{"id":18265,"date":"2022-12-18T10:54:25","date_gmt":"2022-12-18T03:54:25","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=18265"},"modified":"2022-12-18T10:54:26","modified_gmt":"2022-12-18T03:54:26","slug":"viber-viet-nam-xu-huong-tuong-tac-giua-nhan-hang-va-nguoi-dung-dinh-hinh-nam-2022","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/viber-viet-nam-xu-huong-tuong-tac-giua-nhan-hang-va-nguoi-dung-dinh-hinh-nam-2022\/","title":{"rendered":"Viber Vi\u1ec7t Nam: Xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c gi\u1eefa nh\u00e3n h\u00e0ng v\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecbnh h\u00ecnh n\u0103m 2022"},"content":{"rendered":"\n

Trong khu\u00f4n kh\u1ed5 b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Viber s\u1ebd chia s\u1ebb v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam \u0111\u00e3 v\u00e0 \u0111ang t\u01b0\u01a1ng t\u00e1c trong \u1ee9ng d\u1ee5ng trong n\u0103m nay v\u00e0 xu h\u01b0\u1edbng s\u1eafp t\u1edbi trong n\u0103m 2023<\/strong>.<\/p>\n\n\n\n

Rakuten Viber, m\u1ed9t trong nh\u1eefng c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 d\u1ecbch v\u1ee5 li\u00ean l\u1ea1c b\u1eb1ng gi\u1ecdng n\u00f3i v\u00e0 nh\u1eafn tin t\u1ee9c th\u1eddi, chia s\u1ebb c\u00e1c xu h\u01b0\u1edbng ch\u00ednh x\u00e1c \u0111\u1ecbnh c\u00e1ch ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c nh\u00e3n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng n\u00e0y v\u00e0o n\u0103m 2022.<\/p>\n\n\n\n

C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y cho th\u1ea5y 71% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n c\u00f3 quy\u1ec1n truy c\u1eadp thu\u1eadn ti\u1ec7n \u0111\u1ec3 giao ti\u1ebfp v\u1edbi m\u1ed9t doanh nghi\u1ec7p. Nh\u1eadn th\u1ea5y s\u1ef1 thay \u0111\u1ed5i n\u00e0y trong k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u nh\u00e3n h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u n\u00f3i chung v\u00e0 Vi\u1ec7t Nam n\u00f3i ri\u00eang d\u1ea7n chuy\u1ec3n  sang s\u1eed d\u1ee5ng Viber \u0111\u1ec3 gi\u1eef li\u00ean l\u1ea1c c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 m\u1ed1i li\u00ean k\u1ebft v\u1edbi v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c<\/strong><\/p>\n\n\n\n

C\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c cho l\u00e0 \u0111ang t\u1eadn d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng m\u1edbi. V\u00e0o n\u0103m 2022, s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o trung b\u00ecnh h\u00e0ng th\u00e1ng tr\u00ean Viber \u0111\u1ea1t con s\u1ed1 \u0111\u00e1ng kinh ng\u1ea1c l\u00ean t\u1edbi 6 t\u1ef7 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, v\u1edbi 230 tri\u1ec7u l\u01b0\u1ee3t hi\u1ec3n th\u1ecb t\u1ea1i Vi\u1ec7t Nam. Trong s\u1ed1 c\u00e1c ng\u00e0nh qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam: Qu\u00e0 t\u1eb7ng & Th\u1ebb qu\u00e0 t\u1eb7ng t\u0103ng 683%, L\u1eef h\u00e0nh & Kh\u00e1ch s\u1ea1n t\u0103ng 243%, \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng t\u0103ng 218%, Th\u1eddi trang t\u0103ng 106%, M\u1ef9 ph\u1ea9m t\u0103ng 83%.<\/p>\n\n\n\n

Ngo\u00e0i ra, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Nh\u00e3n d\u00e1n bi\u1ec3u c\u1ea3m v\u00e0 c\u00e1c b\u1ed9 l\u1ecdc h\u00ecnh \u1ea3nh Viber tr\u00ean \u1ee9ng d\u1ee5ng \u0111\u1ec3 c\u1ee7ng c\u1ed1, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh. Nh\u1eb1m m\u1ee5c \u0111\u00edch lan truy\u1ec1n v\u00e0 t\u01b0\u01a1ng t\u00e1c, Nh\u00e3n d\u00e1n bi\u1ec3u c\u1ea3m v\u00e0 b\u1ed9 l\u1ecdc h\u00ecnh \u1ea3nh Viber cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u1ec3 hi\u1ec7n v\u00e0 s\u00e1ng t\u1ea1o b\u1ea3n th\u00e2n trong khi tr\u00f2 chuy\u1ec7n. B\u1ed9 l\u1ecdc \u1ea3nh \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a Viber h\u01a1n m\u1ed9t n\u0103m tr\u01b0\u1edbc v\u00e0 k\u1ec3 t\u1eeb \u0111\u00f3, n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng g\u1ea7n 1 t\u1ef7 l\u1ea7n. Nh\u1eadn th\u1ea5y xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf \u1ea3o v\u00e0 n\u1ed9i dung tr\u1ef1c quan, Viber cho ph\u00e9p c\u00e1c nh\u00e3n h\u00e0ng v\u00e0 t\u1ed5 ch\u1ee9c t\u1ea1o d\u1ef1ng B\u1ed9 l\u1ecdc \u1ea3nh ri\u00eang v\u00e0 Nh\u00e3n d\u00e1n bi\u1ec3u c\u1ea3m mang t\u00ednh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u1ee9ng d\u1ee5ng \u0111\u1ec3 n\u00e2ng cao \u0111\u1ed9 ph\u1ee7 c\u1ee7a nh\u00e3n h\u00e0ng.<\/p>\n\n\n\n

