{"id":20534,"date":"2023-04-06T09:00:00","date_gmt":"2023-04-06T02:00:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/4055877_VI55877_11"},"modified":"2023-04-06T09:00:00","modified_gmt":"2023-04-06T02:00:00","slug":"nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/","title":{"rendered":"Nghi\u00ean c\u1ee9u c\u1ee7a Omdia c\u00f4ng b\u1ed1 doanh thu \u1edf m\u1ea3ng tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027, v\u01b0\u1ee3t qua c\u1ea3 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 r\u1ea1p chi\u1ebfu phim"},"content":{"rendered":"

LONDON<\/span><\/span>, ng\u00e0y 6 th\u00e1ng 4 n\u0103m 2023<\/span> \/PRNewswire\/ — Nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a Omdia<\/a> \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ee9c chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u cho c\u00e1c tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t m\u1ee9c 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027. Nh\u1edd c\u00f3 l\u01b0\u1ee3ng tr\u00f2 ch\u01a1i chuy\u1ec3n th\u1ec3 t\u0103ng 50% v\u00e0o n\u0103m 2022, kh\u00f4ng gian truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 sinh l\u1eddi khi m\u00e0 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c chuy\u1ec3n th\u1ec3 th\u00e0nh phim tr\u00ean c\u1ea3 m\u00e0n \u1ea3nh r\u1ed9ng v\u00e0 m\u00e0n \u1ea3nh nh\u1ecf.<\/p>\n

\"Countries<\/a>
Countries ranked by spend on games-related content and services, 10 year picture<\/span> <\/div>\n

Gi\u00e1m \u0111\u1ed1c C\u1ea5p cao ph\u1ee5 tr\u00e1ch Truy\u1ec1n th\u00f4ng v\u00e0 Gi\u1ea3i tr\u00ed c\u1ee7a Omdia, Maria Rua Aguete<\/a> chia s\u1ebb: “C\u00f9ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng tr\u00f2 ch\u01a1i chuy\u1ec3n th\u1ec3 IP ng\u00e0y c\u00e0ng t\u0103ng k\u1ec3 t\u1eeb nh\u1eefng n\u0103m 1980, nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng c\u00e1c n\u1ed9i dung n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. C\u00e1c d\u1ecbch v\u1ee5 ph\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 h\u00e3ng phim c\u1ea7n nhi\u1ec1u n\u1ed9i dung h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o doanh thu v\u00e0 l\u1ee3i nhu\u1eadn t\u1eeb d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi t\u00ednh \u0111a d\u1ea1ng c\u1ee7a n\u1ed9i dung”.<\/p>\n

“Th\u1eddi c\u1ee7a nh\u1eefng t\u1ef1a game ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng hi\u1ec7u qu\u1ea3 nh\u01b0 ‘Tomb Raider: 5.5’ hay ‘House of the Dead: 2.1’, \u0111\u00e3 qua r\u1ea5t l\u00e2u r\u1ed3i. Nh\u1eefng b\u1ed9 phim truy\u1ec1n h\u00ecnh \u0111\u1ea1t \u0111i\u1ec3m \u0111\u00e1nh cao nh\u01b0 ‘The Witcher’ c\u1ee7a Netflix hay ‘The Last of Us’ c\u1ee7a HBO ch\u1ee9ng minh r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0 bi\u00ean k\u1ecbch cho c\u00e1c t\u00e1c ph\u1ea9m chuy\u1ec3n th\u1ec3 \u0111\u1ec1u \u1edf m\u1ee9c v\u01b0\u1ee3t tr\u1ed9i”.<\/p>\n

Theo Omdia, s\u1ed1 l\u01b0\u1ee3ng c\u00e1c t\u1ef1a phim c\u00f3 s\u1eb5n tr\u00ean c\u00e1c d\u1ecbch v\u1ee5 SVOD c\u1ee7a Hoa K\u1ef3 \u0111\u00e3 v\u01b0\u1ee3t qua con s\u1ed1 40.000 t\u00ednh \u0111\u1ebfn qu\u00fd 3 n\u0103m 2022. Chi ti\u00eau cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng l\u1eadp tr\u00ecnh \u1edf M\u1ef9 c\u0169ng t\u0103ng 11% v\u00e0o n\u0103m 2022, \u0111\u1ea1t 122,4 t\u1ef7 \u0111\u00f4 la.<\/p>\n

