{"id":17829,"date":"2022-12-02T12:32:00","date_gmt":"2022-12-02T05:32:00","guid":{"rendered":"https:\/\/www.prnasia.com\/asia-story\/archive\/3951630_VI51630_11"},"modified":"2022-12-03T23:21:37","modified_gmt":"2022-12-03T16:21:37","slug":"81-khach-san-nhan-thay-doanh-thu-tang-len-sau-khi-trien-khai-chien-luoc-du-lieu-cua-ben-thu-nhat","status":"publish","type":"post","link":"https:\/\/saigonbiz.com\/vn\/81-khach-san-nhan-thay-doanh-thu-tang-len-sau-khi-trien-khai-chien-luoc-du-lieu-cua-ben-thu-nhat\/","title":{"rendered":"81% kh\u00e1ch s\u1ea1n nh\u1eadn th\u1ea5y doanh thu t\u0103ng l\u00ean sau khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t"},"content":{"rendered":"<table name=\"logo_release\" border=\"0\" cellspacing=\"10\" cellpadding=\"5\" align=\"right\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/12\/81-khach-san-nhan-thay-doanh-thu-tang-len-sau-khi-trien-khai-chien-luoc-du-lieu-cua-ben-thu-nhat.jpg\" border=\"0\" alt=\"\" title=\"logo\" hspace=\"0\" vspace=\"0\" width=\"118\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">SAN FRANCISCO<\/span><\/span>, <span class=\"legendSpanClass\">ng\u00e0y 2 th\u00e1ng 12 n\u0103m 2022<\/span> \/PRNewswire\/ &#8212; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=vi&amp;o=3723846-1&amp;h=484267893&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3723846-1%26h%3D2720456055%26u%3Dhttps%253A%252F%252Fwww.sojern.com%252F%26a%3DSojern&amp;a=Sojern\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sojern<\/a>, n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng cho ng\u00e0nh du l\u1ecbch, \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t n\u0103m 2022 \u0111\u1ec3 kh\u00e1m ph\u00e1 <b>&#8220;C\u00e1ch th\u1ee9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n<\/b>&#8220;.&nbsp;Nghi\u00ean c\u1ee9u do <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=vi&amp;o=3723846-1&amp;h=1369321769&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3723846-1%26h%3D2187350856%26u%3Dhttps%253A%252F%252Fbenchmark.partners%252F%26a%3DBenchmark%2BResearch%2BPartners&amp;a=Benchmark+Research+Partners\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Benchmark Research Partners<\/a>&nbsp;th\u1ef1c hi\u1ec7n v\u1edbi c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh kh\u00e1ch s\u1ea1n to\u00e0n c\u1ea7u, nh\u1eb1m t\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb kh\u00e1ch s\u1ea1n \u0111ang suy ngh\u0129 v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. Khi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t v\u1ec1 c\u00e1c th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p, <b>81% kh\u00e1ch s\u1ea1n cho bi\u1ebft h\u1ecd \u0111\u00e3 nh\u1eadn th\u1ea5y doanh thu gia t\u0103ng t\u1eeb vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t.<\/b><\/p>\n<p>C\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh kh\u00e1ch s\u1ea1n t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u l\u1edbn nh\u1ea5t \u0111\u00e3 tham gia kh\u1ea3o s\u00e1t, trong \u0111\u00f3 <b>57% \u0111\u00e3 nh\u1eadn th\u1ea5y m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng gia t\u0103ng<\/b> t\u1ea1i c\u01a1 s\u1edf c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 cho th\u1ea5y <b>59% kh\u00e1ch s\u1ea1n \u0111\u00e3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t<\/b> v\u00e0 <b>62% n\u00f3i r\u1eb1ng ho\u1ea1t \u0111\u1ed9ng n\u00e0y &#8220;r\u1ea5t quan tr\u1ecdng&#8221; \u0111\u1ed1i v\u1edbi ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1<\/b>, trong khi <b>75% \u0111\u01a1n v\u1ecb ch\u01b0a x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t mu\u1ed1n th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng n\u00e0y. <\/b>Trong s\u1ed1 nh\u1eefng \u0111\u01a1n v\u1ecb \u0111\u00e3 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c&nbsp;d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u1ee7 y\u1ebfu nh\u1eb1m <b>t\u1ed1i \u0111a h\u00f3a hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch (73%), x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng h\u01a1n (67%) <\/b>v\u00e0<b> t\u1ed1i \u0111a h\u00f3a t\u0103ng tr\u01b0\u1edfng t\u1ed5ng doanh thu (67%)<\/b>.<\/p>\n<p>Nh\u1eefng ph\u00e1t hi\u1ec7n ti\u1ebfp theo ch\u1ee9ng minh r\u1eb1ng c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t kh\u00f4ng ch\u1ec9 v\u00ec h\u1ecd nh\u00ecn th\u1ea5y l\u1ee3i \u00edch v\u1ec1 doanh thu m\u00e0 c\u00f2n t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Trong s\u1ed1 nh\u1eefng \u0111\u01a1n v\u1ecb \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t <b>86% nh\u1eadn th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t c\u00f3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u1ed1i \u0111a h\u00f3a doanh thu t\u1ed5ng th\u1ec3, 76% trong vi\u1ec7c t\u0103ng hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch, 68% trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1ec1n ch\u1eb7t h\u01a1n <\/b>v\u00e0<b> 64% trong vi\u1ec7c t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. <\/b><\/p>\n<p>&#8220;Kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a