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Amsterdam, June 13, 2023 (GLOBE NEWSWIRE) — Heineken\u00ae, m\u1ed9t trong nh\u1eefng nh\u00e3n hi\u1ec7u bia n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi, \u0111\u00e3 \u0111\u00e1nh d\u1ea5u k\u1ef7 ni\u1ec7m 150 n\u0103m ng\u00e0y th\u00e0nh l\u1eadp b\u1eb1ng m\u1ed9t chi\u1ebfn d\u1ecbch k\u1ef7 ni\u1ec7m \u0111\u1ed9c \u0111\u00e1o. \u00dd t\u01b0\u1edfng cho chi\u1ebfn d\u1ecbch l\u1ea7n n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb th\u1ef1c t\u1ebf t\u00ean g\u1ecdi \u2018Heineken\u2019 \u0111\u00e3 tr\u1edf n\u00ean th\u00e2n thu\u1ed9c v\u1edbi kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u qua nh\u1eefng bi\u1ec7t danh kh\u00e1c nhau, hay nh\u1eefng c\u00e1ch th\u01b0\u1edfng th\u1ee9c Heineken\u00ae kh\u00e1c l\u1ea1 \u1edf nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi. T\u1ea5t c\u1ea3 cho th\u1ea5y h\u01b0\u01a1ng v\u1ecb tuy\u1ec7t h\u1ea3o Heineken\u00ae lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a nh\u1eefng cu\u1ed9c vui th\u00e2n m\u1eadt v\u00e0 c\u1ea3m gi\u00e1c g\u1eafn k\u1ebft th\u1ef1c s\u1ef1.<\/p>\n
C\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng c\u1ee7a Freddy Heineken, Nh\u00e0 s\u00e1ng l\u1eadp Nh\u00e3n h\u00e0ng Bia Heineken, \u201cT\u00f4i kh\u00f4ng b\u00e1n bia, t\u00f4i b\u00e1n gezelligheid – Kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi\u201d ch\u01b0a bao gi\u1edd \u0111\u00fang \u0111\u1ebfn th\u1ebf. \u201cGezelligheid\u201d, trong ti\u1ebfng H\u00e0 Lan, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u1ecbch ra l\u00e0 \u201cc\u1ea3m gi\u00e1c tuy\u1ec7t v\u1eddi\u201d, \u0111i\u1ec1u \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ecdng t\u00e2m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Heineken\u00ae trong su\u1ed1t 150 n\u0103m qua. \u0110\u1ec3 k\u1ef7 ni\u1ec7m c\u1ed9t m\u1ed1c quan tr\u1ecdng n\u00e0y, Heineken\u00ae \u01b0u ti\u00ean t\u1ea1o ra nh\u1eefng kho\u1ea3nh kh\u1eafc t\u01b0ng b\u1eebng, th\u0103ng hoa v\u00e0 \u0111\u00e2y s\u1ebd l\u00e0 t\u00e2m \u0111i\u1ec3m c\u1ee7a c\u00e1c \u0111\u1ea1i ti\u1ec7c m\u1eebng sinh nh\u1eadt to\u00e0n c\u1ea7u n\u00e0y.<\/p>\n
T\u1ea5t nhi\u00ean, nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi \u0111\u00e3 thay \u0111\u1ed5i trong su\u1ed1t 150 n\u0103m t\u1ed3n t\u1ea1i c\u1ee7a Heineken\u00ae v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i, nh\u01b0ng t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng kho\u1ea3nh kh\u1eafc n\u00e0y trong cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi th\u00ec kh\u00f4ng. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nh\u00e3n h\u00e0ng Heineken\u00ae \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c h\u1ecdc gi\u1ea3 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng \u201cth\u00e0nh ph\u1ea7n\u201d c\u1ea7n thi\u1ebft \u0111\u1ec3 mang l\u1ea1i c\u1ea3m gi\u00e1c \u201ctuy\u1ec7t v\u1eddi\u201d trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n \u0111\u1ea1i; m\u1ed9t nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a b\u1ea5t c\u1ee9 ai, nh\u01b0ng l\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u \u0111\u1ea7y \u0111\u1ee7.<\/p>\n
