{"id":21802,"date":"2023-05-24T13:00:00","date_gmt":"2023-05-24T06:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4087422_VI87422_11"},"modified":"2023-05-25T19:35:50","modified_gmt":"2023-05-25T12:35:50","slug":"appier-hop-tac-voi-cac-thuong-hieu-ban-le-va-thuong-mai-dien-tu-hang-dau-o-dong-nam-a-de-giup-mang-lai-trai-nghiem-ca-nhan-hoa-cho-khach-hang","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/appier-hop-tac-voi-cac-thuong-hieu-ban-le-va-thuong-mai-dien-tu-hang-dau-o-dong-nam-a-de-giup-mang-lai-trai-nghiem-ca-nhan-hoa-cho-khach-hang\/","title":{"rendered":"Appier h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u1edf \u0110\u00f4ng Nam \u00c1 \u0111\u1ec3 gi\u00fap mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng"},"content":{"rendered":"

\u0110\u00c0I B\u1eaeC, 24\/05\/2023<\/span> \/PRNewswire\/ — Appier<\/span><\/a> (TSE: 4180), c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), h\u00f4m nay \u0111\u00e3 chia s\u1ebb th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf \u0110\u00f4ng Nam \u00c1, khi c\u00f4ng ty l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c h\u00e0ng \u0111\u1ea7u trong khu v\u1ef1c \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb nh\u1eb1m cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm ph\u00f9 h\u1ee3p tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng k\u0129 thu\u1eadt s\u1ed1 c\u1ee7a m\u00ecnh.<\/p>\n

C\u00f3 l\u00ed do \u0111\u1ec3 s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a AI t\u1ea1o sinh g\u00e2y ch\u00fa \u00fd trong ng\u00e0nh b\u00e1n l\u1ebb. C\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb l\u00e2u \u0111\u1eddi nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i m\u1edbi. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c trong nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 ti\u1ebfp th\u1ecb, m\u1ed9t ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng chi\u1ebfm kho\u1ea3ng 14% ng\u00e2n s\u00e1ch c\u1ee7a c\u00f4ng ty[1]<\/sup>. AI c\u00f3<\/span> th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 c\u00f4ng vi\u1ec7c quan tr\u1ecdng trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a, h\u1ed7 tr\u1ee3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng qua chatbot v\u00e0 t\u1ea1o th\u00f4ng tin chuy\u00ean s\u00e2u h\u1eefu \u00edch. Nh\u1eefng tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng m\u1edbi n\u1ed5i n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng c\u00e1ch m\u1ea1ng h\u00f3a ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n

N\u0103m 2023 l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u00e0nh b\u00e1n l\u1ebb khi ng\u00e0nh n\u00e0y tr\u1ea3i qua m\u1ed9t b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh l\u1edbn. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb hi\u1ec7n \u0111ang trong qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm sau \u0111\u1ea1i d\u1ecbch \u0111ang mong \u0111\u1ee3i nhi\u1ec1u \u0111i\u1ec1u h\u01a1n t\u1eeb tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a m\u00ecnh, bao g\u1ed3m c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng th\u1eddi gian th\u1ef1c. Khi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u1ed1ng, b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i kinh doanh m\u1edbi, h\u1ecd t\u1eadn d\u1ee5ng nhi\u1ec1u c\u00f4ng ngh\u1ec7 kh\u00e1c nhau \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn gi\u00fap h\u1ee3p l\u00fd h\u00f3a quy tr\u00ecnh mua h\u00e0ng v\u00e0 thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa c\u00e1c d\u1ecbch v\u1ee5 truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u00ecnh.<\/p>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng trong ng\u00e0nh b\u00e1n l\u1ebb nh\u1edd ti\u1ec1m n\u0103ng th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb d\u1eef li\u1ec7u. C\u00e1c doanh nghi\u1ec7p \u0111ang chuy\u1ec3n sang Appier \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 AI ti\u00ean ti\u1ebfn \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho ng\u00e0nh b\u00e1n l\u1ebb, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p t\u1eadn d\u1ee5ng nh\u1eefng thu\u1eadt to\u00e1n ti\u00ean ti\u1ebfn v\u00e0 c\u00f4ng ngh\u1ec7 m\u00e1y h\u1ecdc \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng, c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng. Appier \u0111\u00e3 ghi nh\u1eadn \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng tr\u00ean to\u00e0n c\u1ea7u, v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh \u0111\u00e1ng k\u1ec3 th\u00f4ng qua c\u00e1c gi\u1ea3i ph\u00e1p do AI h\u1ed7 tr\u1ee3.<\/p>\n

T\u1ea1i \u0110\u00f4ng Nam \u00c1, m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Appier bao g\u1ed3m:<\/p>\n