khi t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch du l\u1ecbch v\u00e0 t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch k\u0129 thu\u1eadt s\u1ed1 truy\u1ec1n t\u1ea3i \u0111\u00fang th\u00f4ng \u0111i\u1ec7p v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb ph\u1ea3i l\u00e0m cho vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u b\u00ean th\u1ee9 nh\u1ea5t tu\u00e2n th\u1ee7 v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 nh\u01b0 email \u0111\u00e3 \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a&#8221;, <b><span class=\"xn-person\">Kurt Weinsheimer<\/span>, Gi\u00e1m \u0111\u1ed1c Gi\u1ea3i ph\u00e1p c\u1ee7a Sojern, cho bi\u1ebft. <\/b><\/p>\n<p>\u0110\u1ec3 xem to\u00e0n b\u1ed9 kh\u1ea3o s\u00e1t, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=vi&amp;o=3723846-1&amp;h=3401685447&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3723846-1%26h%3D335919981%26u%3Dhttps%253A%252F%252Fwww.sojern.com%252Freports%252Fhow-hotel-brands-are-using-first-party-data-to-drive-revenue-and-build-stronger-relationships%26a%3Dclick%2B&amp;a=h%C3%A3y+nh%E1%BA%A5n+\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">h\u00e3y nh\u1ea5n <\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=vi&amp;o=3723846-1&amp;h=1232427358&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3723846-1%26h%3D3710002565%26u%3Dhttps%253A%252F%252Fwww.sojern.com%252Freports%252Fhow-hotel-brands-are-using-first-party-data-to-drive-revenue-and-build-stronger-relationships%26a%3Dhere&amp;a=v%C3%A0o+%C4%91%C3%A2y\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">v\u00e0o \u0111\u00e2y<\/a>.<\/p>\n<p><b>Gi\u1edbi thi\u1ec7u v\u1ec1 Sojern <\/b><\/p>\n<p><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=vi&amp;o=3723846-1&amp;h=484267893&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3723846-1%26h%3D2720456055%26u%3Dhttps%253A%252F%252Fwww.sojern.com%252F%26a%3DSojern&amp;a=Sojern\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Sojern<\/a>&nbsp;l\u00e0 n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u00e0nh cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb du l\u1ecbch. Ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 d\u1eef li\u1ec7u v\u1ec1 \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch du l\u1ecbch, Sojern cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb \u0111a k\u00eanh \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u tr\u1ef1c ti\u1ebfp. Hi\u1ec7n t\u1ea1i, 10.000 kh\u00e1ch s\u1ea1n, \u0111i\u1ec3m du l\u1ecbch, h\u1ed9i \u0111\u1ed3ng du l\u1ecbch v\u00e0 c\u00f4ng ty ti\u1ebfp th\u1ecb du l\u1ecbch \u0111ang s\u1eed d\u1ee5ng Sojern \u0111\u1ec3 thu h\u00fat v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 cho kh\u00e1ch du l\u1ecbch tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n<p><b>Gi\u1edbi thi\u1ec7u v\u1ec1 Benchmark Research Partners <\/b><\/p>\n<p><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=vi&amp;o=3723846-1&amp;h=1369321769&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3723846-1%26h%3D2187350856%26u%3Dhttps%253A%252F%252Fbenchmark.partners%252F%26a%3DBenchmark%2BResearch%2BPartners&amp;a=Benchmark+Research+Partners\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Benchmark Research Partners<\/a>&nbsp;&nbsp;ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ec3 gi\u00fap c\u00e1c \u0111\u01a1n v\u1ecb trong ng\u00e0nh v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i v\u00e0 c\u01a1 h\u1ed9i c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua d\u1eef li\u1ec7u \u0111i\u1ec3m chu\u1ea9n ngang h\u00e0ng.<\/p>\n<p>Logo &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=vi&amp;o=3723846-1&amp;h=966315482&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3723846-1%26h%3D2189675579%26u%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F249299%252Fsojern_logo.jpg%26a%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F249299%252Fsojern_logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F249299%2Fsojern_logo.jpg\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/saigonbiz.com.vn\/wp-content\/uploads\/2022\/12\/81-khach-san-nhan-thay-doanh-thu-tang-len-sau-khi-trien-khai-chien-luoc-du-lieu-cua-ben-thu-nhat.jpg<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAN FRANCISCO, ng\u00e0y 2 th\u00e1ng 12 n\u0103m 2022 \/PRNewswire\/ &#8212; Sojern, n\u1ec1n t\u1ea3ng ti\u1ebfp th\u1ecb k\u0129 thu\u1eadt s\u1ed1 h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng cho ng\u00e0nh du l\u1ecbch, \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t n\u0103m 2022 \u0111\u1ec3 kh\u00e1m ph\u00e1 &#8220;C\u00e1ch th\u1ee9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 [&#8230;]\n","protected":false},"author":4,"featured_media":50415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2293],"tags":[],"class_list":["post-17829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-newswire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.6 (Yoast SEO v27.2) - 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