{"id":23410,"date":"2023-07-18T14:14:00","date_gmt":"2023-07-18T07:14:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4154471_VI54471_11"},"modified":"2023-07-19T00:11:52","modified_gmt":"2023-07-18T17:11:52","slug":"top-30-thuong-hieu-gia-tri-nhat-dong-nam-a-voi-tong-gia-tri-len-toi-1196-ty-usd-theo-bang-xep-hang-moi-nhat-cua-kantar-brandz","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/top-30-thuong-hieu-gia-tri-nhat-dong-nam-a-voi-tong-gia-tri-len-toi-1196-ty-usd-theo-bang-xep-hang-moi-nhat-cua-kantar-brandz\/","title":{"rendered":"Top 30 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t \u0110\u00f4ng Nam \u00c1 v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb l\u00ean t\u1edbi 119,6 t\u1ef7 USD, theo b\u1ea3ng x\u1ebfp h\u1ea1ng m\u1edbi nh\u1ea5t c\u1ee7a Kantar BrandZ"},"content":{"rendered":"<ul type=\"disc\">\n<li><b>Ng\u00e2n h\u00e0ng Trung \u01b0\u01a1ng ch\u00e2u \u00c1 (BCA) l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1<\/b><b>&nbsp;tr\u1ecb nh\u1ea5t \u0110\u00f4ng Nam \u00c1.<\/b><\/li>\n<li><b>L\u0129nh v\u1ef1c cung c\u1ea5p d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh v\u00e0 vi\u1ec5n th\u00f4ng&nbsp;<\/b><b>th\u1ed1ng l\u0129nh b\u1ea3ng x\u1ebfp h\u1ea1ng <span class=\"xn-person\">Kantar BrandZ<\/span> \u0111\u1ea7u ti\u00ean d\u00e0nh cho khu v\u1ef1c \u0110\u00f4ng Nam \u00c1<\/b><\/li>\n<li><b>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong khu v\u1ef1c \u0111\u1ec1u thu\u1ed9c top c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng<\/b><b> tin c\u1eady v\u00e0<\/b><b>&nbsp;ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb thi\u1ebfu ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t th\u1ebf gi\u1edbi<\/b><\/li>\n<\/ul>\n<p><span class=\"xn-location\">SINGAPORE<\/span>, <span class=\"xn-chron\">18\/07\/2023<\/span> \/PRNewswire\/ &#8212; <b>Ng\u00e2n h\u00e0ng Trung \u01b0\u01a1ng ch\u00e2u \u00c1 (BCA),<\/b> <span class=\"xn-location\">Indonesia<\/span> l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t \u1edf \u0110\u00f4ng Nam \u00c1, tr\u1ecb&nbsp;gi\u00e1 23,5 t\u1ef7 USD, theo&nbsp;b\u00e1o c\u00e1o 30 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 l\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a <span class=\"xn-person\">Kantar BrandZ<\/span>. Top 30 \u2013 bao g\u1ed3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Vi\u1ec7t Nam, Th\u00e1i Lan, <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Malaysia<\/span>, <span class=\"xn-location\">Philippines<\/span> v\u00e0 <span class=\"xn-location\">Singapore<\/span> \u2013 v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00ean t\u1edbi 119,6 t\u1ef7 USD. Ra m\u1eaft v\u00e0o n\u0103m 1957, ng\u00e2n h\u00e0ng BCA \u0111\u00e3 ti\u00ean phong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh v\u00e0 ph\u1ed5 bi\u1ebfn v\u1edbi d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng \u0111i\u1ec7n t\u1eed. BCA s\u1edf h\u1eefu m\u1ed9t m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng kh\u1eafp c\u00e1c qu\u1ea7n \u0111\u1ea3o c\u1ee7a <span class=\"xn-location\">Indonesia<\/span>, c\u00f9ng v\u1edbi vi\u1ec7c gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n ng\u00e0y c\u00e0ng nhi\u1ec1u trong khu v\u1ef1c.