Spritzer, Malaysia<\/span><\/u><\/p>\n

Spritzer \u0111\u00e3 c\u00f3 th\u1ec3 tri\u1ec3n khai m\u1ed9t n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i \u0111a k\u00eanh do AI h\u1ed7 tr\u1ee3 \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111i\u1ec1u h\u01b0\u1edbng th\u00f4ng minh c\u00e1c k\u00eanh tr\u00f2 chuy\u1ec7n tr\u00ean web v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Spritzer. M\u1ed9t n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i \u0111a k\u00eanh c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh c\u00e1c k\u1ecbch b\u1ea3n ti\u1ebfp th\u1ecb kh\u00e1c nhau m\u1ed9t c\u00e1ch th\u00e0nh th\u1ea1o, mang l\u1ea1i s\u1ef1 linh ho\u1ea1t tuy\u1ec7t v\u1eddi cho Spritzer \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u00e0 theo th\u1eddi gian th\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u1ea3o s\u00e1t v\u00e0 r\u00fat th\u0103m tr\u00fang th\u01b0\u1edfng, \u0111\u1ed3ng th\u1eddi gi\u00fap Spritzer d\u1ec5 d\u00e0ng h\u1ee3p l\u00fd h\u00f3a t\u1ea5t c\u1ea3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng tr\u1ea3i d\u00e0i nhi\u1ec1u k\u00eanh nh\u1eafn tin.<\/p>\n

K&K Fashion, Vi\u1ec7t Nam<\/u><\/p>\n

L\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn th\u1eddi trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam d\u00e0nh cho ph\u1ee5 n\u1eef, K&K Fashion mong mu\u1ed1n thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t th\u00f4ng minh h\u01a1n v\u00e0 h\u1ee3p l\u00fd h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi Appier, K&K Fashion c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd – web, eDM, SMS v\u00e0 \u1ee9ng d\u1ee5ng – tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t, cho ph\u00e9p h\u1ecd c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch c\u0169ng nh\u01b0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. K&K Fashion c\u0169ng thu v\u1ec1 nh\u1eefng hi\u1ec3u bi\u1ebft phong ph\u00fa h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m th\u00f4ng minh h\u01a1n tr\u00ean trang web v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh.<\/p>\n

Rev Edition, Th\u00e1i Lan<\/u><\/p>\n

L\u00e0 m\u1ed9t nh\u00e0 nh\u1eadp kh\u1ea9u, ph\u00e2n ph\u1ed1i v\u00e0 qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m th\u1ec3 thao, Rev Edition c\u1ea7n cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u1edbi \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a cao cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. V\u1edbi \u0111\u00e1m m\u00e2y c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI c\u1ee7a Appier, Rev Edition c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 th\u00f4ng minh h\u01a1n d\u1ef1a tr\u00ean s\u1edf th\u00edch xem h\u00e0ng v\u00e0 mua h\u00e0ng c\u1ee7a m\u00ecnh. Rev Edition c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0<\/span> \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u00e1ng k\u1ec3 do m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ng\u00e0y c\u00e0ng t\u0103ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

Ngo\u00e0i nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u1edf \u0110\u00f4ng Nam \u00c1, Appier c\u0169ng \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c tr\u00ean kh\u1eafp Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, bao g\u1ed3m Caring Pharmacy<\/span><\/a>, Busonlineticket, Galle Watch, PX Mart, Senheng, Tiger Beer, Delonghi, Audi, Brand’s v\u00e0 Heineken, c\u00f9ng nh\u1eefng t\u1ed5 ch\u1ee9c kh\u00e1c, gi\u00fap h\u1ecd mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a m\u1ee9c \u0111\u1ed9 cao cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. T\u00ecm hi\u1ec3u chi ti\u1ebft c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i \u0111\u00e2y<\/a>.<\/span><\/p>\n

Gi\u1edbi thi\u1ec7u v\u1ec1 Appier<\/b><\/p>\n

Appier (TSE: 4180) l\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng d\u1ecbch v\u1ee5 (SaaS) s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o nh\u1eb1m h\u1ed7 tr\u1ee3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2012 v\u1edbi t\u1ea7m nh\u00ecn d\u00e2n ch\u1ee7 h\u00f3a AI, Appier hi\u1ec7n c\u00f3 17 v\u0103n ph\u00f2ng tr\u00ean kh\u1eafp APAC, Ch\u00e2u \u00c2u v\u00e0 Hoa K\u1ef3, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean S\u1edf giao d\u1ecbch ch\u1ee9ng kho\u00e1n Tokyo<\/span>. Truy c\u1eadp www.appier.com<\/span><\/a> \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00f4ng ty v\u00e0 truy c\u1eadp ir.appier.com\/en\/<\/a> <\/span>\u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 IR.<\/p>\n

[1]<\/sup> CB Insights – 6 \u1ee9ng d\u1ee5ng c\u1ee7a Genegene AI trong b\u00e1n l\u1ebb<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u00c0I B\u1eaeC, 24\/05\/2023 \/PRNewswire\/ — Appier (TSE: 4180), c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5 ph\u1ea7n m\u1ec1m tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), h\u00f4m nay \u0111\u00e3 chia s\u1ebb th\u00f4ng tin c\u1eadp nh\u1eadt v\u1ec1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf \u0110\u00f4ng Nam \u00c1, khi c\u00f4ng ty l\u00e0m 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