o v\u1edbi tinh th\u1ea7n kh\u00e9o l\u00e9o, ch\u00fang t\u00f4i cam k\u1ebft mang \u0111\u1ebfn cho c\u00e1c h\u00e0nh tr\u00ecnh s\u1ef1 t\u1ef1 tin, m\u1ea1nh m\u1ebd nh\u01b0 m\u1ed9t \u0111\u1ed1i t\u00e1c tr\u1ecdn \u0111\u1eddi cho nh\u1eefng con ng\u01b0\u1eddi n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o theo \u0111u\u1ed5i ni\u1ec1m \u0111am m\u00ea c\u1ee7a h\u1ecd. \u0110\u1ec3 bi\u1ebft th\u00eam v\u1ec1 TUMI, h\u00e3y truy c\u1eadp TUMI.com<\/a>
TUMI v\u00e0 logo TUMI l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u0103ng k\u00fd c\u1ee7a Tumi, Inc. \u00a9 2023 Tumi, Inc.<\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Highsnobiety<\/b>
Highsnobiety l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh ri\u00eang cho th\u1ebf h\u1ec7 m\u1edbi c\u1ee7a nh\u1eefng nh\u00e0 ti\u00ean phong v\u0103n h\u00f3a. S\u1ee9 m\u1ec7nh c\u1ee7a ch\u00fang t\u00f4i l\u00e0 kh\u00e1m ph\u00e1 v\u00e0 b\u1ea3o v\u1ec7 m\u1ea1nh m\u1ebd nh\u1eefng n\u00e9t v\u0103n h\u00f3a \u0111\u1eb9p nh\u1ea5t c\u1ee7a ch\u00fang ta, k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi th\u00f4ng qua t\u00ecnh y\u00eau phong c\u00e1ch c\u1ee7a ch\u00fang t\u00f4i v\u00e0 m\u1edf r\u1ed9ng c\u1ed9ng \u0111\u1ed3ng c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o m\u1edbi n\u1ed5i. Lu\u00f4n \u0111i ti\u00ean phong, Highsnobiety lu\u00f4n t\u1eadn t\u00e2m kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec1u ti\u1ebfp theo.<\/p>\n

\u0110\u01b0\u1ee3c Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh David Fischerth\u00e0nh l\u1eadp v\u00e0o n\u0103m 2005, Highsnobiety l\u00e0 m\u1ed9t doanh nghi\u1ec7p to\u00e0n c\u1ea7u c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh \u0111\u1eb7t t\u1ea1i Berlin<\/span> v\u1edbi c\u00e1c v\u0103n ph\u00f2ng t\u1ea1i New York<\/span>, Los Angeles<\/span>, Lu\u00e2n \u0110\u00f4n, Amsterdam<\/span>, Paris,  Milan<\/span>, v\u00e0 Tokyo<\/span>. Ch\u00fang t\u00f4i l\u00e0 m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n v\u0103n h\u00f3a v\u00e0 truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 k\u1ebft h\u1ee3p phong c\u00e1ch, ngh\u1ec7 thu\u1eadt, thi\u1ebft k\u1ebf v\u00e0 c\u00f4ng ngh\u1ec7, cung c\u1ea5p m\u1ed9t n\u1ec1n t\u1ea3ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng con ng\u01b0\u1eddi m\u00e0 ch\u00fang t\u00f4i \u0111am m\u00ea.<\/p>\n

Li\u00ean h\u1ec7 Truy\u1ec1n th\u00f4ng TUMI<\/b>
Alexandra Gillis<\/span>
Gi\u00e1m \u0111\u1ed1c PR & x\u00e3 h\u1ed9i 
alexandra.gillis@tumi.com<\/a><\/u>
TUMI<\/p>\n

Nicole Colasanto<\/span>
ncolasanto@weareshadow.com<\/a><\/u>
B\u00f3ng<\/p>\n

H\u00ecnh \u1ea3nh – https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2023\/07\/tumi-va-highsnobiety-chung-tay-lam-se-ri-noi-dung-dot-pha-dua-bo-suu-tap-tumi-mclaren-toi-ba-cuoc-dua-xe-cong-thuc-1-grand-prix-tren-ca-ba-chau-luc-1.jpg<\/a>
Logo – https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2023\/07\/tumi-va-highsnobiety-chung-tay-lam-se-ri-noi-dung-dot-pha-dua-bo-suu-tap-tumi-mclaren-toi-ba-cuoc-dua-xe-cong-thuc-1-grand-prix-tren-ca-ba-chau-luc.jpg<\/a><\/p>\n<\/p><\/div>\n

ngu\u1ed3n: Tumi, Inc.<\/p>\n","protected":false},"excerpt":{"rendered":"

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