<\/p>\n<p><b>Top 10 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng gi\u00e1 nh\u1ea5t \u0110\u00f4ng Nam \u00c1 n\u0103m 2023 c\u1ee7a <span class=\"xn-person\">Kantar BrandZ<\/span><\/b><\/p>\n<div>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"1\">\n<tbody readability=\"4\">\n<tr readability=\"3\">\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Th\u1ee9 h\u1ea1ng 2023<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Danh m\u1ee5c \u0111\u1ecbnh gi\u00e1<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u 2023 (tri\u1ec7u USD)<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen1\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\"><b>N\u01b0\u1edbc s\u1edf t\u1ea1i<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">1<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">BCA<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">23.447<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Indonesia<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">2<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">DBS<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">11.755<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Singapore<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">3<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">BRI<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">8.644<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Indonesia<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">4<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">UOB<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">7.180<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Singapore<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"3\">\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">5<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">AIS<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Nh\u00e0 cung c\u1ea5p vi\u1ec5n th\u00f4ng<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">6.801<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Th\u00e1i Lan<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">6<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Mandiri<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">6.596<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Indonesia<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"3\">\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">7<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Telkomsel<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Nh\u00e0 cung c\u1ea5p vi\u1ec5n th\u00f4ng<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">4.661<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Indonesia<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">8<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Shopee<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">B\u00e1n l\u1ebb<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">4.593<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Singapore<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">9<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Marina Bay Sands<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">D\u1ecbch v\u1ee5 du l\u1ecbch<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">4.433<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Singapore<\/span><\/p>\n<\/td>\n<\/tr>\n<tr readability=\"3\">\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">10<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">True<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\" readability=\"5\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Nh\u00e0 cung c\u1ea5p vi\u1ec5n th\u00f4ng<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">3.134<\/span><\/p>\n<\/td>\n<td class=\"prngen2\" colspan=\"1\" rowspan=\"1\">\n<p class=\"prnml4\"><span class=\"prnews_span\">Th\u00e1i Lan<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><b>Theo<\/b><b> \u0111\u00f3, D\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh v\u00e0 cung<\/b><b>&nbsp;c\u1ea5p vi\u1ec5n th\u00f4ng<\/b>&nbsp;chi\u1ebfm&nbsp;t\u1edbi 2\/3 c\u00e1c&nbsp;th\u01b0\u01a1ng hi\u1ec7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng v\u00e0 chi\u1ebfm t\u1edbi 79% t\u1ed5ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. C\u00f3&nbsp;11 ng\u00e2n h\u00e0ng g\u00f3p m\u1eb7t trong Top 30 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u00e2n h\u00e0ng BCA l\u00e0 ng\u00e2n h\u00e0ng \u0111\u1ee9ng \u0111\u1ea7u Top 5 b\u1ea3ng x\u1ebfp h\u1ea1ng. Vi\u1ec7c d\u1eabn \u0111\u1ea7u b\u1ea3ng x\u1ebfp h\u1ea1ng cho th\u1ea5y r\u1eb1ng BCA c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng theo m\u1ed9t c\u00e1ch ri\u00eang bi\u1ec7t v\u00e0 \u0111\u1ed3ng nh\u1ea5t; v\u00e0 t\u1eeb \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng lu\u00f4n c\u1ea3m th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u n\u00e0y lu\u00f4n \u0111\u1eb7c bi\u1ec7t n\u1ed5i b\u1eadt v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. Ng\u00e0nh h\u00e0ng ti\u1ebfp theo s\u1edf h\u1eefu nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng l\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p vi\u1ec5n th\u00f4ng, v\u1edbi 9 th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfm 1\/5 t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a Top 30. Ti\u1ebfp sau \u0111\u00f3 l\u00e0 l\u0129nh v\u1ef1c B\u00e1n l\u1ebb v\u1edbi 8% v\u00e0 D\u1ecbch v\u1ee5 l\u1eef h\u00e0nh v\u1edbi 6% t\u1ed5ng gi\u00e1 tr\u1ecb.<\/p>\n<p><b><span class=\"xn-location\">Indonesia<\/span><\/b>&nbsp;s\u1edf h\u1eefu 8 th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m trong Top 30 v\u00e0 \u0111\u00f3ng g\u00f3p t\u1ec9 tr\u1ecdng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t l\u00ean t\u1edbi 43%.&nbsp;<b><span class=\"xn-location\">Singapore<\/span><\/b> v\u1edbi s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a 10 th\u01b0\u01a1ng hi\u1ec7u \u2013 l\u00e0 qu\u1ed1c gia c\u00f3 s\u1ed1 l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u l\u1ecdt Top 30 nhi\u1ec1u nh\u1ea5t trong 6 th\u1ecb tr\u01b0\u1eddng, \u0111\u00f3ng g\u00f3p 35% t\u1ed5ng gi\u00e1 tr\u1ecb. Th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t c\u1ee7a <span class=\"xn-location\">Singapore<\/span> l\u00e0 ng\u00e2n h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c m\u1ee5c \u0111\u00edch cao c\u1ea3&nbsp;<b>DB<\/b>S (v\u1ecb tr\u00ed &nbsp;th\u1ee9 2; 11,8 t\u1ef7 USD). Ng\u00e2n h\u00e0ng n\u00e0y t\u1eadp trung h\u01b0\u1edbng t\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i. DBS gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh &#8220;T\u1eadn h\u01b0\u1edfng nhi\u1ec1u h\u01a1n, giao d\u1ecbch ng\u00e2n h\u00e0ng \u00edt h\u01a1n&#8221; <i>(Live more, bank less)<\/i> v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng vui v\u1ebb v\u00e0 kh\u00f4ng g\u1eb7p nhi\u1ec1u phi\u1ec1n h\u00e0, c\u0103ng th\u1eb3ng trong l\u00fac giao d\u1ecbch.<\/p>\n<p><b><span class=\"xn-location\">Malaysia<\/span><\/b>&nbsp;s\u1edf h\u1eefu 7 th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m trong Top 30, chi\u1ebfm 10% t\u1ed5ng gi\u00e1 tr\u1ecb. \u0110\u1ee9ng \u0111\u1ea7u l\u00e0 nh\u00e0 cung c\u1ea5p vi\u1ec5n th\u00f4ng&nbsp;<b>Maxis<\/b>&nbsp;(v\u1ecb tr\u00ed th\u1ee9 13; 2,6 t\u1ef7 USD), v\u1edbi \u0111\u1ecbnh v\u1ecb l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed5i m\u1edbi, m\u1edf r\u1ed9ng ph\u1ea1m vi ph\u1ee7 s\u00f3ng 5G c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n quy m\u00f4 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng truy c\u1eadp Internet.