{"id":17845,"date":"2022-12-03T23:06:35","date_gmt":"2022-12-03T16:06:35","guid":{"rendered":"https:\/\/saigonbiz.com.vn\/?p=17845"},"modified":"2022-12-03T23:07:04","modified_gmt":"2022-12-03T16:07:04","slug":"buykoreas-va-vina-hop-tac-chien-luoc-day-manh-gioi-thieu-kols-giua-viet-nam-han-quoc","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/buykoreas-va-vina-hop-tac-chien-luoc-day-manh-gioi-thieu-kols-giua-viet-nam-han-quoc\/","title":{"rendered":"BUYKOREAs v\u00e0 VINA h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ea9y m\u1ea1nh gi\u1edbi thi\u1ec7u KOLS gi\u1eefa Vi\u1ec7t Nam – H\u00e0n Qu\u1ed1c"},"content":{"rendered":"\n

BUYKOREAS v\u00e0 Vietnam Influencers Network Association (VINA) \u0111\u00e3 \u0111\u1ea1t th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m th\u00fac \u0111\u1ea9y vi\u1ec7c h\u1ee3p t\u00e1c gi\u1edbi thi\u1ec7u c\u00e1c KOLs Vi\u1ec7t Nam sang th\u1ecb tr\u01b0\u1eddng H\u00e0n Qu\u1ed1c v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c KOLs H\u00e0n Qu\u1ed1c v\u1ec1 Vi\u1ec7t Nam.<\/strong><\/p>\n\n\n\n

S\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa BUYKOREAS v\u00e0 VINA \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng m\u1ed9t l\u1ec5 k\u00fd k\u1ebft chi\u1ebfn l\u01b0\u1ee3c trong kh\u00f4ng gian \u1ea5m c\u00fang v\u00e0 b\u1eefa ti\u1ec7c th\u00e2n m\u1eadt t\u1ea1i Estin Grand Hotel Saigon v\u00e0o t\u1ed1i 2.12, c\u00f9ng v\u1edbi c\u00e1c KOLs Vi\u1ec7t Nam v\u00e0 H\u00e0n Qu\u1ed1c nh\u01b0 Travel blogger  Phan Th\u1ebf Anh, di\u1ec5n vi\u00ean Tr\u1ecbnh T\u00fa Trung, Hot tiktoker D\u01b0\u01a1ng V\u0169, Beauty tiktoker Tr\u01b0\u01a1ng Nh\u00e3 \u0110inh, Youtuber T\u00f4 T\u00f4n Th\u00e0nh, Lepada, B\u1eedu Vi Vu\u2026<\/p>\n\n\n\n

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\u00d4ng Phan Nh\u00e2n, Founder c\u1ee7a VINA v\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a BUYKOREAs c\u00f9ng c\u00e1c KOLs t\u1ea1i s\u1ef1 ki\u1ec7n k\u00fd k\u1ebft h\u1ee3p t\u00e1c<\/figcaption><\/figure>\n\n\n\n

Hi\u1ec7n nay h\u00ecnh th\u1ee9c Influencer Marketing \u1edf Vi\u1ec7t Nam c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn, c\u0169ng nh\u01b0 KOLs \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ngh\u1ec1 c\u1ef1c k\u1ef3 \u201chot\u201d \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 b\u1ea1n tr\u1ebb. H\u00ecnh th\u1ee9c Influencer Marketing n\u00e0y kh\u00f4ng ch\u1ec9 ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam m\u00e0 c\u00f2n nhi\u1ec1u n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 \u1edf H\u00e0n Qu\u1ed1c. Ch\u00ednh v\u00ec v\u1eady, s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa BUYKOREAS v\u00e0 VINA t\u1ea1o c\u01a1 h\u1ed9i th\u00fac \u0111\u1ea9y vi\u1ec7c gi\u1edbi thi\u1ec7u nh\u1eefng g\u01b0\u01a1ng m\u1eb7t KOLs gi\u1eefa Vi\u1ec7t Nam v\u00e0 H\u00e0n Qu\u1ed1c, \u0111\u1ed3ng th\u1eddi l\u00e0 c\u1ea7u n\u1ed1i \u0111\u1ec3 nh\u1eefng nh\u00e3n h\u00e0ng H\u00e0n Qu\u1ed1c c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng, h\u1ee3p t\u00e1c, ph\u00e1t tri\u1ec3n \u1edf th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong th\u1eddi gian t\u1edbi, c\u0169ng nh\u01b0 vi\u1ec7c \u0111\u1ea9y m\u1ea1nh h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam.<\/p>\n\n\n\n

