{"id":23054,"date":"2023-07-05T09:09:00","date_gmt":"2023-07-05T02:09:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4149343_VI49343_11"},"modified":"2023-07-05T09:09:00","modified_gmt":"2023-07-05T02:09:00","slug":"ngay-4-7-nay-ryff-ra-mat-nen-tang-spheera-giup-giai-phong-cac-thuong-hieu-va-noi-dung","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/ngay-4-7-nay-ryff-ra-mat-nen-tang-spheera-giup-giai-phong-cac-thuong-hieu-va-noi-dung\/","title":{"rendered":"NG\u00c0Y 4\/7 N\u00c0Y, RYFF RA M\u1eaeT N\u1ec0N T\u1ea2NG SPHEERA GI\u00daP GI\u1ea2I PH\u00d3NG C\u00c1C TH\u01af\u01a0NG HI\u1ec6U V\u00c0 N\u1ed8I DUNG"},"content":{"rendered":"\n\n\n
<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ra m\u1eaft c\u00f4ng ngh\u1ec7 t\u1ea1o k\u1ebft n\u1ed1i th\u00f4ng su\u1ed1t c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi<\/i><\/p>\n

LU\u00c2N \u0110\u00d4N v\u00e0 H\u1ed2NG K\u00d4NG v\u00e0 HOLLYWOOD, California<\/span><\/span>, ng\u00e0y 5 th\u00e1ng 7 n\u0103m 2023<\/span> \/PRNewswire\/ —  Ryff<\/a>, c\u00f4ng ty ph\u00e1t minh ra VPP, tuy\u00ean b\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ee7 s\u1edf h\u1eefu n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00f3ng kh\u1ecfi c\u00e1c l\u1ed1i m\u00f2n trong ng\u00e0nh v\u00e0o ng\u00e0y 4 th\u00e1ng 7 n\u00e0y. Spheera\u2122<\/a> ra m\u1eaft mang \u0111\u1ebfn t\u1ef1 do k\u1ebft n\u1ed1i cho ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n, ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, h\u00e3ng phim, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n ph\u00e1t s\u00f3ng tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i (streamer), v\u00e0 \u0111\u00e0i truy\u1ec1n h\u00ecnh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n

\"Join<\/a>
Join the Revolution<\/span> <\/div>\n

N\u1ec1n t\u1ea3ng Spheera\u2122<\/b> c\u1ee7a Ryff ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t chi\u1ebfc c\u1ea7u k\u1ebft n\u1ed1i 53 tri\u1ec7u th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf, v\u1eeba v\u00e0 l\u1edbn tr\u00ean to\u00e0n c\u1ea7u v\u1edbi v\u00f4 s\u1ed1 c\u00e1c n\u1ed9i dung tr\u1ef1c quan v\u00e0 ph\u00e1 v\u1ee1 c\u00e1c th\u00f4ng l\u1ec7 \u0111\u00e3 l\u1ea1c h\u1eadu c\u1ee7a ng\u00e0nh. Ryff \u0111ang gi\u1edbi thi\u1ec7u m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf v\u01b0\u1ee3t tr\u1ed9i v\u00e0 trao s\u1ef1 ki\u1ec3m so\u00e1t cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi s\u00e1ng t\u1ea1o.<\/p>\n

Ti\u1ec1m n\u0103ng Th\u1ecb tr\u01b0\u1eddng<\/b><\/p>\n

Theo b\u00e1o c\u00e1o<\/a> \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh b\u1edfi Radicle Insights<\/a>, h\u00e3ng nghi\u00ean c\u1ee9u c\u00f3 tr\u1ee5 s\u1edf \u1edf New York<\/span>, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Tr\u01b0\u1eddng Phim \u0110\u1ea1i h\u1ecdc Chapman uy t\u00edn (Chapman University<\/span> Film School), tri\u1ec3n khai VPP c\u00f3 th\u1ec3 mang l\u1ea1i ngu\u1ed3n thu tr\u00ean 1 t\u1ef7 USD cho c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh nh\u01b0 NBC, ITV, Channel 4, Disney v\u00e0 c\u00e1c k\u00eanh kh\u00e1c.<\/p>\n