&nbsp;<b>Th\u00e1i Lan<\/b>&nbsp;s\u1edf h\u1eefu 3 th\u01b0\u01a1ng hi\u1ec7u l\u1ecdt Top 30, \u0111\u00f3ng g\u00f3p 10% t\u1ed5ng gi\u00e1 tr\u1ecb. Th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng Th\u00e1i Lan l\u00e0 <b>AIS<\/b>&nbsp;(v\u1ecb tr\u00ed &nbsp;th\u1ee9 5; 6,8 t\u1ef7 USD), l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ee9 h\u1ea1ng cao nh\u1ea5t trong l\u0129nh v\u1ef1c cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng v\u00e0 c\u0169ng l\u00e0 nh\u00e0 m\u1ea1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng GSM l\u1edbn nh\u1ea5t c\u1ee7a Th\u00e1i Lan; c\u00f9ng v\u1edbi \u0111\u00f3 AIS c\u0169ng x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb l\u00e0 m\u1ed9t nh\u00e0 m\u1ea1ng cao c\u1ea5p v\u1edbi d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 r\u1ea5t \u0111\u00e1ng \u0111\u1ed3ng ti\u1ec1n.<\/p>\n<p><b>Vi\u1ec7t Nam<\/b>&nbsp;v\u00e0&nbsp;<b><span class=\"xn-location\">Philippines<\/span><\/b>&nbsp;\u0111\u1ec1u s\u1edf h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u g\u00f3p m\u1eb7t trong b\u1ea3ng x\u1ebfp h\u1ea1ng.&nbsp;<b>Vietcombank<\/b>&nbsp;(v\u1ecb tr\u00ed 21; 1,8 t\u1ef7 USD) &nbsp;\u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o c\u00e1c d\u1ecbch v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 nh\u1eb1m c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3 \u1edf Phillipines, nh\u00e3n h\u00e0ng bia <b><span class=\"xn-person\">Red Horse<\/span><\/b>&nbsp;(x\u1ebfp th\u1ee9 28; 1,3 t\u1ef7 USD) kh\u00f4ng ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba m\u00e0 c\u0169ng c\u00f3 m\u1eb7t tr\u00ean 71 th\u1ecb tr\u01b0\u1eddng kh\u00e1c ngo\u00e0i l\u00e3nh th\u1ed5. H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u n\u00e0y g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 t\u00e1o b\u1ea1o, m\u1ea1nh m\u1ebd v\u00e0 nam t\u00ednh, t\u1ea5t c\u1ea3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 g\u00f3i g\u1ecdn trong t\u1eeb &#8220;astig&#8221;, m\u1ed9t t\u1eeb \u0111\u1ecba ph\u01b0\u01a1ng ch\u1ec9 s\u1ef1 &#8220;cool ng\u1ea7u&#8221;.<\/p>\n<p><b>V\u1eefng m\u1ea1nh t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, \u0111\u1ed3ng th\u1eddi m\u1edf ra c\u01a1 h\u1ed9i to\u00e0n c\u1ea7u.&nbsp;<\/b>Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng m\u1ea1nh nh\u1ea5t \u1edf h\u1ea7u h\u1ebft c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c do <span class=\"xn-person\">Kantar BrandZ<\/span> kh\u1ea3o s\u00e1t, ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1 di\u1ec5n ra g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 tr\u00ean &#8220;s\u00e2n nh\u00e0&#8221;, ch\u1ec9 c\u00f3 20% gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c t\u1ea1o ra \u1edf th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 th\u00eam c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n \u1edf nh\u1eefng v\u00f9ng \u0111\u1ea5t m\u1edbi.<\/p>\n<p><b>S\u1ee9c<\/b><b> c\u1ea7u cao (Demand Power).&nbsp;<\/b>Ch\u00ednh nh\u1edd s\u1ef1 g\u1eafn k\u1ebft b\u1ec1n ch\u1eb7t v\u1edbi ng\u01b0\u1eddi d\u00f9ng n\u1ed9i \u0111\u1ecba, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0110\u00f4ng Nam \u00c1 th\u01b0\u1eddng c\u00f3 s\u1ee9c c\u1ea7u cao h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t trong nghi\u00ean c\u1ee9u c\u1ee7a <span class=\"xn-person\">Kantar BrandZ<\/span>. S\u1ee9c&nbsp;c\u1ea7u l\u00e0 ch\u1ec9 s\u1ed1 c\u1ee7a <span class=\"xn-person\">Kantar BrandZ<\/span> d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c th\u00fac \u0111\u1ea9y khuynh h\u01b0\u1edbng mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Trung b\u00ecnh \u1edf \u0110\u00f4ng Nam \u00c1, nh\u1eefng nh\u00e3n h\u00e0ng d\u1eabn \u0111\u1ea7u khu v\u1ef1c th\u01b0\u1eddng c\u00f3 s\u1ee9c c\u1ea7u cao g\u1ea5p \u0111\u00f4i so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1edf v\u1ecb tr\u00ed th\u1ea5p h\u01a1n.