\u1ee8ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) cho c\u00e1c chuy\u1ebfn du l\u1ecbch h\u00e8 hi\u1ec7n \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb r\u1ec9 tai v\u1edbi tr\u00e0o l\u01b0u m\u1edbi cho vi\u1ec7c “x\u00ea d\u1ecbch ki\u1ec3u m\u1edbi”.<\/p>\r\n\r\n\r\n\r\n
C\u00f9ng v\u1edbi vi\u1ec7c l\u00ean l\u1ecbch tr\u00ecnh, nh\u1eefng chuy\u1ebfn du l\u1ecbch v\u1edbi chi\u1ebfc \u201cx\u1ebf h\u1ed9p\u201d y\u00eau c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb l\u1ef1a ch\u1ecdn khi tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i ti\u1ebfng Vi\u1ec7t ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn.<\/p>\r\n\r\n\r\n\r\n
V\u1edbi s\u1ef1 g\u1ee3i \u00fd c\u1ee7a AI, nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u trong danh m\u1ee5c, v\u1eeba gi\u00fap c\u00f3 m\u1ed9t chuy\u1ebfn \u0111i h\u1ee3p l\u00fd v\u00e0 vui v\u1ebb cho c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn. Vi\u1ec7c t\u1eadn d\u1ee5ng AI \u0111\u00fang c\u00e1ch gi\u00fap h\u00e0nh tr\u00ecnh mang l\u1ea1i nhi\u1ec1u tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb, \u201cnh\u00e0n t\u00eanh\u201d v\u00e0 c\u00f3 th\u00eam nhi\u1ec1u th\u1eddi gian t\u1eadn h\u01b0\u1edfng cu\u1ed9c vui.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n
Theo Th\u1ea1c s\u0129 B\u00f9i V\u0103n Ni\u00ean – Gi\u1ea3ng vi\u00ean khoa Du l\u1ecbch – \u0110\u1ea1i h\u1ecdc \u0110\u1ea1i Nam, trong th\u1eddi \u0111\u1ea1i 4.0, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng, khi\u1ebfn di\u1ec7n m\u1ea1o c\u1ee7a n\u1ec1n kinh t\u1ebf, trong \u0111\u00f3 c\u00f3 kinh t\u1ebf du l\u1ecbch bi\u1ebfn \u0111\u1ed5i theo chi\u1ec1u h\u01b0\u1edbng t\u00edch c\u1ef1c.<\/p>\r\n\r\n\r\n\r\n
\u0110\u1ed1i v\u1edbi du kh\u00e1ch, AI h\u1ed7 tr\u1ee3 t\u1ed1t trong t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ngh\u0129a l\u00e0 gi\u1ea3i quy\u1ebft t\u1ed1t ph\u1ea7n chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng cho chuy\u1ebfn \u0111i.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n
B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p du l\u1ecbch, AI s\u1ebd gi\u00fap \u00edch trong vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m du l\u1ecbch. T\u1eeb s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a AI, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra d\u1ef1 b\u00e1o v\u1ec1 xu h\u01b0\u1edbng du l\u1ecbch trong t\u01b0\u01a1ng lai nh\u01b0: th\u1ecb hi\u1ebfu du kh\u00e1ch, xu h\u01b0\u1edbng \u1ea9m th\u1ef1c, xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m\u2026 Th\u00eam v\u00e0o \u0111\u00f3, AI c\u0169ng gi\u00fap doanh nghi\u1ec7p du l\u1ecbch thu\u1eadn ti\u1ec7n h\u01a1n khi ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\r\n\r\n\r\n\r\n
V\u1ecb chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh, AI s\u1ebd khi\u1ebfn di\u1ec7n m\u1ea1o ng\u00e0nh du l\u1ecbch thay \u0111\u1ed5i nhanh ch\u00f3ng. N\u1ebfu c\u00e1c c\u00f4ng ty du l\u1ecbch bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng t\u1ed1t ngu\u1ed3n d\u1eef li\u1ec7u t\u1eeb h\u00e0nh vi kh\u00e1ch h\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 du l\u1ecbch ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ecbp nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, khi\u1ebfn du kh\u00e1ch ch\u1ea5p nh\u1eadn \u201cm\u00f3c h\u1ea7u bao”.<\/p>\r\n\r\n\r\n\r\n