Scene Intelligence \u2122, <\/b>m\u1ed9t c\u00f4ng ngh\u1ec7 do Riff ph\u00e1t minh, s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ed9c quy\u1ec1n, m\u00e1y h\u1ecdc (ML) v\u00e0 \u0111i\u1ec7n to\u00e1n tr\u1ef1c quan \u0111\u1ec3 \u0111em \u0111\u1ebfn cu\u1ed9c c\u00e1ch m\u1ea1ng cho th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o s\u1eafp \u0111\u1eb7t s\u1ea3n ph\u1ea9m trong phim \u1ea3nh v\u00e0 truy\u1ec1n h\u00ecnh.<\/p>\n

T\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng ti\u1ebfn b\u1ed9 n\u00e0y, Scene Intelligence\u2122<\/b> c\u1ee7a Ryff t\u00ecm ra v\u00e0 gi\u1edbi thi\u1ec7u “nh\u1eefng kho\u1ea3nh kh\u1eafc mua s\u1eafm” cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, m\u1edf ra c\u00e1c c\u01a1 h\u1ed9i to l\u1edbn \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m m\u1ed9t danh m\u1ee5c ph\u00e1t tr\u1ef1c tuy\u1ebfn phong ph\u00fa v\u1edbi 250.000 gi\u1edd n\u1ed9i dung, c\u00f9ng v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u1ec3 thao tr\u1ef1c ti\u1ebfp, ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh m\u1edbi v\u00e0 phim \u1ea3nh.<\/p>\n

B\u1eb1ng c\u00e1ch \u0111\u00f3, c\u00f4ng ngh\u1ec7 n\u00e0y th\u1ed5i lu\u1ed3ng sinh kh\u00ed m\u1edbi cho ng\u00e0nh c\u00f4ng nghi\u1ec7p qu\u1ea3ng c\u00e1o s\u1eafp \u0111\u1eb7t s\u1ea3n ph\u1ea9m trong phim \u1ea3nh v\u00e0 truy\u1ec1n h\u00ecnh hi\u1ec7n \u0111ang tr\u00ec tr\u1ec7. \u0110\u00e2y l\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i gi\u00fap k\u1ebft n\u1ed1i kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch th\u00f4ng su\u1ed1t.<\/p>\n

\u00d4ng Frank Eribo<\/span>, Ch\u1ee7 t\u1ecbch khu v\u1ef1c B\u1eafc M\u1ef9 c\u1ee7a L\u00d8CI cho bi\u1ebft, “C\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a Ryff bao g\u1ed3m x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac gi\u00fap nh\u1edb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u00e1n h\u00e0ng,” “C\u00f4ng ngh\u1ec7 c\u1ee7a Ryff t\u1ea1o c\u1ea7u n\u1ed1i li\u1ec1n m\u1ea1ch gi\u1eefa c\u00e1c hu\u1ea5n luy\u1ec7n vi\u00ean v\u00e0
c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nhi\u1ec1u ti\u1ec1m n\u0103ng c\u1ee7a ch\u00fang t\u00f4i.”<\/p>\n

S\u1ef1 ki\u1ec3m so\u00e1t v\u00e0 ph\u1ea1m vi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 ch\u1ee7 s\u1edf h\u1eefu n\u1ed9i dung<\/b><\/p>\n

Spheera\u2122<\/b> l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng to\u00e0n di\u1ec7n h\u1ea5p th\u1ee5 t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ef1c quan, bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u1ec3 thao ph\u00e1t tr\u1ef1c ti\u1ebfp. Spheera\u2122 <\/b>ph\u00e1t hi\u1ec7n nh\u1eefng kho\u1ea3nh kh\u1eafc mua s\u1eafm t\u1ea1i \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua ri\u00eang l\u1ebb ho\u1eb7c mua v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn. Nh\u1edd v\u1eady, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/p>\n