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S\u1ef1 h\u1ee3p t\u00e1c n\u00e0y m\u1edf ra c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c trong vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c KOLs gi\u1eefa Vi\u1ec7t Nam v\u00e0 H\u00e0n Qu\u1ed1c nh\u1eb1m qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m ho\u1eb7c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u <\/figcaption><\/figure>\n\n\n\n

Th\u00f4ng qua th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c n\u00e0y, hai b\u00ean s\u1ebd \u0111\u1ea9y m\u1ea1nh vi\u1ec7c qu\u1ea3ng b\u00e1 n\u1ed9i dung, s\u1ea3n ph\u1ea9m K-brand \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam th\u00f4ng qua KOLs; Thi\u1ebft l\u1eadp m\u1ea1ng l\u01b0\u1edbi KOLs ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, b\u1ed3i d\u01b0\u1ee1ng th\u01b0\u1eddng ni\u00ean; T\u0103ng c\u01b0\u1eddng qu\u1ea3ng b\u00e1 K-beauty v\u00e0 K-brand.<\/p>\n\n\n\n

\u00d4ng Kwon Soon-hong, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb to\u00e0n c\u1ea7u c\u1ee7a BUYKOREAs kh\u1eb3ng \u0111\u1ecbnh: \u201cTh\u00f4ng qua th\u1ecfa thu\u1eadn n\u00e0y, ch\u00fang t\u00f4i s\u1ebd h\u1ed7 tr\u1ee3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u1eeba v\u00e0 nh\u1ecf trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc th\u00e2m nh\u1eadp th\u00e0nh c\u00f4ng v\u00e0o th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1\u201d.<\/p>\n\n\n\n

BUYKOREAs l\u00e0 c\u00f4ng ty Global chuy\u00ean v\u1ec1 marketing v\u00e0 agency c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh \u1edf H\u00e0n Qu\u1ed1c, n\u1eafm gi\u1eef trong tay h\u00e0ng tr\u0103m content creator, youtuber, tiktoker t\u1ea1i x\u1ee9 kim chi. M\u1ed9t s\u1ed1 \u0111\u1ed1i t\u00e1c l\u1edbn c\u1ee7a BUYKOREAs c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 Holika Holia, Starbucks, Amazon, Hera\u2026 v\u00e0 l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Shopee Korea.<\/p>\n\n\n\n

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BUYKOREAs n\u1eafm gi\u1eef trong tay h\u00e0ng tr\u0103m content creator, youtuber, tiktoker t\u1ea1i x\u1ee9 kim chi v\u00e0 c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng l\u1edbn nh\u01b0 Holika Holia, Starbucks, Amazon, Hera…<\/figcaption><\/figure>\n\n\n\n

\u00d4ng Kim Chan-woo, CEO c\u1ee7a BUYKOREAs cho bi\u1ebft, v\u00e0o n\u0103m 2023, C\u00f4ng ty s\u1ebd t\u1eadp trung chi\u1ebfn l\u01b0\u1ee3c v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh ti\u1ebfp th\u1ecb v\u00e0 th\u01b0\u01a1ng m\u1ea1i d\u00e0nh cho ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u1edf \u0110\u00f4ng Nam \u00c1, b\u1eaft \u0111\u1ea7u v\u1edbi Vi\u1ec7t Nam, \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u H\u00e0n Qu\u1ed1c \u0111ang t\u00ecm c\u00e1ch th\u00e2m nh\u1eadp \u0110\u00f4ng Nam \u00c1 c\u00f3 th\u1ec3 \u1ed5n \u0111\u1ecbnh v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, Vietnam Influencers Network Association (VINA) \u0111\u01b0\u1ee3c s\u00e1ng l\u1eadp b\u1edfi Phan Nh\u00e2n, l\u00e0 m\u1ed9t Influencer c\u00f3 nhi\u1ec1u n\u0103m sinh s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c t\u1ea1i H\u00e0n Qu\u1ed1c. Anh t\u1eebng c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng H\u00e0n Qu\u1ed1c l\u1eabn Qu\u1ed1c t\u1ebf, t\u1eebng \u0111\u01b0\u1ee3c Th\u1ecb tr\u01b0\u1edfng Seoul v\u00e0 Busan phong t\u1eb7ng ch\u1ee9c danh \u0110\u1ea1i s\u1ee9 Du L\u1ecbch trong c\u00e1c n\u0103m 2018, 2019.<\/p>\n\n\n\n