Nghi\u00ean c\u1ee9u c\u0169ng x\u1ebfp h\u1ea1ng c\u00e1c qu\u1ed1c gia theo chi ti\u00eau cho n\u1ed9i dung v\u00e0 d\u1ecbch v\u1ee5 li\u00ean quan \u0111\u1ebfn tr\u00f2 ch\u01a1i trong 10 n\u0103m qua, trong \u0111\u00f3 M\u1ef9, Trung Qu\u1ed1c, Nh\u1eadt B\u1ea3n, Anh v\u00e0 H\u00e0n Qu\u1ed1c chi\u1ebfm 5 v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u.<\/p>\n

H\u01a1n n\u1eefa, nghi\u00ean c\u1ee9u c\u1ee7a Omdia cho th\u1ea5y v\u0169 tr\u1ee5 c\u1ee7a c\u00e1c game th\u1ee7 r\u1ed9ng l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi v\u0169 tr\u1ee5 c\u1ee7a r\u1ea1p chi\u1ebfu phim \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i. H\u01a1n 50% nh\u00e2n kh\u1ea9u h\u1ecdc trong \u1edf tu\u1ed5i 55-64 th\u00edch ch\u01a1i game h\u01a1n xem phim \u1edf M\u1ef9 trong khi ph\u1ee5 n\u1eef d\u1eabn \u0111\u1ea7u trong m\u1ea3ng ch\u01a1i game tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u1edf Anh v\u00e0 \u0110\u1ee9c.<\/p>\n

“Khi th\u1ea5y s\u1ef1 b\u00f9ng n\u1ed5 v\u00e0 ph\u1ea5n kh\u00edch v\u1ec1 b\u1ed9 phim ‘Super Mario Bros.’ s\u1eafp ph\u00e1t h\u00e0nh, m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed n\u1ed5i ti\u1ebfng nh\u1ea5t d\u1ef1 ki\u1ebfn s\u1ebd tr\u1edf l\u1ea1i m\u00e0n \u1ea3nh r\u1ed9ng v\u00e0o th\u00e1ng 4 n\u00e0y, hay ti\u1ebfng vang c\u1ee7a lo\u1ea1t phim khoa h\u1ecdc vi\u1ec5n t\u01b0\u1edfng ‘The Last of Us’ hay ‘Stranger Things’ v\u1eabn ch\u01b0a h\u1ea1 nhi\u1ec7t, th\u00ec kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi doanh thu t\u1eeb tr\u00f2 ch\u01a1i \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd \u0111\u1ea1t m\u1ee9c cao ng\u1ea5t ng\u01b0\u1edfng nh\u1edd danh m\u1ee5c phim chuy\u1ec3n th\u1ec3 v\u00e0 phim truy\u1ec1n h\u00ecnh ng\u00e0y c\u00e0ng t\u0103ng”. Rua Aguete k\u1ebft lu\u1eadn.<\/p>\n

GI\u1edaI THI\u1ec6U V\u1ec0 OMDIA<\/b> <\/p>\n

Omdia, thu\u1ed9c Informa Tech, l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n v\u1ec1 nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n c\u00f4ng ngh\u1ec7. Hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 k\u1ebft h\u1ee3p v\u1edbi th\u00f4ng tin chuy\u00ean s\u00e2u h\u1eefu \u00edch c\u1ee7a ch\u00fang t\u00f4i cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n th\u00f4ng minh.  <\/p>\n

Fasiha Khan<\/span> \/ \u0110T: +44 7503 666806 \/ E: Fasiha.khan@informa.com<\/a> \/ W: www.omdia.com<\/a><\/p>\n

\"Media<\/a>
Media profiles by country and age group – Nov 2022<\/span> <\/div>\n
\"Count<\/a>
Count and average IMDB rating of gaming IP series and movie adaptations by year<\/span> <\/div>\n