\u0110\u00e1nh d\u1ea5u m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t trong l\u1ecbch s\u1eed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, Heineken\u00ae \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng \u2013 kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o l\u01b0\u1ee3ng bia b\u00e1n ra m\u00e0 c\u00f2n c\u1ea3 kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi m\u00e0 nh\u00e3n h\u00e0ng mang l\u1ea1i cho kh\u00e1ch h\u00e0ng t\u1ea1i h\u01a1n 190 qu\u1ed1c gia. <\/p>\n
\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, Heineken\u00ae \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 khoa h\u1ecdc h\u00e0nh vi, Ti\u1ebfn s\u0129 Chris Brauer, Goldsmiths, \u0110\u1ea1i h\u1ecdc London, \u0111\u1ec3 t\u1ea1o ra ‘Ch\u1ec9 s\u1ed1 Kho\u1ea3nh kh\u1eafc Tuy\u1ec7t v\u1eddi’, m\u1ed9t m\u00f4 h\u00ecnh \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c t\u1ea1o ra nh\u1eefng \u0111i\u1ec1u ki\u1ec7n ho\u00e0n h\u1ea3o trong vi\u1ec7c mang \u0111\u1ebfn nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi. K\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u h\u00e0nh vi con ng\u01b0\u1eddi v\u1edbi nhi\u1ec1u nghi\u00ean c\u1ee9u to\u00e0n c\u1ea7u kh\u00e1c, ch\u1ec9 s\u1ed1 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh n\u0103m \u0111i\u1ec1u ki\u1ec7n c\u1ed1t l\u00f5i m\u00e0 con ng\u01b0\u1eddi tr\u00ean to\u00e0n c\u1ea7u c\u1ea7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi, bao g\u1ed3m t\u01b0 duy c\u1edfi m\u1edf, h\u00f2a nh\u1eadp v\u00e0 k\u1ebft n\u1ed1i con ng\u01b0\u1eddi:<\/p>\n
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V\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng Ch\u1ec9 s\u1ed1 Kho\u1ea3nh kh\u1eafc Tuy\u1ec7t v\u1eddi, Heineken\u00ae v\u1eabn trung th\u00e0nh v\u1edbi t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh l\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u bia \u0111\u1ea7u ti\u00ean ch\u00ednh th\u1ee9c \u0111\u01b0a vi\u1ec7c \u201cmang l\u1ea1i nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi\u201d tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong c\u00e1ch th\u1ee9c \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t h\u00e0ng n\u0103m c\u1ee7a m\u00ecnh \u2013 b\u00ean c\u1ea1nh doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. <\/p>\n
Bram Westenbrink, Gi\u00e1m \u0111\u1ed1c To\u00e0n c\u1ea7u,<\/strong> Nh\u00e3n h\u00e0ng Heineken\u00ae, cho bi\u1ebft: <\/strong>\u201cVi\u1ec7c mang \u0111\u1ebfn kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi \u0111\u00e3 th\u1ea5m nhu\u1ea7n trong DNA c\u1ee7a ch\u00fang t\u00f4i trong 150 n\u0103m qua. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i \u0111ang ph\u00e1t tri\u1ec3n c\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 cho th\u1ea5y r\u1eb1ng vi\u1ec7c mang \u0111\u1ebfn nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m lo\u1ea1i bia m\u00e0 ch\u00fang t\u00f4i s\u1ea3n xu\u1ea5t. V\u1edbi vi\u1ec7c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u1eb1ng sau kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi trong th\u1ebf gi\u1edbi ng\u00e0y nay, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u c\u1ee7a m\u00ecnh nh\u1eb1m th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c gezelligheid (s\u1ef1 th\u00edch th\u00fa tuy\u1ec7t v\u1eddi)<\/em> \u0111\u00f3 \u2013 th\u00f4ng qua nh\u1eefng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, ho\u1ea1t \u0111\u1ed9ng t\u00e0i tr\u1ee3 v\u00e0 s\u1ef1 ki\u1ec7n hay t\u1ea5t nhi\u00ean l\u00e0 qua c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng, bao g\u1ed3m Heineken\u00ae 0.0 kh\u00f4ng c\u1ed3n ho\u1eb7c Heineken\u00ae Silver m\u1edbi. M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 ti\u1ebfp t\u1ee5c mang \u0111\u1ebfn nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi, b\u1eb1ng c\u00e1ch n\u00e0y hay c\u00e1ch kh\u00e1c, trong 150 n\u0103m t\u1edbi v\u00e0 h\u01a1n th\u1ebf n\u1eefa.\u201d <\/p>\n Ti\u1ebfn s\u0129 Chris Brauer, Gi\u00e1m \u0111\u1ed1c \u0110\u1ed5i m\u1edbi t\u1ea1i Goldsmiths, \u0110\u1ea1i h\u1ecdc London<\/strong>, cho bi\u1ebft: <\/em>\u201cKhi ch\u00fang t\u00f4i tham gia d\u1ef1 \u00e1n n\u00e0y, ch\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng vi\u1ec7c hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec t\u1ea1o n\u00ean nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi, \u0111\u00f2i h\u1ecfi m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi m\u1ebb h\u01a1n. C\u00f9ng v\u1edbi Heineken\u00ae, ch\u00fang t\u00f4i \u0111\u00e3 n\u1ed7 l\u1ef1c \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhi\u1ec1u th\u00e0nh t\u1ed1 t\u1ea1o n\u00ean \u201cKho\u1ea3nh kh\u1eafc Tuy\u1ec7t v\u1eddi\u201d v\u00e0 c\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m \u0111\u00f3. Kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 th\u1ee9 n\u00e0y hay th\u1ee9 kia, \u0111\u00f3 l\u00e0 s\u1ef1 t\u1ed5ng h\u00f2a t\u1eeb v\u00f4 s\u1ed1 c\u1ea3m gi\u00e1c, tr\u1ea3i nghi\u1ec7m, v\u00e0 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n mang t\u00ednh ch\u1ee7 quan gi\u00fap t\u1ea1o ra c\u1ea3m gi\u00e1c th\u0103ng hoa \u0111\u1ed9t ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m cao c\u1ea5p h\u01a1n. Ch\u01b0a t\u1eebng c\u00f3 th\u1eddi \u0111i\u1ec3m hay c\u01a1 h\u1ed9i n\u00e0o quan tr\u1ecdng h\u01a1n th\u1ebf \u0111\u1ec3 \u0111o l\u01b0\u1eddng vai tr\u00f2 v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi trong cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta, v\u00ec v\u1eady t\u00f4i r\u1ea5t vui khi th\u1ea5y m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Heineken\u00ae th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc nghi\u00eam t\u00fac \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c \u201ctuy\u1ec7t v\u1eddi\u201d – gezelligheid <\/em> \u0111\u00f3.