{"id":22743,"date":"2023-06-23T00:17:00","date_gmt":"2023-06-22T17:17:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4136647_VI36647_11"},"modified":"2023-06-23T00:17:00","modified_gmt":"2023-06-22T17:17:00","slug":"omdia-va-plumresearch-cac-noi-dung-goc-cua-netflix-chiem-it-hon-40-luot-xem-tai-cac-thi-truong-chinh","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/omdia-va-plumresearch-cac-noi-dung-goc-cua-netflix-chiem-it-hon-40-luot-xem-tai-cac-thi-truong-chinh\/","title":{"rendered":"Omdia v\u00e0 PlumResearch: C\u00e1c n\u1ed9i dung g\u1ed1c c\u1ee7a Netflix chi\u1ebfm \u00edt h\u01a1n 40% l\u01b0\u1ee3t xem t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00ednh"},"content":{"rendered":"<p><span class=\"legendSpanClass\">LU\u00c2N \u0110\u00d4N<\/span>, <span class=\"legendSpanClass\">Ng\u00e0y 23 th\u00e1ng 6 n\u0103m 2023<\/span> \/PRNewswire\/&#8211; Origination \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n so v\u1edbi Netflix khi h\u1ecd x\u00e2y d\u1ef1ng d\u1ea5u \u1ea5n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a danh m\u1ee5c n\u1ed9i dung l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi (c\u00e1c studio t\u1ea1i M\u1ef9) v\u00e0 c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n n\u1ed9i dung k\u1ef3 c\u1ef1u t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng. Ph\u00e2n t\u00edch m\u1edbi t\u1eeb <a href=\"https:\/\/omdia.tech.informa.com\/topic-pages\/media-and-entertainment\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Omdia<\/a>&nbsp;theo <a href=\"https:\/\/plumresearch.com\/about\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">d\u1eef li\u1ec7u PlumResearch<\/a>&nbsp;cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u1ed9i dung g\u1ed1c t\u1ea1i M\u1ef9 v\u00e0 c\u00e1c th\u1ecb tr\u01b0\u1eddng Netflix quan tr\u1ecdng kh\u00e1c.<\/p>\n<div id=\"prni_dvprnejpg19afleft\" dir=\"ltr\"> <a href=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2023\/06\/omdia-va-plumresearch-cac-noi-dung-goc-cua-netflix-chiem-it-hon-40-luot-xem-tai-cac-thi-truong-chinh.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"prnejpg19afleft\" title=\"Netflix originals - share of total hours watched 1Q 2023 %\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2023\/06\/omdia-va-plumresearch-cac-noi-dung-goc-cua-netflix-chiem-it-hon-40-luot-xem-tai-cac-thi-truong-chinh.jpg\" alt=\"Netflix originals - share of total hours watched 1Q 2023 %\" align=\"middle\"><\/a> <br \/><span>Netflix originals &#8211; share of total hours watched 1Q 2023 %<\/span> <\/div>\n<p>T\u1ea1i M\u1ef9, 35,6% t\u1ed5ng s\u1ed1 gi\u1edd xem trong ba th\u00e1ng \u0111\u1ea7u ti\u00ean c\u1ee7a 2023 l\u00e0 c\u00e1c n\u1ed9i dung g\u1ed1c Netflix. M\u1ef9 l\u00e0 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t, v\u1edbi t\u1ed5ng c\u1ed9ng 14,8 t\u1ef7 gi\u1edd ph\u00e1t tr\u1ef1c tuy\u1ebfn trong Qu\u00fd 1 n\u0103m 2023. N\u1ed9i dung g\u1ed1c chi\u1ebfm t\u1ef7 l\u1ec7 l\u1edbn nh\u1ea5t trong t\u1ed5ng s\u1ed1 gi\u1edd xem \u1edf Ba Lan \u2014 ch\u1ec9 d\u01b0\u1edbi 40%. Danh s\u00e1ch ti\u1ebfp theo l\u00e0 Nh\u1eadt B\u1ea3n (20,6%) v\u00e0 H\u00e0n Qu\u1ed1c (25,4%).<\/p>\n<p>M\u1eb7c d\u00f9 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m n\u00e0y c\u00f3 v\u1ebb th\u1ea5p khi x\u00e9t \u0111\u1ebfn c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u1ed5ng l\u1ed3 m\u00e0 Netflix d\u00e0nh cho n\u1ed9i dung g\u1ed1c, Omdia \u01b0\u1edbc t\u00ednh n\u0103m ngo\u00e1i ph\u1ea7n l\u1edbn n\u1ed9i dung g\u1ed1c Netflix \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i M\u1ef9: 403 trong t\u1ed5ng s\u1ed1 935 t\u1ef1a phim ra m\u1eaft v\u00e0o 2022.