H\u00ecnh \u1ea3nh – https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim.jpg<\/a>
Photo – https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim-1.jpg<\/a>
Photo – https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim-2.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON, ng\u00e0y 6 th\u00e1ng 4 n\u0103m 2023 \/PRNewswire\/ — Nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a Omdia \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ee9c chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u cho c\u00e1c tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t m\u1ee9c 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027. Nh\u1edd c\u00f3 l\u01b0\u1ee3ng tr\u00f2 ch\u01a1i chuy\u1ec3n th\u1ec3 t\u0103ng 50% v\u00e0o n\u0103m 2022, kh\u00f4ng gian […]\n","protected":false},"author":4,"featured_media":20535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-20534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"\nNghi\u00ean c\u1ee9u c\u1ee7a Omdia c\u00f4ng b\u1ed1 doanh thu \u1edf m\u1ea3ng tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027, v\u01b0\u1ee3t qua c\u1ea3 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 r\u1ea1p chi\u1ebfu phim<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean c\u1ee9u c\u1ee7a Omdia c\u00f4ng b\u1ed1 doanh thu \u1edf m\u1ea3ng tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027, v\u01b0\u1ee3t qua c\u1ea3 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 r\u1ea1p chi\u1ebfu phim\" \/>\n<meta property=\"og:description\" content=\"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SaigonbizGroup\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-06T02:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"599\" \/>\n\t<meta property=\"og:image:height\" content=\"232\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ng\u01b0\u1eddi S\u00e0i G\u00f2n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ng\u01b0\u1eddi S\u00e0i G\u00f2n\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/\"},\"author\":{\"name\":\"Ng\u01b0\u1eddi S\u00e0i G\u00f2n\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#\/schema\/person\/18908228bba9a50a11d598ac1785d5d1\"},\"headline\":\"Nghi\u00ean c\u1ee9u c\u1ee7a Omdia c\u00f4ng b\u1ed1 doanh thu \u1edf m\u1ea3ng tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027, v\u01b0\u1ee3t qua c\u1ea3 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 r\u1ea1p chi\u1ebfu phim\",\"datePublished\":\"2023-04-06T02:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/\"},\"wordCount\":974,\"publisher\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/#organization\"},\"image\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim.jpg\",\"articleSection\":[\"PR Newswire\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/\",\"url\":\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/\",\"name\":\"Nghi\u00ean c\u1ee9u c\u1ee7a Omdia c\u00f4ng b\u1ed1 doanh thu \u1edf m\u1ea3ng tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027, v\u01b0\u1ee3t qua c\u1ea3 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 r\u1ea1p chi\u1ebfu phim\",\"isPartOf\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim.jpg\",\"datePublished\":\"2023-04-06T02:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#primaryimage\",\"url\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim.jpg\",\"contentUrl\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim.jpg\",\"width\":599,\"height\":232},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Trang ch\u1ee7\",\"item\":\"https:\/\/saigonbiz.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nghi\u00ean c\u1ee9u c\u1ee7a Omdia c\u00f4ng b\u1ed1 doanh thu \u1edf m\u1ea3ng tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027, v\u01b0\u1ee3t qua c\u1ea3 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 r\u1ea1p chi\u1ebfu phim\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#website\",\"url\":\"https:\/\/saigonbiz.com\/vn\/\",\"name\":\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/saigonbiz.com\/vn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#organization\",\"name\":\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\",\"url\":\"https:\/\/saigonbiz.com\/vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"contentUrl\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png\",\"width\":512,\"height\":512,\"caption\":\"C\u1ed9ng \u0111\u1ed3ng SaigonBiz\"},\"image\":{\"@id\":\"https:\/\/saigonbiz.com\/vn\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SaigonbizGroup\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/#\/schema\/person\/18908228bba9a50a11d598ac1785d5d1\",\"name\":\"Ng\u01b0\u1eddi S\u00e0i G\u00f2n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png\",\"url\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png\",\"contentUrl\":\"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png\",\"caption\":\"Ng\u01b0\u1eddi S\u00e0i G\u00f2n\"},\"url\":\"https:\/\/saigonbiz.com\/vn\/profile\/baoan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Nghi\u00ean c\u1ee9u c\u1ee7a Omdia c\u00f4ng b\u1ed1 doanh thu \u1edf m\u1ea3ng tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027, v\u01b0\u1ee3t qua c\u1ea3 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 r\u1ea1p chi\u1ebfu phim","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/","og_locale":"vi_VN","og_type":"article","og_title":"Nghi\u00ean c\u1ee9u c\u1ee7a Omdia c\u00f4ng b\u1ed1 doanh thu \u1edf m\u1ea3ng tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027, v\u01b0\u1ee3t