<\/p>\n NGHI\u00caN C\u1ee8U \u0110\u1ec2 T\u00ccM HI\u1ec2U \u201cKHO\u1ea2NH KH\u1eaeC TUY\u1ec6T V\u1edcI\u201d TR\u00caN KH\u1eaeP TH\u1ebe GI\u1edaI<\/strong><\/p>\n Nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u1ea7u ti\u00ean c\u1ee7a Heineken\u00ae t\u1eeb Ch\u1ec9 s\u1ed1 Kho\u1ea3nh kh\u1eafc Tuy\u1ec7t v\u1eddi \u0111\u1ebfn v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng v\u1ec1 m\u1eb7t x\u00e3 h\u1ed9i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u00ec 87% nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tin r\u1eb1ng vi\u1ec7c h\u1ecd c\u00f3 m\u1ed9t kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. V\u00e0 c\u00f3 m\u1ed9t \u0111i\u1ec3m chung \u0111\u00f3 l\u00e0 Kho\u1ea3nh kh\u1eafc Tuy\u1ec7t v\u1eddi nh\u1ea5t l\u00e0 khi ch\u00fang ta t\u1eadn h\u01b0\u1edfng b\u00ean nhau.<\/p>\n Nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb Heineken\u00ae cho th\u1ea5y 82% nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi quan t\u00e2m \u0111\u1ebfn vi\u1ec7c g\u1eb7p g\u1ee1 b\u1ea1n b\u00e8 h\u01a1n l\u00e0 vi\u1ec7c bu\u1ed5i t\u1ed1i c\u1ee7a h\u1ecd c\u00f3 di\u1ec5n ra theo k\u1ebf ho\u1ea1ch hay kh\u00f4ng. Ng\u1ea1c nhi\u00ean l\u00e0 75% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tin r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi c\u00f9ng xem m\u1ed9t tr\u1eadn \u0111\u1ea5u th\u1ec3 thao v\u1edbi h\u1ecd quan tr\u1ecdng h\u01a1n vi\u1ec7c \u0111\u1ed9i c\u1ee7a h\u1ecd c\u00f3 gi\u00e0nh chi\u1ebfn th\u1eafng hay kh\u00f4ng.<\/p>\n M\u1eb7c d\u00f9 th\u1ef1c t\u1ebf l\u00e0 87% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tin r\u1eb1ng c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00e2n y\u00eau th\u1eadm ch\u00ed c\u00f2n tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n k\u1ec3 t\u1eeb sau \u0111\u1ea1i d\u1ecbch, nh\u01b0ng h\u01a1n m\u1ed9t n\u1eeda (61%) trong s\u1ed1 h\u1ecd \u0111\u1ed3ng \u00fd r\u1eb1ng v\u1edbi t\u00ecnh h\u00ecnh kinh t\u1ebf hi\u1ec7n t\u1ea1i, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ph\u1ea3i l\u00e0m th\u00eam gi\u1edd v\u00e0 hy sinh nh\u1eefng kho\u1ea3nh kh\u1eafc t\u1ee5 h\u1ecdp v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh.<\/p>\n Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn c\u00f3 t\u01b0 duy c\u1edfi m\u1edf, mong ch\u1edd kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi s\u1ebd \u0111\u1ebfn trong t\u01b0\u01a1ng lai, ph\u1ea7n \u0111\u00f4ng (88%) s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ed3ng \u00fd r\u1eb1ng k\u00fd \u1ee9c \u0111\u1eb9p nh\u1ea5t c\u1ee7a h\u1ecd \u0111\u1ebfn t\u1eeb nh\u1eefng kho\u1ea3nh kh\u1eafc b\u1ea5t ng\u1edd. T\u01b0 duy c\u1edfi m\u1edf n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n trong ph\u1ea7n kh\u1ea3o s\u00e1t v\u1ec1 ni\u1ec1m vui t\u1ea1o ra khi giao ti\u1ebfp, 78% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u1ed3ng \u00fd r\u1eb1ng \u0111i\u1ec1u quan tr\u1ecdng mang l\u1ea1i nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi l\u00e0 giao ti\u1ebfp v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 c\u00f9ng quan \u0111i\u1ec3m v\u1edbi m\u00ecnh \u2013 quan \u0111i\u1ec3m n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ea1nh m\u1ebd nh\u1ea5t \u1edf Brazil (84%) v\u00e0 UK (81%).