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\u00d4ng Phan Nh\u00e2n, Founder – CEO c\u1ee7a VINA \u0111ang chia s\u1ebb t\u1ea1i s\u1ef1 ki\u1ec7n<\/figcaption><\/figure>\n\n\n\n

M\u1ee5c ti\u00eau c\u1ee7a VINA l\u00e0 k\u1ebft n\u1ed1i KOLs Vi\u1ec7t v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng H\u00e0n Qu\u1ed1c v\u00e0 ng\u01b0\u1ee3c l\u1ea1i Kols H\u00e0n v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng Vi\u1ec7t, tr\u1edf th\u00e0nh m\u1ed9t c\u1ed9ng \u0111\u1ed3ng nh\u1eefng content creator chuy\u00ean nghi\u1ec7p \u0111\u1ec3 h\u1ee3p t\u00e1c c\u00f9ng nhi\u1ec1u nh\u00e3n h\u00e0ng H\u00e0n Qu\u1ed1c v\u00e0 Qu\u1ed1c t\u1ebf. Hi\u1ec7n nay v\u1edbi s\u1ef1 h\u1ee3p t\u00e1c to\u00e0n di\u1ec7n gi\u1eefa H\u00e0n Qu\u1ed1c v\u00e0 Vi\u1ec7t Nam, c\u00e1c nh\u00e3n h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u nhu c\u1ea7u \u0111\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng v\u1edbi c\u00e1c KOLs, do \u0111\u00f3 VINA ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i ng\u1eafn nh\u1ea5t gi\u1eefa c\u00e1c nh\u00e3n h\u00e0ng v\u1edbi KOLs.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u1ea1i bu\u1ed5i l\u1ec5 k\u00fd k\u1ebft, \u00f4ng Phan Nh\u00e2n cho bi\u1ebft: \u201cCh\u00fang t\u00f4i hy v\u1ecdng c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m K-beauty v\u00e0 K-brand \u0111a d\u1ea1ng h\u01a1n th\u00f4ng qua s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi Buy Koreas, c\u00f4ng ty \u0111\u01b0a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u K-beauty\/K l\u00e0m \u0111\u1eb9p c\u1ee7a H\u00e0n Qu\u1ed1c v\u00e0o \u0110\u00f4ng Nam \u00c1 v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u1edf Vi\u1ec7t Nam. V\u00ec v\u1eady, m\u1ee5c ti\u00eau l\u00e0 gi\u1edbi thi\u1ec7u v\u00e0 b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t c\u1ee7a H\u00e0n Qu\u1ed1c cho ng\u01b0\u1eddi Vi\u1ec7t Nam th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng”.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh t\u1ea1i s\u1ef1 ki\u1ec7n:<\/p>\n\n\n\n

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\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

BUYKOREAS v\u00e0 Vietnam Influencers Network Association (VINA) \u0111\u00e3 \u0111\u1ea1t th\u1ecfa thu\u1eadn h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m th\u00fac \u0111\u1ea9y vi\u1ec7c h\u1ee3p t\u00e1c gi\u1edbi thi\u1ec7u c\u00e1c KOLs Vi\u1ec7t Nam sang th\u1ecb tr\u01b0\u1eddng H\u00e0n Qu\u1ed1c v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c KOLs H\u00e0n Qu\u1ed1c v\u1ec1 Vi\u1ec7t Nam. 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