qua c\u1ea3 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 r\u1ea1p chi\u1ebfu phim","og_description":"LONDON, ng\u00e0y 6 th\u00e1ng 4 n\u0103m 2023 \/PRNewswire\/ — Nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t c\u1ee7a Omdia \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1ee9c chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d?","og_url":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/","og_site_name":"C\u1ed9ng \u0111\u1ed3ng SaigonBiz","article_publisher":"https:\/\/www.facebook.com\/SaigonbizGroup","article_published_time":"2023-04-06T02:00:00+00:00","og_image":[{"width":599,"height":232,"url":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim.jpg","type":"image\/jpeg"}],"author":"Ng\u01b0\u1eddi S\u00e0i G\u00f2n","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Ng\u01b0\u1eddi S\u00e0i G\u00f2n","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"5 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#article","isPartOf":{"@id":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/"},"author":{"name":"Ng\u01b0\u1eddi S\u00e0i G\u00f2n","@id":"https:\/\/saigonbiz.com\/vn\/#\/schema\/person\/18908228bba9a50a11d598ac1785d5d1"},"headline":"Nghi\u00ean c\u1ee9u c\u1ee7a Omdia c\u00f4ng b\u1ed1 doanh thu \u1edf m\u1ea3ng tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027, v\u01b0\u1ee3t qua c\u1ea3 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 r\u1ea1p chi\u1ebfu phim","datePublished":"2023-04-06T02:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/"},"wordCount":974,"publisher":{"@id":"https:\/\/saigonbiz.com\/vn\/#organization"},"image":{"@id":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#primaryimage"},"thumbnailUrl":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim.jpg","articleSection":["PR Newswire"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/","url":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/","name":"Nghi\u00ean c\u1ee9u c\u1ee7a Omdia c\u00f4ng b\u1ed1 doanh thu \u1edf m\u1ea3ng tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027, v\u01b0\u1ee3t qua c\u1ea3 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 r\u1ea1p chi\u1ebfu phim","isPartOf":{"@id":"https:\/\/saigonbiz.com\/vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#primaryimage"},"image":{"@id":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#primaryimage"},"thumbnailUrl":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim.jpg","datePublished":"2023-04-06T02:00:00+00:00","breadcrumb":{"@id":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#primaryimage","url":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim.jpg","contentUrl":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2023\/04\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim.jpg","width":599,"height":232},{"@type":"BreadcrumbList","@id":"https:\/\/saigonbiz.com\/vn\/nghien-cuu-cua-omdia-cong-bo-doanh-thu-o-mang-tro-choi-se-dat-215-ty-do-la-vao-nam-2027-vuot-qua-ca-dich-vu-truyen-hinh-tra-tien-va-rap-chieu-phim\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Trang ch\u1ee7","item":"https:\/\/saigonbiz.com\/vn\/"},{"@type":"ListItem","position":2,"name":"Nghi\u00ean c\u1ee9u c\u1ee7a Omdia c\u00f4ng b\u1ed1 doanh thu \u1edf m\u1ea3ng tr\u00f2 ch\u01a1i s\u1ebd \u0111\u1ea1t 215 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2027, v\u01b0\u1ee3t qua c\u1ea3 d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh tr\u1ea3 ti\u1ec1n v\u00e0 r\u1ea1p chi\u1ebfu phim"}]},{"@type":"WebSite","@id":"https:\/\/saigonbiz.com\/vn\/#website","url":"https:\/\/saigonbiz.com\/vn\/","name":"C\u1ed9ng \u0111\u1ed3ng SaigonBiz","description":"","publisher":{"@id":"https:\/\/saigonbiz.com\/vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/saigonbiz.com\/vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/saigonbiz.com\/vn\/#organization","name":"C\u1ed9ng \u0111\u1ed3ng SaigonBiz","url":"https:\/\/saigonbiz.com\/vn\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/saigonbiz.com\/vn\/#\/schema\/logo\/image\/","url":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","contentUrl":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/cropped-c2adea16-1c71-4315-8801-803a8d237e2a_removalai_preview.png","width":512,"height":512,"caption":"C\u1ed9ng \u0111\u1ed3ng SaigonBiz"},"image":{"@id":"https:\/\/saigonbiz.com\/vn\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SaigonbizGroup"]},{"@type":"Person","@id":"https:\/\/saigonbiz.com\/vn\/#\/schema\/person\/18908228bba9a50a11d598ac1785d5d1","name":"Ng\u01b0\u1eddi S\u00e0i G\u00f2n","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png","url":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png","contentUrl":"https:\/\/saigonbiz.com\/vn\/wp-content\/uploads\/2025\/11\/logo-2025-1.png","caption":"Ng\u01b0\u1eddi S\u00e0i G\u00f2n"},"url":"https:\/\/saigonbiz.com\/vn\/profile\/baoan\/"}]}},"_links":{"self":[{"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/20534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/comments?post=20534"}],"version-history":[{"count":0,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/posts\/20534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/media\/20535"}],"wp:attachment":[{"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/media?parent=20534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/categories?post=20534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saigonbiz.com\/vn\/wp-json\/wp\/v2\/tags?post=20534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}