\"\"
Viber l\u00e0 1 trong nh\u1eefng \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam v\u00e0 th\u1ebf gi\u1edbi, c\u00f3 \u0111\u1ed9 b\u1ea3o m\u1eadt cao<\/figcaption><\/figure>\n\n\n\n

T\u0103ng c\u01b0\u1eddng giao ti\u1ebfp<\/strong><\/p>\n\n\n\n

N\u0103m nay, c\u00e1c nh\u00e3n h\u00e0ng \u0111\u00e3 th\u1ec3 hi\u1ec7n m\u1ed9t s\u1ef1 quan t\u00e2m m\u1ea1nh m\u1ebd h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eafn tin d\u00e0nh cho doanh nghi\u1ec7p c\u1ee7a Viber nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong \u1ee9ng d\u1ee5ng nh\u1eafn tin y\u00eau th\u00edch c\u1ee7a h\u1ecd. N\u0103m 2022, Viber Vi\u1ec7t Nam ghi nh\u1eadn:<\/p>\n\n\n\n

– S\u1ed1 l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd t\u1ea1o t\u00e0i kho\u1ea3n tin nh\u1eafn kinh doanh t\u0103ng 60% so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd t\u1ea1o t\u00e0i kho\u1ea3n tin nh\u1eafn kinh doanh v\u00e0o n\u0103m 2021.<\/p>\n\n\n\n

– T\u1ed5ng s\u1ed1 tin nh\u1eafn doanh nghi\u1ec7p \u0111\u01b0\u1ee3c g\u1eedi \u0111i t\u0103ng 48%. Trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i tin nh\u1eafn doanh nghi\u1ec7p \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n h\u00e0ng s\u1eed d\u1ee5ng: qu\u1ea3ng c\u00e1o (\u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, gi\u1ea3m gi\u00e1), giao d\u1ecbch (x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng, theo d\u00f5i giao h\u00e0ng, nh\u1eafc nh\u1edf cu\u1ed9c h\u1eb9n) v\u00e0 \u0111\u00e0m tho\u1ea1i (h\u1ed7 tr\u1ee3 \u0111\u1ea1i l\u00fd tr\u1ef1c ti\u1ebfp) \u2013 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u00e3 t\u0103ng m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng l\u00ean \u0111\u1ebfn 107%.<\/p>\n\n\n\n

– H\u01a1n 2,5 tri\u1ec7u tin nh\u1eafn \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi v\u00e0 nh\u1eadn trong h\u1ed9p tr\u00f2 chuy\u1ec7n, cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u1ed7 tr\u1ee3 24\/24 n\u00e0y.<\/p>\n\n\n\n

Xu h\u01b0\u1edbng cho t\u01b0\u01a1ng lai<\/strong><\/p>\n\n\n\n

Trong n\u0103m 2022, Viber c\u0169ng \u0111\u00e3 ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc n\u1eefa trong chi\u1ebfn l\u01b0\u1ee3c si\u00eau \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u gi\u1ea3i ph\u00e1p thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 xuy\u00ean bi\u00ean gi\u1edbi an to\u00e0n v\u00e0 b\u1ea3o m\u1eadt c\u1ee7a ri\u00eang m\u00ecnh mang t\u00ean Viber Pay. Thanh to\u00e1n trong Viber cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng g\u1eedi ti\u1ec1n cho nhau d\u1ec5 d\u00e0ng nh\u01b0 g\u1eedi tin nh\u1eafn. Ra m\u1eaft l\u1ea7n \u0111\u1ea7u th\u00f4ng qua danh s\u00e1ch ch\u1edd \u1edf m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u v\u00e0 s\u1ebd s\u1edbm \u0111\u01b0\u1ee3c tung ra \u1edf nhi\u1ec1u qu\u1ed1c gia h\u01a1n, bao g\u1ed3m c\u1ea3 Vi\u1ec7t Nam. Viber Pay m\u1edf r\u1ed9ng ti\u1ec7n \u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a \u1ee9ng d\u1ee5ng l\u00e0m cho Viber tr\u1edf n\u00ean th\u1ef1c s\u1ef1 thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi h\u00e0ng tr\u0103m tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng v\u00e0\u2014v\u1edbi nhi\u1ec1u b\u1ea3n c\u1eadp nh\u1eadt s\u1eafp t\u1edbi s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch \u0111\u1ed1i v\u1edbi h\u00e0ng ngh\u00ecn nh\u00e3n h\u00e0ng.<\/p>\n\n\n\n