<\/p>\n HO\u1ea0T \u0110\u1ed8NG K\u1ef6 NI\u1ec6M 150 N\u0102M NG\u00c0Y TH\u00c0NH L\u1eacP C\u1ee6A HEINEKEN\u00ae<\/strong><\/p>\n \u0110\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi, chi\u1ebfn d\u1ecbch Qu\u1ea3ng c\u00e1o vui nh\u1ed9n trong d\u1ecbp k\u1ef7 ni\u1ec7m n\u00e0y \u0111\u01b0a ng\u01b0\u1eddi xem v\u00e0o m\u1ed9t h\u00e0nh tr\u00ecnh v\u00f2ng quanh th\u1ebf gi\u1edbi \u0111\u1ec3 \u0111\u00f3n nh\u1eadn t\u1ea5t c\u1ea3 nh\u1eefng c\u00e1ch g\u1ecdi t\u00ean kh\u00e1c nhau m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 t\u1ef1 s\u00e1ng t\u1ea1o ra khi t\u1eadn h\u01b0\u1edfng nh\u1eefng kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi v\u1edbi Heineken\u00ae – t\u1eeb m\u1ed9t h\u00ecnh x\u0103m logo sai ch\u00ednh t\u1ea3 \u0111\u1ebfn m\u1ed9t chai Heineken\u00ae Original u\u1ed1ng c\u00f9ng v\u1edbi chanh, \u1ed1ng h\u00fat ho\u1eb7c \u0111\u00e1. M\u1ed9t video nh\u1eb9 nh\u00e0ng cho th\u1ea5y m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t bia \u0111ang k\u1ef7 ni\u1ec7m kho\u1ea3nh kh\u1eafc tuy\u1ec7t v\u1eddi m\u00e0 h\u1ecd mang \u0111\u1ebfn – b\u1ea5t k\u1ec3 ngay c\u1ea3 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng g\u1ecdi sai nh\u00e3n hi\u1ec7u ho\u1eb7c th\u01b0\u1edfng th\u1ee9c kh\u00f4ng \u0111\u00fang c\u00e1ch 100% so v\u1edbi nguy\u00ean b\u1ea3n.<\/p>\n \u0110\u1ec3 t\u1ea1o th\u00eam ni\u1ec1m vui cho ch\u00ednh m\u00ecnh, Heineken\u00ae s\u1ebd thay logo c\u1ee7a m\u00ecnh b\u1eb1ng m\u1ed9t s\u1ed1 c\u00e1ch vi\u1ebft kh\u00f4ng chu\u1ea9n x\u00e1c m\u00e0 h\u00e3ng \u0111\u00e3 th\u1ea5y trong nhi\u1ec1u n\u0103m, xu\u1ea5t hi\u1ec7n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 trang web c\u1ee7a Heineken\u00ae, c\u0169ng nh\u01b0 tr\u00ean m\u1ed9t s\u1ed1 xe t\u1ea3i ch\u1ea1y b\u1eb1ng \u0111i\u1ec7n m\u1edbi. <\/p>\n B\u1ea1n c\u00f3 th\u1ec3 xem tr\u1ef1c tuy\u1ebfn video \u0111\u1ea7y \u0111\u1ee7 do c\u00f4ng ty s\u00e1ng t\u1ea1o Le Pub Milan ph\u00e1t tri\u1ec3n t\u1ea1i: \u0110\u00c2Y<\/u><\/a>. <\/p>\n – ENDS –<\/strong><\/p>\n Editorial information: <\/strong><\/p>\n Please find the high-resolution campaign images of the collaboration and campaign here<\/a>.<\/p>\n For more information, please contact: hnknbrand@edelman.com<\/a><\/p>\n About HEINEKEN:<\/strong> HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).<\/p>\n Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com<\/a> and follow us on Twitter via @HEINEKENCorp.<\/p>\n Photos accompanying this announcement are available at<\/p>\n https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/d1e42fe2-94d7-4137-bdb0-866b4a6fea23<\/a><\/p>\n
HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken\u00ae brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business.<\/p>\n
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