<\/p>\n<p><b>Th\u00fac \u0111\u1ea9y b\u1edfi gi\u00e1 tr\u1ecb<\/b><b>. <\/b>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1edf \u0110\u00f4ng Nam \u00c1 xu\u1ea5t s\u1eafc trong vi\u1ec7c ch\u1ee9ng minh v\u1ec1 m\u1ee9c gi\u00e1 m\u00e0 h\u1ecd \u0111\u01b0a ra, b\u1eb1ng c\u00e1ch ch\u1ee9ng minh l\u00fd do t\u1ea1i sao h\u1ecd &#8216;\u0111\u00e1ng gi\u00e1&#8217;. B\u1ea5t ch\u1ea5p nh\u1eefng h\u1ea1n ch\u1ebf v\u1ec1 ng\u00e2n s\u00e1ch, ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7.<b>&nbsp;Singapore Airlines<\/b>&nbsp;(v\u1ecb tr\u00ed th\u1ee9 11; 2,9 t\u1ef7 USD) cam k\u1ebft v\u1ec1 t\u00ednh chuy\u00ean nghi\u1ec7p, t\u1ec9 m\u1ec9 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t; nh\u1edd v\u1eady, m\u1ee9c gi\u00e1 c\u1ee7a h\u1ecd lu\u00f4n n\u1eb1m trong ph\u00e2n kh\u00fac cao c\u1ea5p. &nbsp;<\/p>\n<p><b><span class=\"xn-person\">Katie McClintock<\/span>, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Kantar \u0110\u00f4ng Nam \u00c1 cho bi\u1ebft:<\/b>&nbsp;&#8220;C\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u trong khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 c\u00f3 quy\u1ec1n t\u1ef1 h\u00e0o v\u1edbi nh\u1eefng th\u00e0nh t\u1ef1u k\u1ec3 tr\u00ean. H\u1ecd \u0111\u00f3ng g\u00f3p nh\u1eefng gi\u00e1 tr\u1ecb to l\u1edbn th\u00f4ng qua s\u1ef1 g\u1eafn k\u1ebft v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u lu\u00f4n thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Trong m\u1ed9t khu v\u1ef1c lu\u00f4n ch\u1ee9ng ki\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, \u0111a d\u1ea1ng v\u00e0 nhanh ch\u00f3ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n tr\u1edf n\u00ean linh ho\u1ea1t, v\u00e0 b\u1ea3ng x\u1ebfp h\u1ea1ng Top 30 quy t\u1ee5 nh\u1eefng &#8220;b\u1eadc th\u1ea7y&#8221; v\u1edbi kh\u1ea3 n\u0103ng bi\u1ebfn \u0111\u1ed5i linh ho\u1ea1t \u0111\u1ec3 lu\u00f4n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1eabn c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n b\u1eb1ng vi\u1ec7c \u0111\u01b0a nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh n\u1ed9i \u0111\u1ecba t\u1edbi c\u00e1c n\u01b0\u1edbc ch\u00e2u \u00c1 kh\u00e1c ho\u1eb7c th\u1eadm ch\u00ed v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u&#8221;.<\/p>\n<p><b><span class=\"xn-person\">Adji Saputro<\/span>, Gi\u00e1m \u0111\u1ed1c B\u1ed9 ph\u1eadn Gi\u1ea3i Ph\u00e1p \u0110\u1ecbnh H\u01b0\u1edbng Th\u01b0\u01a1ng Hi\u1ec7u c\u1ee7a Kantar t\u1ea1i khu v\u1ef1c APAC \u2013 Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, nh\u1eadn \u0111\u1ecbnh :<\/b>&nbsp;&#8220;T\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 trong b\u1ed1i c\u1ea3nh g\u1eb7p nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng nh\u01b0 hi\u1ec7n nay. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t \u0110\u00f4ng Nam \u00c1 \u0111ang t\u00edch c\u1ef1c \u0111\u1ecbnh v\u1ecb h\u1ecd l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111em \u0111\u1ebfn gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t cho kh\u00e1ch h\u00e0ng, v\u00e0 \u0111\u00e2y s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng khi ng\u00e2n s\u00e1ch ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean eo h\u1eb9p h\u01a1n. Trong b\u1ed1i c\u1ea3nh c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i n\u1ed7 l\u1ef1c trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o c\u00e2n b\u1eb1ng gi\u1eefa hai ranh gi\u1edbi mong manh \u2013 x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng; trong khi \u0111\u00f3, v\u1eabn ph\u1ea3i truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Ngo\u00e0i ra, b\u1ea5t ch\u1ea5p th\u1ef1c t\u1ebf l\u00e0 ng\u00e2n s\u00e1ch b\u1ecb c\u1eaft gi\u1ea3m, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u1ea7n ti\u1ebfp t\u1ee5c n\u1ed7 l\u1ef1c duy tr\u00ec truy\u1ec1n th\u00f4ng v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi v\u0103n ho\u00e1 b\u1ea3n \u0111\u1ecba \u0111\u1ec3 ch\u1ee9ng m\u00ecnh h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng&#8221;.<\/p>\n<p><b>C\u00e1c xu h\u01b0\u1edbng kh\u00e1c t\u1eeb ph\u00e2n t\u00edch Top 30 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t \u0110\u00f4ng Nam \u00c1 c\u1ee7a <span class=\"xn-person\">Kantar BrandZ<\/span> bao g\u1ed3m:<\/b><\/p>\n<ul type=\"disc\">\n<li><b>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0110\u00f4ng Nam \u00c1 \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng cao th\u1ee9 2 tr\u00ean th\u1ebf gi\u1edbi.&nbsp;<\/b>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng nh\u1ea5t lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c nh\u1ecbp ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh, \u0111\u1eb7c bi\u1ec7t k\u1ec3 c\u1ea3 trong b\u1ed1i c\u1ea3nh c\u00f3 nhi\u1ec1u&nbsp; bi\u1ebfn \u0111\u1ed9ng. Th\u1ef1c t\u1ebf l\u00e0, <b>Indomie<\/b> (v\u1ecb tr\u00ed th\u1ee9 15; 2,4 t\u1ef7 USD) \u0111\u1ee9ng \u0111\u1ea7u Top 30 v\u1ec1 m\u1ee9c \u0111\u1ed9 tin c\u1eady th\u00f4ng qua vi\u1ec7c mang t\u1edbi nh\u1eefng h\u01b0\u01a1ng v\u1ecb quen thu\u1ed9c, \u0111\u01b0\u1ee3c y\u00eau th\u00edch qua nhi\u1ec1u th\u1ebf h\u1ec7.<\/li>\n<li><b>S\u1ef1 ph\u00f9 h\u1ee3p t\u1ea1o n\u00ean nhu c\u1ea7u.<\/b>&nbsp;C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u1ecbnh l\u00e0 &#8220;\u0111\u00e1p \u1ee9ng nhu c\u1ea7u &nbsp;cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y&#8221; th\u01b0\u1eddng t\u1ea1o ra s\u1ee9c c\u1ea7u g\u1ea7n g\u1ea5p \u0111\u00f4i so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u00edt ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu ng\u01b0\u1eddi d\u00f9ng h\u01a1n. N\u1ec1n t\u1ea3ng <b>Grab<\/b> c\u1ee7a <span class=\"xn-location\">Malaysia<\/span> (v\u1ecb tr\u00ed th\u1ee9 19; 2,0 t\u1ef7 USD) \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t. Grab cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c d\u1ecbch v\u1ee5; t\u1eeb \u0111\u00f3, gi\u00fap Grab l\u00e0 l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u cho c\u00e1c nhu c\u1ea7u h\u00e0ng ng\u00e0y kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u2013 bao g\u1ed3m GrabCar, GrabFood v\u00e0 d\u1ecbch v\u1ee5 giao h\u00e0ng GrabExpress.<\/li>\n<li><b>T\u00ednh b\u1ec1n v\u1eefng l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb.&nbsp;<\/b>Ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i c\u00e1c doanh nghi\u1ec7p \u0111i \u0111\u1ea7u trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i v\u00e0 gi\u00fap h\u1ecd c\u00f3 c\u00e1c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 mang t\u00ednh b\u1ec1n v\u1eefng h\u01a1n. R\u1ea5t \u00edt th\u01b0\u01a1ng hi\u1ec7u \u1edf \u0110\u00f4ng Nam \u00c1 c\u00f3 \u0111\u00f3ng g\u00f3p n\u1ed5i b\u1eadt trong vi\u1ec7c x\u00e2y d\u1ef1ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng th\u1eddi c\u0169ng t\u1ea1o ra l\u1ee3i th\u1ebf cho th\u01b0\u01a1ng hi\u1ec7u \u0111i ti\u00ean phong trong l\u0129nh v\u1ef1c n\u00e0y.