Tr\u00ean th\u1ef1c t\u1ebf, \u1edf b\u1ed1i c\u1ea3nh du l\u1ecbch to\u00e0n c\u1ea7u. Kh\u00e1ch du l\u1ecbch ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 nhi\u1ec1u h\u01a1n. D\u1eabn ch\u1ee9ng, 74% du kh\u00e1ch s\u1eed d\u1ee5ng Internet \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch chuy\u1ebfn \u0111i (Google Travel); h\u01a1n 45% ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1ec3 \u0111\u1eb7t c\u00e1c k\u1ef3 ngh\u1ec9 (TripAdvisor); h\u01a1n 36% kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chi tr\u1ea3 nhi\u1ec1u h\u01a1n n\u1ebfu giao d\u1ecbch d\u1ec5 d\u00e0ng v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1ed1t; kho\u1ea3ng 80% kh\u00e1ch h\u00e0ng th\u00edch t\u1ef1 m\u00ecnh t\u00ecm hi\u1ec3u th\u00f4ng tin\u2026 Nhi\u1ec1u doanh nghi\u1ec7p du l\u1ecbch \u0111\u00e3 \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n
T\u1ea1i Vi\u1ec7t Nam, Kiki l\u00e0 tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i ti\u1ebfng Vi\u1ec7t ph\u1ed5 bi\u1ebfn v\u00e0 \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng b\u1edfi t\u00ednh \u201cb\u1ea3n \u0111\u1ecba\u201d c\u1ee7a m\u00ecnh. Tr\u1ee3 l\u00fd Kiki th\u1eadm ch\u00ed c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3u ti\u1ebfng Vi\u1ec7t t\u1ed1t v\u1edbi nhi\u1ec1u ng\u1eef \u0111i\u1ec7u v\u00f9ng mi\u1ec1n kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y ho\u00e0n to\u00e0n gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u cho c\u00e1c t\u00edn \u0111\u1ed3 x\u00ea d\u1ecbch ki\u1ec3u m\u1edbi m\u00e0 \u1edf \u0111\u00f3, AI nh\u01b0ng m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft cho to\u00e0n b\u1ed9 chuy\u1ebfn \u0111i.<\/p>\r\n\r\n\r\n\r\n
Theo Zalo, th\u1ecb tr\u01b0\u1eddng tr\u1ee3 l\u00fd \u1ea3o t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng n\u1eb1m ngo\u00e0i d\u00f2ng ch\u1ea3y chung c\u1ee7a th\u1ebf gi\u1edbi. S\u1ef1 t\u0103ng tr\u01b0\u1edfng 50% ch\u1ec9 sau ch\u01b0a \u0111\u1ea7y 3 th\u00e1ng c\u1ee7a Kiki cho th\u1ea5y r\u00f5 tri\u1ec3n v\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba.<\/p>\r\n\r\n\r\n\r\n
Trong \u0111\u00f3, v\u1edbi vi\u1ec7c h\u1ed7 tr\u1ee3 cho chuy\u1ebfn \u0111i, vi\u1ec7c nghe nh\u1ea1c, ch\u1ec9 \u0111\u01b0\u1eddng, c\u1eadp nh\u1eadt th\u00f4ng tin \u0111i\u1ec3m \u0111\u1ebfn\u2026 s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ti\u1ec7n \u00edch c\u01a1 b\u1ea3n v\u00e0 c\u1ea7n c\u00f3 \u0111\u1ec3 ng\u01b0\u1eddi \u0111am m\u00ea du l\u1ecbch th\u1ea5y s\u1ef1 h\u1eefu \u00edch c\u1ee7a AI, m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng cho chuy\u1ebfn du l\u1ecbch h\u00e8 th\u00eam th\u00fa v\u1ecb.<\/p>\r\n","protected":false},"excerpt":{"rendered":"
\u1ee8ng d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) cho c\u00e1c chuy\u1ebfn du l\u1ecbch h\u00e8 hi\u1ec7n \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb r\u1ec9 tai v\u1edbi tr\u00e0o l\u01b0u m\u1edbi cho vi\u1ec7c “x\u00ea d\u1ecbch ki\u1ec3u m\u1edbi”. C\u00f9ng v\u1edbi vi\u1ec7c l\u00ean l\u1ecbch tr\u00ecnh, nh\u1eefng chuy\u1ebfn du l\u1ecbch v\u1edbi chi\u1ebfc \u201cx\u1ebf h\u1ed9p\u201d y\u00eau c\u0169ng \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb l\u1ef1a ch\u1ecdn khi tr\u1ee3 l\u00fd […]\n","protected":false},"author":2358,"featured_media":47255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[2720,2371,2512,1689],"class_list":["post-22746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doi-song","tag-du-lich-he","tag-kiki","tag-tro-ly-tieng-viet","tag-zalo-ai"],"aioseo_notices":[],"yoast_head":"\n