V\u1edbi m\u1ed9t th\u01b0 vi\u1ec7n ng\u00e0y c\u00e0ng l\u1edbn g\u1ed3m h\u00e0ng ng\u00e0n ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh, phim \u1ea3nh v\u00e0 th\u1ec3 thao, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u00ecm c\u00e1c C\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o s\u1eafp \u0111\u1eb7t \u1ea3o (VPOS\u2122<\/b>) ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. H\u1ecd c\u00f3 th\u1ec3 l\u1ecdc k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean nh\u00f3m th\u1ecb tr\u01b0\u1eddng, th\u1ec3 lo\u1ea1i n\u1ed9i dung, \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung v\u00e0 quang c\u1ea3nh.<\/p>\n

Spheera\u2122<\/b> c\u00f3 th\u1ec3 l\u1eadp b\u00e1o c\u00e1o chi\u1ebfn d\u1ecbch v\u1edbi ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch c\u00f3 hi\u1ec7u qu\u1ea3 cao. D\u1ec5 d\u00e0ng l\u1eadp, l\u00ean l\u1ecbch v\u00e0 theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n

V\u1edbi t\u00ednh ph\u00f9 h\u1ee3p, c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i v\u00e0 ch\u00e2n th\u1ef1c, Spheera\u2122<\/b> l\u00e0 k\u1ef7 nguy\u00ean m\u1edbi cho ng\u00e0nh qu\u1ea3ng c\u00e1o s\u1eafp \u0111\u1eb7t s\u1ea3n ph\u1ea9m tr\u00ean phim \u1ea3nh v\u00e0 truy\u1ec1n h\u00ecnh. Ryff \u0111\u00e3 \u0111\u01b0\u1ee3c trao v\u01b0\u01a1ng mi\u1ec7n chi\u1ebfn th\u1eafng trong Th\u00e1ch th\u1ee9c c\u1ea5t c\u00e1nh tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u1ee7a Comcast <\/a>(Comcast AI Lift-Off Challenge) v\u00e0 C\u00f4ng ngh\u1ec7 l\u1edbn ti\u1ebfp theo c\u1ee7a Fast Company (Fast Company’s Next Big Thing in Tech<\/a>).<\/p>\n

GI\u1edaI THI\u1ec6U V\u1ec0 <\/b>RYFF<\/a><\/b> <\/p>\n

\u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2018, Ryff \u0111ang d\u1eabn \u0111\u1ea7u ng\u00e0nh qu\u1ea3ng c\u00e1o s\u1eafp \u0111\u1eb7t \u1ea3o s\u1ea3n ph\u1ea9m tr\u00ean phim \u1ea3nh v\u00e0 truy\u1ec1n h\u00ecnh (VPP)<\/b>. Ryff mang l\u1ea1i s\u1ef1 h\u1ed9i t\u1ee5 li\u1ec1n m\u1ea1ch v\u00e0 ch\u00e2n th\u1ef1c gi\u1eefa n\u1ed9i dung v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n

H\u00ecnh \u1ea3nh – https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2023\/07\/ngay-4-7-nay-ryff-ra-mat-nen-tang-spheera-giup-giai-phong-cac-thuong-hieu-va-noi-dung-1.jpg<\/a>
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Ra m\u1eaft c\u00f4ng ngh\u1ec7 t\u1ea1o k\u1ebft n\u1ed1i th\u00f4ng su\u1ed1t c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi LU\u00c2N \u0110\u00d4N v\u00e0 H\u1ed2NG K\u00d4NG v\u00e0 HOLLYWOOD, California, ng\u00e0y 5 th\u00e1ng 7 n\u0103m 2023 \/PRNewswire\/ —  Ryff, c\u00f4ng ty ph\u00e1t minh ra VPP, tuy\u00ean b\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ee7 s\u1edf h\u1eefu n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00f3ng kh\u1ecfi […]\n","protected":false},"author":4,"featured_media":23055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-23054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nNG\u00c0Y 4\/7 N\u00c0Y, RYFF RA M\u1eaeT N\u1ec0N T\u1ea2NG SPHEERA 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