<\/li>\n<\/ul>\n<p>B\u1ea3ng x\u1ebfp h\u1ea1ng, b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch to\u00e0n di\u1ec7n v\u1ec1 Top 30 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t \u0110\u00f4ng Nam \u00c1 c\u1ee7a <span class=\"xn-person\">Kantar BrandZ<\/span> hi\u1ec7n \u0111\u00e3 c\u00f3 t\u1ea1i&nbsp;<a href=\"http:\/\/www.kantar.com\/campaigns\/brandz\/southeast-asia\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">http:\/\/www.kantar.com\/campaigns\/brandz\/southeast-asia<\/a><\/p>\n<p><b>GHI CH\u00da CHO NG\u01af\u1edcI BI\u00caN T\u1eacP<\/b><\/p>\n<p><b>Gi\u1edbi thi\u1ec7u v\u1ec1 <span class=\"xn-person\">Kantar BrandZ<\/span>:<\/b>&nbsp;Kantar BrandZ l\u00e0 \u0111\u01a1n v\u1ecb \u0111o l\u01b0\u1eddng to\u00e0n c\u1ea7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 \u0111\u1ecbnh l\u01b0\u1ee3ng vi\u1ec7c \u0111\u00f3ng g\u00f3p c\u1ee7a s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u l\u00ean hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch ch\u1eb7t ch\u1ebd v\u1edbi nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u1ec1 gi\u00e1 tr\u1ecb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u00e0 to\u00e0n c\u1ea7u, Kantar \u0111\u01b0a ra b\u1ea3ng x\u1ebfp h\u1ea1ng gi\u00e1 tr\u1ecb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n c\u1ea7u v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cho t\u1eebng qu\u1ed1c gia v\u00e0o m\u1ed7i n\u0103m. T\u1eeb n\u0103m 1998, BrandZ \u0111\u00e3 chia s\u1ebb nh\u1eefng th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p d\u1ef1a tr\u00ean c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi 4,2 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u1ee7a 21.000 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i 54 th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 Kantar BrandZ&nbsp;<a href=\"http:\/\/www.kantar.com\/campaigns\/brandz\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n<p>Top 30 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t \u0110\u00f4ng Nam \u00c1 c\u1ee7a <span class=\"xn-person\">Kantar BrandZ<\/span> l\u00e0 b\u1ea3ng x\u1ebfp h\u1ea1ng ch\u00ednh x\u00e1c v\u00e0 uy t\u00edn nh\u1ea5t v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3 trong khu v\u1ef1c. B\u1ea3ng x\u1ebfp h\u1ea1ng n\u0103m 2023 d\u1ef1a tr\u00ean \u00fd ki\u1ebfn c\u1ee7a h\u01a1n 98.048 ng\u01b0\u1eddi d\u00f9ng t\u1ea1i \u0110\u00f4ng Nam \u00c1 \u0111\u00e1nh gi\u00e1 kho\u1ea3ng 1.744 th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t thu\u1ed9c 78 danh m\u1ee5c, \u1edf t\u1ea1i 6 th\u1ecb tr\u01b0\u1eddng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng ph\u1ea3i \u0111\u00e1p \u1ee9ng \u00edt nh\u1ea5t m\u1ed9t trong c\u00e1c ti\u00eau ch\u00ed sau \u0111\u1ec3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n:<\/p>\n<ul type=\"disc\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i xu\u1ea5t th\u00e2n t\u1eeb <span class=\"xn-location\">Indonesia<\/span>, <span class=\"xn-location\">Singapore<\/span>, <span class=\"xn-location\">Philippines<\/span>, Th\u00e1i Lan, Vi\u1ec7t Nam ho\u1eb7c <span class=\"xn-location\">Malaysia<\/span><\/li>\n<li>Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u00e3 ni\u00eam y\u1ebft v\u00e0 c\u00f4ng ty \u0111\u00f3 ph\u1ea3i c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o t\u00e0i ch\u00ednh tr\u00ean c\u00e1c trang th\u00f4ng tin c\u00f4ng khai<\/li>\n<li>C\u00e1c c\u00f4ng ty k\u1ef3 l\u00e2n ph\u1ea3i c\u00f3 \u0111\u1ecbnh gi\u00e1 m\u1edbi nh\u1ea5t c\u00f3 s\u1eb5n tr\u00ean c\u00e1c trang th\u00f4ng tin c\u00f4ng khai<\/li>\n<li>\u0110\u1ed1i v\u1edbi c\u00e1c ng\u00e2n h\u00e0ng, t\u1ed1i