Viber s\u1ebd th\u1ef1c hi\u1ec7n th\u00eam m\u1ed9t s\u1ed1 b\u01b0\u1edbc quan tr\u1ecdng tr\u00ean con \u0111\u01b0\u1eddng tr\u1edf th\u00e0nh m\u1ed9t si\u00eau \u1ee9ng d\u1ee5ng v\u00e0o n\u0103m t\u1edbi. \u0110\u1ea7u ti\u00ean, Viber s\u1ebd mang \u0111\u1ebfn cho c\u00e1c nh\u00e3n h\u00e0ng c\u01a1 h\u1ed9i l\u01b0u tr\u1eef t\u1ea5t c\u1ea3 th\u00f4ng tin kinh doanh, d\u1ecbch v\u1ee5 v\u00e0 k\u00eanh li\u00ean l\u1ea1c c\u1ee7a h\u1ecd trong m\u1ed9t ch\u1ee7 th\u1ec3 doanh nghi\u1ec7p meta duy nh\u1ea5t v\u00e0 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y doanh nghi\u1ec7p h\u1ecd c\u1ea7n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.<\/p>\n\n\n\n

Ngo\u00e0i ra, Viber s\u1ebd gi\u1edbi thi\u1ec7u m\u1ed9t th\u01b0 m\u1ee5c chuy\u00ean d\u1ee5ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng s\u1eafp x\u1ebfp c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a h\u1ecd v\u1edbi nh\u00e3n h\u00e0ng m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n theo c\u00e1ch c\u1ee7a h\u1ecd, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb nh\u00e3n h\u00e0ng.<\/p>\n\n\n\n

\u201cC\u00e1c b\u1ea3n c\u1eadp nh\u1eadt c\u1ee7a ch\u00fang t\u00f4i l\u00e0 m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi \u1ee9ng d\u1ee5ng, \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho c\u00e1c t\u00ednh n\u0103ng trong t\u01b0\u01a1ng lai m\u00e0 Viber d\u1ef1 \u0111\u1ecbnh gi\u1edbi thi\u1ec7u nh\u01b0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c si\u00eau \u1ee9ng d\u1ee5ng: t\u0103ng ti\u1ec7n \u00edch c\u1ee7a \u1ee9ng d\u1ee5ng cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1edf r\u1ed9ng c\u00e1ch th\u1ee9c m\u00e0 c\u00e1c nh\u00e3n h\u00e0ng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho c\u1ea3 hai b\u00ean, nhanh h\u01a1n v\u00e0 t\u1ed1i gi\u1ea3n b\u01b0\u1edbc h\u01a1n.\u201d\u2013Cristina Constandache, Gi\u00e1m \u0111\u1ed1c Kinh doanh c\u1ee7a Rakuten Viber cho bi\u1ebft. \u201cNh\u1eefng con s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean m\u1ed9t l\u1ea7n n\u1eefa ch\u1ee9ng minh r\u1eb1ng ch\u00fang t\u00f4i, Viber \u0111ang ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh \u0111\u00fang h\u01b0\u1edbng, khi c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 nh\u00e3n h\u00e0ng ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng Viber nhi\u1ec1u h\u01a1n trong giao ti\u1ebfp v\u00e0 th\u00f3i quen h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.\u201d<\/p>\n\n\n\n

Viber l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng li\u00ean l\u1ea1c, thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a g\u00e3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u1ed5ng l\u1ed3 Rakuten Nh\u1eadt B\u1ea3n, \u0111\u00e3 c\u00f3 h\u01a1n 1 t\u1ef7 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng t\u1eeb h\u1ec7 \u0111i\u1ec1u h\u00e0nh Android tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 \u0111ang \u0111\u01b0\u1ee3c c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c nh\u00e3n h\u00e0ng s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong khu\u00f4n kh\u1ed5 b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Viber s\u1ebd chia s\u1ebb v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam \u0111\u00e3 v\u00e0 \u0111ang t\u01b0\u01a1ng t\u00e1c trong \u1ee9ng d\u1ee5ng trong n\u0103m nay v\u00e0 xu h\u01b0\u1edbng s\u1eafp t\u1edbi trong n\u0103m 2023. 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