<\/p>\n<p>Vi\u1ec7c ph\u00e2n t\u00edch l\u01b0\u1ee3t xem n\u1ed9i dung g\u1ed1c Netflix t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng (t\u1ee9c l\u00e0 n\u1ed9i dung g\u1ed1c \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i qu\u1ed1c gia \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp) cung c\u1ea5p m\u1ed9t quan \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c streamer v\u1edbi n\u1ed9i dung s\u1ea3n xu\u1ea5t t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng. Trong s\u1ed1 gi\u1edd xem n\u1ed9i dung g\u1ed1c \u1edf H\u00e0n Qu\u1ed1c, c\u00e1c t\u1ef1a phim \u0111\u1ecba ph\u01b0\u01a1ng chi\u1ebfm g\u1ea7n 68%. M\u1ef9 c\u0169ng c\u00f3 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m cao l\u00e0 61,4%, v\u00e0 c\u1ea3 hai qu\u1ed1c gia \u0111\u1ec1u b\u1ecf xa qu\u1ed1c gia ti\u1ebfp theo, Nh\u1eadt B\u1ea3n. L\u01b0\u1ee3t xem c\u00e1c n\u1ed9i dung g\u1ed1c c\u1ee7a \u0110\u1ee9c t\u1ea1i \u0110\u1ee9c ch\u1ec9 chi\u1ebfm 2,7%.<\/p>\n<p>&#8220;M\u1eb7c d\u00f9 s\u1ef1 quan t\u00e2m t\u1edbi n\u1ed9i dung g\u1ed1c ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 s\u1ed1 ti\u1ec1n \u0111\u1ea7u t\u01b0 r\u1ea5t l\u1edbn, t\u1ef7 l\u1ec7 l\u01b0\u1ee3t xem c\u00e1c t\u1ef1a phim n\u00e0y c\u00f3 v\u1ebb th\u1ea5p m\u1ed9t c\u00e1ch \u0111\u00e1ng ng\u1ea1c nhi\u00ean,&#8221;&nbsp;<a href=\"https:\/\/omdia.tech.informa.com\/authors\/tim-westcott\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span class=\"xn-person\">Tim Westcott<\/span>, nh\u00e0 ph\u00e2n t\u00edch ch\u00ednh cao c\u1ea5p t\u1ea1i Omdia<\/a> cho bi\u1ebft. &#8220;L\u00fd do cho \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m: s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a m\u1ed9t s\u1ed1 n\u1ed9i dung kh\u00f4ng ph\u1ea3i n\u1ed9i dung g\u1ed1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 phim s\u00e2n kh\u1ea5u v\u00e0 m\u1ed9t s\u1ed1 b\u1ed9 phim truy\u1ec1n h\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c Netflix mua l\u1ea1i. C\u00e1c b\u1ed9 phim v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh <span class=\"xn-person\">Harry Potter<\/span> nh\u01b0 <i>Brooklyn Nine-Nine<\/i> v\u00e0 <i>Rick v\u00e0 Morty<\/i> n\u1eb1m trong s\u1ed1 c\u00e1c t\u1ef1a phim h\u00e0ng \u0111\u1ea7u \u1edf c\u00e1c qu\u1ed1c gia kh\u00e1c nh\u01b0 Italia v\u00e0 \u0110\u1ee9c \u25a1.&#8221;<\/p>\n<p>&#8220;M\u1ed9t l\u00fd do kh\u00e1c l\u00e0 chi\u1ec1u s\u00e2u c\u1ee7a danh m\u1ee5c: Netflix \u0111\u00e3 c\u00f3 n\u1ed9i dung g\u1ed1c t\u1eeb 2012, nh\u01b0ng v\u1eabn kh\u00f4ng c\u00f3 c\u00e1c phim c\u1ee7a <span class=\"xn-person\">Walt Disney<\/span>, WB Discovery ho\u1eb7c Paramount.&#8221;<\/p>\n<p><b>GI\u1edaI THI\u1ec6U V\u1ec0 OMDIA<\/b>&nbsp;<\/p>\n<p>Omdia, thu\u1ed9c Informa Tech- l\u00e0 m\u1ed9t nh\u00f3m t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u c\u00f4ng ngh\u1ec7. Ki\u1ebfn th\u1ee9c s\u00e2u s\u1eafc c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft th\u1ef1c t\u1ebf gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u0103ng tr\u01b0\u1edfng th\u00f4ng minh.<\/p>\n<p><b><span class=\"xn-person\">Fasiha Khan<\/span> <\/b>f <a href=\"mailto:fasiha.khan@omdia.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">asiha.khan@omdia.com<\/a><\/p>\n<p>H\u00ecnh \u1ea3nh &#8211; <a href=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2023\/06\/omdia-va-plumresearch-cac-noi-dung-goc-cua-netflix-chiem-it-hon-40-luot-xem-tai-cac-thi-truong-chinh.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2023\/06\/omdia-va-plumresearch-cac-noi-dung-goc-cua-netflix-chiem-it-hon-40-luot-xem-tai-cac-thi-truong-chinh.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LU\u00c2N \u0110\u00d4N, Ng\u00e0y 23 th\u00e1ng 6 n\u0103m 2023 \/PRNewswire\/&#8211; Origination \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n so v\u1edbi Netflix khi h\u1ecd x\u00e2y d\u1ef1ng d\u1ea5u \u1ea5n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a danh m\u1ee5c n\u1ed9i dung l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi (c\u00e1c studio t\u1ea1i M\u1ef9) v\u00e0 [&#8230;]\n","protected":false},"author":4,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-22743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Omdia v\u00e0 PlumResearch: C\u00e1c n\u1ed9i dung g\u1ed1c c\u1ee7a Netflix chi\u1ebfm \u00edt h\u01a1n 40% l\u01b0\u1ee3t xem t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00ednh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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