thi\u1ec3u 30% thu nh\u1eadp trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng ph\u1ea3i \u0111\u1ebfn t\u1eeb m\u1ea3ng b\u00e1n l\u1ebb<\/li>\n<li>Ph\u1ea1m vi c\u1ee7a b\u1ea3ng x\u1ebfp h\u1ea1ng \u0111\u01b0\u1ee3c gi\u1edbi h\u1ea1n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed9c l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng b\u00e1n l\u1ebb<\/li>\n<\/ul>\n<p><b>Gi\u1edbi thi\u1ec7u v\u1ec1 Kantar \u2013<\/b>&nbsp;Kantar l\u00e0 c\u00f4ng ty cung c\u1ea5p d\u1eef li\u1ec7u, ph\u00e2n t\u00edch v\u00e0 t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u00e0 l\u00e0 \u0111\u1ed1i t\u00e1c t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1edbi c\u00e1c c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ebf gi\u1edbi. Ch\u00fang t\u00f4i k\u1ebft h\u1ee3p nh\u1eefng d\u1eef li\u1ec7u \u00fd ngh\u0129a nh\u1ea5t v\u1ec1 h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9 ng\u01b0\u1eddi d\u00f9ng, c\u00f9ng v\u1edbi chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng v\u00e0 kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch n\u00e2ng cao \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch h\u1ecd suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o. T\u1eeb \u0111\u00f3, ch\u00fang t\u00f4i gi\u00fap kh\u00e1ch h\u00e0ng n\u1eafm \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng, di\u1ec5n bi\u1ebfn tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1ea1i sao l\u1ea1i v\u1eadn h\u00e0nh nh\u01b0 th\u1ebf, v\u00e0 t\u1eeb \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 gi\u00fap h\u1ecd ki\u1ebfn t\u1ea1o n\u00ean t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng. T\u00ecm hi\u1ec3u th\u00eam:&nbsp;<a href=\"https:\/\/www.kantar.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">www.kantar.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e2n h\u00e0ng Trung \u01b0\u01a1ng ch\u00e2u \u00c1 (BCA) l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1&nbsp;tr\u1ecb nh\u1ea5t \u0110\u00f4ng Nam \u00c1. L\u0129nh v\u1ef1c cung c\u1ea5p d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh v\u00e0 vi\u1ec5n th\u00f4ng&nbsp;th\u1ed1ng l\u0129nh b\u1ea3ng x\u1ebfp h\u1ea1ng Kantar BrandZ \u0111\u1ea7u ti\u00ean d\u00e0nh cho khu v\u1ef1c \u0110\u00f4ng Nam \u00c1 C\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong khu v\u1ef1c \u0111\u1ec1u thu\u1ed9c top c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin [&#8230;]\n","protected":false},"author":4,"featured_media":23439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-23410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 30 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t \u0110\u00f4ng Nam \u00c1 v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb l\u00ean t\u1edbi 119,6 t\u1ef7 USD, theo b\u1ea3ng x\u1ebfp h\u1ea1ng m\u1edbi nh\u1ea5t c\u1ee7a Kantar BrandZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/top-30-thuong-hieu-gia-tri-nhat-dong-nam-a-voi-tong-gia-tri-len-toi-1196-ty-usd-theo-bang-xep-hang-moi-nhat-cua-kantar-brandz\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 30 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t \u0110\u00f4ng Nam \u00c1 v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb l\u00ean t\u1edbi 119,6 t\u1ef7 USD, theo b\u1ea3ng x\u1ebfp h\u1ea1ng m\u1edbi nh\u1ea5t c\u1ee7a Kantar BrandZ\" \/>\n<meta property=\"og:description\" content=\"Ng\u00e2n h\u00e0ng Trung \u01b0\u01a1ng ch\u00e2u \u00c1 (BCA) l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1&nbsp;tr\u1ecb nh\u1ea5t \u0110\u00f4ng Nam \u00c1. 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